21st-centuryClippers

（21世紀(jì)的快速帆船）Parcelsin"11.11"AccordingtotheNationalPostOfficeestimates,throughoutthe"11.11"period,thetotalindustryprocessingmailamountwillreach586million.據(jù)國家郵政局估計，整個“雙十一”期間，全行業(yè)處理郵件量將達(dá)5.86億件。Line3-5Mr.Smithpioneeredtheair-expressbusinessintheearly1970sbydeliveringafewhundredparcelsovernighttoahandfulofAmericancitiesusingFalconaircraftthesizeofanexecutivejet.在上個世紀(jì)七十年代早期，史密斯先生開拓了航空特快業(yè)務(wù)，用一種體積與商業(yè)專機相仿的Falcon飛機將為數(shù)不多的貨物一夜之間投送到少數(shù)幾個美國城市。Logistics物流Logisticsisthemanagementoftheflowofgoodsbeyweenthepointoforiginandthepointofconsumptioninordertomeetrequirementsofcustomersorcorporations.Theresourcesmanagedinlogisticscanincludephysicalitems,suchasfood,materials,animals,equipmentandliquids,aswellasabstractitems,suchastime,information,particles,andenergy.Thelogisticsofphysicalitemsusuallyinvolvestheintegrationofinformationflow,materialhandling,production,packaging,inventory,transportation,warehousing,andoftensecurity.物流項目通常涉及信息流的集成，原材料處理，生產(chǎn)，包裝，存貨，運輸，倉儲，安全ArestaurantinDubaiAtotalof30electronicmachanicalslipwayfortransportingfoodfortheguests.迪拜YasMall的一家餐館，占地1300平方米，有360個座位，共30條電子機械滑道用來為客人們運送食物，不需要服務(wù)員，即點即上，仿佛走進了機械世界。ProcudureSupply-ChainManagement供應(yīng)鏈管理Supply-ChainManagementisthemanagementoftheflowofgoodsandservice.Itincludesthemovementandstorageofrawmaterials,work-in-processinventory,andfinishedgoodsfrompointoforigintopointofconsumption.SCMhasbeendefinedasthe"design,planning,execution,control,andmonitoringofsupply-chainactivities."供應(yīng)鏈?zhǔn)且粋€復(fù)雜的系統(tǒng)，要使它運轉(zhuǎn)起來，必須有效地協(xié)調(diào)和管理，這便是供應(yīng)鏈管理（Supply-ChainManagement,一下簡稱SCM).具體而言，是對整個供應(yīng)鏈系統(tǒng)進行計劃，協(xié)調(diào)，控制和優(yōu)化的各種活動和過程，其目標(biāo)是將顧客所需的正確的產(chǎn)品（rightproduct）能夠在正確的時間（righttime）按照正確的數(shù)量（rightquantity），正確的質(zhì)量（rightquality）和正確的狀態(tài)（rightstatus）送到正確的地點（rightplace），交給正確的客戶（rightcustomer）——即7“R”，并使總成本最小。FunctionsSCMisacross-functionalapproachthatincludesmaanagingthemovementofrawmaterialsintoanorganization,certainaspectsoftheinternalprocessingofmaterialsintofinishedgoods,andthemovementoffinishedgoodsoutoftheorganizationandtowardtheendconsumer.Thepurposeofsupply-chainmanagementistoimprovetrustandcollaborationamongsupplychainpartners,thusimprovinginventoryvisibilityandthevelocityofinventorymovement.SCMdrawsheavilyfromtheareasofoperationsmanagement,logistics,procurement,andinformationtechnology,andmeasuringperformanceglobally.一般的SCM主要涉及四個領(lǐng)域：Supply供應(yīng)Productionplan生產(chǎn)計劃Logistics物流Demand需求SCMisoneofthemostpopularandeffectivemanagementmodelsintheerterprisepracticeinformationmanagementinrecentyears.Infact,asuccessfulSCMcanobviouslyenhancethecorecompetitivenessoftheenterpriseinthefiercemarketcompetiton.SCM是近幾年來在企業(yè)實習(xí)信息化管理中最流行和有效的管理模式之一。事實也證明，成功的供應(yīng)鏈管理確實能使企業(yè)在激烈的市場競爭中，明顯的提升企業(yè)的核心競爭力。站在供應(yīng)鏈巨人的肩膀上“如果你在供應(yīng)鏈運作上不具備競爭優(yōu)勢，就干脆不要競爭?！薄ㄓ秒姎獾那癈EO杰克·韋爾"Ifyouhavenoadvantangeinthesupplychaincompetition,justdon'tcompete."——formerCEOofGE“市場上只有供應(yīng)鏈而沒有企業(yè)，21世紀(jì)的競爭不是企業(yè)和企業(yè)之間的競爭，而是供應(yīng)鏈和供應(yīng)鏈之間的競爭。”——英國管理學(xué)者克里斯多夫“Thereisonlysupply-chainandnoenterpriseinthemarket,the21st-centurycompetitionisnotthecompetitionbetweenenterprisesandenterprises,butthecompetitionbetweenSCMandSCM."——MartinChristopher宜家Wal-Mart沃爾瑪,Dell戴爾,Zara沃爾瑪?shù)墓?yīng)鏈管理主要由四部分組成：1.Customerdemandmanagement顧客需求管理2.Supplierandpartnermangement應(yīng)商和合作伙伴管理3.Logisticsdistributionsystemmanagement物流配送系統(tǒng)管理4.Supplychaininformationmanagement供應(yīng)鏈交互信息管理供應(yīng)鏈銷售管理

Supplychainsalesmanagement麥德龍：限定目標(biāo)群的供應(yīng)鏈管理倉儲式超市營銷策略：Limitedtargetcustomers有限的目標(biāo)顧客Directmailadvertising直郵廣告促銷Characteristiccommoditymarketing特色化商品營銷Enterpriseservicepackagedistributionservice企業(yè)套餐化配送服務(wù)Salesmodeldiversity銷售模式多樣麥德龍供應(yīng)鏈管理成功秘訣

METRO'ssecretofsuccess1.Approachingcustomersforwardly明確限定客戶群，主動接近客戶2.Usinginformationtechnologytoimprovecustomersatisfaction利用信息技術(shù)以提高顧客滿意度3.Standardizationoperationandmanagement標(biāo)準(zhǔn)化操作與管理4.B