商務(wù)職業(yè)英語(yǔ)BusinessEnglishforCareersBusinessEnglishforCareersUnit2AttendingTradeFairsInthisunit,youwillacquiretheabilitiesto:☆Nameofficefacilitiesandcommonpositionsinacompany☆Taketelephonemessages☆Makebusinessappointments☆A(yù)rrangeworkschedules☆Receivevisitors☆Understandandillustratebusinesstables☆WritebusinessmemosFocusBusinessEnglishforCareersSectionIListeningSectionIIReadingSectionIIISpeakingSectionIVWritingNamingTheseFacilitiesAttendingTradeFairsTalkingBusinessWritingFollow-upLettersUnit2AttendingTradeFairsBusinessEnglishforCareersSECTIONIListeningBusinessEnglishforCareers

Task2.1

WhataretheyinEnglish?BusinessEnglishforCareersSectionINamingTheseFacilities

BusinessEnglishforCareers

Listentotherecordingandtrytowritedownthekeywordeachsentenceindicates.six-sidedcounters

digitalboardsystem

BusinessEnglishforCareersLiteraturestand

Winddancer

Listentotherecordingandtrytowritedownthekeywordeachsentenceindicates.BusinessEnglishforCareersTableskirting

3-SidedHangingBannerKit

Listentotherecordingandtrytowritedownthekeywordeachsentenceindicates.BusinessEnglishforCareersStandposter

Receptiontable

Listentotherecordingandtrytowritedownthekeywordeachsentenceindicates.BusinessEnglishforCareers

Task2.2

Whataretheytalking?BusinessEnglishforCareersTask2.2ListentothedialogueanddiscussthequestionsinTask2.3.ANDLISTENINGDISCUSSINGBusinessEnglishforCareersCannieWang: GoodmorningSir.CanIhelpyou?JansenSmith: Yes,goodmorning.Myname'sJansenSmith:Howareyou?CannieWang: I'mfine.Myname'sCannieWang.NicetomeetyouJansenSmith: Nicetomeetyoutoo.IworkforanofficeproductsretailchaininNorthAmerica.CannieWang: Right,well,welcometoHongKong.JansenSmith: Thankyou.Mychainofstoresisthemarketleaderbutwe'renotascompetitiveaswe'dliketobewithfaxmachines.CannieWang: Okay,wellwe'vejustreleasedourlatestrangeoffaxmachines,andIthinkyou'llfindourqualityisprettyhardtobeat.BusinessEnglishforCareersJansenSmith: Alright,well,showmewhatyou'vegot.CannieWang: Well,overhereisourflagshipmodel.It'sgotallthelatestfeaturesandit'sincrediblywell-made.JansenSmith: Okay...andhowisitdifferenttolastyear'smodel?CannieWang: Wellsincelastyear,we'vestartedtofocusonqualitycontrol,andtheresultisthatthismodelismuchmorereliable.JansenSmith: Well,qualityisonething,butwhataboutaftersalesservice?Weliketodealwithsupplierswhowon'tleavecustomersoutinthecoldoncethey'vepaidtheirmoney.BusinessEnglishforCareersCannieWang: Ofcourse.Weofferafantastic24hoursupportcentre.We'llansweranyquestionsyourcustomershavegot,anytime.JansenSmith: Great.Wehavesomeprettybigproblemswithsomeofoursuppliers.Thisalllooksquitegood.CannieWang: Good.So,whenshouldwegoforaroundofgolf?JansenSmith: What?CannieWang: Well,wethinkagoodbusinessrelationshipisveryimportant.Doyoulikegolf?JansenSmith: Wellyeah,but...CannieWang: Weliketogettoknowourcustomers,andbuildasolidfoundationrightfromthestart.BusinessEnglishforCareersJansenSmith: Okay.Thatsoundsgreat.Wevalueagoodbusinessrelationshiptoo.CannieWang: Good.JansenSmith: Ourmanagementteamlikestohavequarterlymeetingswithourpartners.CannieWang: Isthatusuallyface-to-faceorbyvideoconference?JansenSmith: Byvideoconference,usually.Howdoesthatsuityourcompany?CannieWang: That'llbefine.JansenSmith: Inthosemeetingswecandiscussbusinessstrategy,andmakesurethatourpeoplearecommunicatingwellwitheachother.BusinessEnglishforCareersCannieWang: MaybeforthefirstquarterlymeetingwecouldinviteyourmanagementteamtoHongKong.Wecouldpresentourvisionforthefutureofofficeelectronics.JansenSmith: Ithinkwe'dbeveryinterestedinthat.CannieWang: Andthenwecouldallgoforaroundofgolf!JansenSmith: Excellent!Soundsgoodtome.Thatwilldefinitelyhelpmesellthedealtoourguys.CannieWang: Great!Maybeweshoulddiscussitfurtherthiseveningwithafewdrinks.JansenSmith: Surething.IthinkI'mfreetonight.BusinessEnglishforCareers

Task2.3

Let’sdiscussingBusinessEnglishforCareersDiscussthefollowingtopicsafterlisteningtothedialogue.Whatistherelationshipbetweenthetwospeakers?CannieWangisthefaxmachinemanufacturerandJansenSmithisthedealer.Thereforetheyaresellerandbuyer.BusinessEnglishforCareers2.Doesqualitycomefirstinthebusinesstransaction?Whatabouttheafter-saleservice?Forsure,qualityisthemostimportantthinginthebusinessdeal.Itformsthefundamentalpartofthedeal.Whileafter-saleserviceistheintegralpartoftheproductquality.3.Doyouthinkthewaysofmoderncommunicationcanhelptopromotethebusiness?Ofcourse,newwaysofcommunicationisofgreathelptobusiness.Theyallowpeopletocontacteachothermoreconstantlyregardlessofthelocation,andtheymaketheworldsmaller.Discussthefollowingtopicsafterlisteningtothedialogue.BusinessEnglishforCareers5.DoyouthinkJansenSmithwillbuyanyproductsfromthecompany?Why?Yes,hewill.Hiscompanyisthemarketleaderinsellingfaxmachine,andConnieWangisofferingthebestfaxmachinesbothinqualityandafter-saleservice.Andfromthedialogue,welearnthattheyarequitecongenial.Task2.3Discussthefollowingtopicsafterlisteningtothedialogue.4.Whataremostfrequentlyusedwaysofinterpersonalcommunication?Therearemany.Telephone,e-mail,internetinstantmessagerlikeMSN,QQorSkype.Conventionalletterwritingisoneofthebestwaysofinterpersonalcommunication.BusinessEnglishforCareers

Task2.4

Takingmessages

BusinessEnglishforCareersListentothefollowingpassagesandfillthemissinginformationinthenumberedblanks.BusinessEnglishforCareersPASSAGE1①

in1990,ExhibitcorpisTheOriginalExhibit②

offeringportabletradeshowdisplaysatnearlyhalfthemarket③_.Wecandothatbecausewedon‘toperateonalotofhighoverheadorsalespeopleon④

.Ourpricesaresolowandour⑤

sogoodthatmostcustomerswhocontactusendup⑥

fromus.FoundedWholesalerratecommissionqualitybuyingBusinessEnglishforCareersWeoffereveryimaginable⑦

foryourexhibitdisplayincluding⑧

designers.Andwe'retheonlycompanyintheindustry----theonlyoneoutof400----thatoffersa100%money-back⑨

.That'sunheardofinourindustry.Butwe⑩

thatbecausewe'resosurethatwewillexceedyourhighestexpectationsanddeliverwithaspeedthatmeetsyourshortdeadlines.Ourproductisexhibitdisplays,ourbyproductisquality.Gponentin-housequaranteeofferBusinessEnglishforCareersPASSAGE2

Tradefairsareahigh-impactwayto①___________newproducts,servicesandtrends.Forexhibitorsandvisitorsfromany②_____________ofindustry,anywhereintheworld,tradefairsarea③_____________platformforface-to-face,business-to-businesscommunication.Tradefairsareidealforachievingalltypesof④_____________________,especiallyatthepre-salesstage.Foranexhibitingcompany,thisincludes⑤_____________awarenessofthecompanyanditsproducts,⑥_____________itsimage,⑦_(dá)____________apresenceonthemarket,⑧_____________innovationsandgainingnewclients.Tradefairsaresoeffectiveatmatching⑨_______________________that"advertisingentropy"isminimal.Anetresultof20solid⑩_____________contactsadayisoneofthemostefficientmeansofcommunicationaround.unveil

branch

effective

marketing

objectives

strengthening

promoting

generating

unveiling

supply

with

demand

tradeshow

BusinessEnglishforCareers

Task2.5

Takingmessages

BusinessEnglishforCareersHerearesomeusefulexpressionsandphrases,previewbeforethisunit.Nowpleasewritedownthemeaningforeachofit.Trytoputtheminuseinlaterpractice.BusinessEnglishforCareerstradefairconventioncentersmallandmedium-sizeenterprisespotentialcustomersscotchtape24hoursupportcentrepaymentinstructionsCompanystamptelegraphictransferboothequipmentchamberofcommerce貿(mào)易展會(huì)會(huì)議中心中小企業(yè)潛在客戶透明膠帶

24小時(shí)支持中心付款指示公司印鑒電匯攤位設(shè)備商會(huì)tradenegotiationretailandwholesalesbusinessespromotionalmaterialsVideoconferenceFlagshipapplicationformAuthorizesignaturedurationofstay貿(mào)易談判零售兼批發(fā)業(yè)務(wù)促銷材料視頻會(huì)議旗艦店申請(qǐng)表授權(quán)簽字逗留期間SECTIONIIReadingBusinessEnglishforCareers

Task2.6

WordMatchingBusinessEnglishforCareersColumnAColumnB1.Admissionbadges A.展會(huì)后回寄商品用運(yùn)輸標(biāo)識(shí)2.Booth B.開(kāi)箱器3.BusinesscardsC.透明膠帶4.Promotionalgifts(giveaways)D.眼藥水5.ShippinglabelstoreturnproductaftertheshowE.入場(chǎng)牌6.FederalExpress/UPSShippingNumbersandAirbillsF.玻璃清潔劑；擦洗玻璃液7.TransportationInformationG.訂書(shū)機(jī)和訂書(shū)釘8.BannersH.產(chǎn)品目錄9.BoxOpenerI.展位10.ProductcatalogsJ.廣告橫幅11.ScotchtapeK.商務(wù)名片12.Eyedrops(conventioncentersarenotoriouslydry)L.促銷禮品13.StaplerandStaplesM.運(yùn)輸資訊14.GlassCleanerN.聯(lián)邦快遞/UPS快遞和空運(yùn)號(hào)碼

Task2.7

GivingadviceFollowingaresomeofthemanufacturersfromdifferentfieldsinChina.Trytofindthepropertradeshowforthemamongthe2010tradeshowcalendartopromotethemarketabroad.Giveyouownadviceforthem.

BusinessEnglishforCareersManufacturersMyAdvice(1)CompanyName:ZhejiangMeyckPlayEquipmentCo.,Ltd.BusinessType:ManufacturerProduct/Service(WeSell):Indoorplayground,outdoorplayground,electrictrain,eva（醋酸乙烯共聚物）&rubbermat,playsystem,rockingtoy,childrenchair&table,softplay,trampoline,electricaltoy,bumpercar,outdoorfitnessequipment,rubbertile,electricalplaymachine,springrocking,distortingmirrorbookshelf,revolvingmachine,inflatable（可充氣的）bouncer,batterycar,inflatablecastle.TheShowforGifts,Houseware&ToysDate:July05-08,2010inHongKongConventionandExhibitionCenterseemstobethemostappropriateforthemanufacturer.Theproductsaremostsimilartothoseondisplay.BusinessEnglishforCareersManufacturersMyAdvice(2)CompanyName:MagicalCarbonGroupCo.,Ltd.BusinessType:Manufacturer,TradingCompanyProduct/Service:Carbonbrushes,brushholders,terminals,copperwire,powertools,starters,motors,autoparts

Theshow2010AutomechanikadatedSept14-19,inFrankfurtExhibitionCenterforautoparts&Vehiclesisgoodforthecompany.BusinessEnglishforCareersManufacturersMyAdvice(3)CompanyName:NingboHuadianEnvirotechCo.,Ltd.BusinessType:ManufacturerProduct/Service:Dimmablecel,dimmerceilinglight,dimmerreadinglight,energysavinglight2010LED+LightTechShowdatedOctober27–30inAsiaWorldExpo,HongKongisthebestchoiceforthecompany.BusinessEnglishforCareersManufacturersMyAdvice(4)CompanyName:NingboHighlandHomeCommodityFactoryBusinessType:Manufacturer,TradingCompany,AgentProduct/Service:Bag&luggage,Homekitchenware,Hometextile,stationery&Officeproducts,Christmasgifts,homebath,holidaypromotion,Petaccessories,garmentsaccessory,Homegarden,Homedecor,Householdproducts,Homeaccessories,homeproducts,Outdoorproducts,Premiumgift,Arts&Crafts,DIYcrafts,AsseenonTVitems,otherproductsTheShowforGifts,Houseware&ToysDate:July05-08,2010inHongKongConventionandExhibitionCenterseemstobethemostappropriateforthemanufacturer.Theproductsaremostsimilartothoseondisplay.BusinessEnglishforCareersManufacturersMyAdvice(5)CompanyName:DongguanBoaiMetallicJewelleryLtd.BusinessType:Manufacturer,OtherProduct/Service:bagornaments,leatherbangles,bracelets,necklaces,mobilephonestraps,keychains,pendants,hairpins,brooches,earrings,costumejewelries,shoesaccessories,cufflinks,petproducts,belts,presents,AlphabeticLetters'pendant,promotionproducts,rings,charmsTheShow2010poga+GafaColognedatedSept05-07,inCologne,GermanyForPetCareProductsseemsgoodforthecompany,becauseitproducestherelativeproductsforpets.BusinessEnglishforCareersManufacturersMyAdvice(6)CompanyName:ShaoxingJinyanLinen&CottonTextilesCo.,Ltd.BusinessType:Manufacturer,TradingCompany,BuyingOffice,AgentProduct/Service:LinenFabric,RamieFabric,CottonFabric,PolarFleece,Yarn-DyedFabric,T/CFabric,CVCFabric,PlainDyedFabric,PrintedFabric,BuyingAgent,OEMServiceThereseemstobenorelevantshowfortheCompanyinthelist.Iwon’tgiveitanyadvicetoattendtheshow.BusinessEnglishforCareers

Task2.8

PassageReadingBusinessEnglishforCareersReadthepassageaboutattendingtradefairscarefullyandfinishthetasks.

ATTENDINGTRADEFAIRFAIR：在中文里，展覽會(huì)名稱有博覽會(huì)、展覽會(huì)、展覽、展銷會(huì)、博覽展銷會(huì)、看樣定貨會(huì)、展覽交流會(huì)、交易會(huì)、貿(mào)易洽談會(huì)、展示會(huì)、展評(píng)會(huì)、樣品陳列、廟會(huì)、集市、墟、場(chǎng)等。而在英文中fair是傳統(tǒng)形式的展覽會(huì)，也就是集市與廟會(huì)。EXHIBITION：在英文中exhibition是在集市和廟會(huì)基礎(chǔ)上發(fā)展起來(lái)的現(xiàn)代展覽形式，也是被最廣泛使用的展覽名稱，通常作為各種形式的展覽會(huì)的總稱。EXPOSITION。Exposition起源于法國(guó)，是法文的展覽會(huì)。SHOW：在英文中show的原意是展示，但是在美國(guó)、加拿大等國(guó)家，show已替代exhibition。在這些國(guó)家，貿(mào)易展覽會(huì)大多稱作show，而宣傳展覽會(huì)被稱作exhibition。BusinessEnglishforCareersAttendingtradefairsabroad,eitherasanexhibitororacustomer,canbeanexcellentwaytotestandopenupforeignmarketsandfindnewsuppliers.Ifyou'rethinkingofexhibiting,it'sagoodideatomakeanexploratoryvisitfirst,inordertomakecontacts,dosomeresearchandseethecompetition.Youshouldthenbewellplacedtofindtherightfairandpositionyourbusinesseffectively.Tradeshowsandexhibitionsarespecialistmarketplacesthatallowexhibitorstopromotetheirproductsandservices,reachnewcustomersandgeneratenewsales.Theyalsogivevisitorstheopportunitytofindoutabouttheproductsandservicesondisplay.Tradeshowsandexhibitionscanalsoprovidebusinesspeoplewiththeopportunitytonetworkandmakeusefulcontactswithotherpeopleworkingintheirindustry.BusinessEnglishforCareersChoosingtherighttradefairFindingtherighttradefairisessential.Iftheareaofinterestitcoversistoospecialistortoobroad,itisunlikelytoattractvisitorswhowanttobuywhatyouhavetosellorexhibitorsofferingtheproductsandservicesyouarelookingtosource.Ifyouareexhibiting Startbymakingaprofileofthecustomersyouwanttoreach.Identifytheirspecialinterestsandwheretheyarelocated.Thentakealookatthemostlikelytradefairsforyourindustrysector,andtrytomatchthemwiththesecustomers.Mostestablishedexhibitionswillbeabletoprovideadetailedbreakdownofthenumberandtypeofvisitorsfrompreviousyears.Industrysector:工業(yè)門(mén)類分類BusinessEnglishforCareersThiswillgiveagoodindicationofwhetherthetypesofcustomersyouaretargetingarelikelytobethere.Whenarrangingyourownexhibit,youneedtothinkthroughyourstrategyandaimsandplancarefullyhowyouwillmanageyourexhibit.Strategyandaims---Whodoyouwanttoattract?---Whatwillyoutellthem?---Howwillyoustandoutamongyourcompetitors?---Whatimagedoyouwanttocreate?---Willyoubepromotingordemonstratingparticularhighlights?---Whatpromotionalmaterialswillyouuse-suchasscreens,boards,displaystands,posters,leaflets,brochures,samplesandmerchandise?促銷材料屏幕、展板、展示架、招貼畫(huà)、散頁(yè)廣告、小手冊(cè)、樣品和實(shí)物商品等BusinessEnglishforCareersPlanning----Dosomepublicity.Tellpotentialcustomerswhytheyshouldvisityourstand.Asktheorganiserswhichmediawillcoverthefair,andsendadvanceinformationforinclusioninanyeventprogrammes.----Decidewhowillstaffthestand.Whattechnicalknow-howandcommunicationskillsdotheyneed?----Allowenoughtimetoorderandproduceeverythingyouneed.----Listwhatneedstobedone,bywhen,andbywhom.----Makesureeveryoneunderstandstheirresponsibilities.守?cái)偽粚ｉT(mén)技術(shù)BusinessEnglishforCareersAttendingasacustomerWorkoutwhatyouwanttoachievebeforeyougo.Whatkindsofproductorservicedoyouwanttofindoutabout?Whodoyouwanttomeet?Matchyourrequirementsagainstwhatthemostlikelytradefairshavetooffer.Youshouldbeableto:----seenewandrelevantproductsorservices；----comparenewproductsandservices,trythemoutandaskquestions；----findnewandspecialistsuppliers；----encounternewideasandinnovativecompanies；----getuptodatewithnewtechnologies；----makecontactwithotherpeopleinyourareaofbusiness,andtapintotheirexpertiseandenthusiasm.getuptodate1.完成(任務(wù)、工作等)，做預(yù)定(或早已)要做的事2.使了解…的最新情況(或信息等)[亦作getuptodatewith(something)]挖掘tapinto挖掘......taperoff逐漸減弱...短語(yǔ)tapintoamarket打入市場(chǎng)tapto/into開(kāi)發(fā)BusinessEnglishforCareersTomakesureyougetthebestvaluefromthetimeandresourcesyouhaveputintoattendingthefair,planyourvisitandyourobjectives----makethemspecificandmeasurable,suchasfindingthreenewsuppliersormakingfivenewcontactsinaparticulararea.Evaluatewhetheryouhaveachievedtheseobjectives.Thiswillhelpyouavoidawastedjourney.AfterattendingtheshowTheshow’sover.You’retired.Youjustwanttorest.WRONG!Asimportantasthepreparationforandparticipationinthetradeshow,isyourfollow-upafterwards.Thankpeopleforvisitingyourbooth.Sendthesamples,brochures,pricelists,oranyotherinformationorproductsyoupromised.Thisiscriticaltobuildingyourreputationasareliablesupplier.Filltheordersyoutook,promptlyandaccurately.Invitebuyerstopurchasefromyouagain.Anddevelopamailinglisttocontactinadvanceofexhibitingnextseason.smallareasetoffbywallsforspecialuse；n.貨攤；公用電話亭BusinessEnglishforCareersAbout75%oftradeshowleadsareneverfollowed.Thetradeshowisnotjustashow----theplacetotalkupyourproductsandservices.Yoursalesdocomefromyourfollowup.EffectiveMethodsofFollowingUpThegoalofyourfollowupeffortsissimple.You(theexhibitor)needtomakecontactwithyourleads(theattendees)andgetaclearresponseaboutwhetherornoteachisinterestedingettingmoreinformation,havingameeting,orbuying.Youcandothisinoneofthreesimpleways.1.Calling----timeconsumingbuteffective2.Email----individualemailsoranemailblastpersonalizedforeachlead(likeamailmerge)3.Mail----apacket,letter,orpostcardmailedtoeachleadTheclippinginformation,ifusedproperly,maybecomebusinessleadsandmaterializebusiness.如果使用得當(dāng)，剪報(bào)可以成為帶來(lái)生意的線索并最終轉(zhuǎn)變成生意。BusinessEnglishforCareersYoucandoeachoftheseyourselforyoucanoutsourceyourtradeshowfollowuptoaprofessionalagencysuchasLeadOptimizewhowillcontacteachofyourleadsusingoneormoreofthesemethods.OutsourceYourTradeShowFollowUpandGetMoreSalesImaginegettingbacktoyourofficeafterexhibitingandsimplysendingyourleadstoyourLeadOptimizemarketingmanagerwhowilltakecareofyourfollowupforyou.Eachleadwillbesentabeautifulemailwithyourcompany'slogoandinformationalongwiththeopportunitytocompleteashortqualifiersformortosay,“nothanks,justlooking.”Remainingleadswillbecalleddirectlybyaprofessionalandfriendlycaller.Additionalinformationcanbesentviamailtosomeorallofyourleads.adj.外包的v.轉(zhuǎn)包；外購(gòu)原料（outsource的過(guò)去分詞）TheMostCost-EffectiveMarketingOptiontoGrowYourBusiness

Startedinearly2006,LeadOptimizeisanoutsourcedmarketingdepartmentforsmallandmediumbusinesses-especiallythosesellingcomplexproductsandservices.

Ourclientscomefromindustriesincluding:BuildingMaterialsAutomotiveHealthCare/MedicalITServicesEnergyAviationCapitalEquipmentIndustrial&CommercialContractorServicesCandiesResidentialBuildingandRemodeling…BusinessEnglishforCareersOnceyourtradeshowfollowupiscomplete,youwillreceivethequalified,sales-readylist-thehotleads-whichyoucanusetorealizetheprofitfromyourshow.Fastandprofessional,outsourcingyourtradeshowfollowuptoLeadOptimizeisthebestwaytogetthemostfromyourinvestment.BusinessEnglishforCareersLocatetherelativeinformationfromthearticleandwritedownintheblanks.TIPSAsanexhibiterAsacustomerAftertheshowStartbymakingaprofileofthecustomersyouwanttoreach.Identifytheirspecialinterestsandwheretheyarelocated.Thentakealookatthemostlikelytradefairsforyourindustrysector,andtrytomatchthemwiththesecustomers.----seenewandrelevantproductsorservices；----comparenewproductsandservices,trythemoutandaskquestions；----findnewandspecialistsuppliers；----encounternewideasandinnovativecompanies；----getuptodatewithnewtechnologies；----makecontactwithotherpeopleinyourareaofbusiness,andtapintotheirexpertiseandenthusiasm.Asimportantasthepreparationforandparticipationinthetradeshow,isyourfollow–upafterwards.You(theexhibitor)needtomakecontactwithyourleads(theattendees)andgetaclearresponseaboutwhetherornoteachisinterestedingettingmoreinformation,havingameeting,orbuying.BusinessEnglishforCareers

(1)Mostestablishedexhibitionswillbeabletoprovideadetailedbreakdownofthenumberandtypeofvisitorsfrompreviousyears.KEY:大多數(shù)知名的展覽會(huì)能提供前幾年參觀者的數(shù)量和類型的詳情。(2)Thetradeshowisnotjustashow----theplacetotalkupyourproductsandservices.KEY:貿(mào)易展會(huì)不只是一個(gè)展覽，它也是暢談貴方產(chǎn)品和服務(wù)的場(chǎng)所。TranslatethefollowingsentencesintoChinese.BusinessEnglishforCareers

(3)Tellpotentialcustomerswhytheyshouldvisityourstand.Asktheorganiserswhichmediawillcoverthefair,andsendadvanceinformationforinclusioninanyeventprogrammes.KEY:告知潛在客戶去貴方展位的理由。向組織方打聽(tīng)清楚哪些媒體有展覽會(huì)的報(bào)道和如何有關(guān)活動(dòng)的預(yù)報(bào)。(4)YoucandoeachoftheseyourselforyoucanoutsourceyourtradeshowfollowuptoaprofessionalagencysuchasLeadOptimizewhowillcontacteachofyourleadsusingoneormoreofthesemethods.Key:貴方可以自行執(zhí)行或把這些貿(mào)易展會(huì)的跟蹤工作外包給專業(yè)的機(jī)構(gòu)如LeadOptimize,由他們采取一種或多種手段去聯(lián)系貴方的潛在客戶。

BusinessEnglishforCareers

Task2.9

PracticalReadingBusinessEnglishforCareersReadthefollowingshowoutlineofthe6thFukuokaInternationalGiftShow2010,andthenfinishthetasksattachedtoit.

1.WhatistheFIGS’sobjective?2.Canyounameafewofthegoodsexhibited?3.Whoarethetargetedvisitors?4.Willthefairbesuccessful?BusinessEnglishforCareersObjectiveByactivationoftheKyushu/ChugokuDistrictofHonshugiftmarketaswellasbyprovidingatradenegotiationforumforsmallandmedium-sizeenterprisesandtradeorganizationsstraddlingAsiaandFukuoka,tocontributetotheinternationalizationofKyushuareaenterpriseandthedevelopmentoftheregionaleconomy.

（日）九州,本州的中國(guó)地區(qū)。中小企業(yè)橫跨亞洲和福岡（日本的縣）BusinessEnglishforCareersThemeLet’sMeetatNIPPON“FineGoodstoRe-floattheGoodTimes”

OrganizerBusinessGuide-Sha,Inc.2-6-2Kaminarimon,Taito-ku,Tokyo111-0034,Japan

Phone:+81-3-3843-9851

Fax:+81-3-3843-9850

E-mail:d-haga@giftshow.co.jpBusinessEnglishforCareersSpecialSupportFukuokaCity,FukuokaChamberofCommerceandIndustry,FukuokaConventionCenter商會(huì)BusinessEnglishforCareersSupport(Scheduled)Asian-JapanCentre,ConsulateGeneraloftheRepublicofKoreainFukuoka,ConsulateGeneralofthePeople’sRepublicofChinainFukuoka,AustralianConsulate-GeneralFukuoka,AmericanConsulateinFukuoka,KoreaTradeCenterFukuoka,ThaiTradeCenterFukuoka,TaiwanTradeCenterFukuoka,TheItalianChamberofCommerceinJapan-Fukuoka,FukuokaPrefecture,JapanExternalTradeOrganization(JETRO)Fukuoka,FukuokaSmallerEnterprisesSupportCenter,ManufacturedImportsandInvestmentPromotionOrganization(MIPRO),FukuokaForeignTradeAssociation,TheSmall&MediumEntrepreneurs’CompanionshipSocietyofFukuokaPrefecture,FukuokaConvention&VisitorsBureau,JapanChainStoresAssociation,JapanDepartmentStoresAssociation,Monthly“Gift”magazine,Monthly“PersonalGift”magazine.

總領(lǐng)事對(duì)外貿(mào)易外貿(mào)協(xié)會(huì)轄區(qū)BusinessEnglishforCareersDateoftheshow17th(Thurs.),18th(Fri.),19th(Sat.),June2010/10a.m－5p.m.

June17th-18th:OpentoTradeOnlyJune19th:OpentoTradeandPublicShowvenueMarineMesseFukuoka(Exhibition-space:9,100squaremeters)n.博覽會(huì)；展覽館MesseDüsseldorf杜塞爾多夫；商展公司SUNMESSE太陽(yáng)花園LeipzigerMesse萊比錫博覽會(huì)BusinessEnglishforCareersGoods-category

targetedforExhibit

Domesticandoverseaspersonalgifts,LifestylesundriesandConsumer-goodsAsian/African/CentralandSouthAmerican/EuropeanandUSimportgoods,Activedesign&highqualitygoods,Art,Fancyandhobbygoods,Stationery,Smartfashionsundries,CostumeJEWELLRY,Accessories,Cosmetics,Beauty-parlorgoods),Fragrantfoods,Tableware,Cottongoods,Casualwear,Party&wrapping,Kitchenware&utensils,Cutleryandtools,Floorandbathitems,Kidsgifts,Characterdesigns,Museumgoods,Processedfoods,Foodgifts,Cakesandconfectionery,Emergencyrescuegoods,Retailshopsales-supportgoodsandretailmanagementsupport-relatedgoods,etc.雜物；雜貨；雜件，['s?driz]n.餐具；刀劍制造業(yè)[k?n‘fek??n?ri]n.糕點(diǎn)糖果；糖果店BusinessEnglishforCareersExhibitCategoriesTrendgoods,HomeFurnishings&GardenStyle,Wellness&Beauty,ApparelFashionGoods&Jewelry,SalesPromotionGoods&Support,GiftFromTheWorld,LocalFoods&GoodsCorner健康和美容BusinessEnglishforCareersScaleoftheShow(Resultsatthe5thFukuokaInternationalGiftShow2009)DomesticExhibitors148,OverseasExhibitors64(23CountriesandRegions:Asean,Australia,,Bulgaria,Cambodia,C