Ecommerce基礎(chǔ)講義演示文稿當(dāng)前1頁，總共61頁。優(yōu)選Ecommerce基礎(chǔ)講義PPTppt當(dāng)前2頁，總共61頁。3AgendaYourinstructorCourseoutlineQ&Aaboutthecourse4. LectureOverviewofeCommerce當(dāng)前3頁，總共61頁。4YourInstructorWhatwouldyouliketoknowaboutme?當(dāng)前4頁，總共61頁。5ResearchInterestsM.Sc.inComputerScienceMBAinElectronicBusinessPhDinMISThirdyearatLU當(dāng)前5頁，總共61頁。OverviewofElectronicCommerce

當(dāng)前6頁，總共61頁。7LearningObjectivesDefineelectroniccommerce(EC)anddescribeitsvariouscategories.DescribeanddiscussthecontentandframeworkofEC.DescribethemajortypesofECtransactions.DescribethedigitalrevolutionasadriverofEC.當(dāng)前7頁，總共61頁。8LearningObjectivesDescribethebusinessenvironmentasadriverofEC.DescribesomeECbusinessmodels.DescribethebenefitsofECtoorganizations,consumers,andsociety.DescribethelimitationsofEC.DescribethecontributionofECtoorganizationsrespondingtoenvironmentalpressures.當(dāng)前8頁，總共61頁。9ElectronicCommerce:

DefinitionsandConcepts electroniccommerce(EC) Theprocessofbuying,selling,orexchanging products,services,orinformationviacomputer networks當(dāng)前9頁，總共61頁。10ElectronicCommerce:

DefinitionsandConceptsECisdefinedthroughtheseperspectivesCommunications–deliveryofinfoandproductsovernetworksCommercial(trading)–buyingandsellingBusinessprocess–virtualinfoexchangeService–cutservicecostsandimprovequalityLearningCollaborativeCommunity當(dāng)前10頁，總共61頁。11ElectronicCommerce:

DefinitionsandConcepts

e-business AbroaderdefinitionofECthatincludesnotjustthe buyingandsellingofgoodsandservices,butalso servicingcustomers,collaboratingwithbusiness partners,andconductingelectronictransactionswithin anorganizationInthiscourse,weusethebroadestmeaningofEC,whichisequivalenttoEB(above)當(dāng)前11頁，總共61頁。12ElectronicCommerce:

DefinitionsandConceptsPureVersusPartialECECtakesseveralformsdependingonthedegreeofdigitization(thetransformationfromphysicaltodigital)(1)theproduct(service)sold,(2)theprocess,(3)thedeliveryagent(orintermediary)當(dāng)前12頁，總共61頁。13TheDimensionsof

ElectronicCommerce當(dāng)前13頁，總共61頁。14ElectronicCommerce:

DefinitionsandConceptsECorganizations brick-and-mortarorganizations Old-economyorganizations(corporations)thatperformmostoftheirbusinessoff-line,sellingphysicalproductsbymeansofphysicalagents virtual(pure-play)organizations Organizationsthatconducttheirbusinessactivitiessolelyonline click-and-mortar(click-and-brick)organizations Organizationsthatconductsomee-commerceactivities,butdotheirprimarybusinessinthephysicalworld當(dāng)前14頁，總共61頁。15ElectronicCommerce:

DefinitionsandConceptsWhereECisconducted electronicmarket(e-marketplace) Anonlinemarketplacewherebuyersandsellersmeettoexchangegoods,services,money,orinformation interorganizationalinformationsystems(IOSs) Communicationssystemthatallowsroutinetransactionprocessingandinformationflowbetweentwoormoreorganizations intraorganizationalinformationsystems Communicationsystemsthatenablee-commerceactivitiestogoonwithinindividualorganizations當(dāng)前15頁，總共61頁。16TheECFramework,

Classification,andContentAnEC

Framework—supportsfivepolicymakingsupportareasPeoplePublicpolicyMarketingandadvertisementSupportservicesBusinesspartnerships

當(dāng)前16頁，總共61頁。17AFrameworkforeCommerce當(dāng)前17頁，總共61頁。18ECClassificationClassificationbynatureofthetransactionsorinteractions business-to-business(B2B) E-commercemodelinwhichalloftheparticipantsarebusinessesorotherorganizations business-to-consumer(B2C) E-commercemodelinwhichbusinessesselltoindividualshoppers當(dāng)前18頁，總共61頁。19ECClassification e-tailing Onlineretailing,usuallyB2C business-to-business-to-consumer(B2B2C) E-commercemodelinwhichabusinessprovidessomeproductorservicetoaclientbusinessthatmaintainsitsowncustomers當(dāng)前19頁，總共61頁。20ECClassification consumer-to-business(C2B) E-commercemodelinwhichindividualsusetheInternettosellproductsorservicestoorganizationsorindividualsseeksellerstobidonproductsorservicestheyneed consumer-to-consumer(C2C) E-commercemodelinwhichconsumersselldirectlytootherconsumers當(dāng)前20頁，總共61頁。21ECClassification peer-to-peer Technologythatenablesnetworkedpeercomputerstosharedataandprocessingwitheachotherdirectly;canbeusedinC2C,B2B,andB2Ce-commerce mobilecommerce(m-commerce) E-commercetransactionsandactivitiesconductedinawirelessenvironment當(dāng)前21頁，總共61頁。22ECClassification location-basedcommerce(l-commerce) M-commercetransactionstargetedtoindividualsinspecificlocations,atspecifictimes intrabusinessEC E-commercecategorythatincludesallinternalorganizationalactivitiesthatinvolvetheexchangeofgoods,services,orinformationamongvariousunitsandindividualsinanorganization e.g.,onedepartmentsellsinfotoanotherdept當(dāng)前22頁，總共61頁。23ECClassification business-to-employees(B2E) E-commercemodelinwhichanorganizationdeliversservices,information,orproductstoitsindividualemployees collaborativecommerce(c-commerce) E-commercemodelinwhichindividualsorgroupscommunicateorcollaborateonline e-learning Theonlinedeliveryofinformationforpurposesoftrainingoreducation當(dāng)前23頁，總共61頁。24ECClassification exchange(electronic)

Apublicelectronicmarketwithmanybuyersandsellers

exchange-to-exchange(E2E)

E-commercemodelinwhichelectronicexchangesformallyconnecttooneanotherforthepurposeofexchanginginformation e-government E-commercemodelinwhichagovernmententitybuysorprovidesgoods,services,orinformationtobusinessesorindividualcitizens當(dāng)前24頁，總共61頁。25TheFutureofECOverall,thegrowthofthefieldwillcontinuetobestrongintotheforeseeablefutureDespitethefailuresofindividualcompaniesandinitiatives,thetotalvolumeofECisgrowingby15to25%everyyear當(dāng)前25頁，總共61頁。26DigitalEvolutionDrivesEC

digitaleconomy Aneconomythatisbasedondigitaltechnologies, includingdigitalcommunicationnetworks,computers, software,andotherrelatedinformationtechnologies; alsocalledtheInterneteconomy,theneweconomy, ortheWebThedigitalrevolutionacceleratesECbyprovidingcompetitiveadvantagetoorganizationsandenablinginnovations當(dāng)前26頁，總共61頁。27BusinessEnvironmentDrivesECEconomic,legal,societal,andtechnologicalfactorshavecreatedahighlycompetitivebusinessenvironmentinwhichcustomersarebecomingmorepowerful當(dāng)前27頁，總共61頁。28BusinessEnvironmentDrivesECTheenvironment–response–supportmodel Companiesmustnotonlytaketraditionalactionssuchasloweringcostsandclosingunprofitablefacilities,butalsointroduceinnovativeactionssuchascustomizing,creatingnewproducts,orprovidingsuperbcustomerservice -Thesearecriticalresponseactivities -Insomecases,ECistheonlysolution當(dāng)前28頁，總共61頁。29MajorBusinessPressuresandtheRoleofEC當(dāng)前29頁，總共61頁。30BusinessEnvironmentDrivesECOrganizationalresponsestrategiesStrategicsystems(e.g.,supplychainmgtsystems)AgilesystemsContinuousimprovementeffortsandbusinessprocessrestructuringCustomerrelationshipmanagementBusinessalliancesElectronicmarkets當(dāng)前30頁，總共61頁。31BusinessEnvironmentDrivesECReductionsinCycleTimeandTime-to-Market cycletimereduction

ShorteningthetimeittakesforabusinesstocompleteaproductiveactivityfromitsbeginningtoendEmpowermentofEmployees

ECallowsthedecentralizationofdecisionmakingandauthorityviaempowermentanddistributedsystems,butsimultaneouslysupportsacentralizedcontrolSupplyChainImprovements

ECcanhelpreducesupplychaindelays,reduceinventories,andeliminateotherinefficiencies當(dāng)前31頁，總共61頁。32BusinessEnvironmentDrivesECMassCustomization:Make-to-OrderinLargeQuantities masscustomization ProductionoflargequantitiesofcustomizeditemsIntrabusiness:FromSalesForceAutomationtoInventoryControl knowledgeManagement(KM) Theprocessofcreatingorcapturingknowledge,storingandprotectingit,updatingandmaintainingit,andusingit當(dāng)前32頁，總共61頁。33ECBusinessModels

businessmodel Amethodofdoingbusinessbywhichacompanycan generaterevenuetosustainitselfECfacilitatesthecreationofnovelbusinessmodels當(dāng)前33頁，總共61頁。34ECBusinessModelsTheStructureofBusinessModelsAdescriptionofthecustomerstobeservedandthecompany’srelationshipswiththesecustomersAdescriptionofallproductsandservicesthebusinesswilloffer(customers’valueproposition)Adescriptionofthebusinessprocessrequiredtomakeanddelivertheproductsandservices當(dāng)前34頁，總共61頁。35ECBusinessModelsTheStructureofBusinessModelsAlistoftheresourcesrequiredandtheidentificationofwhichonesareavailable,whichwillbedevelopedin-house,andwhichwillneedtobeacquiredAdescriptionoftheorganizationsupplychain,includingsuppliersandotherbusinesspartnersAdescriptionoftherevenuesexpected(revenuemodel),anticipatedcosts,sourcesoffinancing,andestimatedprofitability(financialviability)當(dāng)前35頁，總共61頁。36ECBusinessModelsRevenueModels

DescriptionofhowthecompanyoranECprojectwillearnrevenueMajorrevenuemodelsSalesTransactionfeesSubscriptionfeesAdvertisingfeesAffiliatefees(referrals)OtherrevenuesourcesIntermsofEC,therearetwocriticalelementsofallbusinessmodels:當(dāng)前36頁，總共61頁。37ECBusinessModelsValuepropositionvaluepropositionThebenefitsacompanycanderivefromusingEC e.g.,howtheproductorservicemayfulfilltheneedsofcustomersHowdoe-marketplacescreatevalue?SearchandtransactioncostefficiencyComplementaritiesLock-inNovelty當(dāng)前37頁，總共61頁。38CommonRevenueModels當(dāng)前38頁，總共61頁。39ECBusinessModelsTypicalECBusinessModelsOnlinedirectmarketingElectronictenderingsystems tendering(reverseauction) Modelinwhichabuyerrequestswould-besellerstosubmitbids;thelowestbidderwins name-your-own-pricemodel Modelinwhichabuyersetsthepriceheorsheiswillingtopayandinvitessellerstosupplythegoodorserviceatthatprice當(dāng)前39頁，總共61頁。40ECBusinessModelsTypicalECBusinessModels findthebestprice

S,tryourtextbookbyISBN affiliatemarketing Anarrangementwherebyamarketingpartner(abusiness,anorganization,orevenanindividual)refersconsumerstothesellingcompany’sWebsite viralmarketing Word-of-mouthmarketinginwhichcustomerspromoteaproductorservicetofriendsorotherpeople當(dāng)前40頁，總共61頁。41ECBusinessModelsTypicalECBusinessModels grouppurchasing Quantitypurchasingthatenablesgroupsofpurchaserstoobtainadiscountpriceontheproductspurchased e-co-ops Anothernameforonlinegrouppurchasingorganizations當(dāng)前41頁，總共61頁。42ECBusinessModelsTypicalECBusinessModels productandservicecustomization customization

Creationofaproductorserviceaccordingtothe buyer’sspecifications

electronicmarketplacesandexchanges informationbrokers當(dāng)前42頁，總共61頁。43BenefitsofECBenefitstoOrganizations當(dāng)前43頁，總共61頁。44BenefitsofECGlobalReachCostReductionSupplyChainImprovementsExtendedHoursCustomizationNewBusinessModelsVendors’SpecializationRapidTime-to-MarketLowerCommunicationCostsEfficientProcurementImprovedCustomerRelationsUp-to-DateCompanyMaterialNoCityBusinessPermitsandFeesOtherBenefitsBenefitstoOrganizations當(dāng)前44頁，總共61頁。45BenefitsofECBenefitstoConsumers當(dāng)前45頁，總共61頁。46BenefitsofECUbiquityMoreProductsandServicesCustomizedProductsandServicesCheaperProductsandServicesInstantDeliveryInformationAvailabilityParticipationinAuctionsElectronicCommunitiesNoSalesTaxinsomecasesBenefitstoConsumers當(dāng)前46頁，總共61頁。47BenefitsofECBenefitstoSociety當(dāng)前47頁，總共61頁。48BenefitsofECBenefitstoSocietyTelecommutingHigherStandardofLivingHopeforthePoorAvailabilityofPublicServices當(dāng)前48頁，總共61頁。49Exhibit1.7

LimitationsofEC當(dāng)前49頁，總共61頁。50ManagerialIssues1.IsitrealthatEChaschangedthebusinessworld?當(dāng)前50頁，總共61頁。51ManagerialIssues1.IsitrealthatEChaschangedthebusinessworld?Probably,yes.RecallECactivitiesinwhichyouhavebeenalreadyinvolved.CanyouimaginethewordwithouttheInternet?當(dāng)前51頁，總共61頁。52ManagerialIssues2.WhyisB2Be-commercesoattractive?當(dāng)前52頁，總共61頁。53ManagerialIssues2.WhyisB2Be-commercesoattractive?B2Biseasiertoimplementthantraditionaloff-linemodelsB2ChassomeproblemsEasytomoveoff-lineB2BrelationshipsonlineThevalue/volumeoftransactionsinB2BislargeEasiertoachi