INDUSTRIES

&

MARKETSPersonal

Care:

market

data&

analysisMarket

Insightsreport2023Table

of

ContentsOverviewAppendixSummary567Product

OverviewAuthor1819MarketDefinitionKeyTakeawaysMarket

NumbersRevenue9121516AverageRevenue

per

CapitaOnlineRevenueShareMobile/DesktopSplit2MARKET

INSIGHTSThis

report

is

part

ofour

Market

Insights

productGainabetterunderstandingofmarketsacross190+

geographicalentities

–

onaglobal,

regional,country,

and/orstatelevel.

Accessourdatavia

webinterface,download(XLS,

PDF,PPT),or

reports.Benefitfromour48-hourcustomerservice

guarantee.?

10

sectors:

advertising&media,consumers,countries,digital

sector,finance,health,

industrialsector,mobility,andtechnology?

1,000+

markets,

e.g.,

FinTech,Food,or

Robotics?

KPIs,

e.g.,

revenue,marketshares,prices,andvolume?

Features:Compare

countries®ions,

change

currencies,

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and/or

customize

downloads?

Usecases:

sales

planning,

investment

decision

support,resourceallocation,andportfolio

management10sectors190+geographicalentities1,000+markets400+reportsFind

out

more

on:https://www.Goto

Market

Insightscom/outlook/3CHAPTER

1OverviewThe

PersonalCare

market

has

grown

1.3%Overview:

SummarySummaryPersonal

Caremarket

in2022

reached

to

258.88

billion

USD.This

is1.3%

morethan

theprevious

year’s

revenue.

Thegrowth

hasresulted

from

4.2%

growth

inDeodorants

and

3.3%

Shavingmarket.

TheUnitedStatesrecorded

thehighestrevenue,

andChina,

Japan,India,

andBrazil

followed.

Oftop20

countries

inrevenue.

Nigeria

isreported

as

having

highest

growth

and

Brazil,

Indonesia,Bangladesh

andThailand

followed.Ofin-store

and

online

purchasechannel,in-store

isstilldominant

inthemarket.However,

astheonlineplatformforpersonal

care

is

flourishing,theonlinerevenue

hasconstantly

increased.

Ithasreached

19%

oftotal

revenue

in2022anditseems

toincrease

up

to23.7%

by2027.5Sources:Market

Insights

2023Personal

Care

is

an

important

part

of

the

Beauty

&

Personal

Care

marketOverview:

Market

DefinitionMarket

definitionThePersonal

Caresegment

covers

allproducts

intended

forpersonal

cleansingsuchasshampoo,

shower

gels,bathing

products,deodorants,

oral

careandshavingproducts.

Skincarecosmetics

suchaslotions,

facialcleansing

productsandbodycare

services

are

notincluded.6Sources:Market

Insights

2023Personal

Care

accounted

for

44.49%

of

the

Beauty

&

Personal

Care

marketrevenue

in

2022Overview:

Key

Takeaways

and

inscope

/outof

scopeKeyTakeawaysInscopeOutof

scopeRevenue

inthePersonal

Caremarket

amountsto

US$274.20bn

in2023.

Themarketisexpected

to

grow

annuallyby

3.10%

(CAGR2023-2028).Thismarket

includes:Thismarket

excludes:Inglobalcomparison,

most

revenue

isgenerated

intheUnited

States(US$45bn

in2023).?Haircare?Decorative

cosmetics?Bathingproducts?Deodorants?Oralcare?Facialcleansing

products?Professional

products&servicesInrelation

to

totalpopulation

figures,per

person

revenues

of

US$35.68

aregenerated

in2023.?Shaving

products7Sources:Market

Insights

2023CHAPTER

2Market

NumbersPersonal

Care

revenues

are

estimated

to

increase

at

a

CAGR(1)

of

2.8%

from2018

to

2028Market

Size:

Globalrevenue

forecast

inbillionUS$+2.8%(1)319.423.430.6312.823.029.9301.622.528.6291.6282.8274.222.0258.9255.621.5242.8245.2243.920.927.637.620.326.636.519.741.325.735.440.517.517.419.739.022.832.423.733.522.631.823.032.121.631.159.257.855.353.254.851.353.149.551.547.848.546.548.642.145.742.946.245.145.960.158.956.899.4102.82027104.7202893.796.491.283.183.680.684.486.3201820192020202120222023202420252026HairCareOral

CareShower

&BathShavingDeodorantsNaturalPersonal

Care9Notes:(1)

CAGR:

Compound

Annual

GrowthRateMarket

Insights

2023Sources:With

revenue

of

US$

96.3

billion,

Asia

is

the

biggest

market

among

selectedregions

in

2022Market

Size:

Regional

Comparison

(1/2)revenue

forecast

inbillionUS$+3.6%(1)119.1+3.3%(1)96.392.2+2.4%(1)75.764.7+6.3%(1)56.139.227.2+2.7%(1)3.64.22022202820222028202220282022202820222028EuropeAfricaAmericasAsiaAustralia&Oceania10

Notes:Sources:(1)

CAGR:

Compound

Annual

GrowthRateMarket

Insights

2023With

revenue

of

US$

43.3

billion,

the

United

States

is

the

biggest

market

amongselected

countries

in

2022Market

Size:

Regional

Comparison

(2/2)revenue

forecast

inbillionUS$+2.0%(1)48.8+4.0%(1)43.334.727.4+1.4%(1)+2.0%(1)+1.0%(1)9.99.17.16.86.36.42022202820222028202220282022202820222028ChinaUnited

StatesUnited

KingdomGermanyFrance11

Notes:Sources:(1)

CAGR:

Compound

Annual

GrowthRateMarket

Insights

2023Personal

Care

average

revenue

per

user

is

estimated

to

increase

at

a

CAGR(1)

of1.9%from2018

to

2028Market

Size:

Globalarpuforecast

inUS$+1.9%(1)39.92.93.839.42.93.838.32.93.637.32.83.536.52.83.435.72.73.333.82.634.02.733.02.433.02.432.52.65.25.13.03.13.13.15.02.94.84.74.64.34.44.34.34.27.37.47.06.86.66.56.36.15.75.86.07.47.57.27.06.96.76.26.26.46.46.112.112.312.613.013.111.311.310.711.211.311.92018201920202021HairCareOral

Care2022Shower

&BathShaving202320242025202620272028DeodorantsNaturalPersonal

Care12

Notes:Sources:(1)

CAGR:

Compound

Annual

GrowthRateMarket

Insights

2023With

average

revenue

per

user

of

84.5,

Australia

&

Oceania

is

the

biggestmarketamong

selected

regions

in

2022Market

Size:

Regional

Comparison

(1/2)arpuforecast

inUS$+1.6%(1)+2.7%(1)+2.4%(1)92.988.584.576.775.466.4+3.9%(1)+3.0%(1)27.625.621.921.52022202820222028202220282022202820222028EuropeAfricaAmericasAsiaAustralia&Oceania13

Notes:Sources:(1)

CAGR:

Compound

Annual

GrowthRateMarket

Insights

2023With

average

revenue

per

user

of

128.0,

the

United

States

is

the

biggest

marketamong

selected

countries

in

2022Market

Size:

Regional

Comparison

(2/2)arpuforecast

inUS$+1.5%(1)139.9+1.5%(1)128.0+1.7%(1)103.4+0.8%(1)103.4119.6109.698.493.6+4.1%(1)24.319.12022202820222028202220282022202820222028ChinaUnitedStatesUnitedKingdomGermanyFrance14

Notes:Sources:(1)

CAGR:

Compound

Annual

GrowthRateMarket

Insights

2023Inthe

Personal

Care

market,

Care

Online

Revenue‘s

share

reached

19.0%

in2022FurtherMarket

AnalysisShare

ofCare

Online

RevenueinthePersonal

Care

in2022100.0%10.0%100.0%12.0%100.0%100.0%100.0%19.0%100.0%19.0%100.0%19.0%100.0%21.0%100.0%23.0%100.0%23.0%100.0%24.0%13.0%17.0%90.0%201788.0%201887.0%201983.0%202081.0%202181.0%202281.0%79.0%202477.0%202577.0%202676.0%20272023OfflineRevenue

ShareOnlineRevenue

Share15Sources:Market

Insights

2023Inthe

Personal

Care

market,

MobileOnline

‘s

share

reached

55.0%

in

2022FurtherMarket

AnalysisShare

ofMobileOnlineinthePersonal

Carein2022100.0%100.0%45.0%100.0%48.0%100.0%100.0%52.0%100.0%55.0%100.0%57.0%100.0%59.0%100.0%61.0%100.0%62.0%100.0%64.0%41.0%49.0%59.0%201755.0%201852.0%201951.0%202048.0%202145.0%202243.0%41.0%202439.0%202538.0%202636.0%20272023Desktop

Revenue

ShareMobile

Revenue

Share16Sources:Market

Insights

2023CHAPTER

3AppendixMARKET

INSIGHTSMarket

Insights

–

market

data,forecasts,

and

qualitative

insightsGainabetterunderstandingofmarketsacross190+

geographicalentities

–

onaglobal,regional,country,

and/orstatelevel.Access

ourdatavia

web

interface,

download(XLS,

PDF,PPT),

orreports.Benefitfromour

48-hour

customerservice

guarantee.?

10

sectors:

advertising&media,consumers,countries,digital

sector,finance,health,

industrialsector,mobility,andtechnology?

1,000+

markets,

e.g.,

FinTech,Food,or

Robotics?

KPIs,

e.g.,

revenue,mark