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e7d195523061f1c0c2b73831c94a3edc981f60e396d3e182073EE1468018468A7F192AE5E5CD515B6C3125F8AF6E4EE646174E8CF0B46FD19828DCE8CDA3B3A044A74F0E769C5FA8CB87AB6FC303C8BA3785FAC64AF5424764E128FECAE4CC72932BB65C8C121A0F41C1707D94688ED66335DC6AE12288BF2055523C0C26863D2CD4AC454A29EEC183CEF0375334B579TianjinMaritimeCollegeYangZhen天津海運(yùn)職業(yè)學(xué)院楊珍ProductPricesandPricingMethods

ofCruiseTour郵輪旅游產(chǎn)品價(jià)格及定價(jià)方法e7d195523061f1c0c2b73831c94a3edc981f60e396d3e182073EE1468018468A7F192AE5E5CD515B6C3125F8AF6E4EE646174E8CF0B46FD19828DCE8CDA3B3A044A74F0E769C5FA8CB87AB6FC303C8BA3785FAC64AF5424764E128FECAE4CC72932BB65C8C121A0F41C1707D94688ED66335DC6AE12288BF2055523C0C26863D2CD4AC454A29EEC183CEF0375334B579e7d195523061f1c0c2b73831c94a3edc981f60e396d3e182073EE1468018468A7F192AE5E5CD515B6C3125F8AF6E4EE646174E8CF0B46FD19828DCE8CDA3B3A044A74F0E769C5FA8CB87AB6FC303C8BA3785FAC64AF5424772B7EF45D2BF96457F3B35A343EE4AD5A5C69DB31954CB170549E036BF2626A5F06C0210B3B9BA94CA877B2DCBC1A1A91F12B33E699AB57D插入視頻1e7d195523061f1c0c2b73831c94a3edc981f60e396d3e182073EE1468018468A7F192AE5E5CD515B6C3125F8AF6E4EE646174E8CF0B46FD19828DCE8CDA3B3A044A74F0E769C5FA8CB87AB6FC303C8BA3785FAC64AF5424764E128FECAE4CC72932BB65C8C121A0F41C1707D94688ED66335DC6AE12288BF2055523C0C26863D2CD4AC454A29EEC183CEF0375334B579e7d195523061f1c0c2b73831c94a3edc981f60e396d3e182073EE1468018468A7F192AE5E5CD515B6C3125F8AF6E4EE646174E8CF0B46FD19828DCE8CDA3B3A044A74F0E769C5FA8CB87AB6FC303C8BA3785FAC64AF5424772B7EF45D2BF96457F3B35A343EE4AD5A5C69DB31954CB170549E036BF2626A5F06C0210B3B9BA94CA877B2DCBC1A1A91F12B33E699AB57D插入視頻1e7d195523061f1c0c2b73831c94a3edc981f60e396d3e182073EE1468018468A7F192AE5E5CD515B6C3125F8AF6E4EE646174E8CF0B46FD19828DCE8CDA3B3A044A74F0E769C5FA8CB87AB6FC303C8BA3785FAC64AF5424764E128FECAE4CC72932BB65C8C121A0F41C1707D94688ED66335DC6AE12288BF2055523C0C26863D2CD4AC454A29EEC183CEF0375334B579e7d195523061f1c0c2b73831c94a3edc981f60e396d3e182073EE1468018468A7F192AE5E5CD515B6C3125F8AF6E4EE646174E8CF0B46FD19828DCE8CDA3B3A044A74F0E769C5FA8CB87AB6FC303C8BA3785FAC64AF5424772B7EF45D2BF96457F3B35A343EE4AD5A5C69DB31954CB170549E036BF2626A5F06C0210B3B9BA94CA877B2DCBC1A1A91F12B33E699AB57D插入視頻1e7d195523061f1c0c2b73831c94a3edc981f60e396d3e182073EE1468018468A7F192AE5E5CD515B6C3125F8AF6E4EE646174E8CF0B46FD19828DCE8CDA3B3A044A74F0E769C5FA8CB87AB6FC303C8BA3785FAC64AF5424764E128FECAE4CC72932BB65C8C121A0F41C1707D94688ED66335DC6AE12288BF2055523C0C26863D2CD4AC454A29EEC183CEF0375334B579什么是郵輪旅游產(chǎn)品價(jià)格？Whatisthecruiseproductprice?郵輪旅游產(chǎn)品的定價(jià)方法有哪些？Whatarethepricingmethodsofcruiseproducts?e7d195523061f1c0c2b73831c94a3edc981f60e396d3e182073EE1468018468A7F192AE5E5CD515B6C3125F8AF6E4EE646174E8CF0B46FD19828DCE8CDA3B3A044A74F0E769C5FA8CB87AB6FC303C8BA3785FAC64AF5424764E128FECAE4CC72932BB65C8C121A0F41C1707D94688ED66335DC6AE12288BF2055523C0C26863D2CD4AC454A29EEC183CEF0375334B579郵輪旅游產(chǎn)品價(jià)格:是指消費(fèi)者購(gòu)買(mǎi)郵輪旅游產(chǎn)品時(shí)所支付的貨幣量，最直觀地表現(xiàn)為郵輪旅游航次所銷(xiāo)售的船票價(jià)格。Thepriceofcruisetourproductsisthemonetaryamountpaidbyconsumerswhentheybuycruisetourproducts,whichismostdirectlyrepresentedbythepriceofcruiseticketssoldinthecruiseitinerary.e7d195523061f1c0c2b73831c94a3edc981f60e396d3e182073EE1468018468A7F192AE5E5CD515B6C3125F8AF6E4EE646174E8CF0B46FD19828DCE8CDA3B3A044A74F0E769C5FA8CB87AB6FC303C8BA3785FAC64AF5424764E128FECAE4CC72932BB65C8C121A0F41C1707D94688ED66335DC6AE12288BF2055523C0C26863D2CD4AC454A29EEC183CEF0375334B579郵輪旅游產(chǎn)品定價(jià)目標(biāo)Cruiseproductpricingobjectives以利潤(rùn)為目標(biāo)Aimforprofit以市場(chǎng)占有率為目標(biāo)Aimformarketshare以應(yīng)對(duì)競(jìng)爭(zhēng)為目標(biāo)Aimfordealwiththecompetition郵輪旅游產(chǎn)品定價(jià)的影響因素AffectingthepricingofcruiseproductsFactors:產(chǎn)品成本

Productcosts市場(chǎng)需求Marketneeds競(jìng)爭(zhēng)狀況

Competitionsituations定價(jià)目標(biāo)Pricingobjectives宏觀環(huán)境

Macro-environmentse7d195523061f1c0c2b73831c94a3edc981f60e396d3e182073EE1468018468A7F192AE5E5CD515B6C3125F8AF6E4EE646174E8CF0B46FD19828DCE8CDA3B3A044A74F0E769C5FA8CB87AB6FC303C8BA3785FAC64AF5424764E128FECAE4CC72932BB65C8C121A0F41C1707D94688ED66335DC6AE12288BF2055523C0C26863D2CD4AC454A29EEC183CEF0375334B579郵輪旅游產(chǎn)品定價(jià)方法

Cruiseproductspricingmethods成本導(dǎo)向定價(jià)法

Cost-orientedpricingmethod需求導(dǎo)向定價(jià)法

Demand-orientedpricingmethod競(jìng)爭(zhēng)導(dǎo)向定價(jià)法

Competition-orientatedpricingmethod方法Metthodse7d195523061f1c0c2b73831c94a3edc981f60e396d3e182073EE1468018468A7F192AE5E5CD515B6C3125F8AF6E4EE646174E8CF0B46FD19828DCE8CDA3B3A044A74F0E769C5FA8CB87AB6FC303C8BA3785FAC64AF5424764E128FECAE4CC72932BB65C8C121A0F41C1707D94688ED66335DC6AE12288BF2055523C0C26863D2CD4AC454A29EEC183CEF0375334B579標(biāo)題文本預(yù)設(shè)標(biāo)題文本預(yù)設(shè)成本導(dǎo)向定價(jià)法:是一種傳統(tǒng)的以?xún)r(jià)值為導(dǎo)向的定價(jià)方法。

Cost-orientedpricingmethodisatraditionalvalue-orientedpricingmethod.成本加成定價(jià)法

Cost-pluspricingmethod目標(biāo)收益定價(jià)法

Target-returnpricingmethode7d195523061f1c0c2b73831c94a3edc981f60e396d3e182073EE1468018468A7F192AE5E5CD515B6C3125F8AF6E4EE646174E8CF0B46FD19828DCE8CDA3B3A044A74F0E769C5FA8CB87AB6FC303C8BA3785FAC64AF5424764E128FECAE4CC72932BB65C8C121A0F41C1707D94688ED66335DC6AE12288BF2055523C0C26863D2CD4AC454A29EEC183CEF0375334B579Costpluspricingmethod成本加成定價(jià)法e7d195523061f1c0c2b73831c94a3edc981f60e396d3e182073EE1468018468A7F192AE5E5CD515B6C3125F8AF6E4EE646174E8CF0B46FD19828DCE8CDA3B3A044A74F0E769C5FA8CB87AB6FC303C8BA3785FAC64AF5424764E128FECAE4CC72932BB65C8C121A0F41C1707D94688ED66335DC6AE12288BF2055523C0C26863D2CD4AC454A29EEC183CEF0375334B579Target-returnpricingmethod目標(biāo)收益定價(jià)法e7d195523061f1c0c2b73831c94a3edc981f60e396d3e182073EE1468018468A7F192AE5E5CD515B6C3125F8AF6E4EE646174E8CF0B46FD19828DCE8CDA3B3A044A74F0E769C5FA8CB87AB6FC303C8BA3785FAC64AF5424764E128FECAE4CC72932BB65C8C121A0F41C1707D94688ED66335DC6AE12288BF2055523C0C26863D2CD4AC454A29EEC183CEF0375334B579標(biāo)題文本預(yù)設(shè)標(biāo)題文本預(yù)設(shè)需求導(dǎo)向定價(jià)法：以消費(fèi)者對(duì)郵輪旅游產(chǎn)品的需求和可支付的價(jià)格水平為依據(jù)的定價(jià)方法。

Demand-orientedpricingmethodisapricingmethodbasedonconsumerdemandforcruiseproductsandaffordablepricelevel.理解價(jià)值定價(jià)法

Understandvaluepricingmethod需求差別定價(jià)法

Demanddifferentialpricingmethode7d195523061f1c0c2b73831c94a3edc981f60e396d3e182073EE1468018468A7F192AE5E5CD515B6C3125F8AF6E4EE646174E8CF0B46FD19828DCE8CDA3B3A044A74F0E769C5FA8CB87AB6FC303C8BA3785FAC64AF5424764E128FECAE4CC72932BB65C8C121A0F41C1707D94688ED66335DC6AE12288BF2055523C0C26863D2CD4AC454A29EEC183CEF0375334B579Understandvaluepricingmethod理解價(jià)值定價(jià)法e7d195523061f1c0c2b73831c94a3edc981f60e396d3e182073EE1468018468A7F192AE5E5CD515B6C3125F8AF6E4EE646174E8CF0B46FD19828DCE8CDA3B3A044A74F0E769C5FA8CB87AB6FC303C8BA3785FAC64AF5424764E128FECAE4CC72932BB65C8C121A0F41C1707D94688ED66335DC6AE12288BF2055523C0C26863D2CD4AC454A29EEC183CEF0375334B579需求差別定價(jià)法又稱(chēng)價(jià)格區(qū)別對(duì)待法

Demanddifferentialpricingmethodisalsoknownasthemethodofpricediscrimination.標(biāo)題文本預(yù)設(shè)時(shí)間差別定價(jià)法

Timesdifferentialpricingmethod標(biāo)題文本預(yù)設(shè)地點(diǎn)差別定價(jià)法

Placesdifferentialpricingmethod標(biāo)題文本預(yù)設(shè)消費(fèi)者差別定價(jià)法

Consumersdifferentialpricingmethod產(chǎn)品差別定價(jià)法

Productsdifferentialpricingmethod標(biāo)題文本預(yù)設(shè)e7d195523061f1c0c2b73831c94a3edc981f60e396d3e182073EE1468018468A7F192AE5E5CD515B6C3125F8AF6E4EE646174E8CF0B46FD19828DCE8CDA3B3A044A74F0E769C5FA8CB87AB6FC303C8BA3785FAC64AF5424764E128FECAE4CC72932BB65C8C121A0F41C1707D94688ED66335DC6AE12288BF2055523C0C26863D2CD4AC454A29EEC183CEF0375334B579競(jìng)爭(zhēng)導(dǎo)向定價(jià)法：是通過(guò)研究競(jìng)爭(zhēng)對(duì)手的產(chǎn)品價(jià)格和服務(wù)質(zhì)量，以競(jìng)爭(zhēng)者價(jià)格為基準(zhǔn)點(diǎn)，確定同類(lèi)產(chǎn)品價(jià)格的方法。

Competition-orientatedpricingmethodisamethodtodeterminethepriceofcongenericproductbsbystudyingtheproductpriceandservicequalityofcompetitorsandtakingthepriceofcompetitorsasthereferencepoint.標(biāo)題文本預(yù)設(shè)領(lǐng)頭定價(jià)法Leadingpricing

method標(biāo)題文本預(yù)設(shè)隨行就市定價(jià)法

Going-ratepricingmethod標(biāo)題文本預(yù)設(shè)追隨定價(jià)法

Followingpricingmethode7d195523061f1c0c2b73831c94a3edc981f60e396d3e182073EE1468018468A7F192AE5E5CD515B6C3125F8AF6E4EE646174E8CF0B46FD19828DCE8CDA3B3A044A74F0E769C5FA8CB87AB6FC303C8BA3785FAC64AF5424764E128FECAE4CC72932BB65C8C121A0F41C1707D94688ED66335DC6AE12288BF2055523C0C26863D2CD4AC454A29EEC183CEF0375334B579Leadingpricingmethod領(lǐng)頭定價(jià)法e7d195523061f1c0c2b73831c94a3edc981f60e396d3e182073EE1468018468A7F192AE5E5CD515B6C3125F8AF6E4EE646174E8CF0B46FD19828DCE8CDA3B3A044A74F0E769C5FA8CB87AB6FC303C8BA3785FAC64AF5424764E128FECAE4CC72932BB65C8C121A0F41C1707D94688ED66335DC6AE12288BF2055523C0C26863D2CD4AC454A29EEC183CEF0375334B579Going-ratepricingmethodisalsoknownasthemethodofpeerpricing隨行就市定價(jià)法也稱(chēng)為同行價(jià)格定價(jià)法e7d195523061f1c0c2b73831c94a3edc981f60e396d3e182073EE1468018468A7F192AE5E5CD515B6C3125F8AF6E4EE646174E8CF0B46FD19828DCE8CDA3B3A044A74F0E769C5FA8CB87AB6FC303C8BA3785FAC64AF5424764E128FECAE4CC72932BB65C8C121A0F41C1707D94688ED66335DC6AE12288BF2055523C0C26863D2CD4AC454A29EEC183CEF0375334B579Followingpricingmethod追隨定價(jià)法e7d195523061f1c0c2b73831c94a3edc981f60e396d3e182073EE1468018468A7F192AE5E5CD515B6C3125F8AF6E4EE646174E8CF0B46FD19828DCE8CDA3B3A044A74F0E769C5FA8CB87AB6FC303C8BA3785FAC64AF5424764E128FECAE4CC72932BB65C8C121A0F41C1707D94688ED66335DC6AE12288BF2055523C0C26863D2CD4AC454A29EEC183CEF0375334B579報(bào)價(jià)包含項(xiàng)目

ContainedItems郵輪公司報(bào)價(jià)項(xiàng)目

CruiseQuoteItems報(bào)價(jià)不含項(xiàng)目

Excludingitemse7d195523061f1c0c2b73831c94a3edc981f60e396d3e182073EE1468018468A7F192AE5E5CD515B6C3125F8AF6E4EE646174E8CF0B46FD19828DCE8CDA3B3A044A74F0E769C5FA8CB87AB6FC303C8BA3785FAC64AF5424764E128FECAE4CC72932BB65C8C121A0F41C1707D94688ED66335DC6AE12288BF2055523C0C26863D2CD4AC454A29EEC183CEF0375334B579e7d195523061f1c0c2b73831c94a3edc981f60e396d3e182073EE1468018468A7F192AE5E5CD515B6C3125F8AF6E4EE646174E8CF0B46FD19828DCE8CDA3B3A044A74F0E769C5FA8CB87AB6FC303C8BA3785FAC64AF5424772B7EF45D2BF96457F3B35A343EE4AD5A5C69DB31954CB170549E036BF2626A5F06C0210B3B9BA94CA877B2DCBC1A1A91F12B33E699AB57D插入視頻2e7d195523061f1c0c2b73831c94a3edc981f60e396d3e182073EE1468018468A7F192AE5E5CD515B6C3125F8AF6E4EE646174E8CF0B46FD19828DCE8CDA3B3A044A74F0E769C5FA8CB87AB6FC303C8BA3785FAC64AF5424764E128FECAE4CC72932BB65C8C121A0F41C1707D94688ED66335DC6AE12288BF2055523C0C26863D2CD4AC454A29EEC183CEF0375334B579e7d195523061f1c0c2b73831c94a3edc981f60e396d3e182073EE1468018468A7F192AE5E5CD515B6C3125F8AF6E4EE646174E8CF0B46FD19828DCE8CDA3B3A044A74F0E769C5FA8CB87AB6FC303C8BA3785FAC64AF5424772B7EF45D2BF96457F3B35A343EE4AD5A5C69DB31954CB170549E036BF2626A5F06C0210B3B9BA94CA877B2DCBC1A1A91F12B33E699AB57D插入視頻2e7d195523061f1c0c2b73831c94a3edc981f60e396d3e182073EE1468018468A7F192AE5E5CD515B6C3125F8AF6E4EE646174E8CF0B46FD19828DCE8CDA3B3A044A74F0E769C5FA8CB87AB6FC303C8BA3785FAC64AF5424764E128FECAE4CC72932BB65C8C121A0F41C1707D94688ED66335DC6AE12288BF2055523C0C26863D2CD4AC454A29EEC183CEF0375334B579e7d195523061f1c0c2b73831c94a3edc981f60e396d3e182073EE1468018468A7F192AE5E5CD515B6C3125F8AF6E4EE646174E8CF0B46FD19828DCE8CDA3B3A044A74F0E769C5FA8CB87AB6FC303C8BA3785FAC64AF5424772B7EF45D2BF96457F3B35A343EE4AD5A5C69DB31954CB170549E036BF2626A5F06C0210B3B9BA94CA877B2DCBC1A1A91F12B33E699AB57D插入視頻2e7d195523061f1c0c2b73831c94a3edc981f60e396d3e182073EE1468018468A7F192AE5E5CD515B6C3125F8AF6E4EE646174E8CF0B46FD19828DCE8CDA3B3A044A74F0E769C5FA8CB87AB6FC303C8BA3785FAC64AF5424764E128FECAE4CC72932BB65C8C121A0F41C1707D94688ED66335DC6AE12288BF2055523C0C26863D2CD4AC454A29EEC183CEF0375334B579本講小結(jié)Summary利潤(rùn)目標(biāo)、市場(chǎng)占有率目標(biāo)、應(yīng)對(duì)競(jìng)爭(zhēng)目標(biāo)產(chǎn)品成本、市場(chǎng)需求、競(jìng)爭(zhēng)狀況、定價(jià)目標(biāo)、宏觀環(huán)境成本導(dǎo)向定價(jià)法、需求導(dǎo)向定價(jià)法、競(jìng)爭(zhēng)導(dǎo)向定價(jià)法報(bào)價(jià)包含項(xiàng)目、報(bào)價(jià)不含項(xiàng)目三個(gè)目標(biāo)ThreeObjectivesFiveElementsThreeMethodsTwoQuotationsAimforprofit、Aimformarketshare、AimfordealwiththecompetitionProductcosts、Marketneed

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