PAGEUnit2HealthyeatingSectionⅤGuidedWriting英文廣告eq\a\vs4\al([文體指導(dǎo)])本單元的寫作任務(wù)是寫一則英文廣告。一則完整的廣告通常包括標(biāo)題、正文、廣告語(yǔ)，有時(shí)還包括插圖說(shuō)明等。廣告是商品銷售的一種宣揚(yáng)手段，目的是使消費(fèi)者對(duì)某種商品產(chǎn)生愛(ài)好，從而促使他們購(gòu)買。為了達(dá)到目的，廣告必需具有吸引力，特殊是要引起廣闊消費(fèi)者的愛(ài)好?；究蚣?．標(biāo)題——語(yǔ)言要精煉，要凸顯出在廣告中最主要的功能，它必需能引起讀者的新奇心，吸引讀者的留意力。2．正文——主要宣揚(yáng)商品的名稱、性能、功效、價(jià)格等進(jìn)行符合客觀事實(shí)的描述，增加勸服性。重點(diǎn)突出對(duì)產(chǎn)品特點(diǎn)和亮點(diǎn)的介紹。3．結(jié)尾——說(shuō)明商品的銷售地址和聯(lián)系方式。eq\a\vs4\al([亮點(diǎn)句式])1．Thekeytokeepingfitistoeatfoodhighinvitaminsandlowinfat.2．Peoplearebeginningtoattachmuchmoreimportancetotheirhealththesedaysthaneverbefore.3．Withtheimprovementofthelivingstandards，moreandmorepeople，especiallychildrenaresufferingfromobesity.4．Doyouwanttogetsomephysicaltraining?5．Thesefoodscanhelpyouloseweightandbecomeslim.6．Allclothesintheshoparesoldatadiscount/onsale.7．Thosewhohaverelatedworkingexperiencearepreferred.8．Ifyouwanttocometothefarm，pleasecallusat023-65734618.eq\a\vs4\al([寫作任務(wù)])假設(shè)你叫李華，現(xiàn)在為新開(kāi)業(yè)的健康餐館寫個(gè)英文廣告，要點(diǎn)如下：1．健康餐館供應(yīng)均衡飲食，有利于減肥瘦身；2．餐館供應(yīng)既有能量又有纖維的飯菜；3．有快餐和特殊的飯菜；4．有各種各樣的中國(guó)傳統(tǒng)面食(wheatenfoods)；5．聯(lián)系電話：533599。要求：1.題目為OnceTasted，NeverForgotten；2．詞數(shù)100左右。eq\a\vs4\al([審題謀篇])體裁廣告話題飲食時(shí)態(tài)一般現(xiàn)在時(shí)人稱第三人稱結(jié)構(gòu)首段：交代寫廣告的目的。中段：詳細(xì)介紹廣告的內(nèi)容。尾段：說(shuō)明詳細(xì)聯(lián)系方式并提出對(duì)顧客的歡迎。eq\a\vs4\al([遣詞造句])Ⅰ.對(duì)接單元詞匯1．loseweight 減肥2．thehealthyrestaurant 健康餐館3．fullofenergy 充溢能量4．richinfibre 富含纖維5．fastfood 快餐6．enjoytheexciting/activeatmosphere 享受活躍的氣氛Ⅱ.巧用單元語(yǔ)法和句型(一)完成句子1．HealthRestaurantservesbalancedfoods．Thesefoodscanhelpyouloseweightandbecomeslim．健康餐館供應(yīng)均衡飲食，有利于減肥瘦身。2．Ourrestaurantservesfoodsbothfullofenergyandrichinfibre．我們的餐館供應(yīng)既有能量又富含纖維的飯菜。3．Weprovidefastfoodandspecialdishes．我們有快餐和特殊的飯菜。4．Wealsooffervarietiesof/variousChinesetraditionalwheatenfoods．我們有各種各樣的中國(guó)傳統(tǒng)面食。5．Wepromiseyouthebestservice．我們保證供應(yīng)最好的服務(wù)。6．Ourrestaurantliesbythelakewithwonderfulviews.餐館位于湖邊，風(fēng)景美麗。(二)句式升級(jí)7．把句1合成一個(gè)簡(jiǎn)潔句HealthRestaurantservesbalancedfoodsthatcanhelpyouloseweightandbecomeslim.8．用aswellas連接句2Ourrestaurantservesyoufoodsrichinfibreaswellasfoodsfullofenergy.eq\a\vs4\al([妙筆成篇])【參考范文】OnceTasted，NeverForgottenDon'tyouwanttobecomeslim?Don'tyouwanttoloseweight?Don'tyouwanttoeathealthily?CometotheHealthRestaurantnow!HealthRestaurantservesbalancedfoodsthatcanhelpyouloseweightandbecomeslimandservesyoufoodsrichinfibreaswellasfoodsfullofenergy.Weprovidefastfoodandspecialdishesandwealsooffervarietiesof/variousChinesetraditionalwheatenfoods.It'sfuntoeathere.Atlunchtime，therearemanycustomers.Youcanenjoytheexciting/activeatmosphe