高考英語閱讀理解高頻詞匯超詳細(xì)梳理（直播帶貨類）

詞匯解析：

1.平臺(tái)和技術(shù)

（1）broadcast/'br3：dka:st/

詞性：名詞/動(dòng)詞

中文釋義：廣播：播放

例句：Thelivebroadcastoftheproductlaunchattractedmillionsofviewers.（產(chǎn)品發(fā)布的直播吸

引了數(shù)百萬觀眾。）

同義詞:stream,transmit,air

搭配：livebroadcast（直播），broadcastashow（播放節(jié)目）

拓展詞組：

broadcastlive現(xiàn)場(chǎng)直播

goontheair開始廣播/播出

易錯(cuò)點(diǎn)點(diǎn)撥：broadcast作動(dòng)詞時(shí)，過去?式和過去分詞均為broedcast或broadcastedo

近似詞辨析：

broadcast強(qiáng)調(diào)通過廣播或電視等媒介向大眾傳播信息。

stream強(qiáng)調(diào)持續(xù)不斷地傳輸數(shù)據(jù)，例如音頻或視頻流。

（2）network/'netw3：k/

詞性：名詞

中文釋義：網(wǎng)絡(luò)

例句：Theinfluencerleveragedhersocialmedianetworktopromotetheproducts.（網(wǎng)紅利用她

的社交媒體網(wǎng)絡(luò)來推廣產(chǎn)品。）

同義詞：system,web,connection

搭配:socialnetwork（社交網(wǎng)絡(luò)）,businessnetwork（商業(yè)網(wǎng)絡(luò)）

拓展詞組：

anetworkofroads公路網(wǎng)

build/developanetwork建立/發(fā)展網(wǎng)絡(luò)

近似詞辨析：

network通常指互相連接的系統(tǒng)或關(guān)系網(wǎng)。

web特指像蜘蛛網(wǎng)一樣復(fù)雜交錯(cuò)的網(wǎng)絡(luò)結(jié)構(gòu)。

（3）online/.on'lam/

詞性：形容詞/副詞

中文釋義：在線的；聯(lián)網(wǎng)的

例句：Theonlineshoppingfestivalgeneratedbillionsofdollarsinsales.（網(wǎng)絡(luò)購(gòu)物節(jié)創(chuàng)造了數(shù)十

億美元的銷售額。）

同義詞：connected,internet-based

反義詞:offline（離線的）

搭配:onlineshopping（網(wǎng)上購(gòu)物）,onlinepayment（在線支付）,onlinecommunity（在線社區(qū)）

拓展詞組：

goonline上網(wǎng)

beonline在線

近似詞辨析：

online通常指連接到互聯(lián)網(wǎng)或計(jì)算機(jī)網(wǎng)絡(luò)。

connected泛指連接到任何類型的網(wǎng)絡(luò)或系統(tǒng)。

（4）digital/didjitl/

詞性：形容詞

中文釋義：數(shù)字的：數(shù)碼的

f列句：Digitalmarketingplaysacrucialroleinpromotingproductstoawideraudience.（數(shù)字營(yíng)銷

在向更廣泛的受眾推廣產(chǎn)品方面起著至關(guān)重要的作用。）

搭配:digitalmarketing（數(shù)字營(yíng)銷）,digitaltechnology（數(shù)字技術(shù)）,digitalcamera（數(shù)碼相機(jī)）

拓展詞組：

digitalage/era數(shù)字時(shí)代

godigital數(shù)字化

（5）camera/kaemsrs/

詞性：名詞

中文釋義：相機(jī)，攝像機(jī)

例句：Thelivestreamerusedahigh-qualitycameratoshowcasetheproductdetails.（主播使用

高質(zhì)量的相機(jī)來展示產(chǎn)品細(xì)節(jié)。）

搭配:digitalcamera（數(shù)碼相機(jī):,filmcamera（膠片相機(jī)）,securitycamera（監(jiān)控?cái)z像頭）

拓展詞組:

facethecamera面對(duì)鏡頭

behindthecamera幕后

（6）screen/skri:n/

詞性：名詞

中文釋義：屏幕，熒光屏

例句：Viewerscaninteractwiththelivestreamerthroughthecommentssectiononthescreen.

（觀眾可以通過屏幕上的評(píng)論區(qū)與主播互動(dòng)。）

搭配:computerscreen（電腦屏幕）,TVscreen（電視屏幕）,phonescreen（手機(jī)屏幕）

拓展詞組：

bigscreen大銀幕

onscreen在屏幕上

2.商品展示和介紹

（1）product/'prodAkt/

詞性：名詞

中文釋義：產(chǎn)品

f列句：Thelivestreamfeaturedavarietyofproducts,fromcosmeticstoelectronics.（直播中展示

了各種各樣的產(chǎn)品，從化妝品到電子產(chǎn)品。）

同義詞：goods,merchandise,commodity

搭配：newproduct（新產(chǎn)品）,launchaproduct（發(fā)布產(chǎn)品），promoteaproduct（推廣產(chǎn)品）

拓展詞組：

productlaunch產(chǎn)品發(fā)布

dairyproducts乳制品

（2）goods/gudz/

詞性:名詞

中文釋義：商品，貨物

例句：Theinfluencerreviewedthegoodsindetail,highlightingtheirfeaturesandbenefits.（網(wǎng)紅

詳細(xì)介紹了商品，突出了它們的特點(diǎn)和優(yōu)勢(shì)。）

同義詞：merchandise,products,commodities

搭配:consumergoods（消費(fèi)品）,luxurygoods（奢侈品）,importgoods（進(jìn)口商品）

拓展詞組：

delivergoods送貨

householdgoods家庭用品

（3）brand/braend/

詞性：名詞

中文釋義：品牌，商標(biāo)

例句：Thelivestreameremphasizedthebrand'sreputationforqualityandinnovation.（主播強(qiáng)調(diào)

了該品牌在質(zhì)量和創(chuàng)新方面的聲譽(yù)。）

搭配:famousbrand卜著名品牌）,luxurybrand（奢侈品牌）,buildabrand（打造品牌）

拓展詞組：

brandname品牌名稱

brandawareness品牌知名度

（4）quality/'kwolsti/

詞性：名詞

中文釋義：質(zhì)量，品質(zhì)

例句:Theinfluencerassuredviewersofthehighqualityoftheproducts.（網(wǎng)紅向觀眾保證產(chǎn)品

的高質(zhì)量。）

同義詞：standard,grade,excellence

反義詞：poorquality（劣質(zhì)）

搭配：highquality（高質(zhì)量）,goodquality（良好質(zhì)量）,lowquality（低質(zhì)量）

拓展詞組：

qualitycontrol質(zhì)量控制

qualityoflife生活質(zhì)量

（5）price/prais/

詞性:名詞

中文釋義：價(jià)格

例句：Thelivestreamerofferedaspecialdiscountontheproductsduringthelivestream.（主播

在直播期間對(duì)產(chǎn)品提供了特別折扣。）

搭配：lowprice（低價(jià)）,highprice（高價(jià)）,reasonableprice（合理價(jià)格）

拓展詞組：

ataprice付出代價(jià)

pricelist價(jià)目表

易錯(cuò)點(diǎn)點(diǎn)撥:price作動(dòng)詞,表示“給…定價(jià)”。

（6）describe/diskraib/

詞性：動(dòng)詞

中文釋義：描述

例句：Thelivestreamervividlydescribedtheproduct'stextureandappearance.（主播生動(dòng)地描

述了產(chǎn)品的質(zhì)地和外觀。）

同義詞:depict,portray,illustrate

搭配：describeindetail（詳細(xì)描述）

拓展詞組：

beyonddescription難以形容

describeas把…描述成

（7）show/fsu/

詞性：動(dòng)詞

中文釋義：展示，顯示

例句:Theinfluencershowedhewtousetheproducteffectively.（網(wǎng)紅展示了如何有效地使用產(chǎn)

品。）

同義詞：display,present,exhibit

搭配：showoff（炫懈），showup（出現(xiàn)）

（8）detail/'di:teil/

詞性：名詞

中文釋義：細(xì)節(jié)，詳情

例J句：Thelivestreamerprovideddetailedinformationabouttheproduct'sspecifications.（主播

提供了有關(guān)產(chǎn)品規(guī)格的詳細(xì)信息。）

搭配：indetail（詳細(xì)地）,gointodetail（詳細(xì)說明）

（9）feature/

詞性：名詞

中文釋義：特點(diǎn)，特征

例句：Thelivestreamerhighlightedtheproduct'suniquefeatures.（主播突出了產(chǎn)品的獨(dú)特功

能。）

同義詞：characteristic,attribute,trait

搭配:specialfeature（特色）,keyfeature（關(guān)鍵特征）

（10）discount/'diskaont/

詞性：名詞/動(dòng)詞

中文釋義：折扣：打折

例句：Viewerscouldenjoyexclusivediscountsontheproductsduringthelivestream.（觀眾可以

在直播期間享受產(chǎn)品的獨(dú)家折扣。）

搭配:offeradiscount（提供折扣）,getadiscount（獲得折扣）

拓展詞組：

atadiscount打折

discountrate折扣率

3.主播互動(dòng)和銷售

（1）talk/to:k/

詞性：動(dòng)詞/名詞

中文釋義：說話，談話

例句：Thelivestreamertalkedenthusiasticallyabouttheproduct'sbenefits.（主播熱情地談?wù)摿?/p>

產(chǎn)品的優(yōu)勢(shì)。）

同義詞：speak,converse,chat

搭配:talkabout（談?wù)摚?talkto（與…交談）

易錯(cuò)點(diǎn)點(diǎn)撥:talk作名詞時(shí)，通常指非正式的談話或講話。

（2）chat/tjaet/

詞性：動(dòng)詞/名詞

中文釋義：聊天，閑談

f列句：Theinfluencerchattedwithviewers,answeringtheirquestionsabouttheproducts.（網(wǎng)紅

與觀眾聊天，回答他們關(guān)于產(chǎn)品的問題。）

搭配:chatonline（在線聊天）,haveachat（聊天）

拓展詞組：

chatroom聊天室

chatshow談話節(jié)目

（3）communicate/ks'mjuinikeit/

詞性：動(dòng)詞

中文釋義：交流，溝通

例句：Thelivestreamereffectivelycommunicatedtheproduct'svauepropositiontoviewers.（±

播有效地將產(chǎn)品的價(jià)值主張傳達(dá)給了觀眾。）

同義詞：convey,express,interact

搭配：communicatewith（弓…溝通）

拓展詞組：

meansofcommunication交流方式

communicationskills溝通技巧

（4）audience/'D：di9ns/

詞性：名詞

中文釋義：觀眾，聽眾

例句：Thelivestreamerengagedwiththeaudience,creatingalivelyandinteractiveexperience.

（主播與觀眾互動(dòng)，創(chuàng)造了生動(dòng)活潑的互動(dòng)體驗(yàn)。）

搭配：targetaudience（目標(biāo)受眾），liveaudience（現(xiàn)場(chǎng)觀眾）

（5）comment/koment/

詞性：名詞/動(dòng)詞

中文釋義：評(píng)論：發(fā)表評(píng)論

例句：Viewersleftcommentsexpressingtheirinterestintheproducts.（觀眾留下評(píng)論,表達(dá)他們

對(duì)產(chǎn)品的興趣。）

搭配:makeacomment（發(fā)表評(píng)論）,commenton（評(píng)論）

拓展詞組：

nocomment無可奉告

commentsection評(píng)論區(qū)

（6）recommend/.rekamend/

詞性：動(dòng)詞

中文釋義：推薦，建議

例句：Theinfluencerrecommendedtheproducttoherfollowers.（網(wǎng)紅向她的粉絲推薦了這款

產(chǎn)品。）

同義詞：suggest,advise,endorse

搭配：recommendaproduct（推薦產(chǎn)品）,highlyrecommend（強(qiáng)烈推薦）

拓展詞組：

recommenddoingsth建議做某事

letterofrecommendation推薦信

易錯(cuò)點(diǎn)點(diǎn)撥:recommend后面接that從句時(shí)，從句謂語動(dòng)詞用shoulddo形式，should可

以省略°

（7）persuade/pa'sweid/

詞性：動(dòng)詞

中文釋義：說服，勸說

例句:Thelivestreamer'senthusiasmpersuadedmanyviewerstopurchasetheproducts.（主播的

熱情說服了許多觀眾購(gòu)買產(chǎn)品。）

同義詞：convince,influence,sway

反義詞：dissuade（勸阻）

搭配:persuadesb.todosth.（說服某人做某事）

（8）sell/sei/

詞性：動(dòng)詞

中文釋義：賣，出售

例句：Thelivestreamersuccessfullysoldoutallofthefeaturedproducts.（主播成功地售罄了所

有特色產(chǎn)品。）

反義詞：buy（購(gòu)買）

搭配:sellonline（在線銷售）,seIout（售罄）

（9）buy/bai/

詞性：動(dòng)詞

中文釋義：買，購(gòu)買

例句：Manyviewersboughttheproductsafterwatchingthelivestream.（許多觀眾在觀看直播

后購(gòu)買了產(chǎn)品。）

反義詞:sell（出售）

搭配:buyonline（在線購(gòu)買）,buyinbulk（批量購(gòu)買）

(10)order/o:da/

詞性：名詞/動(dòng)詞

中文釋義：訂購(gòu)，訂單：命令

例句：Viewerscanplaceordersfortheproductsdirectlythroughtielivestreamplatform.（觀眾

可以直接通過直播平臺(tái)訂購(gòu)產(chǎn)品。）

搭配：placeanorder（下訂單）,orderaproduct（訂購(gòu)產(chǎn)品）,orderonline（在線訂購(gòu)）,inorder（整

齊）,inorderto（為了）

拓展詞組：

outoforder發(fā)生故障，混亂

inorderof按…順序

（11）payment/'peimant/

詞性：名詞

中文釋義：付款，支付

例句：Thelivestreamplatformsupportsvariouspaymentmethods.（直播平臺(tái)支持多種支付方

式。）

搭配：makeapayment（付款）,onlinepayment（在線支付）

（12）deliver/di'hvs/

詞性：動(dòng)詞

中文釋義：遞送，交付

f列句：Thecompanypromisedtodelivertheproductswithinthreebusinessdays.（該公司承諾在

三個(gè)工作日內(nèi)交付產(chǎn)品。）

同義詞:ship,transport,dispatcn

搭配：deliveraproduct（交付產(chǎn)品）,deliveraspeech（發(fā)表演講）

（13）service/'s3：vis/

詞性:名詞

中文釋義：服務(wù)

例句：Thecompanyprovidedexcellentcustomerserviceduringthelivestream.（該公司在直播

期間提供了優(yōu)質(zhì)的客戶服務(wù)。）

搭配：customerservice（客戶服務(wù)），after-salesservice（售后服務(wù)）

拓展詞組：

atyourservice聽候您的吩咐

civilservice公務(wù)員

4.其他相關(guān)詞匯

（1）influence/influans/

詞性：名詞/動(dòng)詞

中文釋義：影響：施加影響

例句：Influencerscansignificantlyinfluenceconsumers'purchasingdecisions.（網(wǎng)紅可以極大地

影響消費(fèi)者的購(gòu)買決定。）

搭配:haveinfluenceon（對(duì)…有影響力）,influencesb.todosth.（影響某人做某事）

近似詞辨析：

influence通常指潛移默化地、間接地影響。

affect強(qiáng)調(diào)對(duì)事物造成直接的影響或改變。

（2）popular/'popjala/

詞性：形容詞

中文釋義：流行的，受歡迎的

例句：Livestreamingisapopularwaytopromoteproducts.（直播是一種流行的推廣產(chǎn)品的方

式。）

同義詞：trendy,fashionable,invogue

反義詞：unpopular（不受歡迎的）

搭配:popularproduct（暢銷產(chǎn)品）,popularopinion僭遍的觀點(diǎn)）

（3）fashion/fasjn/

詞性:名詞

中文釋義：時(shí)尚，流行款式

例句：Thelivestreamershowcasedthelatestfashiontrends.（主播展示了最新的時(shí)尚潮流。）

搭配:fashionshow（時(shí)裝秀）,fashiondesigner（時(shí)裝設(shè)計(jì)師）

拓展詞組：

infashion流行的

outoffashion過時(shí)的

（4）trend/trend/

詞性：名詞

中文釋義：趨勢(shì)，傾向

例句：Livestreamingisagrowingtrendine-commerce.值播是電子商務(wù)中一個(gè)不斷增長(zhǎng)的趨

勢(shì)。）

搭配:fashiontrend（時(shí)尚潮流）,markettrend（市場(chǎng)趨勢(shì)）

拓展詞組：

setatrend引領(lǐng)潮流

followatrend追隨潮流

（5）promotion/pro'moufn/

詞性：名詞

中文釋義：促銷，推廣

例句：Thelivestreamofferedspecialpromotionstoviewers.（直播向觀眾提供了特別的促銷活

動(dòng)。）

搭配：salespromotion（促銷活動(dòng)），productpromotion儼品推廣）

拓展詞組：

getapromotion升職

promotioncampaign促銷活動(dòng)

練習(xí)：

一、選擇最佳答案填空。

Theinfluencerusedherextensivesocialmediatoreachawideraudience.

A.brandB.screenc.networkD.product

Thelivestreamergaveadetailedoftheproduct'sfeatures.

A.priceB.descriptionC.paymentD.service

Thecompanyoffereda10%onallpurchasesmadeduringthelivestream.

A.featureB.qualityC.discountD.order

Thelivestreamerviewerstoaskquestionsabouttheproduct.

A.chattedB.soldC.deliveredD.encouraged

Theplatformprovidessecureoptionsforonlinepurchases.

A.deliveryB.paymentC.audienceD.comment

二、用所給詞的適當(dāng)形式填空。

Thecompany（broadcast）theproductlaunchliveonsocialmedia.

Theinfluencer'sreviewwasvery(persuade),andmanyviewersboughtthe

product.

Theonlinestorehasawide(select)ofgoodstochoosefrom.

Thecompanyoffersfree(deliver)onordersover$50.

Itisimportanttoreadproduct(describe)carefullybeforemakingapurchase.

三、翻譯下列句子。

主播展示了如何使用這款產(chǎn)品，并強(qiáng)調(diào)了其優(yōu)點(diǎn)“(highlisht)

觀眾可以通過直播平臺(tái)上的評(píng)論區(qū)與主播互動(dòng)。(interact)

該公司承諾在三個(gè)工作日內(nèi)發(fā)貨。(promise)

網(wǎng)紅對(duì)產(chǎn)品的評(píng)價(jià)非常正面，這讓很多觀眾相信了產(chǎn)品的質(zhì)量.(positive)

直播帶貨己經(jīng)成為一種流行的銷售模式。(trendy)

四、閱讀理解

Passage1:LiveStreaming:ANewFrontierinE-Commerce

Thedigitallandscapeisconstantlyevolving,andoneofthemostrecentandimpactful

transformationshasbeentheriseoflivestreaminge-commerce.Thisinnovativeapproachto

onlineshoppinghascaptivatedconsumersworldwide,turningpassiveobserversintoactive

participantsinadynamicandengagingshoppingexperience.

Imaginethis:you'rescrollingthroughyoursocialmediafeedwhenyoustumbleuponalivevideo.

Acharismatichostisshowcasinganewlineofclothing,tryingondifferentpieces,anddescribing

thefabric,fit,andstyleIndetail.viewersarefloodingthecommentsectionwithquestions,and

thehostisrespondinginreal-time,offeringpersonalizedrecommendationsandstylingadvice.

Thisistheessenceoflivestresminge-commerce-afusionofentertainment,information,and

instantgratificationthathasredefinedtheonlineshoppingexperience.

Theallureoflivestreaminge-commercestemsfromseveralkeyfactors.Firstly,ittapsintothe

innatehumandesireforconnectionandreal-timeinteraction.Unliketraditionale-commerce

websites,whereshoppersbrowsethroughstaticimagesandproductdescriptions,livestreaming

providesasenseofimmediacyandauthenticity.Viewerscanwitnesstheproductsinaction,

observedemonstrations,andaskquestionsdirectlytothehosts,fosteringamorepersonaland

engagingshoppingexperience.

Furthermore,livestreaminge-commerceleveragesthepowerofsocialinfluence.Hostsareoften

influencersorKeyOpinionLeaders(KOLs)whohavebuiltaIcyalfollowingbasedontheir

expertise,personality,andabilitytoconnectwiththeiraudience.Theirendorsementsand

recommendationscarrysignificantweight,inspiringviewerstotrusttheirjudgementandmake

purchasedecisionsbasedontheiradvice.

Beyondthesesocialandexperientialbenefits,livestreaminge-commerceoffersseveralpractical

advantages.Forconsumers,itprovidesconvenience,accessibility,andthethrillofdiscovering

newproductsinreal-time.Forbrands,itoffersapowerfulchannelforreachingawideraudience,

buildingbrandawareness,drivingsales,andgeneratingimmediatefeedback.

However,thisburgeoningindustryalsofaceschallenges.Ensuringproductauthenticity,

protectingconsumerprivacy,andnavigatingethicalconsiderationsininfluencermarketingare

crucialforfosteringsustainablegrowth.Asthetechnologybehindlivestreaminge-commerce

continuestoadvance,virtualreality(VR)andaugmentedreality(AR)arepoisedtofurther

enhancetheshoppingexperience,creatingevenmoreimmersiveandpersonalizedinteractions.

Thefutureoflivestreaminge-commerceisbright,butitssuccesswilldependonstrikinga

balancebetweeninnovation,entertainment,andresponsiblebusinesspractices.

1.Whatistheprimaryfocusofthepassage?

A.Thehistoryofe-commerceanditsevolution.

B.Thetechnologicaladvancementsbehindlivestreaming.

C.Theriseandimpactoflivestreaminge-commerce,includingitsbenefitsandchallenges.

D.TheethicaldilemmasfacedbyInfluencersinlivestreaming.

2.Whatisthemainpurposeofthescenariodescribedinparagraph2?

A.Toillustratetheinteractiveandengagingnatureoflivestreaminge-commerce.

B.Toshowcasethetechnicalcomplexityoflivestreamingplatforms.

C.Toemphasizetheimportanceofinfluencerendorsements.

D.Tohighlightthedangersofimpulsivebuying.

3.WhichofthefollowingisNOTmentionedasafactorcontributingtotheappealoflive

streaminge-commerce?

A.Senseofcommunityandsharedexperience.

B.Real-timeinteractionandpersonalizedrecommendations.

C.Convenienceandaccessibilityforconsumers.

D.Guaranteedproductqualityandcustomersatisfaction.

4.Howdoeslivestreaminge-commerceleverage"socialinfluence"?

A.Byrelyingonalgorithmstotargetspecificconsumerdemographics.

B.ByutilizinginfluencersorKOIswithestablishedfollowingstopromoteproducts.

C.Byencouragingviewerstosharetheirshoppingexperiencesonsocialmedia.

D.Byofferingexclusivediscountsandpromotionstosocialmediafollowers.

5.Whatdoesthepassagesuggestaboutthefutureoflivestreaminge-commerce?

A.Itwillbecomeincreasinglyregulatedandrestrictive,hinderinginnovation.

B.Itwillbereplacedbymoreacvancede-commercemodels.

C.Itwillcontinuetoevolve,ircorporatingnewtechnologieslikeVRandAR,whileaddressing

ethicalconcerns.

D.Itspopularitywilldeclineasconsumersgrowwearyofonlineshopping.

Passage2:BehindtheScreens:TheHumanSideofLiveStreamingE-commerce

Thedazzlingworldoflivestreaminge-commerceoftenshowcasesglamoroushostsand

irresistibledeals.Yet,behindthepolishedpresentationsanderticingproductdisplaysliesa

complexnetworkofindividualsworkingtirelesslytoorchestratethisdigitalspectacle.

Fromcharismatichoststotech-savvyproducers,meticulousproductmanagerstodata-driven

analysts,thelivestreaminge-commerceecosystemthrivesonadiverseworkforcewith

specializedskills.

Thehosts,oftenthefaceofthelivestream,aremorethanjustcharismaticpersonalities.They

possessauniqueblendofproductknowledge,storytellingability,andaudienceengagement

skills.Theyunderstandthemancesoftheirtargetaudience,adapttheirpresentationstyle

accordingly,andforgegenuineconnectionswithviewers,fosteringtrustandloyalty.

Behindthescenes,ateamofskilledproducersworksdiligentlytoensureaseamlessand

engaginglivestream.Theymanagetechnicalaspects,controllightingandsound,curateproduct

displays,monitorchatactivity,andfacilitateaudienceinteraction.Theirexpertiseinlive

productiontechniquesiscrucialforcreatingavisuallyappealingandcaptivatingexperience.

Productmanagersplayapivotalroleinselectingandshowcasingtherightproductsforeachlive

stream.Theymeticulouslyresearchtrends,analyzeconsumerpreferences,negotiatewith

suppliers,andensureproductqualityandavailability.Theirabilitytocurateacompellingproduct

mixiscrucialforattractingviewersanddrivingsales.

Dataanalystsaretheunsungheroesoflivestreaminge-ccmmerce.Theytrackviewer

engagementmetrics,analyzesalesdata,andidentifypatternsandtrendstoinformfuture

strategies.Theirinsightshelpbrandsoptimizeproductofferings,targetspecificdemographics,

andmeasuretheeffectivenessoftheirlivestreamingcampaigns.

Thesuccessoflivestreaminge-commercehingesonthecollaborativeeffortsofthisdiverse

workforce.Theircombinedexpertiseinentertainment,technology,marketing,anddataanalytics

createsapowerfulsynergythatdrivesinnovationandgrowthinthisdynamicsector.

1.Whatistheprimarypurposeofthepassage?

A.Tocriticizethesuperficialityoflivestreaminge-commerce.

B.Tohighlightthediverseandspecializedworkforcethatmakeslivestreaminge-commerce

possible.

C.Toprovideatechnicalanalysisoflivestreamingplatforms.

D.Toargueforstricterregulationsinthelivestreamingindustry.

2.WhichofthefollowingisNOTmentionedasacharacteristicofsuccessfullivestreamhosts?

A.Charismaandstagepresence.

B.In-depthproductknowledge.

C.Advancedtechnicalskills.

D.Audienceengagementskills.

3.WhatIsthemainresponsibilityoflivestreamproducers?

A.Managingthefinancialaspectsoflivestreamingcampaigns.

B.NegotiatingcontractswithinfluencersandKOLs.

C.Ensuringasmoothandengaginglivestreamexperiencethroughtechnicalexpertiseand

productiontechniques.

D.Curatingproductdisplaysandselectingfeaturedproducts.

4.Whyistheroleofproductmanagerscrucialinlivestreaminge-commerce?

A.Theyareresponsiblefordevelopingnewlivestreamingtechnologies.

B.Theyensurethatthetechnicalinfrastructureoflivestreamingplatformsfunctionsproperly.

C.Theyselectandshowcaseproductsthatappealtothetargetaudience,drivingviewerinterest

andsales.

D.Theyanalyzeconsumerdataandidentifyemergingtrends.

5.Howdodataanalystscontributetothesuccessoflivestreaminge-commerce?

A.Byprovidingtechnicalsupporttolivestreamhostsandproducers.

B.Byengagingwithviewersandansweringquestionsaboutproducts.

C.Bytrackingviewerengagement,analyzingsalesdata,andinformngfuturestrategies.

D.Bynegotiatingcontractswithsuppliersandsecuringinventory.

Passage3:LiveStreamingE-commerce:GlobalExpansionandCulturalNuances

Livestreaminge-commerce,on:eprimarilyassociatedwithChina,hasrapidlyexpandedglobally,

captivatingconsumersindiversemarkets.However,itssuccessindifferentculturesdependson

understandingandadaptingtolocalpreferencesandnuances.

InChina,wherelivestreaminge-commercefirstgainedtraction,consumersvalueinteractive

engagement,entertainment,andthe"group-buying"experience.Hostsareoftencelebrity-like

figureswhofosterasenseofcommunityandexcitementamongviewers.

However,inWesternmarkets,suchastheUnitedStatesandEurope,consumerpreferencesdiffer.

Whileconvenienceandaccessibilityareappreciated,authenticityandtransparencyare

paramount.Hostsareexpectedtobemorerelatableandknowledgeable,providingin-depth

productreviewsandaddressingconsumerconcernsdirectly.

Moreover,culturalsensitivitiesmustbecarefullyconsidered.Humor,language,andpresentation

stylesshouldbetailoredtoresonatewiththetargetaudience,understandinglocalcustomsand

taboosisessentialforavoidingculturalfauxpasandbuildingtrust.

Adaptingpaymentmethodsanddeliverylogisticstolocalinfrastructureisalsocrucial.In

emergingmarketswithlimitedaccesstotraditionalbankingsystems,mobilepaymentoptions

andcash-on-deliveryservicesareessentialforreachingawidercustomerbase.

Navigatingregulatorylandscapesandensuringcompliancewithlocallawsareequallyimportant.

Dataprivacyregulations,influencermarketingguidelines,andproductsafetystandardsvary

significantlyacrossregions,requiringcarefulattentionfrombrandsandplatforms.

Theglobalexpansionoflivestreaminge-commercerequiresanuancedapproachthat

acknowledgesandrespectsculturaldifferences.Adaptingtolocalpreferences,buildingtrust,and

ensuringethicalconductareessentialforsuccessindiversemarkets.

1.Whatisthemainargumentpresentedinthepassage?

A.Livestreaminge-commerceisonlysuccessfulinChina.

B.Globalexpansionoflivestreaminge-commercerequiressensitivitytoculturalnuancesand

adaptationtolocalpreferences.

C.Consumerpreferencesforlivestreaminge-commerceareuniversal.

D.Regulatorydifferencesacrossregionsareinsignificantinlivestreaminge-commerce.

2.Whatisakeycharacteristicoflivestreaminge-commerceinChina?

A.Emphasisonexclusivityandluxurybranding.

B.Focusonstaticimagesandpre-recordedvideos.

C.Valueforinteractiveengagement,entertainment,andgroup-buyingexperiences.

D.Preferenceforhostswhoareunknownandrelatable.

3.Accordingtothepassage,whatdoconsumersinWesternmarketsprioritizeinlivestreaming

e-commerce?

A.Celebrityendorsementsandflashypresentations.

B.Authenticity,transparency,andin-depthproductreviews.

C.Lowpricesandfastdeliverytimes.

D.Interactivegamesandvirtualexperiences.

4.Whyisitimportanttoconsider"culturalsensitivities"inlivestreaminge-commerce?

A.Toensurethatallviewershavethesameshoppingexperienceregardlessoftheircultural

background.

B.Toavoidculturalmisunderstandingsandbuildtrustwiththetargetaudience.

C.Topromoteahomogenizedgobalculture.

D.Toprioritizeprofitmaximizationoverculturalconsiderations.

5.Whatdoesthepassagesuggestaboutadaptingpaymentmethocsanddeliverylogistics?

A.Brandsshouldusethesamepaymentanddeliverymethodsglobally.

B.Emergingmarketsdonotrequirespecialconsiderationsforpaymentanddelivery.

C.Mobilepaymentoptionsandcash-on-deliveryservicesarecrucialforreachingconsumersin

someemergingmarkets.

D.Deliverylogisticsareirrelevantinlivestreaminge-commerce.

答案：

一、選擇最佳答案填空。

C2.B3.C4.D5.B

二、用所給詞的適當(dāng)形式填空。

broadcasted2.persuasive3.selection4.delivery5.descriptions

三、翻譯下列句子。

Thelivestreamershowedhowtousetheproductandhighlightedi:sadvantages.

Viewerscaninteractwiththelivestreamerthroughthecommentsectiononthelivestreaming

platform.

Thecompanypromisedtodeliverthegoodswithinthreebusinessdays.

Theinfluencer'sreviewoftheproductswasverypositive,whichconvincedmanyviewersofthe

productquality.

Livestreaminge-commercehasbecomeatrendysalesmodel.

四、閱讀理解

Passage1:LiveStreaming:ANewFrontierinE-Commerce

1.CTheriseandimpactoflivestreaminge-commerce,includingitsbenefitsandchallenges.

解析：這篇文章主要圍繞直播電商的興起及其帶來的影響展開，既探討了其優(yōu)勢(shì)(如實(shí)時(shí)

互動(dòng)、真實(shí)感、社交影響力等)，也指出了其面臨的挑戰(zhàn)(如產(chǎn)品真?zhèn)?、消費(fèi)者隱私、網(wǎng)紅

營(yíng)銷的倫理問題等)。

2.ASenseofcommunityandsharedexperience.

解析：文章中提到了直播電商的幾個(gè)吸引人之處，包括實(shí)時(shí)互動(dòng)和個(gè)性化推薦(real-time

interactionandpersonalizedrecommendations),消費(fèi)者購(gòu)物的便利性和可及性(convenience

andaccessibilityforconsumers).以及品牌推廣和銷售的有效渠道(apowerfulchannelfor

reachingawideraudience,buildingbrandawareness,drivingsales)?但文章沒有提及“社區(qū)感

和共享體驗(yàn)”。

3.DGuaranteedproductqualityandcustomersatisfaction.

解析：文章中沒有將“保證產(chǎn)品質(zhì)量和客戶滿意度”列為直播電商的吸引力因素。

4.BByutilizinginfluencersorKOLswithestablishedfollowingstop-omoteproducts.

解析：文中提到直播電商利用“社會(huì)影響力”的方式是通過有影響力的網(wǎng)紅或關(guān)鍵意見領(lǐng)

袖(KOLs)來推廣產(chǎn)品。

原文定位："Furthermore,livestreaminge-commerceleveragesthepowerofsocialinfluence...

Theirendorsementsandrecommendationscarrysignificantweight,inspiringviewerstotrust

theirjudgmentandmakepurchasedecisionsbasedontheiradvice."

5.CItwillcontinuetoevolve,incorporatingnewtechnologieslikeVRandAR,whileaddressing

ethicalconcerns.

解析：文章結(jié)尾展望了直播電商的未來，認(rèn)為它將繼續(xù)發(fā)展，并