CONSUMER&

BRANDBrandKPIs

for

organic

food:

SamuraiOrganic

Foods

in

BrazilConsumer

Insights

reportOctober2024Discover

your

Brand

KPI

scores.

Benchmark

against

competitors

and

measureyour

brand’s

marketimpactIntroduction:

studydetailsThe

reportMethodologyThisreport

hasbeen

created

usingthe

datafromStatista’sConsumer

InsightsBrand

KPIs.Thereportprovides

you

with

key

consumer

insightsandbenchmarks

forabrand’sperformance

againsttheindustryoverall

and

theircompetitors.Design:OnlineSurveyDuration:

approx.

15

minutesLanguage:official

language(s)

ofeach

country

withAmerican

Englishoffered

asanalternativeRegions:Brazil,Germany,

India,

Mexico,

U.S.

and

UKNumberofrespondents:approx.

5000Ourdataallows

you

tomeasure

each

brand’spositioninthe

market

bycreating

aprofile

usingStatista’s5key

performance

indicators.

Which

are:

awareness,popularity,consumption,loyalty,andmedia

buzz.Sample:

Internet

users,

aged18

-64,

quotasset

ongender

and

ageThisreport

is

basedon

Samurai

Organic

Foods’performance

inthe

organic

food

market.Fieldwork:April-May

2024Ifyou

would

liketofind

out

more

abouttheConsumerInsightsatStatista

or

theBrandProfiler,

please

clickthe

linkbelow.2Notes:Forthis

report

“Usage”indicates

the

specific

“Consumption”Sources:

Statista

Consumer

Insights

Global,

asofOctober

202478%

of

SamuraiOrganic

Foods

consumers

display

loyalty

towards

the

brandIntroduction:

key

insightsWhodoesthebrandappeal

to?How

doesthebrandperform

inthemarket??Samurai

OrganicFoods’

brandingresonates

more?Samurai

OrganicFoods

rankseighthinawarenesswith

Gen

Zwithin

the

organic

food

market?Samurai

OrganicFoods

generally

appealstowomen?Thepopularity

ratingof

SamuraiOrganic

Foods

ismore

than

men24%?Among

SamuraiOrganicFoods

enthusiasts,34%

fall?Samurai

OrganicFoods

ranksoutsidethe

Top

10

inunderthe

high-income

categoryconsumption?Consumers

want

theirorganic

food

brandstohave?In

terms

of

loyalty,Samurai

OrganicFoodsisninth

inreliability,

honesty

/trustworthiness,

and

sustainability

Brazil?Samurai

OrganicFoods

hasascore

of16%

formediabuzz3Sources:

Statista

Consumer

Insights

Global,

asofOctober

2024CHAPTER

01Brand

profileInthissection,

we

show

the

demographics

and

attitudesof

consumers

who

saytheylikethisbrandversus

the

share

ofindustryusers.

Thechapteraimsto

bringclarity

tocompanies

who

want

to

know

whotheirbrandingiscurrently

appealingtoand

what

theythinkaboutthe

industry.4Loyalty

is

the

highest

scoring

KPI

for

SamuraiOrganic

Foods

at

78%Brand

profile:

snapshotBrand

performance

of

Samurai

Organic

Foods

inBrazil78%30%24%20%16%AwarenessPopularityUsageLoyaltyBuzz5Notes:Organic

food‘a(chǎn)wareness’,‘popularity’,

‘consumption’,

‘loyalty’and

‘buzz’

by

brand;

Multi

pick;

Base:

n=1,248,

all

respondents

(awareness),

n=380,

respondents

who

know

the

individual

brand

(popularity),

n=380,

respondentswho

know

the

individual

brand

(consumption),

n=76,

respondents

who

have

consumed

the

individual

brand

(loyalty),

n=380,

respondents

who

know

the

individual

brand

(buzz)Sources:

Statista

Consumer

Insights

Global,

asofOctober

2024SamuraiOrganic

Foods’

branding

resonates

morewith

Gen

ZBrand

profile:

consumer

demographics

(1/3)Measuring

attitudesand

opinions

among

generationshelpsidentifyyourtarget

audience

foryournextcampaigns.Share

ofgenerations45%43%Withthatinmind,when

looking

atthe

shareofconsumers

who

likeSamurai

Organic

Foodsbygeneration

versustheshareof

industryusers

ingeneral,

we

cansee

thatSamurai

OrganicFoods

islikedby1%

of

Babyboomers

and

23%

of

Gen

Xers,whereasthe

total

shareof

industryusers

is4%

and

27%,respectively.32%27%26%23%ForMillennials

andGen

Z,

45%

and

32%

feel

positivelytowards

Samurai

Organic

Foods,

versus43%

and26%.Socurrently,

forSamurai

OrganicFoods,

Gen

Zconnects

most

with

theirbrandcompared

totheoverall

industryuser.4%1%Gen

ZMillennialsGen

XBaby

BoomerBrand

enthusiastIndustryuser6Notes:“How

oldareyou?”;Single

Pick;“When

it

comestoorganic

food,

which

ofthe

following

brands

do

youlike?”;Multi

Pick;Base:n=92,

SamuraiOrganic

Foods

enthusiast,

n=993,

organicfoodconsumersSources:

Statista

Consumer

Insights

Global,

asofOctober

2024SamuraiOrganic

Foods

generally

appeals

to

women

more

than

menBrand

profile:

consumer

demographics

(2/3)GenderTheGender

splitbetween

brandenthusiastsof

Samurai

Organic

Foodsshows

thatwomen

aremore

likely

tohaveanaffinity

with

the

brandcompared

to

men.LGBTQIA+statusUnderstanding

and

respecting

thediverse

needsandidentitiesof8%14%consumers

is

becoming

more

and

moreimportant,notjustfrom

asensitivitypointof

view,

but

also

fromrecognizingpotential

businessopportunities

thatcome

withinclusivity

and

diversity.

Andcurrently,

Samurai

OrganicFoods

hasahigherproportion

ofLGBTQIA+53%47%58%57%

ofwomen

likeSamurai

OrganicFoods

compared

to42%

ofmen,whereas

forthe

overall

industry,53%

ofwomen

consume

organic

foodcompared

to

47%

of

men.89%82%consumers

when

compared

totheindustryusers

ingeneral.14%

ofSamurai

Organic

Foodsenthusiastsconsider

themselves

to

bepartof

the

LGBTQIA+

communitycompared

to

8%

among

industryusersoverall.42%Brand

enthusiastFemaleIndustryuserMaleBrand

enthusiastIndustryuserNot

givenYesNo7Notes:“What

is

yourgender?”;Single

Pick;“Doyouconsider

yourself

partofthe

LGBTQ+community?”;

Single

Pick;

“When

it

comes

to

organic

food,

which

ofthe

following

brands

do

youlike?”;Multi

Pick;Base:n=92,

SamuraiOrganic

Foods

enthusiast,

n=993,

organicfoodconsumersSources:

Statista

Consumer

Insights

Global,

asofOctober

2024Among

SamuraiOrganic

Foods

enthusiasts,

34%

fall

under

the

high-incomecategoryBrand

profile:

consumer

demographics

(3/3)HouseholdincomeThegraphillustratestheannualhousehold

income

distribution

amongenthusiastsof

thebrand

andconsumerswithin

the

industry.HouseholdtypeThechartshows

thehousehold

type,takinginto

account

factorssuchashousehold

size,

familystructure,

andthe

number

ofchildren.11%7%Single34%35%16%15%CoupleSingleparentNuclear34%

ofSamurai

Organic

Foodsenthusiastsare

from

high-incomehouseholds.Samurai

Organic

Foods’

brandisgenerally

enjoyed

more

byconsumerswho

arepartof

asinglehousehold,

11%of

SamuraiOrganic

Foods

enthusiastshavethiscurrent

livingsituation.9%9%36%36%33%31%39%Multi-generational11%8%15%22%ExtendedOther27%2%3%Brand

enthusiastIndustryuserLowHighMediumBrand

enthusiastIndustryuser8Notes:Recode

based

on’’Monthly/annual

household

income

(local

currency)’’;Single

Pick;Typology

basedon

’’household

size’’,

’’household

constellation’’

and

’’children

under

the

ageof14

in

household’’;

Single

Pick;“When

it

comesto

organicfood,

which

ofthe

following

brands

do

youlike?”;Multi

Pick;Base:n=92,

SamuraiOrganic

Foods

enthusiast,

n=993,

organicfood

consumersSources:

Statista

Consumer

Insights

Global,

asofOctober

2024Consumers

want

their

organic

foodbrands

to

have

reliability,

honesty

/trustworthiness,

and

sustainabilityBrand

profile:

qualitiesQualitiesconsumerswant

from

organic

food

brandsFororganic

food,thetopthree

qualitiesconsumers

want

fromabrandarereliability,

honesty

/trustworthiness,

andsustainability.Authenticity80%Thrill/ExcitementSustainabilityBoldnessCleverness60%40%20%0%Samurai

Organic

Foodsconsumers

alsoappreciate

these

key

attributes,indicating

Samurai

OrganicFoodsexudes

thesequalities.SocialresponsibilityCoolnessThequalitiesthatSamuraiOrganicFoods

enthusiastsare

least

focused

onarehighvalueandthrill/excitement.ReliabilityExclusivityInnovationInclusivenessFriendlinessSamurai

Organic

Foodsshould

work

onpromoting

authenticityto

convertenthusiastsintoowners.HighvalueHonesty/trustworthinessIndustryuserBrandenthusiastBrandowner9Notes:“When

it

comesto

organicfood,

which

ofthese

aspects

aremostimportant

toyou?”;Multi

Pick;“When

it

comesto

organic

food,which

ofthe

following

brands

do

youlike?”;Multi

Pick;“When

it

comesto

organicfood,

whichofthe

following

brands

have

youconsumed

in

the

past

12

months?”;

Multi

Pick;Base:n=76,

SamuraiOrganic

Foods

consumers’,

n=92,

SamuraiOrganic

Foods

enthusiast,

n=993,

organic

foodconsumersSources:

Statista

Consumer

Insights

Global,

asofOctober

2024Among

SamuraiOrganic

Foods

fans,

60%

state

that

they

get

excited

aboutorganic

food

productsBrand

profile:

attitudesWhat

doconsumersthink

oforganic

food

ingeneral?60%54%51%51%45%41%39%38%35%29%25%24%Sustainability

is

Ivaluealow

priceimportant

to

me

over

highqualityIamwellinformedIrely

onbrandsIknow

and

trustIget

excitedaboutorganicfood

productsIliketotalkabouttopicsrelating

toorganic

foodBrand

enthusiastIndustryuser10

Notes:“Which

ofthese

statements

about

organic

fooddo

youagree

with?”;

Multi

Pick;

“When

it

comes

toorganic

food,

which

ofthe

following

brands

do

youlike?”;Multi

Pick;Base:n=92,

SamuraiOrganic

Foods

enthusiast,

n=993,organic

foodconsumersSources:

Statista

Consumer

Insights

Global,

asofOctober

2024CHAPTER

02Brand

KPIs

&

benchmarkingInthischapter,youcansee

howabrandperforms

againsttheirmaincompetitors

inthe

marketplace.Thissection

allows

benchmarking

ofthekey

performance

indicatorsfrom

the

brandprofile

againsttheindustryasawhole

andotherindustryleaders.1178%

of

SamuraiOrganic

Foods

consumers

display

loyalty

towards

the

brandBrand

KPIs

&benchmarking:

IndustrycomparisonBrand

performanceWhen

itcomes

to

organic

food,the

average

awarenessof

abrand

inBrazil

is41%.

Awareness

ofSamuraiOrganic

Foods,

however,

isat30%.Awareness24%

ofBrazilian

organicfood

consumers

say

theylikeSamurai

Organic

Foods,compared

toanindustryaverage

brand

popularity

of39%.20%

ofindustryconsumers

inBrazil

saythey

consumeSamurai

Organic

Foods,with

theaverage

consumptionof

abrand

at35%.BuzzPopularity78%

ofbrandconsumers

say

theywould

consume

thebrandagain,compared

toanaverage

loyalty

score

of81%.Samurai

Organic

Foodshasbeen

noticed

less

inthemedia

compared

tootherbrands,with

a“Buzz”scoreof

16%

compared

to25%.LoyaltyBrandUsageIndustryaverageSooverall,

the

results

showtheir

performance

tobebelow

average

compared

to

theindustry.12

Notes:Organic

food‘a(chǎn)wareness’,‘popularity’,

‘consumption’,

‘loyalty’and

‘buzz’

by

brand;

Multi

pick;

Base:

n=1,248,

all

respondents

(awareness),

n=380,

respondents

who

know

the

individual

brand

(popularity),

n=380,

respondentswho

know

the

individual

brand

(consumption),

n=76,

respondents

who

have

consumed

the

individual

brand

(loyalty),

n=380,

respondents

who

know

the

individual

brand

(buzz)Sources:

Statista

Consumer

Insights

Global,

asofOctober

2024SamuraiOrganic

Foods

ranks

eighth

in

awareness

within

the

organic

foodmarketBrand

KPIs

&benchmarking:

awarenessSummaryAwarenessofSamurai

Organic

FoodsRank#

BrandAwareness

%Driving

recognition

will

lead

to

growing

yourcustomerbaseand

measuring

brandawareness

isakeycomponent

toachieve

this.Withthisscore,

you

cangaugethe

current

market

presence

ofabrand,understandthebrand’svisibility,competitiveness,

andrecognition

among

theirtarget

audience.

Further

tothis,itisaperfect

way

toassess

yourcurrentmarketing

strategies.1M?e

Terra74%53%50%48%48%44%32%30%29%27%2Jasmine30%3SuaviPan4A

TaldaCastanhaBemOrganicoCoopernaturalVapza5Usingtheconcept

of

aided

brand

recognition,

showingrespondents

both

the

brand’slogo

andthe

writtenbrandname,we

asked:

“Doyou

know

thisbrand,

evenifonly

byname?”.6770%8Samurai

Organic

FoodsSecaleOrganicoKorinOutofallrespondents,

30%

were

aware

of

SamuraiOrganic

Foods.

Thisranksthemeighthcompared

toother

brandssurveyed

inthismarket.9AwarenessN/A1013

Notes:“Doyouknow

this

brand,

evenif

only

by

name?”;Multi

Pick;

Base:

n=1,248,

all

respondents

(awareness)Sources:

Statista

Consumer

Insights

Global,

asofOctober

2024The

popularity

rating

of

SamuraiOrganic

Foods

is

24%Brand

KPIs

&benchmarking:

popularitySummaryPopularity

ofSamurai

Organic

FoodsRank#

BrandPopularity%ThepopularityKPIisagreat

indicatorof

brandperception

among

current

andpotentialfuturecustomers.

Thesocial

proof

provided

byahigh

scorecansignifyhow

trustworthy

abrandisandinfluenceconsumer

engagement.

Brandswith

alarge

engagedfollowing

canoften

enjoy

higherlevels

of

advocacyandloyalty.1M?e

Terra75%54%53%51%34%34%33%29%29%28%24%2Jasmine3A

Tal

daCastanhaBemOrganicoLaPianezzaKorin4Outofconsumers

who

knew

thebrand,

24%

saidtheyliked

Samurai

Organic

Foods.

Thisranksthemoutsidethe

Top

10

compared

toother

brandssurveyed

inthismarket.567CoopernaturalSuaviPan76%89VapzaPopularityN/A10SecaleOrganico14

Notes:“When

it

comesto

organicfood,

which

ofthe

following

brands

do

youlike?”;

Multi

Pick;

Base:

n=380,

respondents

who

know

the

individual

brand

(popularity)Sources:

Statista

Consumer

Insights

Global,

asofOctober

2024SamuraiOrganic

Foods

ranks

outside

the

Top

10

in

consumptionBrand

KPIs

&benchmarking:

consumptionSummaryConsumption

ofSamurai

OrganicFoodsRank#

BrandUsage

%68%Afterpopularity,we

want

tocover

thevalueactiongapsotounderstandifthe

brandwas

alsobeingconsumed,

we

asked

each

respondent:

“Whenitcomes

to

organic

food,which

of

the

following

brandshaveyou

consumed

inthe

past12

months?”.1M?e

TerraJasmine20%251%3A

Tal

daCastanhaBemOrganicoKorin50%Outofconsumers

who

knew

thebrand,

20%

saidtheyconsumed

Samurai

Organic

Foods.

This

ranksthemoutsidetheTop10

compared

to

other

brandssurveyed

inthismarket.446%530%6SuaviPan29%7LaPianezzaCoopernaturalVapza29%827%80%925%UsageN/A10Ecobio23%15

Notes:“When

it

comesto

organicfood,

which

ofthe

following

brands

have

youconsumed

in

the

past

12

months?”;

Multi

Pick;Base:n=380,

respondents

who

know

the

individual

brandSources:

Statista

Consumer

Insights

Global,

asofOctober

2024In

terms

of

loyalty,

SamuraiOrganic

Foods

is

ninth

in

BrazilBrand

KPIs

&benchmarking:

loyaltySummaryLoyalty

ofSamurai

Organic

Foods’consumersRank#

BrandLoyalty

%89%Afterascertaining

the

consumption

ofabrandinthelast12

months,the

next

most

important

indicatorisbrandloyalty.

Thisscore

allows

ustoestablishwhether

abrandisperforming

well

inregard

tocustomer

retention.

Measuring

brandloyaltyestablishes

aclear

feedback

loop

with

customers,providing

valuableinsightsinto

customer

satisfactionandpreferences.

Itis

alsoapowerful

predictor

tohelpguidemarketing

strategies

and

forecast

futuresalesandrevenue

more

accurately.1M?e

Terra22%2A

TaldaCastanhaJasmine89%384%4Vapza84%5LaPianezzaBemOrganicoSuaviPan83%682%Tomeasure

the

loyalty

of

theseconsumers

we

askeach

respondent:

“When

itcomes

to

organic

food,which

of

the

following

brandsareyou

likely

toconsume

againinthefuture?”.780%8Korin79%78%9Samurai

Organic

FoodsSecaleOrganico78%Outofrespondents

whohaveconsumed

SamuraiOrganic

Foods,

78%

saidthey

would

consume

thebrandagain.LoyaltyN/A1077%16

Notes:“When

it

comesto

organicfood,

which

ofthe

following

brands

areyoulikely

to

consume

againin

the

future?”;Multi

Pick;Base:n=76,

respondents

who

have

consumed

the

individual

brand

(loyalty)Sources:

Statista

Consumer

Insights

Global,

asofOctober

2024SamuraiOrganic

Foods

has

a

score

of

16%

for

media

buzzBrand

KPIs

&benchmarking:

buzzSummaryBuzzofSamurai

Organic

FoodsRank#

BrandBuzz%45%Isthebrand

hot

or

not?Isitcausingastirinthemediaandonline,tofind

thisoutwe

asked

each

respondent:“Whichof

the

following

brandshaveyounoticed

inthemedia,on

social

media,or

inadvertising

inthepast3months?”.1M?e

Terra16%2A

TaldaCastanhaBemOrganicoJasmine35%334%Outofconsumers

who

knew

thebrand,

16%

saidtheyhadheardaboutSamurai

Organic

Foods

inthe

media.Thisranksthemtenthcompared

tootherbrandssurveyed

inthismarket.429%5LaPianezzaCoopernaturalKorin25%622%721%8SuaviPan19%84%9Ecobio19%BuzzN/A10Samurai

Organic

Foods16%17

Notes:“Which

ofthe

following

brands

have

younoticed

in

the

media,

onsocial

media,

orin

advertising

in

the

past3months?”;

Multi

Pick;

Base:

n=380,

respondents

who

know

the

individual

brand

(Buzz)Sources:

Statista

Consumer

Insights

Global,

asofOctober

2024STATISTACONSUMER

INSIGHTSUnderstand

what

drivesconsumersGainabetterunderstandingofconsumers,brands,andmarkets.Withthe

Statista

Consumer

Insights,

youget

access

tostreamlinedmarketresearchtoolsandallresultsofthe

exclusiveStatista

surveys.

Levera