@ThemassmediaReadingAllofuswhoprofessionallyusethemassmediaaretheshapersofsociety.WilliamBernbach我們所有專業(yè)地使用大眾傳媒的人都是社會的塑造者。威廉·伯恩巴克該句意在提醒人們關(guān)注大眾傳媒對社會的重要影響。威廉·伯恩巴克，美國著名廣告公司DDB創(chuàng)始人、廣告創(chuàng)意總監(jiān)。1911年生于紐約。與DavidOgilvy和LeoBernard被譽為20世紀(jì)60年代美國廣告“創(chuàng)意革命”的三大旗手之一，是廣告文學(xué)派的代表，倡導(dǎo)廣告創(chuàng)意的先鋒。humaninstinct:curiositydesireforinformationmassmedia人類本能：好奇心渴望信息大眾傳媒Whattoolsdoyouuseifyouwanttogetthelatestnews?newspapersInternet

phone(app)radioTVMassMedia...Traditionalmedia傳統(tǒng)媒體★Newspapers★Magazines★Radio★Television★AdsWhatelsedoyouknowaboutthetypesofmassmediamentionedabove?Modernmedia現(xiàn)代媒體★Outdoormedia★Digitalmedia★PrintmediaWhatelsedoyouknowaboutthetypesofmassmediamentionedabove?

Whatexactlyisoutdoormedia?

戶外媒體到底是什么？Ittypicallyconsistsofanyadvertisingseenoutsideofthehome,andisprimarilygroupedintoafewspecificcategories.Shopsigns,posters,transit,digitalizedbillboards,otheradvertisements.它通常包括在家庭之外看到的任何廣告，并主要分為幾個特定的類別。商店招牌，海報，公交，數(shù)字化廣告牌。Billboards廣告牌Posters海報

Digitalizedoutdooradvertising數(shù)字化戶外廣告Publictransitvehicles公共交通工具Publictransitstations公共交通車站VideowatchingPrintDigitalFillintheblanksTimeTypeFormsSinceancienttimesOutdoormediaShopsigns(2)_________________OtheradvertisementsDigitalizedbillboardsWiththeinventionofprintingPrintmedia(3)_________________Magazines(4)_________________(1)__________Broadcastmedia(5)_________________TelevisionWiththeinventionoftheInternetDigitalmedia(6)_________________Forums1920sPosterBooksNewspapersRadioBlogsVideowatchingPrintDigitalShopsigns,postersandotheradsoutsidebuildings

andinsideshopwindowsBooks,magazinesandnewspapersRadioandtelevisionBlogsandforumsClassify分類typesofmassmediaWeiboWechatTiktokTVRadioNewspapersShopsignsDigitalmedia數(shù)字媒體:Weibo,Wechat,TiktokTV,RadioBroadcastmedia廣播媒體:Printmedia印刷媒體:NewspapersOutdoormedia戶外媒體:Shopsigns

Beacritical

newsreader!Doyoubelieveeverythingyoureadinanewsreport?WhyorWhynot?Whatshouldwedo?criticalNoteverythinginanewsreportistrue.新聞報道中并非所有內(nèi)容都是真實的。你看到的只是別人想讓你看到的Perceptualselectivity知覺選擇性Fakenews

假新聞《驚天秘密！4年內(nèi)從虧損10億到營收1410億，只靠這七招》《學(xué)會這一招，英語成績暴漲100分！》你不點開看一看嗎？Reversenews

反轉(zhuǎn)新聞?wù)嫦嗑尤皇沁@樣的！這個女司機咋這樣呢！Beacriticalnewsreader做一個批判性的新聞讀者Don’tbeakeyboardwarrior不要做鍵盤俠Beacriticalnewsreader！adj.

批評的，批判性的Whatcatchesyourattentionfirstwhenyoureadanewspaper?當(dāng)你讀報紙的時候，什么最先引起你的注意？Title/Headline標(biāo)題Picture插圖Date日期Content內(nèi)容Newsreport1Newsreport2NewsOneNewsTwoFirefightersputouttowerblockfireDeadlyfireintowerblockcausesseriousdamageWhatarethenewsreportsmainlyabout?themostimportantinformation最重要的信息detailedinformation細(xì)節(jié)信息backgroundorsupportinginformation背景或支持信息/補充材料Structureofanewsreport—Invertedpyramid(倒金字塔)Thetail結(jié)尾Thelead導(dǎo)語Thebody主體Headline標(biāo)題Newreport1Newsreport2Headline標(biāo)題FirefightersputouttowerblockfireDeadlyfireintowerblockcausesseriousdamageThelead導(dǎo)語Sentence:________Sentence:_________Detailedinformation細(xì)節(jié)信息Sentences:________Sentences:_________Backgroundorsupportinginformation背景或支撐信息Sentence:________Sentences:__________12-6712-89-10Firefightersputouttowerblockfire

消防隊員撲滅公寓大樓大火FirefightersquicklyputouttheHendersonTowerfirelastnight.Thefire,whichisthoughttohavestartedfromthe8thfloor,spreadquicklythroughthetowerblockonSundaynight,leavingpeopleontheupperfloorstrapped.Fearsgrewthatthenumberofdeathscouldreach5,accordingtofiguresreleasedbyemergencyservices.昨晚，消防隊員迅速撲滅了亨德森樓大火。周日晚上的大火被認(rèn)為是從九樓開始的。很快蔓延到整座公寓大樓，把高樓層的人們困在里面。根據(jù)緊急服務(wù)部門公布的數(shù)據(jù)，死亡人數(shù)可能達(dá)到5人，這令人愈發(fā)擔(dān)憂。Fireenginesandambulances,calledat9:30p.m.,reachedthescenewithin15minutes.Bythistime,thefirehadextendedtothe15thfloor.Firefightersgotthesituationundercontrolaround11p.m.Thereisconcernthattheconstructioncompanythatbuiltthetowerblockhadnotfollowedfiresafetyrules.消防車和救護(hù)車在晚上9點30分被叫來，在15分鐘內(nèi)到達(dá)了現(xiàn)場。截至此時，火勢已蔓延至十六樓。晚上11點左右，消防隊員控制住了局面。人們擔(dān)心建造公寓大樓的建筑公司沒有遵守消防安全規(guī)則。Deadlyfireintowerblockcausesseriousdamage公寓大樓爆發(fā)致命火災(zāi)，造成嚴(yán)重破壞AterriblefirebrokeoutonSundaynight,leavingtheHendersonTowerseriouslydamaged.Emergencyservicesestimatethatthenumberofdeathscouldreach9.Bythismorning,4peoplehavebeenconfirmeddead.Thefirehasalsoleftdozensofpeopleinjured,5ofwhomare

inacriticalcondition.周日晚上發(fā)生了一場可怕的火災(zāi)，使亨德森樓嚴(yán)重受損。應(yīng)急服務(wù)機構(gòu)估計，死亡人數(shù)可能達(dá)到9人。截止至今天上午，有4人確認(rèn)死亡?；馂?zāi)還導(dǎo)致許多人受傷，其中5人仍處于危機情況中。LisaMayer,29,isamongtheluckyoneswhoonlysufferedminorinjuries.Sherecalled,“IwasabouttohaveabathwhenIheardpeoplescreaminganddogsbarking.Ilookedoutsideandthesmokewaschokingme.Itwaslikeanawfuldream.”29歲的莉薩·梅耶是那些只受了輕傷的幸運兒中的一個，她回憶說：“我正準(zhǔn)備洗澡，突然聽到有人尖叫，還有狗叫聲。我往外一看，就被濃煙嗆住了。那就像一場噩夢。”minormajoradj.輕微的，次要的adj.重要的，主要的Mr.Peterson,headofthefireservice,

confirmsthatadroppedcigaretteendonacarpetofthe8thfloorstartedthefireandthattheautomaticfirealarmsdidnotgooffquicklyenoughtopreventthedisaster.Ateamiscurrentlyinvestigatingtheaccidentfurther.消防隊主管彼得森先生證實，扔在9樓地毯上的一個香煙頭引發(fā)了火災(zāi)。自動火警報警器沒能迅速響起，因此未能阻止這場災(zāi)難。一個小組正在對事故進(jìn)行進(jìn)一步調(diào)查。課文篇章結(jié)構(gòu)梳理與提示Thepassageteachesushowtobeacriticalnewsreaderbyexplainingwhytherearedifferentnewsreportsonthesameevent.從救援的角度來看。從傷亡的角度來看。這篇文章通過解釋為什么同一事件會有不同的新聞報道，教會我們?nèi)绾纬蔀橐粋€批判性的新聞讀者。Thefirstnewsreport:Fromtheperspectiveofrescueefforts.Thesecondnewsreport:

Fromtheperspectiveofdeathsandinjuries.Whatarethedifferencesbetweenthetwonewsreports?Differentemphases重點News1:rescueeffortsoffirefightersNews2:thenumbersofdeathsandinjuriesDifferentdetails細(xì)節(jié)Factualdifferences.Thenumbersofdeathsdiffer:

News1:thenumberofdeathcouldreach5News2:thenumberofdeathcouldreach9消防員的救援工作傷亡人數(shù)Whatarethedifferencesbetweenthetwonewsreports?Differentclosings結(jié)束語News1:concernNews2:furtherinvestigationDifferenttimes時間News1:10JulyNews2:11JulyPassage2：answerthequestions1.Whathappenedto

Lisa

whenthefirebrokeoutaccordingtothesecondnewsreport?2.Whatcausedthefire

accordingtoMrPeterson?Shewasaboutto_____________whensheheard

people

___________anddogs__________andthesmoke_____________herwhenshelookoutside.Itwaslikean_____________.haveabathscreamingbarkingwaschokingawfuldreamA_______cigaretteendonacenterofthe8thfloorstartedthefireandthatthe_______________________didnotgooff_________________.droppedalarms

automaticfirequicklyenough

L6~L8

L10~L12TimePlaceDeathsandinjuriesRescueeffortsCauseNewsreport1SundaynightHendersonTower(1)___________________________________________(2)_________________________________________________________Newsreport24confirmeddeadanddozensofpeopleinjured(3)_____________________________________Thenumberofdeathcouldreach5Fireenginesandambulancesreachedthescenewithin15minutesAdroppedcigaretteendonacarpetofthe8thfloorn.

救護(hù)車n.

許多n.

煙頭n.

地毯1.Howlongdidittakethefirefighterstogetthesituationundercontrolaccordingtothefirstnewsreport?2.HowdidLisafeelaboutthefireaccordingtothesecondnewsreport?A2Readthetwonewsreportsandthearticleagaincarefullyandanswerthefollowingquestions.Aboutonehourandfifteenminutes.Shefeltitwaslikeanawfuldream.

(News1,L7-9)(News2,L7)FastreadingReadthearticleandchoosethecorrectanswer.1.Howlongdidittakethefirefighterstogetthefireundercontrol?A.Awholenight.B.70minutes.C.75minutes.D.90minutes.2.Whatarethesimilaritiesbetweenthetwonewsreportsaboutthefire?A.Thetimeandtheplace.B.Thetimeandthereason.C.Theplaceandthereason.D.Theplaceandthenumberofvictims.Part2（Para.1）:Aquestionarises—whyaretheredifferentnewsreportsonthesameevent?Part3（Para.2）:Differentprioritiesinfluencetheperspectiveandcontentofanewsreport.Part4（Para.3）:Thereasonsforcontradictoryfactualdetails.Part5（Para.4）:Howtobeacriticalnewsreader.Werelyonnewstolearnaboutwhatishappeningintheworldaroundus.However,weusuallyfindthatreportsonthesameeventscontaindifferentorevencontradictoryinformation.Howdothesedifferencescomeabout?我們依靠新聞來了解我們周圍的世界正在發(fā)生的事情。不過，我們通常會發(fā)現(xiàn)，關(guān)于同一事件的報道會包含不同甚至相互矛盾的信息。這些差異是如何產(chǎn)生的呢？Readingnewsreportscritically(批判性地)Paras___:Therearethree__________forthedifferences.ReadingforstructurePara___:Newsreportsusuallycomewith__________.Para___:Howtobeacriticalreaders.different________different________differentwaysto_________________readnewsfromdifferent__________________________be________abouttheinformationwereceiveReadingnewsreportscritically1differences2-3reasons4伴隨著Itisadvisabletorememberthat

journalistsmayhavedifferentpriorities,whichwouldinfluencehowtheyreportanevent.Let'stakethetwonewsreportsontheHendersonTowerfireasanexample.Wecanseethatthefirstnewsreportpaysmoreattentiontotherescueefforts,whilethesecondtalksmoreaboutdeathsandinjuries.Whenwereadmorethanonereport,wecometounderstandaneventinamorecomprehensiveway.我們最好記住，記者們可能有不同的優(yōu)先事項/優(yōu)先級，這會影響他們報道事件的方式。以亨德森樓火災(zāi)的這兩篇新閘報道為例，我們可以看出，第一篇新聞報道更關(guān)注救援工作，第二篇則將重點放在了傷亡上。多閱讀幾篇報道，我們就能更全面地了解事件的來龍去脈。Evenifnewsreportsarewrittenfrom

basicallythesameperspective,theymaycontradicteachotherintermsoffactualdetails,

aseventsintherealworldareusuallycomplicatedandconstantlychanging.Forinstance,thenumbersofdeathsdifferinthetwonewsreportsontheHendersonTowerfire.新聞報道即便是從基本相同的角度寫的，它們也可能在事實細(xì)節(jié)方面相互矛盾，原因在于現(xiàn)實世果中的事件通常都是復(fù)雜且不斷變化的。比如，亨德森樓火災(zāi)的兩篇新聞報道中，死亡人數(shù)存在差異。Whenwecomeacross

suchfactualdifferences,weshouldnotrushtotheconclusionthatoneofthenewsreportsgivesfalseinformation.Instead,checkwhenthereportswerewritten.Newsreportswrittenatdifferentstagesofaneventcouldcontaindifferentinformationasnewfactsarebroughttolight.當(dāng)我們發(fā)現(xiàn)這樣的事實性差異時，不應(yīng)該急于下結(jié)論，認(rèn)為其中一篇新聞報道提供了錯誤的信息，而是應(yīng)該去查看報道的撰寫時間。隨著新的事實被披露，在一個事件的不同階段撰寫的新聞報道可能包含不同的信息。Anotheraspectworthyofmentionisthatjournalistsmayapproachinformationtheygetfromresearchorinterviewsdifferently.Supposeemergencyservices'estimatesofthenumberofdeathsvarybetween

5and9.Journalistsmaychoosetopresenttheminimum,themaximumorsomethinginbetweenintheirnewsreports.Therefore,checkingdifferentsourcesenablesustodrawamoreinformedconclusion.另外值得一提的是，記者可能會以不同的方式處理他們從研究或采訪中獲得的信息。假設(shè)應(yīng)急服務(wù)機構(gòu)估計的死亡人數(shù)在5至9人之間，記者可能會選擇在新聞報道中呈現(xiàn)最少、最多或介于兩者之間的數(shù)據(jù)。因此，查看不同的信息來源能讓我們得出更可靠的結(jié)論。Paras___:Therearethree__________forthedifferences.ReadingforstructurePara___:Newsreportsusuallycomewith__________.Para___:Howtobeacriticalreaders.different________different________differentwaysto_________________readnewsfromdifferent__________________________be________abouttheinformationwereceiveReadingnewsreportscritically1differences2-3reasonsprioritiesstagesapproachinformation4伴隨著3.Whatshouldwenotdowhenwecomeacrossfactualdifferencesindifferentnewsreports?Whenwecomeacrosssuchfactualdifferences,weshouldnotrushtotheconclusionthatoneofthenewsreportsgivesfalseinformation.Journalistsmaychoosetopresenttheminimum,themaximumorsomethinginbetweenintheirnewsreports.(Para3,L13-15)4.Whatmaydifferentjournalistsdowhenanestimateofanumberisgiven?(Para3,L20-21)Tosumup,itiswisetoreadnewsreportswrittenfromvariousperspectivesandatdifferentstages,whichbringsusamoreaccurateunderstandingofasituation.Wealsoneedtobecriticalabouttheinformationwereceiveandremembernottoblindlytrustwhatwehaveread.綜上所述，明智的做法是閱讀從不同角度出發(fā)、在不同階段撰寫的新聞報道，這能讓我們更加準(zhǔn)確地了解情況。我們還需對接收到的信息保持批判的態(tài)度，切記不要盲目相信我們讀到的內(nèi)容Thoughjournalistsarecommittedtopresentingthetruth,itisbettertouseourownjudgementthanrelyentirelyonnewsreports.Withgreatdiscrimination,everyoneofushasthepotentialtobeacriticalnewsreader.盡管記者致力于呈現(xiàn)真相，我們最好還是運用自己的判斷力，而非完全依賴新聞報道。擁有了很好的辨別力，我們每個人都有潛力成為批判性的新聞讀者。Paras___:Therearethree__________forthedifferences.ReadingforstructurePara___:Newsreportsusuallycomewith__________.Para___:Howtobeacriticalreaders.different________different________differentwaysto_________________readnewsfromdifferent__________________________be________abouttheinformationwereceiveReadingnewsreportscritically1differences2-3reasonsprioritiesstagesapproachinformation4

perspectivesandstagescritical伴隨著Beacriticalnewsreader!Readmorethanheadlines.CultivateyourskepticismDomoreresearchonthenewssource.Readcovergeinmultipleoutlets.Seperatefactfromopinion....不止讀標(biāo)題培養(yǎng)你的懷疑態(tài)度區(qū)分事實和觀點閱讀多個渠道的報道。對新聞來源做更多的調(diào)查ReadingnewsreportscriticallyWhydonewsreportsdifferfromorevencontradicteachother?(4)_______________________________________________________________________________.Newsreportsmaybewrittenatdifferentstagesofanevent.(5)_______________________________________________________________________________.Howcanwebecriticalnewsreaders?Readdifferentnewsreportsonthesameeventwritten___________________________________________________.(6)______________________________________________________________________________.JournalistsmayapproachinformationtheygetfromresearchorinterviewsdifferentlyJournalistswritethenewsfromdifferentperspectivesA1fromvariousperspectivesandatdifferentstagesIt’sbettertouseourownjudgementthanrelyentirelyonnewsreportsvt.

相互矛盾n.

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