2021年度九陽(yáng)電壓力煲

3月市占分析及五月策略健康廚電市場(chǎng)部壓力煲產(chǎn)品處2021年5月4日目錄1、1-4月全國(guó)銷售分析進(jìn)展〔1-4月及沸騰行動(dòng)達(dá)成〕2、沸騰行動(dòng)市占鼓勵(lì)方案3、全國(guó)市占及TOP單品規(guī)劃4、電壓力煲TOP及市占表現(xiàn)-3月5、四大區(qū)3月市占分析6、壓力煲作戰(zhàn)“五月策略〞1-4月全國(guó)銷售達(dá)成進(jìn)展分部年度目標(biāo)1-4月累計(jì)達(dá)成累計(jì)達(dá)成率分部年度目標(biāo)1-4月累計(jì)達(dá)成累計(jì)達(dá)成率魯西335000001411203642.13%北京19000001535838128.20%魯東340000001032400730.36%晉蒙17000000494064329.06%蘇北28000000999682935.70%福建21500000465586021.66%湖北27000000969486835.91%吉林15500000462622629.85%江西25500001937908036.78%浙南9800000456530346.58%河北28200000892273831.64%川南15500000447994028.90%湖南25400000859469933.84%川北12001000391351132.61%黑龍江20000000851784142.59%遼東8800000350574539.84%安徽18500000750660040.58%陜西9500000335276435.29%上海15000000718697447.91%粵東8600000335044138.96%粵海15000000707884647.19%廣西8300000320803638.65%浙北22500000592127126.32%重慶5000000313896962.78%天津21500000591740227.52%云貴8499999305172035.90%蘇南20500000566387227.63%西域9500000256344626.98%豫北22500000554372124.64%新疆5996663217612336.29%豫南28000000547592619.56%電子商務(wù)部2690233719235527.15%遼西13500000538568939.89%全國(guó)總計(jì)60000000019403306132.34%一、1-4月全國(guó)銷售達(dá)成全國(guó)整體達(dá)成：32.34%達(dá)成較好分部：重慶、魯西、黑龍江、安徽、上海、粵海、浙南，繼續(xù)努力達(dá)成較差分部：豫南、豫北、福建、北京、西域、浙北、蘇南、川南，快速提升全國(guó)整體達(dá)成：四月沸騰整體達(dá)成較差，僅有浙南、廣西達(dá)成四月分配目標(biāo)五月沸騰目標(biāo)請(qǐng)各部全力推動(dòng)，并把四月的差額補(bǔ)上一、四月沸騰行動(dòng)銷售達(dá)成紅花正鼓勵(lì)---分部/市場(chǎng)經(jīng)理1、連續(xù)2月TOP單品保證2款以上2、市占連續(xù)2月持續(xù)提升，取前三名3、沸騰行動(dòng)任務(wù)達(dá)成率不低于80%藍(lán)花正鼓勵(lì)---分部/市場(chǎng)經(jīng)理2、市占連續(xù)2月下降，取后三名3、沸騰行動(dòng)任務(wù)達(dá)成率低于60%4、沸騰行動(dòng)執(zhí)行差及未提報(bào)二、沸騰行動(dòng)市占鼓勵(lì)---分部/市場(chǎng)經(jīng)理紅花正鼓勵(lì)---城市經(jīng)理1、連續(xù)2月TOP單品保證2款以上2、市占連續(xù)2月持續(xù)提升，取前三名3、沸騰行動(dòng)任務(wù)達(dá)成率不低于80%藍(lán)花正鼓勵(lì)---城市經(jīng)理1、市占連續(xù)2月下降，取后三名2、沸騰行動(dòng)任務(wù)達(dá)成率低于60%3、沸騰行動(dòng)執(zhí)行差及未提報(bào)三、沸騰行動(dòng)市占鼓勵(lì)---城市經(jīng)理一、TOP單品表現(xiàn)：3月實(shí)現(xiàn)：2款進(jìn)入TOP10〔50YS6\50YL1)，1款進(jìn)入TOP20(50YS5)挑戰(zhàn)目標(biāo)：50YS8\50YS10進(jìn)入TOP10,50YS9\50YS5進(jìn)入TOP20。四、壓力煲TOP及市占表現(xiàn)-3月二、市占率表現(xiàn)：3月市占率11.2%，相比2月份的12%有所下降，需要繼續(xù)努力，力爭(zhēng)10月份到達(dá)15%。四、市占達(dá)成-年度目標(biāo)分部年度市占目標(biāo)3月市占達(dá)成差異分部年度市占目標(biāo)3月市占達(dá)成差異魯西27.0%24.30%-2.70%陜西12.0%10.61%-1.39%天津19.5%18.91%-0.59%上海13.0%10.53%-2.47%河北26.0%18.69%-7.31%湖南12.5%10.08%-2.42%浙北18.0%17.78%-0.22%遼西12.0%10.07%-1.93%豫南21.5%16.58%-4.92%北京11.5%10.03%-1.47%新疆18.0%16.48%-1.52%晉蒙9.0%9.90%0.90%魯東19.0%16.21%-2.79%福建13.5%9.26%-4.24%豫北19.5%15.64%-3.86%重慶9.5%9.26%-0.24%蘇北19.0%15.52%-3.48%川南9.5%9.19%-0.31%安徽19.0%15.34%-3.66%黑龍江11.0%7.92%-3.08%江西16.5%15.14%-1.36%粵東7.5%6.83%-0.67%湖北15.0%14.72%-0.28%遼東7.0%6.59%-0.41%蘇南16.0%14.61%-1.39%粵海7.5%6.48%-1.02%川北13.5%12.82%-0.68%廣西6.5%6.29%-0.21%吉林16.0%11.96%-4.04%云貴6.5%5.42%-1.08%浙南10.0%11.13%1.13%西域8.5%4.87%-3.63%全國(guó)整體達(dá)成：11.2%，較上月下滑0.8%距年度目標(biāo)較大的分部：豫南、豫北、蘇北、吉林、福建、安徽其他分部要努力超越，4月市占持續(xù)下滑的分部藍(lán)花處理四、電壓力煲TOP及市占表現(xiàn)-3月下滑前五名分部，且下滑幅度比較大下滑前十城市，且下滑幅度比較大11年3月壓力煲“TOP行動(dòng)〞分部表現(xiàn)特別表?yè)P(yáng)湖北分部：市占上升全國(guó)第一TOP單品數(shù)全國(guó)第一下降TOP5分部10日前提交提升方案給龔總、陳總、賈總?cè)缢脑率姓紨?shù)據(jù)繼續(xù)下降的分部、市場(chǎng)經(jīng)理處分“藍(lán)花〞一朵11年3月壓力煲“TOP行動(dòng)〞重點(diǎn)城市表現(xiàn)上升下降下降城市10日前提交提升方案給分部、大區(qū)、壓力煲產(chǎn)品處如四月市占數(shù)據(jù)繼續(xù)下降的城市經(jīng)理處分“藍(lán)花〞一朵11年3月壓力煲“TOP行動(dòng)〞重點(diǎn)城市表現(xiàn)品牌美的美的美的美的3月環(huán)比2月差異蘇泊爾蘇泊爾蘇泊爾蘇泊爾3月環(huán)比2月差異九陽(yáng)九陽(yáng)九陽(yáng)九陽(yáng)3月環(huán)比2月差異月份3月2月1月3月2月1月3月2月1月上海27.3%30.7%26.0%-3.3%13.9%14.3%14.3%-0.4%10.5%12.4%9.5%-1.9%揚(yáng)州42.5%37.5%54.3%5.0%30.2%34.1%27.4%-4.0%7.7%17.4%6.5%-9.7%南京42.7%46.6%47.3%-3.8%23.5%23.2%26.4%0.3%12.9%14.2%13.8%-1.3%蘇州22.7%23.7%28.0%-1.0%32.3%29.4%29.5%2.9%15.5%17.6%13.4%-2.0%無(wú)錫47.8%50.9%47.9%-3.1%16.3%16.0%22.1%0.2%15.1%12.2%13.1%3.0%杭州49.0%48.7%52.2%0.4%18.2%18.0%20.4%0.1%21.3%19.3%18.3%2.1%寧波42.6%40.6%43.2%2.0%23.2%22.1%21.2%1.1%16.0%16.5%20.4%-0.5%嘉興40.4%33.9%26.2%6.5%21.1%19.5%21.4%1.6%6.0%8.2%9.9%-2.1%合肥52.8%56.6%53.6%-3.8%20.6%16.7%19.6%3.9%11.8%12.5%14.1%-0.7%南通40.0%44.7%44.0%-4.7%26.7%22.4%23.9%4.3%21.9%18.6%20.0%3.3%濟(jì)南40.8%38.1%37.3%2.7%23.6%23.0%23.7%0.6%24.5%28.8%28.0%-4.3%青島36.4%34.1%38.1%2.2%21.3%22.1%19.4%-0.7%15.9%15.7%18.8%0.1%徐州37.1%35.9%38.3%1.2%29.8%30.6%29.2%-0.8%22.7%24.4%23.9%-1.6%濰坊29.8%31.9%30.4%-2.1%32.6%24.5%40.8%8.1%22.1%18.6%12.7%3.5%紹興39.1%49.4%59.3%-10.3%23.4%22.3%20.9%1.2%18.5%22.1%12.1%-3.7%常州53.1%46.6%53.1%6.5%22.5%27.5%20.8%-5.0%14.8%17.9%18.8%-3.0%11年3月壓力煲“TOP行動(dòng)〞重點(diǎn)城市表現(xiàn)品牌美的美的美的美的3月環(huán)比2月差異蘇泊爾蘇泊爾蘇泊爾蘇泊爾3月環(huán)比2月差異九陽(yáng)九陽(yáng)九陽(yáng)九陽(yáng)3月環(huán)比2月差異月份3月2月1月3月2月1月3月2月1月煙臺(tái)44.4%44.4%41.2%0.0%24.4%25.8%25.0%-1.3%15.1%14.5%14.4%0.7%淄博22.7%21.1%33.7%1.6%27.1%40.0%29.6%-12.9%39.4%25.8%26.1%13.6%湖州29.2%31.9%41.4%-2.7%7.9%8.8%12.3%-0.9%35.8%31.2%24.8%4.6%金華37.6%29.9%30.6%7.6%28.5%25.0%34.2%3.4%20.3%34.7%19.9%-14.4%溫州40.4%45.3%46.5%-4.9%9.8%11.6%10.4%-1.8%6.1%6.6%3.0%-0.5%蕪湖29.2%19.8%15.1%9.5%20.4%18.0%19.3%2.4%21.4%27.1%28.6%-5.7%威海56.9%53.3%62.0%3.5%26.4%25.9%21.4%0.4%11.6%14.9%12.5%-3.3%臨沂35.6%33.5%34.6%2.1%43.1%38.8%42.2%4.3%16.8%19.1%17.1%-2.3%北京36.7%39.7%38.6%-3.0%19.2%17.9%18.3%1.3%10.0%9.4%9.4%0.6%天津37.9%37.0%37.4%0.9%30.9%29.5%34.5%1.5%21.3%24.9%19.3%-3.6%石家莊37.9%40.8%42.6%-2.8%35.4%32.2%33.1%3.1%19.5%20.5%18.1%-1.0%唐山43.2%36.6%42.0%6.5%36.0%38.5%30.0%-2.6%11.3%11.8%11.9%-0.4%太原45.3%42.9%42.8%2.4%37.7%38.3%41.6%-0.6%11.9%11.7%8.5%0.2%沈陽(yáng)26.8%29.1%30.0%-2.3%19.8%20.6%20.4%-0.7%11.6%13.2%13.2%-1.6%大連54.0%56.2%54.6%-2.3%23.5%18.4%22.6%5.1%5.2%8.1%6.4%-2.8%鞍山31.9%32.5%32.5%-0.6%38.3%34.7%33.5%3.6%9.0%10.2%13.1%-1.3%11年3月壓力煲“TOP行動(dòng)〞重點(diǎn)城市表現(xiàn)品牌美的美的美的美的3月環(huán)比2月差異蘇泊爾蘇泊爾蘇泊爾蘇泊爾3月環(huán)比2月差異九陽(yáng)九陽(yáng)九陽(yáng)九陽(yáng)3月環(huán)比2月差異月份3月2月1月3月2月1月3月2月1月長(zhǎng)春38.9%39.4%41.0%-0.5%21.7%21.6%21.8%0.1%14.4%13.8%13.3%0.7%哈爾濱15.4%16.4%17.3%-1.1%10.1%9.6%11.4%0.6%6.9%6.0%5.9%0.9%牡丹江13.3%15.7%15.3%-2.4%6.0%10.8%7.3%-4.8%9.0%8.1%12.1%0.9%齊齊哈爾12.0%11.7%17.6%0.4%11.8%6.6%10.4%5.2%6.9%7.4%4.6%-0.5%吉林26.9%19.9%22.8%7.0%19.7%19.2%21.2%0.5%6.8%7.8%9.0%-1.0%秦皇島30.5%30.3%29.8%0.2%34.5%42.1%37.2%-7.6%23.1%19.2%20.4%4.0%保定24.2%17.9%24.9%6.3%26.6%35.7%28.6%-9.1%14.1%18.9%15.5%-4.8%邯鄲31.8%17.7%24.5%14.0%21.5%27.3%19.5%-5.8%27.7%34.2%35.8%-6.6%包頭49.1%46.5%46.4%2.6%29.2%34.7%30.5%-5.5%7.1%8.1%7.9%-1.0%呼和浩特37.3%37.6%40.7%-0.2%35.9%30.5%30.6%5.4%6.1%7.0%3.1%-0.9%大同32.4%25.1%33.0%7.3%49.6%52.6%45.2%-3.1%8.0%14.4%11.3%-6.4%廊坊28.2%40.8%40.4%-12.7%27.2%27.2%25.6%0.0%25.2%23.3%15.2%1.9%滄州35.6%34.0%36.5%1.6%8.9%12.5%10.6%-3.6%27.2%34.1%26.3%-6.9%福州72.8%74.9%72.4%-2.0%10.3%8.9%10.4%1.4%6.9%7.6%8.3%-0.6%廈門52.3%49.9%53.2%2.3%24.1%27.9%27.0%-3.8%6.3%6.4%6.3%-0.1%泉州47.3%53.5%49.9%-6.3%24.0%25.7%22.4%-1.7%23.9%17.1%25.3%6.9%11年3月壓力煲“TOP行動(dòng)〞重點(diǎn)城市表現(xiàn)品牌美的美的美的美的3月環(huán)比2月差異蘇泊爾蘇泊爾蘇泊爾蘇泊爾3月環(huán)比2月差異九陽(yáng)九陽(yáng)九陽(yáng)九陽(yáng)3月環(huán)比2月差異月份3月2月1月3月2月1月3月2月1月南昌56.0%55.0%56.5%1.0%20.9%20.8%23.5%0.1%16.9%16.2%13.9%0.7%武漢43.9%43.7%44.0%0.2%27.0%25.7%25.7%1.3%11.8%11.0%10.8%0.8%長(zhǎng)沙47.0%49.0%51.3%-2.0%8.2%7.3%8.0%0.9%11.9%12.1%10.8%-0.2%廣州59.2%54.5%59.1%4.7%15.8%17.0%17.3%-1.2%8.5%8.3%7.8%0.2%深圳56.2%59.1%60.0%-3.0%18.1%15.9%19.8%2.2%6.6%6.1%5.8%0.5%佛山59.0%57.9%59.1%1.2%8.3%10.6%12.0%-2.4%5.3%5.2%6.0%0.2%東莞56.4%55.5%58.7%0.9%16.9%14.9%18.5%2.1%2.9%3.7%4.3%-0.8%珠海61.9%64.1%60.6%-2.2%11.9%10.6%14.4%1.2%7.4%8.4%5.6%-1.0%南寧43.2%39.8%44.8%3.5%16.2%16.7%12.4%-0.5%6.1%6.2%5.5%-0.1%桂林53.5%45.2%46.5%8.3%18.4%28.6%20.9%-10.2%5.8%5.7%7.8%0.0%?？?8.5%61.6%60.4%-3.1%16.8%14.3%19.4%2.5%9.4%9.4%9.5%0.0%三亞58.8%54.4%54.1%4.4%24.1%36.6%29.8%-12.4%9.6%5.4%10.8%4.2%中山46.6%49.0%51.6%-2.4%11.2%8.7%13.2%2.4%3.0%4.8%4.5%-1.8%惠州58.2%57.6%60.6%0.6%9.2%11.2%9.7%-1.9%5.7%7.3%4.6%-1.6%韶關(guān)42.0%44.6%46.7%-2.6%2.5%3.1%5.5%-0.7%12.4%9.3%12.7%3.2%湛江64.7%61.0%59.7%3.7%25.0%28.1%24.5%-3.1%4.8%3.2%4.5%1.6%11年3月壓力煲“TOP行動(dòng)〞重點(diǎn)城市表現(xiàn)品牌美的美的美的美的3月環(huán)比2月差異蘇泊爾蘇泊爾蘇泊爾蘇泊爾3月環(huán)比2月差異九陽(yáng)九陽(yáng)九陽(yáng)九陽(yáng)3月環(huán)比2月差異月份3月2月1月3月2月1月3月2月1月常德61.2%62.1%63.3%-0.9%10.6%9.1%9.9%1.5%9.3%15.3%10.6%-6.1%衡陽(yáng)73.7%63.1%60.6%10.6%11.4%17.9%21.2%-6.6%4.3%4.2%5.6%0.0%株洲41.3%45.4%41.5%-4.1%8.8%12.4%6.5%-3.6%26.4%29.1%44.2%-2.6%襄樊28.1%31.2%26.8%-3.1%22.8%20.2%17.8%2.6%34.7%36.0%34.2%-1.4%宜昌34.6%31.9%33.4%2.7%46.9%41.1%39.1%5.8%11.4%17.1%17.0%-5.7%岳陽(yáng)43.8%40.2%46.2%3.6%21.2%19.7%20.0%1.5%5.8%6.4%8.3%-0.6%南平47.6%36.9%40.0%10.7%18.5%19.0%25.3%-0.5%21.3%27.8%22.0%-6.5%肇慶58.9%58.6%46.0%0.3%16.6%11.7%14.9%4.9%5.4%7.8%10.8%-2.4%荊州42.6%34.3%46.3%8.4%28.3%38.3%31.1%-10.0%26.6%22.6%16.2%3.9%九江35.9%38.9%50.6%-3.0%45.6%47.9%35.4%-2.3%13.2%8.2%10.6%5.0%鄭州46.4%48.3%41.5%-2.0%35.6%31.9%35.5%3.7%12.5%12.0%13.8%0.5%洛陽(yáng)28.8%27.9%30.9%1.0%29.3%34.9%31.2%-5.7%13.4%13.3%14.9%0.1%成都39.5%36.7%37.3%2.8%44.1%46.8%46.4%-2.8%8.4%9.3%9.9%-0.8%綿陽(yáng)27.9%29.7%29.4%-1.8%50.1%45.5%50.6%4.6%12.6%18.3%13.2%-5.7%貴陽(yáng)37.8%36.6%39.5%1.1%28.4%34.3%31.9%-5.8%8.7%8.6%7.6%0.0%昆明53.2%55.9%53.9%-2.7%31.2%28.8%30.3%2.4%3.9%4.1%4.8%-0.2%11年3月壓力煲“TOP行動(dòng)〞重點(diǎn)城市表現(xiàn)品牌美的美的美的美的3月環(huán)比2月差異蘇泊爾蘇泊爾蘇泊爾蘇泊爾3月環(huán)比2月差異九陽(yáng)九陽(yáng)九陽(yáng)九陽(yáng)3月環(huán)比2月差異月份3月2月1月3月2月1月3月2月1月重慶52.1%52.6%52.3%-0.5%26.4%24.0%25.4%2.4%9.3%9.6%8.9%-0.4%西安49.4%43.7%51.0%5.7%32.4%37.4%30.9%-5.0%9.7%9.7%9.4%0.0%咸陽(yáng)36.0%43.2%51.7%-7.1%43.0%32.4%27.9%10.6%13.0%16.6%16.2%-3.6%蘭州30.2%22.0%25.9%8.2%9.7%14.8%14.0%-5.2%3.2%6.3%6.4%-3.1%烏魯木齊35.8%41.8%44.3%-6.0%27.4%29.3%24.7%-1.8%15.5%13.8%13.4%1.7%開(kāi)封36.0%48.5%49.0%-12.5%27.8%15.6%21.1%12.2%24.7%31.0%24.7%-6.3%新鄉(xiāng)22.7%21.9%24.2%0.8%11.8%6.9%5.6%4.9%25.1%11.4%6.5%13.7%周口33.1%26.4%20.6%6.7%25.5%12.1%23.8%13.4%14.4%16.9%27.9%-2.6%石河子32.6%34.1%39.1%-1.4%30.9%20.7%26.3%10.2%29.4%44.2%32.5%-14.8%伊寧15.1%34.0%26.4%-18.9%64.5%42.3%50.8%22.2%18.9%18.1%19.5%0.8%寶雞41.1%35.3%37.0%5.9%40.6%38.8%41.1%1.8%8.7%9.6%6.3%-1.0%渭南37.5%28.5%44.3%9.0%37.4%23.0%40.7%14.4%11.2%22.9%9.6%-11.7%自貢43.5%35.8%29.4%7.7%39.8%31.8%41.6%8.0%4.3%9.4%9.7%-5.1%攀枝花27.5%32.3%36.1%-4.8%49.1%46.4%40.9%2.7%19.0%19.0%17.7%0.1%安陽(yáng)19.8%17.2%13.6%2.7%27.2%24.7%29.1%2.5%49.1%57.5%56.2%-8.4%商丘24.7%15.6%24.1%9.1%44.0%34.4%52.0%9.6%12.6%24.7%20.5%-12.1%〔3月市占數(shù)據(jù)〕五、市占分析及TOP表現(xiàn)

-四大區(qū)各分部情況

東區(qū)3月市占分析及TOP表現(xiàn)3月分部市占分析大區(qū)分部美的蘇泊爾九陽(yáng)美的變化蘇泊爾變化九陽(yáng)變化東區(qū)魯西36.1%29.1%24.3%2.68%-0.72%-2.63%魯東40.4%25.5%16.2%1.34%-0.88%0.38%蘇北39.3%31.5%15.5%-0.22%2.64%-3.93%蘇南41.6%23.2%14.6%-2.00%0.21%-0.48%上海27.3%13.9%10.5%-3.34%-0.43%-1.91%安徽39.4%28.7%15.3%-3.24%3.97%-1.22%浙北43.5%19.2%17.8%-0.50%-0.06%-0.23%浙南42.4%16.3%11.1%1.27%-1.73%-7.66%九陽(yáng)電壓力鍋市占變化區(qū)域分部3月市占2月市占變化全國(guó)

11.20%12.03%-0.83%東區(qū)魯西24.30%26.93%-2.63%魯東16.20%15.83%0.38%蘇北15.50%19.45%-3.93%蘇南14.60%15.09%-0.48%上海10.50%12.44%-1.91%安徽15.30%16.56%-1.22%浙北17.80%18.01%-0.23%浙南11.10%18.79%-7.66%東區(qū)-各分部市占TOP10進(jìn)展---3月要求：四月市占所有下滑分部均要拉回3月下降值，確保超越2月市占1%以上東區(qū)-各分部市占TOP10進(jìn)展---3月市占TOP品牌魯西魯東蘇北蘇南上海安徽浙北浙南美的36.1%40.4%39.3%41.6%27.3%39.4%43.5%42.4%蘇泊爾29.1%25.5%31.5%23.2%13.9%28.7%19.2%16.3%九陽(yáng)24.3%16.2%15.5%14.6%10.5%15.3%17.8%11.1%奔騰1.8%2.0%5.2%7.2%27.9%6.3%13.6%21.1%魯西被蘇泊爾反超東區(qū)-各分部市占TOP10進(jìn)展---3月市占TOP品牌魯西魯東蘇北蘇南上海安徽浙北浙南美的36.1%40.4%39.3%41.6%27.3%39.4%43.5%42.4%蘇泊爾29.1%25.5%31.5%23.2%13.9%28.7%19.2%16.3%九陽(yáng)24.3%16.2%15.5%14.6%10.5%15.3%17.8%11.1%奔騰1.8%2.0%5.2%7.2%27.9%6.3%13.6%21.1%南區(qū)3月市占分析及TOP表現(xiàn)3月分部市占競(jìng)爭(zhēng)表現(xiàn)大區(qū)分部美的蘇泊爾九陽(yáng)美的變化蘇泊爾變化九陽(yáng)變化南區(qū)粵東55.0%16.6%6.8%-2.88%1.55%0.37%粵海57.7%14.5%6.5%1.82%-0.35%-0.25%廣西41.2%16.8%6.3%4.31%-2.43%0.53%湖南49.4%9.5%10.1%-0.51%-0.41%-1.52%福建57.2%18.5%9.3%-1.88%-0.14%-0.29%江西56.8%21.4%15.1%0.68%0.63%-0.30%湖北41.7%26.1%14.7%1.37%0.85%1.22%九陽(yáng)電壓力煲市占變化區(qū)域分部3月市占2月市占變化全國(guó)

11.20%12.03%-0.83%南區(qū)粵東6.80%6.46%0.37%粵海6.50%6.73%-0.25%廣西6.30%5.76%0.53%湖南10.10%11.60%-1.52%福建9.30%9.55%-0.29%江西15.10%15.44%-0.30%湖北14.70%13.50%1.22%要求：四月市占所有下滑分部均要拉回3月下降值，確保超越2月市占1%以上南區(qū)-各分部TOP10進(jìn)展---3月市占TOP品牌粵東粵海廣西湖南福建江西湖北美的55.0%57.7%41.2%49.4%57.2%56.8%41.7%蘇泊爾16.6%14.5%16.8%9.5%18.5%21.4%26.1%九陽(yáng)6.8%6.5%6.3%10.1%9.3%15.1%14.7%奔騰4.7%2.7%6.4%1.5%3.1%0.0%3.1%粵東無(wú)一個(gè)單品進(jìn)入top10超越蘇泊爾南區(qū)-各分部TOP10進(jìn)展---3月市占TOP品牌粵東粵海廣西湖南福建江西湖北美的55.0%57.7%41.2%49.4%57.2%56.8%41.7%蘇泊爾16.6%14.5%16.8%9.5%18.5%21.4%26.1%九陽(yáng)6.8%6.5%6.3%10.1%9.3%15.1%14.7%奔騰4.7%2.7%6.4%1.5%3.1%0.0%3.1%超越蘇泊爾西區(qū)3月市占分析及TOP表現(xiàn)3月分部市占競(jìng)爭(zhēng)表現(xiàn)大區(qū)分部美的蘇泊爾九陽(yáng)美的變化蘇泊爾變化九陽(yáng)變化西區(qū)豫北40.6%33.2%15.6%-2.13%4.87%0.93%豫南32.7%28.6%16.6%1.67%-1.27%-0.53%陜西45.5%35.6%10.6%4.68%-1.41%-0.95%川北34.6%44.6%12.8%-1.21%1.73%-2.06%川南38.6%44.3%9.2%1.92%-0.76%-1.11%重慶52.1%26.4%9.3%-0.49%2.37%-0.36%云貴47.4%30.5%5.4%-1.20%0.31%0.16%新疆32.2%35.5%16.5%-6.07%1.35%0.23%西域29.1%19.3%4.9%4.07%-4.14%-1.43%九陽(yáng)電壓力鍋市占變化區(qū)域分部3月市占2月市占變化全國(guó)

11.20%12.03%-0.83%西區(qū)豫北15.6%14.71%0.93%豫南16.6%17.11%-0.53%陜西10.6%11.56%-0.95%川北12.8%14.88%-2.06%川南9.2%10.30%-1.11%重慶9.3%9.62%-0.36%云貴5.4%5.26%0.16%新疆16.5%16.25%0.23%西域4.9%6.30%-1.43%要求：四月市占所有下滑分部均要拉回3月下降值，確保超越2月市占1%以上西區(qū)-各分部TOP10進(jìn)展市占TOP品牌豫北豫南陜西川北川南重慶云貴新疆西域美的40.6%32.7%45.5%34.6%38.6%52.1%47.4%32.2%29.1%蘇泊爾33.2%28.6%35.6%44.6%44.3%26.4%30.5%35.5%19.3%九陽(yáng)15.6%16.6%10.6%12.8%9.2%9.3%5.4%16.5%4.9%洛貝0.0%0.0%0.1%0.0%0.1%0.0%0.1%1.1%32.8%西區(qū)-各分部TOP10進(jìn)展市占TOP品牌豫北豫南陜西川北川南重慶云貴新疆西域美的40.6%32.7%45.5%34.6%38.6%52.1%47.4%32.2%29.1%蘇泊爾33.2%28.6%35.6%44.6%44.3%26.4%30.5%35.5%19.3%九陽(yáng)15.6%16.6%10.6%12.8%9.2%9.3%5.4%16.5%4.9%洛貝0.0%0.0%0.1%0.0%0.1%0.0%0.1%1.1%32.8%西區(qū)-各分部TOP10進(jìn)展市占TOP品牌豫北豫南陜西川北川南重慶云貴新疆西域美的40.6%32.7%45.5%34.6%38.6%52.1%47.4%32.2%29.1%蘇泊爾33.2%28.6%35.6%44.6%44.3%26.4%30.5%35.5%19.3%九陽(yáng)15.6%16.6%10.6%12.8%9.2%9.3%5.4%16.5%4.9%洛貝0.0%0.0%0.1%0.0%0.1%0.0%0.1%1.1%32.8%西域無(wú)一個(gè)單品進(jìn)入top10北區(qū)3月市占分析及TOP表現(xiàn)3月分部市占競(jìng)爭(zhēng)變化大區(qū)分部美的蘇泊爾九陽(yáng)美的變化蘇泊爾變化九陽(yáng)變化北區(qū)黑龍江15.3%9.7%7.9%-1.40%0.13%0.27%吉林31.5%19.3%12.0%1.35%0.15%-1.89%遼東39.8%21.0%6.6%1.96%5.11%-1.91%遼西30.3%19.3%10.1%-0.55%-0.22%-2.13%河北29.1%24.7%18.7%0.45%-3.14%-3.02%北京36.7%19.2%10.0%-2.98%1.32%0.60%天津41.4%29.7%18.9%5.99%-3.36%-3.03%晉蒙43.3%34.6%9.9%0.65%1.37%-0.21%九陽(yáng)電壓力煲市占變化區(qū)域分部3月市占2月市占變化全國(guó)

11.20%12.03%-0.83%北區(qū)黑龍江7.9%7.65%0.27%吉林12.0%13.85%-1.89%遼東6.6%8.50%-1.91%遼西10.1%12.20%-2.13%河北18.7%21.71%-