新疆2025自考[市場營銷]英語（二）高頻題(考點)一、選擇題（每題1分，共20題）說明：本部分共20題，每題1分，主要考察基礎(chǔ)語法、詞匯及日常商務(wù)英語應(yīng)用。1.Whatistheprimarypurposeofamarketingsegmentationstrategy?A.TomaximizeproductionefficiencyB.TotargetabroadercustomerbaseC.ToidentifyandservespecificcustomergroupsD.Toreducemarketingcosts2.Whichofthefollowingisakeycharacteristicofpermission-basedmarketing?A.UnsolicitedemailcampaignsB.DisplayadswithnopriorconsentC.Opt-innewslettersandpromotionsD.High-frequencySMSmessages3.The4Psofmarketingincludeallexcept:A.ProductB.PriceC.PeopleD.Place4.WhatdoesSEO(SearchEngineOptimization)primarilyfocuson?A.PaidsocialmediaadsB.ImprovingorganicsearchrankingsC.InfluencercollaborationsD.TVcommercialplacements5.Abrandambassadortypically:A.CreatesproductdesignsB.ManagessupplychainsC.PromotesabrandthroughpersonalinfluenceD.Conductsmarketresearch6.Whichmarketingmetricmeasuresthepercentageofwebsitevisitorswhocompleteadesiredaction?A.BouncerateB.ConversionrateC.Click-throughrateD.Trafficvolume7.TheParetoPrinciple(80/20rule)suggeststhat:A.20%ofproductsgenerate80%ofsalesB.80%ofcustomersareunhappywithserviceC.MarketingeffortsshouldbeevenlydistributedD.20%ofcustomersuse80%ofresources8.WhatisA/Btestingusedforindigitalmarketing?A.MeasuringemployeeproductivityB.ComparingtwoversionsofawebpageoradC.AnalyzingcompetitorpricingD.Trackinginventorylevels9.Acall-to-action(CTA)inmarketingis:A.AdetailedproductdescriptionB.ApromptencouraginguserstotakeaspecificstepC.Acompetitor’sadvertisingsloganD.Acustomer’sfeedbackform10.Themarketingfunnelrepresents:A.Acompany’sprofitmarginB.StagesacustomermovesthroughbeforepurchasingC.Asupplier’sdistributionnetworkD.Aproduct’slifecyclephases11.Whatiscontentmarketingprimarilyabout?A.SellingproductsthroughaggressivesalestacticsB.CreatingvaluablecontenttoattractandengagecustomersC.HostingliveproductdemonstrationsD.Negotiatingbulkdiscountswithsuppliers12.Aloyaltyprogramaimsto:A.Increaseshort-termsalesthroughdiscountsB.Rewardrepeatcustomersandencouragelong-termengagementC.ReducecustomerserviceworkloadD.Eliminatecompetition13.TheSWOTanalysisincludes:A.SalesfiguresandprofitmarginsB.Strengths,Weaknesses,Opportunities,ThreatsC.CustomerdemographicsandpreferencesD.Competitorpricingstrategies14.Whatisguerrillamarketingknownfor?A.High-budgetTVcampaignsB.Innovative,low-cost,andunconventionaltacticsC.Long-termbrandpartnershipsD.Traditionalprintadvertising15.Avaluepropositioninmarketingis:A.Acompetitor’suniquesellingpointB.Acompany’spromisetodeliverspecificbenefitstocustomersC.Acustomer’sreviewofaproductD.Agovernmentregulatorypolicy16.Whichofthefollowingisasocialmediamarketingstrategy?A.Hostingatradeshowin-personB.RunningtargetedadsonplatformslikeFacebookandInstagramC.DistributingflyersinpublicspacesD.Conductingphone-basedtelemarketing17.Thecustomerjourneyinvolves:A.AsingletransactionB.AllstagesacustomerinteractswithabrandbeforeandafterpurchaseC.Asupplier’sdeliveryprocessD.Aproduct’sreturnpolicy18.Whatisnativeadvertising?A.Apop-upadonawebsiteB.Sponsoredcontentthatmatchestheplatform’sformatC.Apop-upadonacompetitor’ssiteD.Abanneradinasidebar19.Themarketingmix(7Ps)includesallexcept:A.PeopleB.ProcessC.ProductD.Pricing20.Aproductlifecycletypicallyincludes:A.Production,sales,anddisposalB.Introduction,growth,maturity,anddeclineC.Design,manufacturing,andpackagingD.Inventory,distribution,andsales二、填空題（每空1分，共10空）說明：本部分共10空，每空1分，主要考察市場營銷核心概念和術(shù)語的拼寫與理解。1.The______isaframeworkforanalyzingacompany’sinternalstrengthsandweaknesses,aswellasexternalopportunitiesandthreats.2.______marketingfocusesonbuildinglong-termrelationshipswithcustomersthroughpersonalizedinteractions.3.______isthepracticeofoptimizingwebsitecontenttorankhigherinsearchengineresultsorganically.4.A______isamarketingmessagedesignedtoencourageanaudiencetotakeaspecificaction,suchas"BuyNow"or"SignUp."5.______segmentationdividesamarketintosmallergroupsbasedonsharedcharacteristicslikeage,income,orbehavior.6.______referstotheentireprocessacustomergoesthroughfrominitialawarenessofaproducttopost-purchaseengagement.7.______isastrategywherebrandscollaboratewithinfluencerstopromoteproductsauthentically.8.The______principlesuggeststhatasmallnumberoffactors(e.g.,20%)oftencontributetothemajority(e.g.,80%)ofresults.9.______marketinginvolvescreatingandsharingvaluablecontenttoattractandretainaclearlydefinedaudience.10.A______isapersonorentitythatpromotesabrandthroughpersonalcredibilityandinfluence.三、簡答題（每題5分，共4題）說明：本部分共4題，每題5分，主要考察對市場營銷理論和方法的理解與應(yīng)用。1.Explainthedifferencebetweenpermission-basedmarketingandunpermission-basedmarketing.Provideoneexampleofeach.2.Describethefourstagesoftheproductlifecycleandhowmarketersadapttheirstrategiesineachstage.3.Whatisinboundmarketing,andhowdoesitdifferfromtraditionaloutboundmarketing?4.Listthreekeymetricsusedtoevaluatethesuccessofadigitalmarketingcampaignandexplaintheirsignificance.四、論述題（每題10分，共2題）說明：本部分共2題，每題10分，主要考察對市場營銷實踐的綜合分析和應(yīng)用能力。1.Discusstheroleofsocialmediamarketinginmodernbusinessstrategies,particularlyinthecontextof新疆’srapidlygrowinge-commercesector.Provideexamplesofhowlocalcompaniescanleveragesocialmediatoenhancecustomerengagement.2.Explainhowdataanalyticscanbeusedtoimprovemarketingdecision-making.Describespecifictoolsortechniquesthatmarketersin新疆mightfindusefulforanalyzingconsumerbehaviorandoptimizingcampaigns.答案與解析一、選擇題答案1.C2.C3.C4.B5.C6.B7.A8.B9.B10.B11.B12.B13.B14.B15.B16.B17.B18.B19.D20.B解析：1.Marketingsegmentationfocusesondividingamarketintodistinctgroupstotailorstrategies,notjustbroadtargeting.2.Permission-basedmarketingrequirescustomerconsent(e.g.,emailsubscriptions),unlikeunsolicitedmethods.3.The4PsareProduct,Price,Place,andPromotion;"People"ispartoftheextended7Ps.4.SEOimprovesorganicsearchvisibility,notpaidadsorTVcommercials.5.Brandambassadorsusepersonalinfluence,notproductdesignorsupplychainmanagement.二、填空題答案1.SWOTanalysis2.Relationship3.SEO(SearchEngineOptimization)4.Call-to-action(CTA)5.Demographic6.Customerjourney7.Influencer8.Pareto9.Content10.Brandambassador解析：1.SWOTisastrategicplanningtoolforassessingbusinessperformance.2.Relationshipmarketingbuildsloyaltythroughpersonalizedcommunication.3.SEOtargetshighersearchrankingsthroughcontentoptimization.三、簡答題答案1.Permission-basedvs.Unpermission-basedMarketing:-Permission-based:Requirescustomerconsent(e.g.,emailnewsletters).Example:Apple’sNewsletters.-Unpermission-based:Unsolicitedads(e.g.,spamemails).Example:Unsolicitedtelemarketingcalls.2.ProductLifeCycleStages:-Introduction:Lowsales,highcosts;focusonawareness(e.g.,newsmartphonelaunch).-Growth:Increasingsales,marketadoption(e.g.,viralsocialmediatrends).-Maturity:Peaksales,competition;focusondifferentiation(e.g.,establishedbrandslikeCoca-Cola).-Decline:Fallingsales;considerphasingout(e.g.,outdatedtechproducts).3.Inboundvs.OutboundMarketing:-Inbound:Attractscustomersthroughcontent(e.g.,blogs,SEO);cost-effective.-Outbound:Broadcastsmessagestoawideaudience(e.g