Unit12WritingforPracticalPurposesContents12.0Introduction12.1Letters12.1.1LettersofGratitude12.1.2LettersofComplaint12.1.3LettersofApology12.1.4LettersofApplication12.2Notes12.2.1Thank-youNote12.2.2CondolenceNote12.2.3CongratulatoryNote12.2.4Get-WellNote12.3Posters12.0IntroductionInapracticalmanner,writingcanbemorecloselyrelatedtospecificoccasionsinourpersonal,school,andworklives,helpingusdealwithreal-lifeproblemsandaccordinglyestablish,maintainandstrengthensocialrelationships.Contents12.1LettersBushinesslettersVS.PersonallettersCommonstructure:HeadlineDateSalutationInsideaddressBodyClosingSignatureContents12.1.1LettersofGratitude

Keyinformation:ClarifywritingpurposePresentInformationaboutyourselfandindicatetheimportanceoftheaddressee’shelpShowthanksattheendoftheletterContents12.1.2LettersofComplaintKeyinformation:PointoutthewritingpurposeandidentifytheproblemspecificallyGivedetailedinformationabouttheproblemStatetheremedyyouwantandgiveatimelimittosolvetheproblemIncludepersonalcontactdetailsContents12.1.3LettersofApologyKeyinformation:ExpressyourregretsbysayingsorryexplicitlyandconciselyAdmityourmistake,justifythereasonforyourmistake,andtakefullresponsibilityforit.Askwhatyoucandotorebuildtherelationshipandoffertodothat.Reassurethatyouwillnevercommitthesamemistakeagain.Endthelettercourteouslybyapologizingagain.Contents12.1.4LettersofApplicationKeyinformation:StateyourwritingpurposeExplainbrieflywhyyouareinterestedinwhatyouareapplyingforPresentrelevantacademicandworkexperiencesaswellaspersonalstrengthsthatqualifyyouforwhatyouareapplyingforRestateyourinterestinandyourqualificationforwhatyouareapplyingforShowappreciationforthechancetoproveyourselfintheletterContents12.2NotesNotesareusuallywrittenforapersonalmatterbetweenindividuals.Itisconciseandinformal.Commonstructure:DateSalutationBodyClosingSignatureContents12.1.1Thank-youNoteKeyinformation:Directlyandbrieflyshowthankstothereaderforwhathe/shehasdoneforyouIndicatetheimportanceofwhatthereaderhasdoneforyouThankagainContents12.1.2CondolenceNoteKeyinformation:ExpressyoursorrowforthelossTellbriefandgoodstoriesofthelostoneOfferspecialhelptoshowyourcareContents12.1.3CongratulatoryNoteKeyinformation:ExpressyourcongratulationsdirectlyReflectonthereader’spersonalqualitiesthathavemadetheaccomplishmentpossibleExpressyourconfidenceinthepersonandyoursupportRestateyourcongratulationsContents12.1.4Get-WellNoteKeyinformation:StatesimplyyoursorrowfortheillnessoraccidentKindlyextendyourhopesforafastrecoveryorrapidimprovementContents12.1PostersMajorpurpose:tocaptureamovingaudiencewithamessage,whichisoftentransmittedbyacombinationoftextandimages.EssentialelementsText:succinctImages:relevantandgoodqualityContentsTextHierarchyHeadline:Summarizethetitleoftheposter(largestfontsize)Details:dateandvenueoftheevent,contactnumbers,etc.(smallerfontsize)ImageFocalimage:closelyconnectedtothemessageyouwanttoconveythroughtheposterGoodquality:sharpfocus,adequateresolution,goodcolorandtoneColoroftheposterHarmonyTwoorthreecolorsDifferentvariationsandshadesofonecolor(只有明暗度或飽合度不同的顏色)Colorssittingnexttoeachother（鄰近色：色環(huán)中相距60度或間隔三個顏色位置）Colorssittingdirectlyoppositetheeachother(互補色：色環(huán)中相距180度之間的兩種顏色)ThemostimportantinformationinhighcontrastwithitsbackgroundLayoutofaposter:Placement:VerticalandhorizontalBalance:SymmetricalandasymmetricalVerticalandsymmetricalVerticalanda