注：不含主觀題第1題Whenonecustomergoestobuyacarfromacardealer,thatcustomertellsthecardealerthathe/shewantsacheapcar.Thissituationshowsthestatedneedofthecustomer.第2題Whenanothercustomerwantshis/herfriendstoconsiderhim/herasoneexperiencedconsumer,thisneedisadelightone.1.2.3章節(jié)測(cè)驗(yàn)第1題Porter'sGenericStrategiesincludeAOverallcostleadershipBFocusCDifferenctiationDProfitpriority正確答案：CBA2.1.3章節(jié)測(cè)驗(yàn)第1題Whichofthefollowingisnotapartofthemarketingintelligencesystem?AMotivatesalesforcetoreprotnewdevelopments.BHirestudentsfromuniversitiestocollectintelligence.CSetupasutomeradvisorypanel.DPurchaseinformationfromoutsideresearchvendors.2.2.3章節(jié)測(cè)驗(yàn)第1題Whicharethemainresearchtoolsappliedwhencollectingdata?AQuestionaireBExperimentsCQaulitativemeasuresDTechnologicaldevices正確答案：ACD第2題Whenresearcherscollectinformation,secondarydatashouldnotbetrusted.3.1.3章節(jié)測(cè)驗(yàn)第1題Satisfactionisaperson'sfeelingsofpleasureordisappointmentthatresultfromcomparingaproductorservice'sperceivedperformancetoexpectations.Whenacustomerfeelstheperceivedperformancematchesexpectation,thereisahigherchanceforthatcustomertobuytheproductagain.3.2.3章節(jié)測(cè)驗(yàn)第1題Consumerbehaviorismostinfluencedby___.ACulturalfactorsBSocialfactors.CPersonalfactors.DFamilyfactors.第2題Inmordernsociety,familyoforientationinfluencesconsumerbehaviorsmorethanfamilyofprocreationdoes.3.3.3章節(jié)測(cè)驗(yàn)第1題Buyingsituationsinclude____.AStraightrebuy.BModifiedrebuy.CIndirectrebuy.DNewtask.正確答案：ABD3.4.3章節(jié)測(cè)驗(yàn)第1題Therearetwoapproachesforacoporatetogoglobal.AWaterfallapproachBSubsidiaryappraochCSprinklerapproach.DRepresentativeapproach.正確答案：CA4.1.3章節(jié)測(cè)驗(yàn)第1題Thereareseveralmarketsegmentvariables.AGeographicsegmentation.BDemographicsegmentation.CPsychographicsegmentation.DBehavioralsegmentation.正確答案：DCBA4.2.3章節(jié)測(cè)驗(yàn)第1題Volvocarmanufacturingcompany

targetstheircustomerswhoareafterspeed.第2題Domino'stargetstheircustomerswhoprefertaste.5.1.3章節(jié)測(cè)驗(yàn)第1題Productdifferentiationdoesnotinclude.ADurability.BReliability.CRepairbility.DRefundability.第2題Consumergoodsareclassfiedintothefollowing.

AConveniencegoods.BShoppinggoods.

CSpecialtygoods.DUnsoughtgoods.

正確答案：DCBA5.2.4章節(jié)測(cè)驗(yàn)第1題Oneofthefollowingisnotauction-typepricing.

AAscending.BSealed-bid.

CBidding.DDescending.第2題Therearefactorsreducingpricesensitivity.

ATHeproductismoredistinctive.BBuyerscannoteasilycomparethequalityofsubstitutes.CBuyersareawareofsubstitutes.DBuyerscannotstoretheproduct.正確答案：BAD6.1.4章節(jié)測(cè)驗(yàn)第1題Marketersneedtobeawareofthefollowingtoanalyzecustomerneedsandwants.

ADesiredlotsize.BWaitinganddeliverytime.

CSpatialconvenience.

DProductvariety.EServicebackup.

正確答案：EDCBA第2題Thereareseveralchannelstrategiesbasedontheamountofintermediaries.

AExclusivedistribution.BSelectivedistribution.CIntensivedistribution.

DDirectdistribution.EReverse-flowdistribution.正確答案：ABC6.2.4章節(jié)測(cè)驗(yàn)第1題ILSmeansAIndirectlogisticssystemsBInternetlogisticssystemCIntegratedlogisticssystem.DInclusivelogisticssystem.第2題Non-storeretailingincludesthefollowingADirectmarketing.BDirectselling.CAutomaticvending.DBuyingservice.正確答案：DCBA7.1.3章節(jié)測(cè)驗(yàn)第1題MarketingCommunicationsmixdoesnotinclude.AAdvertising.BSalespromotion.CPublicrelationsandpublicity.DPaidsampling.第2題Thereareseveralstandardstoknowwhethertheintegratedmarketingcommunicationplaniseffectiveornot.ACoverageandContribution.BCommonalityandcomplementarity.CConformabilityandCost.DCostandcooperation.正確答案：ABC7.2章節(jié)測(cè)驗(yàn)第1題Whichisnotakeyelementindesigningoneeffectivewebsite?AContext.BCom