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BBackgroundGetting

ReadyText

A

Language

Focus1Media

Industry

inthe

USAManyofthe

media

inthe

USAare

controlled

by

largefor-profitcorporationsthatreap

revenuefromadvertising,

subscriptions,and

the

sale

of

copyrighted

material.Vocational

FocusSkill

Focus

Practical

LearningText

BBackgroundGetting

Ready

Text

A

Language

FocusWith

the

development

oftheInternet,mostmedia

organizationshavesetupofficial

sites.Both

the

latestTelevisionRadioNewspapersMagazinesandtheoldones

can

be

found

on

the

net.programs2NBC(NationalBroadcastingCompany),CBS(ColumbiaBroadcastingSystem),andABC(AmericanBroadcastingCompany)are

three

majortelevision

networks

in

the

USA.They

have

introducedmanydramas,soapoperas,talkshows,newsshows,andsportsshows

that

are

relayed

throughoutAmericaand

are

often

sold

abroad.NBC

is

sometimes

called

the

“Peacock

Network”in

reference

to

itsstylized

peacock

logodesignedoriginallyforcolor

broadcasts.CBS

is

sometimes

called

the

“EyeNetwork”for

the

shape

of

the

company's

logo

and

the

“Tiffany

Network”for

its

first

demonstrations

of

color

television

in

a

former

Tiffany

&Co.building.ABC

is

owned

by

the

Walt

Disney

Company

and

is

part

of

Disney-

ABC

Television

Group.It

was

foundedin1943on

thebasis

of

theformer

NBC

Blue

radio

network.

Text

BVocationalFocusSkill

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Practical

LearningGetting

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A

Language

FocusMedia

Industry

inthe

USATelevisionBackground3Media

Industry

inthe

USA

RadioAmerican

radio

broadcasts

are

in

twobands:FM

and

AM.NPR(National

Public

Radio),which

was

createdin1970,isthenation's

primary

public

radio

network.Text

BVocational

FocusSkill

Focus

Practical

LearningBackgroundGetting

ReadyText

ALanguage

FocusneWS4Probably

due

to

competition

from

other

media,the

number

of

daily

newspapers

in

the

USA

has

declined

overthepast

half-century.TheNew

York

Timeswasfoundedin1851.

Thenewspaper

wasoriginallypublishedfromMondaytoSaturday,but

on

April

21,1861,due

to

the

demand

fordaily

coverage

of

the

Civil

War,The

New

York

Times,together

with

other

major

dailies,began

to

publish

onSundaysaswell.TheWall

Street

Journal

isthelargestnewspaper

inthe

USA

in

terms

of

circulation.It

is

an

AmericanEnglish-languageinternational

dailynewspaperpublished

by

Dow

Jones

&Company.Text

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LearningGetting

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A

Language

FocusMedia

Industry

inthe

USANewspapersBackground5TheUSAhas

alargemagazineindustry

withhundredsofmagazines

serving

almost

every

interest.The

USA

has

three

leading

weekly

news

magazines:Time

isa

major

magazine

covering

religion,philosophy,and

science.Time

is

well-known

for

naming

a

“Person

of

theYear"each

year.Newsweek

is

the

second

largest

weekly

news

magazine

inthe

USA.It

is

second

only

to

Timeincirculationandadvertising

revenue.US

News

and

World

Report

has

become

particularly

known

for

its

ranking

system

and

annual

reports

on

Americancolleges,graduate

schools,and

hospitals

in

recent

years.With

thedevelopmentof

the

Internet,most

media

organizations

have

set

up

official

sites.Both

the

latestprograms

and

the

old

ones

can

be

found

on

the

net.6Text

BVocational

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LearningGetting

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A

Language

FocusMedia

Industry

inthe

USAMagazinesBackgroundNBC

TIME

。YACheNeujlorkCimes1.美國(guó)全國(guó)廣播公司

4.

美國(guó)有線電視新聞網(wǎng)2.

美國(guó)《時(shí)代》雜志5.美國(guó)《紐約時(shí)報(bào)》3.

美國(guó)之音Vocational

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Look

at

the

following

logos

of

various

media

and

state

their

Chinese

names.Practical

LearningLanguage

FocusText

BBackgroundSkillFocusText

A7The

Wall

Street

JournalLanguageEnglishPublisherDow

Jones

&CompanyDateof

foundationJuly

8,1889CirculationAbout

2

million

daily,the

largest

in

the

USAMain

contentsUSA

and

international

business

and

financial

news

and

issuesName

originWall

Street,the

heart

of

the

financial

district

in

New

York

CityPrizes

wonThe

Pulitzer

Prize(普利策獎(jiǎng))thirty-three

timesText

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A

Language

FocusGatherinformationaboutTheWallStreetJournalon

the

Internet

and

fill

out

the

table

below.8Text

ACommunicationMediaintheUSABefore-readingWhile-readingText

BVocational

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Focus

Practical

LearningBackgroundGetting

ReadyLanguage

Focus9Read

the

text

and

answer

the

following

questions.1.What

are

the

main

types

ofcommunication

media

in

the

USA?Television,radio,newspapers,magazines

and

Internetwebsites

are

the

main

types

of

communication

media.2.What

arethetwo

main

types

ofAmerican

radio?The

two

main

types

ofAmerican

radio

are

talk

radio3.

i

s

papers

becoming

lessimportant

inthe

USA?Newspapers

have

become

less

important

to

Americansin

recent

years

and

fewer

people

are

readingnewspapers

than

ever

before

because

there

is

a

lot

ofcompetition

from

other

media.ewtionntarecy

amusWhandText

BVocational

FocusSkill

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LearningBackgroundGetting

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FocusText

AExercise

A10They

are

Time,Newsweek,and

US

News

and

WorldReport.Text

AExercise

ARead

the

text

and

answer

the

following

questions.4.Can

younamethe

threeleadingAmerican

news

magazines?Text

BVocational

FocusSkill

Focus

Practical

LearningBackgroundGetting

ReadyLanguage

Focus5.Why

should

readers

carefully

choose

online

information

in

the

USA?Because

there

is

a

great

deal

more

publication

ofinformation

that

has

not

been

peer

reviewed.11The

article

mainly

tells

us

about

fuetypesof

communicationmedia

in

the

USA.In

addition,the

article

shows

ustherolethateachtype

plays

inAmerican

people's

life.Exercise

BFillintheblankstocompletethe

mainideas

ofthetext.Text

BVocational

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FocusTextA12mediaRduantagesDisadvantagesTelevisionimpressive,direct,visual,influential,timely,vivid,popularshortand

simple,noteasy

to

carry,comparativelyexpensive,a

lotof

adsRadiotimely,broadly

spread,variousprograms,flexible

in

format,easy

tocarryshort

and

simple,not

visualNewspapertimely,authoritative,detailed,

easy

to

carryand

preserveuniform,paperandtechnology

demandingMagazinedetailed,easytocarry

and

preserve,beautiful

in

design,educational

andentertaining

for

readersnottimely,a

lot

of

ads,expensiveInternettimely,vivid,interactive,largein

capacity,influential,easilyacceptableSome

information

is

not

reliable,

lackof

official

regulationExercise

CDiscusstheadvantagesanddisadvantagesofeachof

thefivetypesofmediawithyourpartnerandcompletethetable.Text

BVocational

FocusSkill

Focus

Practical

LearningBackgroundGetting

ReadyLanguage

FocusTextA13Communication

media

inthe

USA

are

comprised

ofseveral

differenttypes:

television,radio,newspapers,magazines,andInternet

websites.Let's

exploretherolesofthemostimportant

typesofmedia

inthe

USAtoday.文Text

BVocational

FocusSkill

FocusPractical

LearningBackgroundGetting

ReadyLanguage

FocusParagraph1

Communication

Media

in

the

USRText

A14Paragraph2Communicationmedia

inthe

USRTelevisionThe

television

is

of

great

significance

in

most

Americanhomes.For

generations,familieshave

sat

around

a

TV

andenjoyed

their

favorite

TV

shows

together.Today,there

are

somany

TVshows

to

watch

that

people

spend

a

great

deal

oftheir

time

watching

TV

alone.Most

Americans

are

happy

to

beable

to

watch

exactly

what

they

want

and

when

they

want

to.

NBC(NationalBroadcastingCompany),CBS(Co譯

mbia

Broadcasting

System),and

ABC(American

Broadcasting

Company)are

three

major

television

networks

in

theUSA.

They

have

introduced

many

dramas,soap

operas,talk

shows,

news

shows,and

sports

shows

that

are

relayed

throughoutAmerica

and

are

often

sold

abroad.Text

BVocational

FocusSkill

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Practical

LearningBackgroundGetting

ReadyLanguage

FocusText

A15play

music

that

is

usually

of

one

particular

type

such

asclassical

music,pop,or

hip-hop.These

stations

broadcast

forfree

and

are

available

to

anyone

who

wants

to

listen.NPR(National

Public

Radio)has

the

largest

audience

all

over

theUSA,while

people

from

around

the

world

can

hear

a

widerange

of

programs

through

VOA(Voice

of

America)in

44languages.Paragraph

3

Communication

Media

in

the

USARadioThere

are

two

main

types

of

American

radio:talk

radio

and

music

stations.On

a

talk

radio

station,a

host

leadsinterviews

and

discussions

with

a

guest

speaker

or

a

memberof

the

public

who

has

been

called

in.Naturally,music

stationsText

BVocational

FocusSkill

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Practical

LearningBackgroundGetting

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A16played

a

relatively

minorpartin

Americans'

daily

lives

andfewerpeople

are

reading

newspapers

than

ever

before

due

to

severecompetition

fromother

media.Atthe

same

time,the

Internet

and

television

news

mediaParagraph

4

Communication

Media

in

the

USANewspapersIn

recentyears,

newspapershaveText

BVocational

FocusSkill

FocusPractical

LearningBackgroundGetting

ReadyLanguage

Focusare

becoming

more

popular.Text

A17Paragraph

5

Communication

Media

inthe

USAThemost

popular

newspapers

in

the

USAare

The

New

York

Times

and

The

Wall

Street

Journal.

Both

of

these

newspapers

can

be

found

in

all

major

cities

andmanysmallerones.

Apartfromthese

two

papers,many

areas

have

their

own

localnewspapers.Itispossiblethat

newspapers

willnolongerbe

adominant

medium

in

the

USA.Text

BVocational

FocusSkill

FocusPractical

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FocusText

A18Paragraph6Communication

Media

inthe

USAMagazinesMagazinesare

one

ofthe

most

populartypesofmediainAmerica.Threemagazines:Time,Newsweek,andUS

News

and

WorldReport

are

the

most

popular

news

magazines.Time

is

well-known

for

choosing

a

“Person

ofthe

Year”each

year.People

who

want

toreadaparticularmagazinecanpay

tohaveitdeliveredtotheir

house

or

buy

it

in

a

store.Text

BVocational

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A19Text

AParagraph7

Communication

Media

inthe

USAInternetTheemergenceofthe

Internet

has

made

a

marvelous

change

inthewayAmericansget

information

ona

variety

oftopics

by

making

it

instantlyavailablein

their

homes.It

is

possible

to

find

information,opinions,

and

products

for

any

need.In

America,theregulation

ofspeechontheInternet

isgenerally

the

same

as

fortelevision,radio,newspapers,and

magazines.

However,there

is

a

great

deal

more

publication

of

information

thathasnotbeenpeer

reviewed.Forthatreason,thereadermust

carefully

decide

iftheText

BVocational

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Focusinformationistrueandfroma

trustworthysource.20cultureandeconomy.Whiletheroleandpopularity

ofeachtype

ofAmerican

communicationmedium

continues

tochange,it

is

clear

that

the

communication

mediaareplayinganimportantpartintheAmericanText

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8CommunicationMediainthe

USAText

A21Structure

TranslationVocabularyGrammarLanguageFocusVocational

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BBackgroundGetting

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ALanguage

Focus222.explore,exploration,explorera.The

man

likes

exploring

new

ideas.b.It

can

be

seen

that

we

have

succeeded

in

space

explorations.3.require,required,requirementa.He

has

got

therequiredknowledgeforthe

job.b.When

people

have

their

basic

needs

satisfied,they

begin

toA

Choose

the

correct

form

of

the

words

tocomplete

the

following

sentences.1.journal,journalism,journalista.The

manager

refused

to

accept

any

interviews

by

journalists.b.The

company

hopesto

usethetechnology

described

in

theText

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Practical

LearningBackgroundGetting

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ALanguage

Focusthink

of

other

things

to

fulfill

their

life

requirements.journal

Nature.23AChoosethecorrectform

of

thewordsto

complete

the

following

sentences.4.significance,significant,significantlya.This

is

one

of

the

most

significant

studies

on

the

subject.b.Could

you

explain

to

me

the

significance

of

this

part

of

the

contract?5.nature,natural,naturallya.Many

animals

are

underthethreat

ofextinction

because

ofthe

rapidchangeintheirnatural

environment.b.It's

humannaturethatonewantsto

liveat

ease.Text

BVocational

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ALanguage

Focus24PBa.the

newspaper

delivered

to

their

home

.

?b.the

interview

and

discussionc.a

marvelous

change.d.the

concert

livee.of

several

types

of

musicText

B

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FocusSkill

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FocusA1.broadcast、

2.comprised3.lead一4.have5.makeBMatchthewordsinColumnAwiththeappropriatephrasesinColumn

B.25e1.Competition

for

the

position

of

a

journalist

is

very

severe.2.

Marketing

is

the

dominant

topic

of

the

meeting.3.

College

students

now

have

access

to

avarietyofmodernfacilities.4.Wewouldrathernotrely

on

Mary

because

she

is

not

a

trustworthy

person.Text

BVocational

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FocusCCompletethesentencesbelowwith

thecorrectformof

thewordsandphrases

in

thebox.dominant

particular

trustworthy

severe

popularity

regulation

call

in

a

variety

of26C

Complete

the

sentences

below

with

thecorrect

form

of

the

words

and

phrases

in

thebox.popularityregulation

call

in

avariety

of5.

Sheshowedparticular_interest

in

many

things

that

other

people

failed

to

see.6.

Themanagercalled

in

all

thejournalists

to

discuss

the

interview.7.She

was

fined

forbeingin

violationof

the

drivingregulation.8.His

proposal

enjoyed

great

popularity,so

hewaselected

byan

absolute

majority.Text

BVocationalFocusSkill

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Focusdominant

particular

trustworthy

severe27A

Study

the

example

and

rearrange

thewords

andphrasesintocorrect

sentences.e.g.dueto,fewerpeople,thaneverbefore,arereading

newspapers,competitionfromothermediaFewer

people

are

reading

newspapers

than

ever

before

due

tocompetitonfrom

other

media.1.due

to,

a

small

audience,the

nasty

weather,there

wasThere

was

a

small

audience

duetothenasty

weather.2.due

to,physical

exercise,a

lack

of,is,her

bad

healthHer

bad

health

is

due

to

a

lack

of

physical

exercise.Language

Text

B

Vocational

Focus

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Learning

Background

Getting

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Text

A

Focus

28A

Study

the

example

and

rearrange

the

wordsandphrasesintocorrect

sentences.3.dueto,

seriousconsequences,may

have,carelessness,

mistakesMistakes

duetocarelessness

may

have

serious

consequences.4.due

to,most

banks

in

the

city,suffered,the

present

economic

crisis,great

lossesDue

tothe

present

economic

crisis,most

banks

inthe

citysuffered

greatlosses.5.due

to,

they

wanted

to

sell,failed

to

do

so,they

demanded,the

high

price,the

computers,butTheywantedtosellthecomputers,but

failed

to

do

sodueto

the

high

price

they

demanded.Language

FocusText

B

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Getting

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A29(we,plant,lots

of

flowers,rose,tulip,lily)They

havefinished

some

courses,suchas

Law,Writing,b.and

History.(they,finish,somecourses,Law,Writing,History)Thereare

many

news

magazines

inthe

USA,

suchas

Time,c.

Newsweek,and

US

News

and

World

Report.(thereare,manynews

magazines,in

theUSA,Time,Newsweek,USB

Study

the

italicized

part

oftheexample

sentences

and

compose

sentenceswiththe

same

structures

using

the

words

and

phrases

inparentheses.1.e.g.Naturally,music

stations

play

music

that

is

usually

of

oneparticulartype

suchas

classical

music,pop,orhip-hop.a.

We've

planted

lots

offlowers,

suchasroses,tulips,andlilies.Language

FocusText

B

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Getting

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ANews

and

World)

Structure30B

Studytheitalicizedpartofthe

example

sentencesandcomposesentenceswiththe

same

structures

using

the

words

and

phrases

in

parentheses.2.e.g.

Apartfrom

these

two

papers,many

areas

have

their

own

local

newspapers.a.Apartfrom

an

apple,he

ate

nothing

more

for

breakfast.(nothingmore,heate,forbreakfast,anapple)b.

It

isa

good

piece

ofwork,apart

from

someslightfaults.

(work,it

is,some

slight

faults,a

good

piece

of)Text

BVocational

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FocusApartfroma

light

snow,therewas

no

more

rainfallforthec.entirewinter.(a

light

snow,for

the

entire

winter,there

was

no

more

rainfall)

Structure31ATranslatethefollowingsentencesinto

Chinese

.1.Reader's

Digest(《讀者文摘》)is

one

of

the

most

popular《讀者文摘》是美國(guó)最受歡迎和最暢銷的雜志之一。2.

The

emergence

of

computers

has

changed

the

way

in

which

we

deal

with

a

variety

of

officejobs.電腦的出現(xiàn)改變了我們處理各種辦公事務(wù)的方式。3.Due

to

severe

competition,we

have

to

explore

every

possibility

toexpand

the

market.由于激烈的競(jìng)爭(zhēng)，我們必須要探討擴(kuò)大市場(chǎng)的每種可能性。4.

Print

media

are

still

of

great

significance

in

informing

consumersaccurately

and

instantly.印刷媒體在準(zhǔn)確而快速地讓消費(fèi)者獲取信息方面仍然有非常重要的意義。5.

NBC,CBS,and

ABC

are

three

major

television

networks

in

the

USA,allofwhich

broadcast

dramas,news,soap

operas,talk

shows,and

sportsevents.NBC、CBC和ABC是美國(guó)三家主要的電視網(wǎng)絡(luò)，它們都播放電視

劇、新聞、肥皂劇、脫口秀和體育賽事等。Text

BVocational

FocusSkill

Focus

Practical

LearningBackgroundGetting

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ALanguage

Focusand

best-selling

magazines

in

the

USA.32A

Translatethefollowingsentences

into

Englishusingthewordorphrases

in

parentheses.1.你可以把電視機(jī)和電腦送到我家里嗎?

(have.…done)Can

you

have

the

TV

set

and

the

computer

delivered

to

my

house?2.

除了兩張票，我還免費(fèi)得到了這本關(guān)于古典音樂的雜志(get...for

free)Apart

from

the

two

tickets,I

got

the

magazine

about

classicalmusic

for

free.3.

這臺(tái)收音機(jī)是我家?guī)状硕加脕?lái)收聽新聞的。

(for

generations)Members

of

my

family

have

used

this

radio

to

listen

to

the

news

forgenerations.4.

據(jù)可靠來(lái)源，我獲悉這家公司經(jīng)營(yíng)得非常糟糕。

(a

trustworthy

source)I've

heard

from

a

trustworthy

source

that

this

company

is

doing

very

badly.5.

互聯(lián)網(wǎng)的出現(xiàn)使得電視新聞在我們的工作中相對(duì)沒那么重要了。

(playaminor

role

in.)The

emergence

of

the

Internet

made

TV

news

play

a

relatively

minorText

BVocational

FocusSkill

FocusPractical

LearningBackgroundGetting

ReadyText

ALanguage

Focusrole

in

our

work.33ExercisesA

Completethefollowingsentences

by

choosingA,B,C

or

D.1.

C

,Mary

went

to

bed

early.A.Tiring

B.Beingtiring

C.Feeling

tired

D.Tire2.The

man

fell

asleep

whileB

TV.A.watchB.watchingC.to

watchD.watched3.DthewaythatAmericans

get

information,the

Internet

is

gettingmoreand

more

importantthesedays.A.Change

B.Tochange

C.ChangingD.Havingchanged4.I

heard

someoneB

loudlyatthedoorwhile

Iwaslistening

to

the

radio.A.knockB.knockingC.toknockD.knocked5.As

a

host,you

shouldn't

keep

the

guests

C

solong.Text

BVocational

FocusSkillFocus

PracticalLearningBackgroundGetting

ReadyTextALanguage

FocusA.waitB.to

waitC.waitingD.waited34ExercisesA

Complete

the

following

sentences

by

choosing

A,B,Cor

D.6.Last

night

I

went

to

bed

early,leaving

my

magazineB.A.notfinishB.unfinished

C.notfinishingD.finishing7.Mary

smelled

something

Bwhileshewassurfingonline.A.burnB.burning

C.burnedD.toburn8.

Bnewspapers,the

Internet

is

much

more

popular

amongtheyoungsters.A.Comparing

withB.Compared

withC.ComparingtoD.Comparedto9.Do

you

know

the

girl

A

onTVsowonderfullywiththehost?

A.dancingB.danceC.to

danceD.danced10.Who

is

the

girlB

amagazineoverthere?

A.read

B.reading

C.to

read

D.being

readText

BVocational

FocusSkillFocusPracticalLearningBackgroundGetting

ReadyText

ALanguageFocus35mine.3.TheInternetis

one

kind

of

mediatype

loved(love)by

most

youngsters.4.Listening(listen)to

the

old

folk

songs

on

the

radio,I

couldn't

help

thinkingofmychildhood

days

in

my

hometown.5.Putting(put)downmymagazine,Iwalkedtothewindowandlookedout.ExercisesB

Fill

inthe

blankswiththe

proper

form

ofthe

words

inparentheses.1.Thereisaletter

written(write)tomy

Americanpenpal.2.Most

people

who

were

invited

(invite)to

the

party

are

old

friends

ofText

BVocational

FocusSkill

Focus

PracticalLearni