1、AdvertisingTypes,Advertising -types,品牌廣告,企業(yè)廣告 .,產(chǎn)品廣告,公益廣告 .,1.,2.,3.,4.,Brand advertising-品牌廣告,Brand advertising to establishing product brand image, enhance the brand market share for direct purpose, outstanding spreading brand in the consumers mind definite position. 品牌廣告（Brand advertising）以樹立產(chǎn)品品牌

2、形象,提高品牌的市場占有率為直接目的,突出傳播品牌在消費(fèi)者心目中確定的位置的一種方法.,Swatch,Corporate advertising企業(yè)廣告,Text,Text,Text,Text,Corporate advertising, also known as corporate image advertising. The direct purpose of this ad is to establish a corporate image, promote enterprises(企業(yè)） idea and enhance corporate visibility (知名度).The

3、advantage of this ad is that it conveys ideas or concepts which are able to promote the relationship between business and public , so that enterprises could left the public a good impression and finally accelerate (加速）the development of the enterprise .企業(yè)廣告，又稱企業(yè)形象廣告。是以樹立企業(yè)形象，宣傳企業(yè)理念，提高企業(yè)知名度為直接目的的廣告。它

4、的優(yōu)點(diǎn)在于它所要傳達(dá)觀念或理念往往能夠改善和促進(jìn)企業(yè)和公眾的關(guān)系，使企業(yè)在公眾心目中留下了較美好的印象，對加速企業(yè)的發(fā)展具有其他類別的廣告所不可具備的優(yōu)勢，是一種戰(zhàn)略意義上的廣告。,Goal-產(chǎn)品廣告,Title in here,The goal of the advertisement is to sell the production, its core（核心） is to adopt various ways to introduce the characteristics and advantages of the products, and persuade people to bu

5、y.,The forms of advertising are generally directly, such as food, health care products and ect , mainly focus on the products characteristics and advantages.,welfare advertisement includes many different types. Like the No smoking, the safety of traffic , the Environmental protection and ect . It is obvious that the welfare advertisement have no commercial purpose. And it only through such a way to promote people to