課 程 論 文中國(guó)汽車(chē)產(chǎn)業(yè)發(fā)展現(xiàn)狀及市場(chǎng)分析姓 名： 指 導(dǎo) 教 師 ： 學(xué) 院 ： 管理學(xué)院專(zhuān) 業(yè)： 工商管理碩士完 成 日 期 ： 2017.01.30I摘 要汽車(chē)產(chǎn)業(yè)上下游產(chǎn)業(yè)鏈長(zhǎng)，產(chǎn)值高，帶動(dòng)就業(yè)能力強(qiáng)，對(duì)于國(guó)家經(jīng)濟(jì)建設(shè)有舉足輕重的作用。中國(guó)汽車(chē)業(yè)經(jīng)過(guò)最近十幾年的高速發(fā)展，有了長(zhǎng)足進(jìn)步，成為了一個(gè)汽車(chē)大國(guó)。2016 年，汽車(chē)產(chǎn)銷(xiāo) 2811.88 萬(wàn)輛和 2802.82萬(wàn)輛，同比增長(zhǎng) 14.46%和 13.65%。本文通過(guò)對(duì)我國(guó)汽車(chē)產(chǎn)業(yè)特征、結(jié)構(gòu)、規(guī)模、銷(xiāo)售數(shù)據(jù)等進(jìn)行研究分析，對(duì)我國(guó)汽車(chē)產(chǎn)業(yè)的發(fā)展現(xiàn)狀有了一個(gè)宏觀的、基本的認(rèn)識(shí)，對(duì)汽車(chē)市場(chǎng)有了一個(gè)初步的了解，并提出了汽車(chē)產(chǎn)業(yè)發(fā)展所面臨的一些問(wèn)題和對(duì)策。本文主要分為以下 5 個(gè)章節(jié)：第 1 章：緒論，主要介紹本文的選題意義、本文的研究重點(diǎn)與方法，以及本文運(yùn)用的主要理論。第 2 章：中國(guó)汽車(chē)產(chǎn)業(yè)的發(fā)展歷史，本章通過(guò)產(chǎn)業(yè)向度、經(jīng)濟(jì)向度、文化向度多種不同角度詳細(xì)介紹了中國(guó)汽車(chē)產(chǎn)業(yè)從無(wú)到有、從艱苦奮斗到飛速發(fā)展的曲折過(guò)程。第 3 章：中國(guó)汽車(chē)產(chǎn)業(yè)的發(fā)展現(xiàn)狀，描述了我國(guó)汽車(chē)產(chǎn)業(yè)規(guī)模，總結(jié)出我國(guó)汽車(chē)產(chǎn)業(yè)具有企業(yè)多、集群式發(fā)展、上下游產(chǎn)業(yè)鏈長(zhǎng)和發(fā)展空間大等特征，并從政治、經(jīng)濟(jì)、文化三個(gè)方面總結(jié)了我國(guó)汽車(chē)產(chǎn)業(yè)所面臨的環(huán)境。第 4 章：中國(guó)汽車(chē)產(chǎn)業(yè)市場(chǎng)分析，這一部分主要通過(guò)數(shù)據(jù)分析了我國(guó)汽車(chē)產(chǎn)業(yè)的產(chǎn)品結(jié)構(gòu)，闡明我國(guó)汽車(chē)產(chǎn)業(yè)市場(chǎng)結(jié)構(gòu)的基本形態(tài)為寡頭壟斷，II存在著集中度不夠等問(wèn)題。還通過(guò)收集到的近年來(lái)汽車(chē)銷(xiāo)售數(shù)據(jù)，總結(jié)了我國(guó)汽車(chē)市場(chǎng)的一些問(wèn)題和特點(diǎn)，包括近年來(lái)中國(guó)汽車(chē)市場(chǎng)銷(xiāo)量增長(zhǎng)情況、自主品牌與德、美、法、日、韓五大車(chē)系銷(xiāo)量和市占率情況、分車(chē)型銷(xiāo)售情況、進(jìn)出口情況和新能源汽車(chē)的發(fā)展情況。第 5 章：中國(guó)汽車(chē)產(chǎn)業(yè)的問(wèn)題與對(duì)策，本章主要通過(guò)對(duì)我國(guó)汽車(chē)產(chǎn)業(yè)的 SWOT 分析，總結(jié)了我國(guó)汽車(chē)發(fā)展的優(yōu)勢(shì)、劣勢(shì)、機(jī)遇和挑戰(zhàn)，提出了我國(guó)汽車(chē)產(chǎn)業(yè)發(fā)展所面臨的一些問(wèn)題，并嘗試給出應(yīng)對(duì)對(duì)策。關(guān)鍵詞：汽車(chē)產(chǎn)業(yè)，發(fā)展現(xiàn)狀，銷(xiāo)量，市場(chǎng)分析IIIABSTRACTUpstream and downstream industry of Automobile industry chain is long, the output value is high, the drive employment ability is strong, has the pivotal function to the national economy construction. After more than ten years of rapid development, Chinas automobile industry has made great progress and become a big automobile country. 2016, car sales 28 million 118 thousand and 800 and 28 million 28 thousand and 200, an increase of 14.46% and 13.65%. This paper analyzes the characteristics of Chinas automobile industry, structure, scale, sales data, there is a macroscopic and basic understanding of the current development of Chinas automobile industry, have a preliminary understanding of the automobile market, and puts forward some problems and Countermeasures of the IVdevelopment of the automobile industry faces. This paper is divided into the following 5 chapters:The first chapter is the introduction, which mainly introduces the significance of this topic, the research emphases and methods, and the main theories used in this paper.The second chapter: the historical development of Chinese automobile industry, this chapter through to the industrial and economic orientation, culture at different angles of various details of the China automobile industry from scratch, from hard work to the tortuous process of rapid development.The third chapter: the current situation of the development of Chinese automobile industry, describes the scale of Chinas automobile industry, summed up Chinas automobile industry has many enterprises, cluster development, the upstream and downstream industry chain length and the development of space and other features, and from the three aspects of politics, economy, culture, summed up Chinas automobile industry faces the environment.The fourth chapter: the analysis of Chinese automobile industry market, this part mainly through the data analysis of the product structure of Chinas automobile industry, expounding the basic form of the market structure of Chinas automobile industry is oligopoly, there exist problems such as lack of concentration. The collected in recent years, car sales data, summarizes some characteristics and problems of Chinas auto market in recent years, including VChina auto market sales growth, the independent brand and Germany and the United States, France, Japan and South Korea five series sales and market share, car sales, and import and export the development of new energy vehicles.The fifth chapter: the problems and Countermeasures of China automobile industry, this chapter mainly analysis the SWOT on Chinas automobile industry, summarizes the advantages, disadvantages, opportunities and challenges of Chinas automobile development, and puts forward some problems faced by the development of Chinas automobile industry, and try to give countermeasures.Key words: automobile industry, development status, sales volume, market analysisVI目 錄摘 要 .IABSTRACT.III目 錄 .V第一章 緒論 .11.1 產(chǎn)業(yè)的定義 .11.2 選題意義 .11.3 研究方法 .2第二章 中國(guó)汽車(chē)產(chǎn)業(yè)發(fā)展歷史 .32.1 民國(guó)時(shí)期汽車(chē)產(chǎn)業(yè)發(fā)展情況 .32.2 新中國(guó)時(shí)期汽車(chē)產(chǎn)業(yè)發(fā)展情況 .42.2.1 計(jì)劃經(jīng)濟(jì)時(shí)期 .42.2.2 市場(chǎng)經(jīng)濟(jì)時(shí)期 .5第三章 中國(guó)汽車(chē)產(chǎn)業(yè)發(fā)展現(xiàn)狀 .83.1 中國(guó)汽車(chē)產(chǎn)業(yè)的規(guī)模 .83.2 中國(guó)汽車(chē)產(chǎn)業(yè)特征 .8VII3.2.1 企業(yè)數(shù)量多，集群式發(fā)展 .83.2.2 產(chǎn)業(yè)關(guān)聯(lián)度高 .103.2.3 市場(chǎng)空間大 .113.3 產(chǎn)業(yè)環(huán)境 .123.3.1 政治政策環(huán)境 .123.3.2 經(jīng)濟(jì)環(huán)境 .133.3.2 文化環(huán)境 .14第四章 中國(guó)汽車(chē)產(chǎn)業(yè)市場(chǎng)分析 .154.1 中國(guó)汽車(chē)產(chǎn)業(yè)產(chǎn)品結(jié)構(gòu) .154.2 中國(guó)汽車(chē)產(chǎn)業(yè)市場(chǎng)結(jié)構(gòu) .164.2.1 基本形態(tài) 寡頭壟斷 .164.2.2 市場(chǎng)集中度 .164.2.3 產(chǎn)品差別化 .194.2.4 進(jìn)入退出壁壘 .194.3 中國(guó)汽車(chē)產(chǎn)業(yè)市場(chǎng)特點(diǎn)分析 .204.3.1 市場(chǎng)總體分析 .204.3.2 品牌及車(chē)系分析 .23VIII4.3.3 細(xì)分車(chē)型分析 .244.3.4 海外市場(chǎng)分