Charts Graphs 表格與圖表 NO 22 2 Abusinesschart orgraph isusedtopresentfiguresgraphically Chartsarevisuallyappealingandmakeiteasyforuserstoseecomparisons patterns andtrendsindata Theoldexpression apictureisworthathousandwords couldbeparaphrased apictureisworthathousandwordsand orfigures forthebusinessworld 3 商業(yè)圖表的作用在于用圖表的形式生動(dòng)地呈現(xiàn)數(shù)據(jù) 圖表看上去令人愉悅 而且能使使用者更輕易地通過數(shù)據(jù)看出對(duì)比 模式和趨勢(shì) 有句老話叫做 一張圖能頂千句話 在商界中 我們不妨將其解釋為 一張圖表遠(yuǎn)勝千言萬語或堆砌數(shù)據(jù) 4 Althoughstatingafewkeyfiguresisacceptableinmostsituations reelingoff forinstance detailedsalesfiguresforthelastquarterisnot Afewsimplecharts oftenonlyoneisnecessary cansummarizethesedetailsandmakealonger lastingimpressionontheaudience Usingafewwell knownexpressions rememberthat inbusiness timeisoftheessence and timeismoney Usingchartseffectivelyisonegoodwaytosavetimeandstillgetyourpointacross 5 雖然在多數(shù)情況下 陳述少量的關(guān)鍵數(shù)據(jù)是通常的做法 但例如復(fù)述上季度有關(guān)銷售數(shù)據(jù)的行為絕對(duì)不在其列 幾張簡(jiǎn)單的表格 往往一張就已足夠 就能夠概述出這些細(xì)節(jié)并給人留下深刻持久的印象 我們應(yīng)將幾個(gè)商界中婦孺皆知的俗語牢記在心 時(shí)間至關(guān)重要 時(shí)間就是金錢 有效地利用圖表不失為一條既節(jié)省時(shí)間 有能使你的想法為人所理解的捷徑 6 Therearemanytypesofcharts orgraphs suchas Column Bar Line Pie Logarithmic Scatter Area Doughnut Radar Surface Bubble Stock Cylinder Cone Pyramid andsoonTherearealsoalargenumberofvariationsaswell suchas Stackedcolumn Line timescale Line trend Pieexplosion Areablocks etc 7 Followingishowthecommontypesofbusinesschartsareused 以下是關(guān)于如何使用常見圖表的介紹 Area toemphasizethemagnitudeofchangeovertime Alsoshowsrelationshipofpartstoawhole sinceitdisplaysthesumoftheplottedvalues 8 Bar toillustratecomparisonsamongindividualitems Categoriesareorganizedvertically valueshorizontally tofocusoncomparingvaluesandtoplacelessemphasisontime Column toshowdatachangesoveraperiodoftimeorillustratecomparisonsamongitems Categoriesareorganizedhorizontally valuesvertically toemphasizevariationovertime 9 Line toshowtrendsindataatequalintervals Pie toshowtheproportionalsizeofitemsthatmakesupadataseriestothesumoftheitems Alwaysshowsonlyonedataseriesandisusefulwhenyouwanttoemphasizeasignificantelement Stackedbar Stackedcolumn toshowrelationshipofindividualitemstothewhole 10 Summary Aneffectivebusinesscharthelpskeepaudienceattentionfocusedontheimportantglobalpicture insteadofalotofdetailswhichcaneasilybeforgotten Usechartswheneveryoucan butbecarefulnottooverdoit sincetoomanychartscannegatethevalueofusingthem Considergroupingsomefiguresand orcharttypestopresentyourinformationwithafewles