1、Doug BartowVice President PaintBMW Manufacturing Corp. LLCSupply Chain Management in a Build To Order Environment The Vehicle Process at BMWDoug BartowVice President, PaintBMW Manufacturing Co. Number of theoreticallypossible alternatives 192920031950197019851940Today: 1032 combinationsBMW Group.Inc

2、reasing Complexity in the Product RangeBuild-to-OrderBuild-to-StockSale from stockCustomized vehicleBMW optimizes its Built-to-Order strategyAdvantages of build-to-order compared to build-to-stockStrategy. Build-to-Order Instead of Built-to-Stockhigher level of customer satisfaction due to personali

3、zed equipmentbetter inventory management leading to less sales incentivesincreased vehicle equipment contingency reduction of capital commitment costs Customer StorageProduction ProductionCustomer CustomerProduction and Supply Chain ProcessProcess Monitoring and Target ControlDistribution Process an

4、d Hand-overSales Processes andOnline Ordering Production- and Supply- ProcessesDealerSalesSystemProductionSystemSalesSystemDealerPlanningDealer orderPurchasingLogisticsProductionDistributionHand-overOrderingDeliveryProcess Chain Parts Call-off HorizonLong term requirements go out as forecasts sent w

5、eekly to SuppliersShort term requirements within 3 week window start to have specific orders assigned sent weekly to SuppliersSequence requirements are generally sent in daily packages, but can be sub-daily depending on Supplier based on trigger signals in the plant.-Manufacturing Adapting to change

6、Build-to-Order strategy has lead to:A high customer allocation ratio and minimization of capital commitment costsProduction stability, customer delivery punctuality and reduction of through put times Reliable sequence delivery for the supplierLess vehicle and parts storage due to a more reliable parts supplyExtended planning period and planning certaintySequence suppliers not required to be in close proximity to the assembly plant