貴州財經(jīng)學院經(jīng)貿(mào)英語寫作UnitOne商業(yè)書信的格式主講教師：劉楠Evaluationonly.CreatedwithAspose.Slidesfor.NET3.5ClientProfile.Copyright2004-2011AsposePtyLtd.Evaluationonly.CreatedwithAspose.Slidesfor.NET3.5ClientProfile.Copyright2004-2011AsposePtyLtd.貴州財經(jīng)學院經(jīng)貿(mào)英語寫作UnitOne商業(yè)書信的格式1課程簡介本課程是國際貿(mào)易專業(yè)高年級的核心業(yè)務課程之一，是一門將英語與外貿(mào)業(yè)務相結(jié)合的課程。通過介紹外貿(mào)實務中各種英文業(yè)務函件，電傳和傳真以及其它方式的寫作格式，商業(yè)術語和各種不同的表達方法，并通過介紹對外貿(mào)易各環(huán)節(jié)的具體做法，使學生在提高英語水平的同時，熟練掌握對外貿(mào)易業(yè)務中常用的基本術語及表達技能，培養(yǎng)和提高他們的外貿(mào)業(yè)務工作能力。

Evaluationonly.CreatedwithAspose.Slidesfor.NET3.5ClientProfile.Copyright2004-2011AsposePtyLtd.Evaluationonly.CreatedwithAspose.Slidesfor.NET3.5ClientProfile.Copyright2004-2011AsposePtyLtd.課程簡介本課程是國際貿(mào)易專業(yè)高年級的核心業(yè)2本課程的目的是學習外貿(mào)業(yè)務書信的標準格式，了解通過哪些途徑來發(fā)展新客戶，開拓新市場，如何進行詢購某商品，怎樣報盤和還盤，怎樣靈活運用付款方式，如何做到重合同守信用，怎樣去審查信用證，做到不出差錯，在理賠和索賠中做到有理有利有節(jié)；學會擬寫信函和電傳傳真的寫作技巧。Evaluationonly.CreatedwithAspose.Slidesfor.NET3.5ClientProfile.Copyright2004-2011AsposePtyLtd.Evaluationonly.CreatedwithAspose.Slidesfor.NET3.5ClientProfile.Copyright2004-2011AsposePtyLtd.本課程的目的是學習外貿(mào)業(yè)務書信的標準格式，了解通過哪些途徑來3學習內(nèi)容：

本課程主要學習信例，大量學習外貿(mào)實務基本環(huán)節(jié)中有代表性的信例。外貿(mào)實務基本環(huán)節(jié)有：建立業(yè)務關系和資信調(diào)查、詢盤、報盤和報價、還盤、訂單，履行訂單、支付、包裝和運輸、信用證的修改和展期、索賠和解決索賠等。Evaluationonly.CreatedwithAspose.Slidesfor.NET3.5ClientProfile.Copyright2004-2011AsposePtyLtd.Evaluationonly.CreatedwithAspose.Slidesfor.NET3.5ClientProfile.Copyright2004-2011AsposePtyLtd.學習內(nèi)容：

本課程主要學習信例，大量學習外貿(mào)實務基本環(huán)節(jié)中有4學習方法：

《外貿(mào)函電》是一門實踐操作性很強的課程。也就是說，要達到正確擬寫外貿(mào)業(yè)務信函的目的，僅有理論是遠遠不夠的，學員必須學習大量外貿(mào)實務中有一定代表性的信函，深入體會何為7C，更重要的是通過學習信例，熟悉大量外貿(mào)業(yè)務中各個環(huán)節(jié)中常用語，包括詞匯、短語、句型以及習慣表達方式等等，再通過一定量的練習，對常用語進行操練運用，從而達到掌握并熟練使用的目的。

Evaluationonly.CreatedwithAspose.Slidesfor.NET3.5ClientProfile.Copyright2004-2011AsposePtyLtd.Evaluationonly.CreatedwithAspose.Slidesfor.NET3.5ClientProfile.Copyright2004-2011AsposePtyLtd.學習方法：

《外貿(mào)函電》是一門實踐操作性很強的課程。也就是5Unit1LayoutofBusinessLettersIntroduction（概述）(參見教材p1)

(1)Intoday'shighlydevelopedandtoughlycompetitivesociety,communicationbetweenindividualsandgroupsisbecomingincreasinglyfrequentandimportant.Itservestopassoninformation,toexpressideasortoexchangefeelings.Generallyspeaking,thefunctionofabusinessletteristogetortoconveybusinessinformation;tomakeortoacceptanoffer;todealwithvariousbusiness.

Evaluationonly.CreatedwithAspose.Slidesfor.NET3.5ClientProfile.Copyright2004-2011AsposePtyLtd.Evaluationonly.CreatedwithAspose.Slidesfor.NET3.5ClientProfile.Copyright2004-2011AsposePtyLtd.Unit1LayoutofBusinessLe6Unit1LayoutofBusinessLetters

(2)Thebusinessletteristheprincipalmeansusedbyabusinessfirmtokeepintouchwithitscustomers;oftenenoughitistheonlyoneandthecustomersformtheirimpressionofthefirmfromthetoneandqualityofthelettersitsendsout.Goodqualitypaperandanattractiveletter-headplaytheirpartinthis,buttheyarelessimportantthanthemessagetheycarry.Businessdoesnotcallfortheelegantlanguageofthepost,butitdoesrequireustoexpressourselvesaccuratelyinplainlanguagethatisclearandreadilyunderstood.

Thewholesecretofgoodbusinessletter-writingistowritesimply,inaneasyandnaturalway-likeonefriendlyhumanbeingtalkingtoanother,tomakeyourlettersthen,soundasmuchaspossiblelikegoodconversation.Evaluationonly.CreatedwithAspose.Slidesfor.NET3.5ClientProfile.Copyright2004-2011AsposePtyLtd.Evaluationonly.CreatedwithAspose.Slidesfor.NET3.5ClientProfile.Copyright2004-2011AsposePtyLtd.Unit1LayoutofBusinessLe7Section1TheBasicPrinciplesofBusinessLetterWriting

(商業(yè)書信的基本寫作原理)7“C”1)Consideration體諒寫信時要處處從對方的角度去考慮，而不是從自身出發(fā)，語氣上要尊重對方。Emphasizethe“You”attituderatherthanthe“I”or“We”attitude.Evaluationonly.CreatedwithAspose.Slidesfor.NET3.5ClientProfile.Copyright2004-2011AsposePtyLtd.Evaluationonly.CreatedwithAspose.Slidesfor.NET3.5ClientProfile.Copyright2004-2011AsposePtyLtd.Section1TheBasicPrinciple8Section1TheBasicPrinciplesofBusinessLetterWriting

(商業(yè)書信的基本寫作原理)"You-attitude"isnotsosimpleasonlytouse"you"insteadof"I"or"we",whatworksisratherthewriter'sspiritualattitude.Anotherthing,remembertoemphasizethepositive,pleasantfacts,stressingwhatcanbedoneandfocusingonideasthathelptoformfavorableimpressionsonyou.Thiscanbeseenclearlyfromthefollowingexamples:

A.(poor)Apparentlyyoumisunderstoodourorder.Anywayyoushippedthewrongthing.

B.(better)Apparentlyourinstructionsarenotclear,withtheresultthatthewrongarticlewasshipped.Evaluationonly.CreatedwithAspose.Slidesfor.NET3.5ClientProfile.Copyright2004-2011AsposePtyLtd.Evaluationonly.CreatedwithAspose.Slidesfor.NET3.5ClientProfile.Copyright2004-2011AsposePtyLtd.Section1TheBasicPrinciple92)Correctness正確3)Completeness完整一封商業(yè)信函應概括各項必需的事項，如邀請信應說明時間、地點等，確忌寄出含糊不清的信件。Evaluationonly.CreatedwithAspose.Slidesfor.NET3.5ClientProfile.Copyright2004-2011AsposePtyLtd.Evaluationonly.CreatedwithAspose.Slidesfor.NET3.5ClientProfile.Copyright2004-2011AsposePtyLtd.2)Correctness正確Evaluationo104)Concreteness具體Thefollowingguidelinescanhelpuswriteconcretely:

1)Usespecificfactsandfigures;

2)Putactioninyourverbs.Preferactiveverbstopassiveverbsorwordsinwhichactionishidden;

3)Choosevivid,image-buildingwords;

4)Paycloseattentiontowordorders,putmodifiersinrightplace.Evaluationonly.CreatedwithAspose.Slidesfor.NET3.5ClientProfile.Copyright2004-2011AsposePtyLtd.Evaluationonly.CreatedwithAspose.Slidesfor.NET3.5ClientProfile.Copyright2004-2011AsposePtyLtd.4)Concreteness具體Evaluationo115)Conciseness簡潔（一）避免廢話連篇，文字冗長

（二）避免不必要的重復（三）短句、單詞的運用

1)Omittriteexpressions;（省略陳詞濫調(diào)）

2)Avoidunnecessaryexpressions;

3)Includeonlyrelevantfactswithcourtesy;

4)Organizeeffectively.

Pleasecompare:

A.(poor)Thesenator（參議員）,whocamefromNewYork,gaveaspeechthatwaslongandtedious.

B.(better)ThesenatorfromNewYorkgavealong,tediousspeech.Evaluationonly.CreatedwithAspose.Slidesfor.NET3.5ClientProfile.Copyright2004-2011AsposePtyLtd.Evaluationonly.CreatedwithAspose.Slidesfor.NET3.5ClientProfile.Copyright2004-2011AsposePtyLtd.5)Conciseness簡潔Evaluationon126)Clarity清楚意思表達明確，要注意：1)Chooseplain,simplewords,wordsthatareshort,familiar,conversational,straight-forward;

2)Buildeffectivesentencesandparagraphs.Generally,theaveragelengthforsentencesshouldbeabout17-20words.Shortparagraphsencourageonetofinishreadingaletter.Usuallyaletterparagraphconsistsofnomorethan10lines;

3)Aimatunity,coherenceandemphasisinyourexpression.Evaluationonly.CreatedwithAspose.Slidesfor.NET3.5ClientProfile.Copyright2004-2011AsposePtyLtd.Evaluationonly.CreatedwithAspose.Slidesfor.NET3.5ClientProfile.Copyright2004-2011AsposePtyLtd.6)Clarity清楚Evaluationonly.E136)Clarity清楚

Comparethefollowingexamples.SentenceBisclearerandmoreeffectivethansentenceA:

Wehaveyourremittance（匯款）ofJanuary30intheamountof$300,andwishatthistimetothankyouforit.B.ThankyouforyourremittanceofJanuary30for$300Evaluationonly.CreatedwithAspose.Slidesfor.NET3.5ClientProfile.Copyright2004-2011AsposePtyLtd.Evaluationonly.CreatedwithAspose.Slidesfor.NET3.5ClientProfile.Copyright2004-2011AsposePtyLtd.6)Clarity清楚Evaluationonly.E147)Courtesy禮貌語言要有禮且謙虛，及時地回信也是禮貌的表現(xiàn)。1)Besincerelytactful,thoughtfulandappreciative;

2)Takeapersonable,friendlyandmodesttone;

3)Omitexpressionsthatirritate,hurtorbelittle.Itisalwaysoffensivetoshowanysignofarrogance（傲慢、自大）orprejudice（偏見）;

4)Bepromptinreply.Ifyouranswerisdelayed,givestrongandunderstandablereasons.Evaluationonly.CreatedwithAspose.Slidesfor.NET3.5ClientProfile.Copyright2004-2011AsposePtyLtd.Evaluationonly.CreatedwithAspose.Slidesfor.NET3.5ClientProfile.Copyright2004-2011AsposePtyLtd.7)Courtesy禮貌Evaluationonly.15Section2TheStructureofBusinessLetters

(商業(yè)書信的結(jié)構(gòu)）(1)Letterhead(信頭)(2)Ref.NO.(發(fā)文編號)(3)Date(日期)(4)InsideNameandAddress(信內(nèi)名稱和地址)(5)AttentionLine（經(jīng)辦人標題）(6)Salutation(稱呼)(7)SubjectLine(事由標題)(8)BodyoftheLetter（正文）(9)ComplimentaryClose(結(jié)尾敬語)(10)Signature(簽名)(11)EnclosureNotation(附件)(12)CarbonCopy(抄送)(13)Postscript(附言)Evaluationonly.CreatedwithAspose.Slidesfor.NET3.5ClientProfile.Copyright2004-2011AsposePtyLtd.Evaluationonly.CreatedwithAspose.Slidesfor.NET3.5ClientProfile.Copyright2004-2011AsposePtyLtd.Section2TheStructureofBu161)Letterhead信頭外貿(mào)商號的信箋，一般都印有信頭，包括發(fā)信人的姓名、地址、電話號碼、傳真號、及E-mail等，有些會將經(jīng)營項目，注冊商標和公司董事、經(jīng)理等姓名一并印在信頭上。如需打印，則信頭位于信箋上中央（完全平頭式等）或右上方（縮進式）。Evaluationonly.CreatedwithAspose.Slidesfor.NET3.5ClientProfile.Copyright2004-2011AsposePtyLtd.Evaluationonly.CreatedwithAspose.Slidesfor.NET3.5ClientProfile.Copyright2004-2011AsposePtyLtd.1)Letterhead信頭外貿(mào)商號的信箋，一般都印有信171)Letterhead信頭①

RichardThomasCo.Ltd.246VictoriaStreetLondonE.C.4,EnglandTel.01—2377—252Telex:9776645Cableadd:WEAVEWELL,London.

②OverseaTradingCorporation24ParkAvenueNewYork,NewYork26789Tel.225—2780Cableadd:EASTSEATelex:222711

Evaluationonly.CreatedwithAspose.Slidesfor.NET3.5ClientProfile.Copyright2004-2011AsposePtyLtd.Evaluationonly.CreatedwithAspose.Slidesfor.NET3.5ClientProfile.Copyright2004-2011AsposePtyLtd.1)Letterhead信頭①

Rich182)Dateline日期打印日期注意事項：

A.年份應完全寫出，不能用94代替1994

B.月份要寫英文名稱，不能用數(shù)字來代替，但可以用縮寫。

C.日期最好用基數(shù)字。25thMarch2005March25th200525March2005March252005Itisunwisetoabbreviatethenameofthemonthnorshowthedateinfigureslike3/8/1994or8/3/1994asthismaycausesomeconfusion,thisisbecausetheBritishandtheAmericandonotreadthedayandthemonthinthesameorder.Evaluationonly.CreatedwithAspose.Slidesfor.NET3.5ClientProfile.Copyright2004-2011AsposePtyLtd.Evaluationonly.CreatedwithAspose.Slidesfor.NET3.5ClientProfile.Copyright2004-2011AsposePtyLtd.2)Dateline日期打印日期注意事項：

A.年份193)InsidenameandAddress信內(nèi)名稱和地址受信人的姓名和地址一般是列在信箋的左上方，沿左頁邊線寫起。封內(nèi)地址與信封地址寫法相同。信內(nèi)把收信人名稱地址寫明對工作有便利。對發(fā)信人而言，便利有二：一是發(fā)信時可與信封地址相互對照，避免放入信封時發(fā)生差誤；二是發(fā)信后便于準確歸檔，便于以后查找。對收信人而言，便利也有二：一是收信人讀信時，如發(fā)現(xiàn)信封名稱地址與封內(nèi)名稱地址不符，可以知道是放入信封時發(fā)生錯誤，將信返回；二是收信后如信封與信函分離原信仍能保持完整，便于查閱。(例見教材)Evaluationonly.CreatedwithAspose.Slidesfor.NET3.5ClientProfile.Copyright2004-2011AsposePtyLtd.Evaluationonly.CreatedwithAspose.Slidesfor.NET3.5ClientProfile.Copyright2004-2011AsposePtyLtd.3)InsidenameandAddress信內(nèi)名204)TheSalutation稱呼這是寫信人對受信人的一種稱呼，其位置是在封內(nèi)地址的下面空兩行，目前外貿(mào)書信中一般通用的稱呼語有：

Dearsir,DearMadam,Dearsirs,DearMadams,Gentlemen(不能用單數(shù)),DearMr.xxx……稱呼后面的的標點，一般使用逗號或分號美加來信中Gentlemen后用冒號：Evaluationonly.CreatedwithAspose.Slidesfor.NET3.5ClientProfile.Copyright2004-2011AsposePtyLtd.Evaluationonly.CreatedwithAspose.Slidesfor.NET3.5ClientProfile.Copyright2004-2011AsposePtyLtd.4)TheSalutation稱呼這是寫信人對受信人的215)BodyoftheLetter正文這是書信的主體，表達發(fā)信人的意見。在信的開頭有開頭語(OpeningSentences),自成一節(jié)，在習慣上是用客套語先將收到對方的來信的日期、編號、主題及簡單內(nèi)容加以綜合敘述，使對方一目了然這封信是答復哪一封去信的。如果是第一次通信也可以利用開頭語作必要的自我介紹。

回信的開頭語：eg:Thankyouforyourletter234GW/gpofSeptember18...

Manythanksforyourletterabout

Imustapologizeformydelayinansweringyourkindletter.

InreplytoyourletterofJuly2...

SomuchhashappenedsinceIreceivedyourlastletter...

Evaluationonly.CreatedwithAspose.Slidesfor.NET3.5ClientProfile.Copyright2004-2011AsposePtyLtd.Evaluationonly.CreatedwithAspose.Slidesfor.NET3.5ClientProfile.Copyright2004-2011AsposePtyLtd.5)BodyoftheLetter正文這是書信的主體225)BodyoftheLetter正文第一次寫信的開頭語：WithgreatdelightIlearnthat...

Ihavethepleasuretotellyouthat...

Wehavebegunanewsystemofmanufacturewhichwefeelmaybeofinteresttoyou...

YouwererecommendedtoourcompanybytheBankofChinaNewYorkBranchandwewishto...

Evaluationonly.CreatedwithAspose.Slidesfor.NET3.5ClientProfile.Copyright2004-2011AsposePtyLtd.Evaluationonly.CreatedwithAspose.Slidesfor.NET3.5ClientProfile.Copyright2004-2011AsposePtyLtd.5)BodyoftheLetter正文第一次寫信的開23在信的結(jié)尾一般有結(jié)尾語(TheClosingSentences),一般用來總結(jié)本文所談的事項，提示對受信人的要求，如希望來函或電報訂貨、答復詢問或作必要的聲明等。另起一段。如：

Wehopetoreceiveyourearlyreply.Evaluationonly.CreatedwithAspose.Slidesfor.NET3.5ClientProfile.Copyright2004-2011AsposePtyLtd.Evaluationonly.CreatedwithAspose.Slidesfor.NET3.5ClientProfile.Copyright2004-2011AsposePtyLtd.在信的結(jié)尾一般有結(jié)尾語(TheClosingSenten24結(jié)束語：Ifyouneedfurtherdetails(particulars,information),pleaseletusknow.

AnyotherparticularsrequiredIshallbepleasedtogiveyou.

Shouldtherebeanythingelsewecandoforyou,pleaseletusknow.

Wethankyouforthisorderandhopetoreceiveyourrepeatorders.

Anyearlyreplywouldbehighlyappreciated.

Thankyouforyourinterestinourcompany(products).

Anyfurtherinformationyoucanprovidewillbeappreciated.

Wewouldbeverygratefulifyouwouldgivethismatteryourearliestattention.

Welookforwardtohearingfromyousoon.

Welookforwardtoyourconfirmationatyourearliestconvenience.

Weawaityourgoodnews.

Evaluationonly.CreatedwithAspose.Slidesfor.NET3.5ClientProfile.Copyright2004-2011AsposePtyLtd.Evaluationonly.CreatedwithAspose.Slidesfor.NET3.5ClientProfile.Copyright2004-2011AsposePtyLtd.結(jié)束語：Evaluationonly.Evaluation256)ComplimentaryClose結(jié)尾敬語結(jié)尾敬語是一種客套用語它應與前面的稱呼相呼應，后面加逗號。如：Salutation

Close

Comment

DearSir(s),

Yoursfaithfully,

Formal-verycommonly

DearMadam,

(or:Faithfullyyours)

usedinBritain.

DearMesdames,

Gentlemen:

Yourtruly

Verycommonlyusein

DearSir.

(or:Trulyyours)

AmericaandCanada.

DearMadam,

DearMesdames,DearMr.Henry,(:)Yourssincerely,

Informal-used

(or:Sincerelyyours,)

betweenpersonsknowntoeachother.Evaluationonly.CreatedwithAspose.Slidesfor.NET3.5ClientProfile.Copyright2004-2011AsposePtyLtd.Evaluationonly.CreatedwithAspose.Slidesfor.NET3.5ClientProfile.Copyright2004-2011AsposePtyLtd.6)ComplimentaryClose結(jié)尾敬語結(jié)尾敬267)TheSignature簽名結(jié)束語的下面，應將寫信者名字打出，首字母大寫，且必須由負責人簽名，簽名的下面為使對方了解簽名人的姓名、職位，可以打字注明。（例見教材）外國函件都必須由負責親筆簽名，用橡皮戳說明該信并非本人親自過目，只是通函，不為人重視。Evaluationonly.CreatedwithAspose.Slidesfor.NET3.5ClientProfile.Copyright2004-2011AsposePtyLtd.Evaluationonly.CreatedwithAspose.Slidesfor.NET3.5ClientProfile.Copyright2004-2011AsposePtyLtd.7)TheSignature簽名結(jié)束語的下面，應將寫信者27TheOptionalParts

1)AttentionLine經(jīng)辦人標題如需注明對方經(jīng)辦人，希望收信商號將信迅速交經(jīng)辦人辦理，可以在信內(nèi)地址下面加Attention或Attentionof或Fortheattentionof

例：RichardThomas&BaldwinsLtd.,

151GowerStreet

London,SC76DY,England

AttentionMr.CaveorAttentionofPurchasingManagerEvaluationonly.CreatedwithAspose.Slidesfor.NET3.5ClientProfile.Copyright2004-2011AsposePtyLtd.Evaluationonly.CreatedwithAspose.Slidesfor.NET3.5ClientProfile.Copyright2004-2011AsposePtyLtd.TheOptionalParts

1)Attenti282)SubjectLine事由標題事由寫在稱呼語下面兩行，一般是在信箋中間位置，事由要簡單扼要，說明商品名稱，數(shù)量，信用證或合同號等即可。（例見教材）Itcanbeginwithorwithout“Re：”or“Subject：”，butshouldalwaysdenotewhattheletterisabout：

①Re：SewingMachines(縫紉機)；

②Subject：OurcontractNo.2345.YourL/CNo.3456;

③SewingMachinesEvaluationonly.CreatedwithAspose.Slidesfor.NET3.5ClientProfile.Copyright2004-2011AsposePtyLtd.Evaluationonly.CreatedwithAspose.Slidesfor.NET3.5ClientProfile.Copyright2004-2011AsposePtyLtd.2)SubjectLine事由標題事由寫在稱呼語下面兩293)ReferencesNumber發(fā)文編號參考號：信頭下面空兩行。為了便于存檔與查閱，可以為信件編寫參考號，為避免混淆，最好標明Yourref:Ourref:Itmayincludeafilenumber（文檔號）,departmentalcode（部門碼）ortheinitialsofthesigneroftheletter（簽字者名字的首字母）tobefollowedbythetypist‘sinitialsinthefollowingfashions:

A.Ourref:515BW/gp(inanincomingletter)來信

B.Yourref:515GW/gp

Ourref:456JS/1b(inthereplytotheincomingletter)回信

Evaluationonly.CreatedwithAspose.Slidesfor.NET3.5ClientProfile.Copyright2004-2011AsposePtyLtd.Evaluationonly.CreatedwithAspose.Slidesfor.NET3.5ClientProfile.Copyright2004-2011AsposePtyLtd.3)ReferencesNumber發(fā)文編號參考號：信304)Enclosure附件如信中有附件時，應在簽名下注明Encl.或Enc.如附件不止一件應注明2Enclsor3Encls,或詳細列明如下：Encls:2InvoicesEnc.:asstated附件：如文Enc:1B/L

1Photo

1CertificateEncl-21.PriceList2.TermsandConditionsofSalesEvaluationonly.CreatedwithAspose.Slidesfor.NET3.5ClientProfile.Copyright2004-2011AsposePtyLtd.Evaluationonly.CreatedwithAspose.Slidesfor.NET3.5ClientProfile.Copyright2004-2011AsposePtyLtd.4)Enclosure附件如信中有附件時，應在簽名下注明315)TheCarbonCopyNotation抄送如果函件要抄送其他有關單位，同時使對方也知道已抄送其他單位，可在信件最后的左下角注明“CC(cc)toxxx”or“CCxxx”Evaluationonly.CreatedwithAspose.Slidesfor.NET3.5ClientProfile.Copyright2004-2011AsposePtyLtd.Evaluationonly.CreatedwithAspose.Slidesfor.NET3.5ClientProfile.Copyright2004-2011AsposePtyLtd.5)TheCarbonCopyNotation抄送如326)Postscript附言信寫完后，如果想起還有要緊的要說，可以在信末加P.S.引出補敘的話，然后由發(fā)信人簽署本人簡筆簽名(本人姓名的第一個字母)Yoursfaithfully

TheOVERSEACO.,LTD

(Signature)

JacksonBrown

SalesAgent

Enc.asstated

c.c.Mr.HenryBrown-EIECo.(SalesManager)

P.S.I'mgoingtoseeyouattheChineseExport

Corporation.J.B.Evaluationonly.CreatedwithAspose.Slidesfor.NET3.5ClientProfile.Copyright2004-2011AsposePtyLtd.Evaluationonly.CreatedwithAspose.Slidesfor.NET3.5ClientProfile.Copyright2004-2011AsposePtyLtd.6)Postscript附言信寫完后，如果想起還有要緊的33Section3TheFormatandFeaturesofBusinessLetters

（商業(yè)書信的形式與特征）

1)FullBlockForm

完全平頭式：凡是用打字機打上去的每一行字，包括日期、封內(nèi)地址、事由和結(jié)尾禮詞。都是從左邊的空白邊緣打起。Evaluationonly.CreatedwithAspose.Slidesfor.NET3.5ClientProfile.Copyright2004-2011AsposePtyLtd.Evaluationonly.CreatedwithAspose.Slidesfor.NET3.5ClientProfile.Copyright2004-2011AsposePtyLtd.Section3TheFormatandFeat342)ModifiedBlockForm

改良平頭式：這種格式，除日期，結(jié)尾禮詞和簽名部分外，其他部分每行開頭都與左邊空白看齊。Evaluationonly.CreatedwithAspose.Slidesfor.NET3.5ClientProfile.Copyright2004-2011AsposePtyLtd.Evaluationonly.CreatedwithAspose.Slidesfor.NET3.5ClientProfile.Copyright2004-2011AsposePtyLtd.2)ModifiedBlockForm

改良平頭式：353)Semi-blockFormwithIndentedStyle

混合式：與改良平頭式只有一處區(qū)別，即混合式正文每一段的首句均要縮進3-6個空格。Evaluationonly.CreatedwithAspose.Slidesfor.NET3.5ClientProfile.Copyright2004-2011AsposePtyLtd.Evaluationonly.CreatedwithAspose.Slidesfor.NET3.5ClientProfile.Copyright2004-2011AsposePtyLtd.3)Semi-blockFormwithIndente36Section4AddressingEnvelopes信封書寫ReturnAddressStampAddressRemarksEvaluationonly.CreatedwithAspose.Slidesfor.NET3.5ClientProfile.Copyright2004-2011AsposePtyLtd.Evaluationonly.CreatedwithAspose.Slidesfor.NET3.5ClientProfile.Copyright2004-2011AsposePtyLtd.Section4AddressingEnvelope37Blockstyle平頭式Evaluationonly.CreatedwithAspose.Slidesfor.NET3.5ClientProfile.Copyright2004-2011AsposePtyLtd.Evaluationonly.CreatedwithAspose.Slidesfor.NET3.5ClientProfile.Copyright2004-2011AsposePtyLtd.Blockstyle平頭式Evaluationonl38Indentedstyle縮進式Evaluationonly.CreatedwithAspose.Slidesfor.NET3.5ClientProfile.Copyright2004-2011AsposePtyLtd.Evaluationonly.CreatedwithAspose.Slidesfor.NET3.5ClientProfile.Copyright2004-2011AsposePtyLtd.Indentedstyle縮進式Evaluationo39Remarks:

1.Private私人信

2.Confidential機密信3.Registered掛號郵件

4.Express快遞郵件

5.OrdinaryMail平信

6.Immediate(Urgent)急件

7.PrintedMatter印刷品

8.Sample樣品Evaluationonly.CreatedwithAspose.Slidesfor.NET3.5ClientProfile.Copyright2004-2011AsposePtyLtd.Evaluationonly.CreatedwithAspose.Slidesfor.NET3.5ClientProfile.Copyright2004-2011AsposePtyLtd.Remarks:

1.Private私人信

2.Confi40(1)ArrangetheFollowinginProperFormasTheyShouldBeSetOutinaLetter1)Sender'sname:GuangdongInternationalTradingCorp.2)Sender'saddress:48zhongshanRoad,Guangzhou,GuangdongChina3)Sender'sTelephone:854432984)Sender'scableaddress:5527CS5)Sender'stelexaddress:3328csCN6)Date:September15,19997)Receiver'sname:StandardOilCompany8)Receiver'saddress:38FifthAvenue,London,U.K.9)Subject:Refrigerators10)Themessage:WethankyouforyourletterofSeptember3enquiringforthecaptionedgoods.Theenclosedbookletcontainsdetailsofallourrefrigeratorsandwillenableyoutomakeasuitableselection.Welookforwardtoreceivingyourspecificinquirywithkeeninterest.Exercises(練習)Evaluationonly.CreatedwithAspose.Slidesfor.NET3.5ClientProfile.Copyright2004-2011AsposePtyLtd.Evaluationonly.CreatedwithAspose.Slidesfor.NET3.5ClientProfile.Copyright2004-2011AsposePtyLtd.(1)ArrangetheFollowinginPr41(2)AddressanEnvelopefortheAboveLetterEvaluationonly.CreatedwithAspose.Slidesfor.NET3.5ClientProfile.Copyright2004-2011AsposePtyLtd.Evaluationonly.CreatedwithAspose.Slidesfor.NET3.5ClientProfile.Copyright2004-2011AsposePtyLtd.(2)AddressanEnvelopeforthe42貴州財經(jīng)學院經(jīng)貿(mào)英語寫作UnitOne商業(yè)書信的格式主講教師：劉楠Evaluationonly.CreatedwithAspose.Slidesfor.NET3.5ClientProfile.Copyright2004-2011AsposePtyLtd.Evaluationonly.CreatedwithAspose.Slidesfor.NET3.5ClientProfile.Copyright2004-2011AsposePtyLtd.貴州財經(jīng)學院經(jīng)貿(mào)英語寫作UnitOne商業(yè)書信的格式43課程簡介本課程是國際貿(mào)易專業(yè)高年級的核心業(yè)務課程之一，是一門將英語與外貿(mào)業(yè)務相結(jié)合的課程。通過介紹外貿(mào)實務中各種英文業(yè)務函件，電傳和傳真以及其它方式的寫作格式，商業(yè)術語和各種不同的表達方法，并通過介紹對外貿(mào)易各環(huán)節(jié)的具體做法，使學生在提高英語水平的同時，熟練掌握對外貿(mào)易業(yè)務中常用的基本術語及表達技能，培養(yǎng)和提高他們的外貿(mào)業(yè)務工作能力。

Evaluationonly.CreatedwithAspose.Slidesfor.NET3.5ClientProfile.Copyright2004-2011AsposePtyLtd.Evaluationonly.CreatedwithAspose.Slidesfor.NET3.5ClientProfile.Copyright2004-2011AsposePtyLtd.課程簡介本課程是國際貿(mào)易專業(yè)高年級的核心業(yè)44本課程的目的是學習外貿(mào)業(yè)務書信的標準格式，了解通過哪些途徑來發(fā)展新客戶，開拓新市場，如何進行詢購某商品，怎樣報盤和還盤，怎樣靈活運用付款方式，如何做到重合同守信用，怎樣去審查信用證，做到不出差錯，在理賠和索賠中做到有理有利有節(jié)；學會擬寫信函和電傳傳真的寫作技巧。Evaluationonly.CreatedwithAspose.Slidesfor.NET3.5ClientProfile.Copyright2004-2011AsposePtyLtd.Evaluationonly.CreatedwithAspose.Slidesfor.NET3.5ClientProfile.Copyright2004-2011AsposePtyLtd.本課程的目的是學習外貿(mào)業(yè)務書信的標準格式，了解通過哪些途徑來45學習內(nèi)容：

本課程主要學習信例，大量學習外貿(mào)實務基本環(huán)節(jié)中有代表性的信例。外貿(mào)實務基本環(huán)節(jié)有：建立業(yè)務關系和資信調(diào)查、詢盤、報盤和報價、還盤、訂單，履行訂單、支付、包裝和運輸、信用證的修改和展期、索賠和解決索賠等。Evaluationonly.CreatedwithAspose.Slidesfor.NET3.5ClientProfile.Copyright2004-2011AsposePtyLtd.Evaluationonly.CreatedwithAspose.Slidesfor.NET3.5ClientProfile.Copyright2004-2011AsposePtyLtd.學習內(nèi)容：

本課程主要學習信例，大量學習外貿(mào)實務基本環(huán)節(jié)中有46學習方法：

《外貿(mào)函電》是一門實踐操作性很強的課程。也就是說，要達到正確擬寫外貿(mào)業(yè)務信函的目的，僅有理論是遠遠不夠的，學員必須學習大量外貿(mào)實務中有一定代表性的信函，深入體會何為7C，更重要的是通過學習信例，熟悉大量外貿(mào)業(yè)務中各個環(huán)節(jié)中常用語，包括詞匯、短語、句型以及習慣表達方式等等，再通過一定量的練習，對常用語進行操練運用，從而達到掌握并熟練使用的目的。

Evaluationonly.CreatedwithAspose.Slidesfor.NET3.5ClientProfile.Copyright2004-2011AsposePtyLtd.Evaluationonly.CreatedwithAspose.Slidesfor.NET3.5ClientProfile.Copyright2004-2011AsposePtyLtd.學習方法：

《外貿(mào)函電》是一門實踐操作性很強的課程。也就是47Unit1LayoutofBusinessLettersIntroduction（概述）(參見教材p1)

(1)Intoday'shighlydevelopedandtoughlycompetitivesociety,communicationbetweenindividualsandgroupsisbecomingincreasinglyfrequentandimportant.Itservestopassoninformation,toexpressideasortoexchangefeelings.Generallyspeaking,thefunctionofabusinessletteristogetortoconveybusinessinformation;tomakeortoacceptanoffer;todealwithvariousbusiness.

Evaluationonly.CreatedwithAspose.Slidesfor.NET3.5ClientProfile.Copyright2004-2011AsposePtyLtd.Evaluationonly.CreatedwithAspose.Slidesfor.NET3.5ClientProfile.Copyright2004-2011AsposePtyLtd.Unit1LayoutofBusinessLe48Unit1LayoutofBusinessLetters

(2)Thebusinessletteristheprincipalmeansusedbyabusinessfirmtokeepintouchwithitscustomers;oftenenoughitistheonlyoneandthecustomersformtheirimpressionofthefirmfromthetoneandqualityofthelettersitsendsout.Goodqualitypaperandanattractiveletter-headplaytheirpartinthis,buttheyarelessimportantthanthemessagetheycarry.Businessdoesnotcallfortheelegantlanguageofthepost,butitdoesrequireustoexpressourselvesaccuratelyinplainlanguagethatisclearandreadilyunderstood.

Thewholesecretofgoodbusinessletter-writingistowritesimply,inaneasyandnaturalway-likeonefriendlyhumanbeingtalkingtoanother,tomakeyourlettersthen,soundasmuchaspossiblelikegoodconversation.Evaluationonly.CreatedwithAspose.Slidesfor.NET3.5ClientProfile.Copyright2004-2011AsposePtyLtd.Evaluationonly.CreatedwithAspose.Slidesfor.NET3.5ClientProfile.Copyright2004-2011AsposePtyLtd.Unit1LayoutofBusinessLe49Section1TheBasicPrinciplesofBusinessLetterWriting

(商業(yè)書信的基本寫作原理)7“C”1)Consideration體諒寫信時要處處從對方的角度去考慮，而不是從自身出發(fā)，語氣上要尊重對方。Emphasizethe“You”attituderatherthanthe“I”or“We”attitude.Evaluationonly.CreatedwithAspose.Slidesfor.NET3.5ClientProfile.Copyright2004-2011AsposePtyLtd.Evaluationonly.CreatedwithAspose.Slidesfor.NET3.5ClientProfile.Copyright2004-2011AsposePtyLtd.Section1TheBasicPrinciple50Section1TheBasicPrinciplesofBusinessLetterWriting

(商業(yè)書信的基本寫作原理)"You-attitude"isnotsosimpleasonlytouse"you"insteadof"I"or"we",whatworksisratherthewriter'sspiritualattitude.Anotherthing,remembertoemphasizethepo