Confidential&ProprietaryCopyright?2010TheNielsenCompanyCross-categoryOverview

February2012

品類回顧

2012年02月

Copyright?2010TheNielsenCompany.Confidentialandproprietary.1MacroEconomyParametersQuarter120122Copyright?2010TheNielsenCompany.Confidentialandproprietary.GDPGrowthvs.YA％

國(guó)內(nèi)生產(chǎn)總值對(duì)比去年同期增幅％Datasource:NationalStatisticsBureau(QuarterlyUpdate)數(shù)據(jù)來(lái)源：國(guó)家統(tǒng)計(jì)局（季度更新）GDPGrowthvs.YA％

國(guó)內(nèi)生產(chǎn)總值對(duì)比去年同期增幅％Datasource:NationalStatisticsBureau(QuarterlyUpdate)數(shù)據(jù)來(lái)源：國(guó)家統(tǒng)計(jì)局（季度更新）NationalTotalRetailSalesofConsumerGoods

ValueGrowthvs.YA％

社會(huì)消費(fèi)品零售銷(xiāo)售總額對(duì)比去年同期增幅％Datasource:NationalStatisticsBureau(MonthlyUpdate)數(shù)據(jù)來(lái)源：國(guó)家統(tǒng)計(jì)局（月度更新）*Jan12數(shù)據(jù)未公布在國(guó)家統(tǒng)計(jì)局網(wǎng)站NationalCPI全國(guó)居民消費(fèi)價(jià)格分類指數(shù)Datasource:NationalStatisticsBureau(MonthlyUpdate)數(shù)據(jù)來(lái)源：國(guó)家統(tǒng)計(jì)局（月度更新）ChinaConsumerConfidenceIndex

中國(guó)消費(fèi)者信心指數(shù)Source:NielsenConsumerConfidenceSurvey(QuarterlyUpdate)數(shù)據(jù)來(lái)源：尼爾森消費(fèi)者信心調(diào)查（季度更新）ChinaCCI,CPI,FMCGGrowthRatevs.YA

中國(guó)消費(fèi)者信心指數(shù)，物價(jià)指數(shù)，快速消費(fèi)品增長(zhǎng)率Source:NielsenConsumerConfidenceSurvey,RetailMeasurement

(QuarterlyUpdate)數(shù)據(jù)來(lái)源：尼爾森消費(fèi)者信心調(diào)查/零售研究（季度更新）3,106,5093,289,0143,401,083StoreCount(No.ofOutlets)MonthlyFMCGACV(BillionRMB)6%

3%9%

16%9%

1%0%

8%7%20%7%14%9%20%-1%46%ModernTrade現(xiàn)代渠道Grocery傳統(tǒng)渠道Others其它61.465.779.0Grey:08vs.07Growth/Blue:09vs.08Growth灰色：09年對(duì)比08年增幅/藍(lán)色：10年對(duì)比09年增幅TotalCity&TownRetailMarketDevelopment

全國(guó)零售市場(chǎng)發(fā)展ModernTradeDevelopmentbyStoreType

全國(guó)現(xiàn)代渠道不同店鋪類型發(fā)展106,329115,415133,57227.729.733.9Minimarket小型市場(chǎng)Supermarket超級(jí)市場(chǎng)Hypermarket大賣(mài)場(chǎng)CVS便利店MT-StoreCount(No.ofOutlets)MT-MonthlyFMCGACV(BillionRMB)9%

16%10%

9%26%

3%5%

17%20%

19%7%

14%5%

9%18%

12%-2%

21%4%

26%Grey:08vs.07Growth/Blue:09vs.08Growth灰色：09年對(duì)比08年增幅/藍(lán)色：10年對(duì)比09年增幅Copyright??2010TheNielsenCompany.Confidentialandproprietary.11RetailIndex(PRS3)Cross-categoryOverviewFeb2012品類回回顧2012年02月ChinaCrossCategoryInformation56NielsendefinedCategories56尼爾爾森定義義品類Note:CategoriesinblueareBabyProducts注意：藍(lán)藍(lán)色標(biāo)注注為嬰兒兒產(chǎn)品Source:NielsenRetailIndex(MonthlyUpdate)數(shù)據(jù)來(lái)源源：尼爾爾森零售售跟蹤調(diào)調(diào)查（月月度更新新）Food,Non-FoodMATValueGrowthRateinNationalTotal全全國(guó)國(guó)食品品類和非非食品類類MAT銷(xiāo)售售額增長(zhǎng)長(zhǎng)率Food,Non-FoodQuarterlyValueGrowthRateinNationalTotal全全國(guó)國(guó)食品品類和非非食品類類季度度銷(xiāo)售額額增長(zhǎng)率率Food,Non-FoodMonthlyValueGrowthRateinNationalTotal全全國(guó)食食品類和和非食品品類月月度銷(xiāo)售售額增長(zhǎng)長(zhǎng)率Food,Non-FoodBySuperGroupsMATVal.GrowthRateinNationalTotal全全國(guó)國(guó)食品品類和非非食品類類MAT銷(xiāo)售售額增長(zhǎng)長(zhǎng)率Non-Food非食品Food食品Food,Non-FoodbySuperGroupsQuarterlyVal.GrowthRateinNational全全國(guó)國(guó)食品品類和非非食品類類季度度銷(xiāo)售額額增長(zhǎng)率率Food食品類Non-Food非食品類類QuarterlyQuarterlyFoodSuperGroupsMonthlyValueGrowthRateinNationalTotal全全國(guó)食食品類子子類月月度銷(xiāo)售售額增長(zhǎng)長(zhǎng)率Non-FoodSuperGroupsMonthlyValueGrowthRateinNationalTotal全全國(guó)非非食品品類子類類月度度銷(xiāo)售額額增長(zhǎng)率率Val.MarketSizeisrankedbyMATDec10Data,Semi-annuallyUpdate銷(xiāo)售額市市場(chǎng)規(guī)模模以10年12月滾動(dòng)年年度數(shù)據(jù)據(jù)排序，，半年度度更新FoodMATVal/Vol/Avg.PriceGrowthRateinNatTotal全全國(guó)食食品類類MAT銷(xiāo)售售額/銷(xiāo)銷(xiāo)售量/平均價(jià)價(jià)格增增長(zhǎng)率Val.MarketSizeisrankedbyMATDec10Data,Semi-annuallyUpdate銷(xiāo)售售額額市市場(chǎng)場(chǎng)規(guī)規(guī)模模以以10年12月滾滾動(dòng)動(dòng)年年度度數(shù)數(shù)據(jù)據(jù)排排序序，，半半年年度度更更新新Non-FoodMATVal/Vol/Avg.PriceGrowthRateinNatTotal全國(guó)國(guó)非非食食品品類類MAT銷(xiāo)售售額額/銷(xiāo)售售量量/平均均價(jià)價(jià)格格增增長(zhǎng)長(zhǎng)率率FoodMATValueGrowthRate食食品品類類MAT銷(xiāo)銷(xiāo)售售額額增增長(zhǎng)長(zhǎng)率率FoodMATValueGrowthRate食食品品類類MAT銷(xiāo)銷(xiāo)售售額額增增長(zhǎng)長(zhǎng)率率Non-FoodMATValueGrowthRate

非食食品類MAT銷(xiāo)售額增增長(zhǎng)率Non-FoodMATValueGrowthRate

非食食品類MAT銷(xiāo)售額增增長(zhǎng)率BabyProductsMATValueGrowthRate嬰嬰兒產(chǎn)品品MAT銷(xiāo)銷(xiāo)售額增長(zhǎng)率率Feb2012ScanTrackHypermarketCross-categoryOverview品類回顧2012年02月Copyright??2010TheNielsenCompany.Confidentialandproprietary.27AvailableScanTrackHyperServiceCities(18)with2Yrbackdataforthecategoriesonthefollowingpage北京Beijing杭州Hangzhou上海Shanghai無(wú)錫Wuxi成都Chengdu西安Xi’an廣州Guangzhou重慶Chongqing哈爾濱Haerbin深圳Shenzhen沈陽(yáng)Shenyang東莞Dongguan大連Dalian武漢Wuhan濟(jì)南Jinan昆明Kunming天津Tianjin蘇州SuzhouScanTrackCrossCategoryInformation

75NielsendefinedCategories75尼爾森定義義品類Food,Non-FoodMATValueGrowthRateinHypermarkets大賣(mài)場(chǎng)食食品類和非非食品類MAT銷(xiāo)售額額增長(zhǎng)率Food,Non-FoodWeeklyValueSalesinHypermarkets大大賣(mài)場(chǎng)食品品類和非食品品類周銷(xiāo)售售額Food,Non-FoodBySuperGroupsMATVal.GrowthRateinHypermarkets

大賣(mài)賣(mài)場(chǎng)食品類類和非食品類類MAT銷(xiāo)銷(xiāo)售額增長(zhǎng)率率Non-Food非食品Food食品5Food,Non-FoodQuarterlyValueGrowthRateinHypermarkets大大賣(mài)場(chǎng)食品品類和非食品品類季度銷(xiāo)銷(xiāo)售額增長(zhǎng)率率Food,Non-FoodbySuperGroupsQuarterlyVal.GrowthRateinHypermarkets大大賣(mài)場(chǎng)食品品類和非食品品類季度銷(xiāo)銷(xiāo)售額增長(zhǎng)率率Food食品類Non-Food非食品品類QuarterlyFoodSuperGroupsWe