MemoriesCafe----BusinessplanBUSINESSINTRODUCTIONBUSINESSINTRODUCTIONBUSINESSTYPE：CoffeeShop

BusinessName：MemoriesCoffeeBusinessLocation：TheInternationalFinance

Corporation

incenturyavenueNo.8,inPudong,Shanghai.ADMINISTRATOR:GeneralManager(CEO)：MaryChiefFinancialOfficer(CFO)：Balle

ChiefCreativeOfficer(CCO)：Florence

ChiefSalesOfficer(CSO)：YvetteCCOCSOCFOCEO-MaryProductsandServices、OperationsFlorence

INTRODUCTIONYvetteMARKETGROWTHSTRATEGYBallePERSONNELFINANCIALANALYSISBUSINESSINTRODUCTIONMissionStatement01ExecutiveSummary02BusinessPhilosophyDonotforgettheearlyheart.Bepatient.Begrateful.03GoalsandObjective04IntroductionCCO:FlorenceCoffeerepresentspowerandpassion.Ourshopisdividedinto2areas,oneisaquietareawithgreenatthemaintone,andtheotherisactiveareainthecoffeecolor.Now,peopleareinafast-pacedlife,hustleandbustle.Theboringlifemakespeoplenumb,evenmakespeopleloseapairofeyestoenjoythesceneryorahearttofeelhappiness.Soweneedaplacetoletourstopandhavearest.Inourcoffeestore,youcanhaveacupofcoffeeorapieceofcake,findingyourown“harbour”andgoingtoyourmemory.Comfortable

andwarmingenvironment,soothingmusic,andtastyfood,allofthiscanbringyouthesoul-relaxing.Sittinghere,youcanrecallthegratifyingorsadthingswhichyouneverrememberbutsinkintothemind.Donotforgettheearlyheart.Bepatient.Begrateful.Throughthismemoriesmaybeyouwillfindthegoaloflifeandthepowertoworkagain.Wehopethebusyofficeworkers,thefreewriterswholiketheelegantenvironment,ortheonejustwanttogotoatranquilplace,cancomehere.Canbe10minutesorlongerstayinghere,andletyourselfrelaxforamoment,regainingthepower,orjustfocusonwork.Thecustomer

:Atthereyoumayhaveagoodtime,whichwillbeahappymemoriesinyourmind.Wearealsowelcomethepersonincompanywiththeirgood

friendsto

ourcoffeestore.GoalsandObjective:Monthlyprofitinmorethantwelvethousandinyear1andhavefixedcustomers.Thelong-termgoalistobecomeuniquechainbusiness.INDUSTRYANDMARKETINDUSTRYANDMARKET1、IndustryAnalysisa、Withpeoplelivingstandardrise,manypeoplepursuithigherqualityoflifeinleisuretime,lookingforquiet,elegantenvironment,theindustryisslowlygrowingup.

b、Inthepasttenyears,theindustry'sturnoverroseonepercenteveryyear.INDUSTRYANDMARKET2、MarketAnalysisa、Ourtargetcustomersaremainlymiddleclass,likewhite-collarworker,freewriter.Maincustomerbaseiscouples,individualsandfriendstoenjoydating.b、Accordingtothemarketresearch,thelowestperconsumptionofmiddle-classis￥5000everymonth.INDUSTRYANDMARKET3、Competition

Comparedwithothercoffeebar,wepaymoreattentiontofoodhealthandquality,thebiggestcharacteristiciselegantenvironmentforpersonslikepeace,MARKETINGANDSALESMARKETINGANDSALESAdvertisingandPromotion

a.

ThelogodrewbyInternetartistisacupofcoffeethatistimeontopofit,andthereisthenameofthecoffeehouseunderthecup.Oursloganwithacupofcoffeetimetomissyou駐隙處，憶思念MARKETINGANDSALES

b.Weprintleafletsandbuildanetworkplatformtopromotethecoffeehouse.Bysponsoringactivitieswecanenhancepopularitybymajorcorporationswithothercompanies.GROWTHSTRATEGYGROWTHSTRATEGY

a.Wemakepersonalmembershipcardwiththeirname,Membershipcardisdividedintothreecategoriesaccordingtothetime.itcanenjoyninetypercentdiscount,andpresentapieceofcakeandacupofdrinkinbirthday01itcanenjoyeightypercentdiscount,youcanaddaperson’sbirthday,wepresentapieceofcakeandacupofcoffeeinthetwobirthdays.02itcanenjoyseventypercentdiscount,andthememberhaveapriorityrighttotastenewproducts.Moreover,theycanaddfivebirthdays,wepresentacakeandadrinkinfivebirthday.03ThefirstkindisforoneyearThesecondkindisforfiveyearsThethirdkindisthelifetimecard,GROWTHSTRATEGY

b.Wesendsomecouponsunregularly,anddiscountinthespecialday.Non-memberscanenjoypreferentialreduction.GROWTHSTRATEGYGROWTHSTRATEGY

c.Wewillholdaarticlecampaignthemefromtimetotime,andchoosefivepersons,theywillobtainmembershipcard,eventually,thisarticlewillbecollectedinto"theme"memoriesarticlewhichcustomerscanread.ProductsandServicesDescription01Unique

Features02Pricing03ProductsandServicesDescriptionMagnificentdecorations,comfortablechairs,warmlamplightsandtastycoffee,areforfriendstoenjoydating,white-collarworkerstoworkovertime.DescriptionThecoffeehousewillofferavarietyofcoffee.SuchasCaffèLatte,CaramelMacchiato,FlatWhite,AmericanoandCappuccino.Wewillalsoofferalotofworldfamousdesserts.SuchasTiramisu,ImperialTorte,OperaandMousseCake.UniqueFeaturesOuridealistomakethecoffeehousebecomethethirdspaceoutsideofhomesandcompanies.Wewillpaymoreattentiontofoodhealthandquality.Theelegantenvironmentforpersonswhoprefertopeacefulplaceisthebiggestcharacteristic.UniqueFeaturesWeSetupdifferentseatsfordifferentpeople,likefreelancers,whitecollarworkersorsocialworkers.

Ifcustomerslikethespecificseat,wecanprovidealong-termreservationforthem.PricingProductssoldatMemoriesCoffeewillrangeinpricefrom￥128to￥328.Ifyoupurchaseamumerbershipcard,youcanhaveadiscount.

OperationsCustomers01Suppliers02Equipment03Hours04Facility

and

Location05OperationsCustomersOurcustomersarethemiddle-class

residinginShanghai.Accordingtothemarketreserch,thelowestperconsumptionofthemis￥5000permouth.

Theyneedtoappropriatelypursuetherelaxing-mindlifeoutoftheirusuallystressfulandintenselife,includingleisure,nutrition,healthandfashion.SuppliersCoffeebeanswillbepurchasedfromCoffeeTradingCenteratFreeTradeZoneinShanghai.SomeofthecoffeebeansareproducedinIndia,theothersareproducedinColombia.Itisnotonlyreducesthecost,butalsoguaranteesthequalityofproducts.EquipmentEquipment

includescoffeemachines,coffeecups,tables,crystallampsandnecessaryfuniture.AllequipmentandinstallationwillbeprovidedbyPHILIPSandIKEA.Theinitialcostis￥300,000.HoursThecoffeehousewillbeopenfrom9a.m.to10p.m.MondaythroughSunday.WelcometoMemoriesCoffeeFacilityandLocationWewillrentashopintheInternationalFinanceCorporationlocatedatcenturyavenueNo.8,inPudong,Shanghai.Theshopcoversanareaofabout200squaremeters,whichisdividedintotwo

floors.Therentisabout￥300,000peryear.PERSONNEL

123CEOManagementauthorityFinancialmanagementCapitaloperationDevelopmentstrategyBrandplanningCreativebreakthroughGreatinsightManagementCFOCSOCCOPERSONNELPERSONNELStaffAccountants01Consultingcompany02PERSONNELProfessionalandAdvisorySupportFINANCIALANALYSISFINANCIALANALYSISStart-upcostsStartingbusinessinventory￥50,000Fixture,furniture,equipments￥400,000Productrawmaterial￥100,000Advertising￥1,000Grandopenning