Chapter2EstablishingBusinessRelationsNocustomer,nobusinessNewly-foundedfirmstodevelopbusiness;Establishedfirmstomaintainorexpanditsbusinessactivities,andtoincreasesaleturnover.UnderstandthechannelsforgettingbusinessinformationLearnhowtoestablishbusinessrelationsbywritingLearntowriteanexpectedreplyMastertypicalwords,phrasesandexpressionsinwritingsuchlettersLearningFocusSection1Introduction(1)ChambersofCommerceinforeigncountries(商會(huì))(2)TradeDirectory（貿(mào)易名錄）(3)ChineseCommercialCounselor‘sOfficeinforeigncountries(中國(guó)駐國(guó)外商務(wù)參贊處)商務(wù)部網(wǎng)址:/ChannelsforObtainingInformationAboutaNewFirm(4)businesshouseofthesametrade,etc.;行業(yè)協(xié)會(huì)(5)advertisementsinmagazine,oninternet,overradio,onTVandsoon.(6)WebMade-in-C(中國(guó)制造網(wǎng))A(8)TradeFairs廣交會(huì)官方網(wǎng)站/cn/UnitOneEstablishingTradeRelationsInternationalFairUnitOneEstablishingTradeRelationsInternationalFairUnitOneEstablishingTradeRelationsInternationalFairUnitOneEstablishingTradeRelationsGuangzhouTradeFairUnitOneEstablishingTradeRelationsEstablishingTradeRelationsRequirementsforWritingThesourceoftheinformationTheintentionordesireofwritingtheletterSelf-introductionincludingyourbusinessscopeandotherinformationOfferreferenceastothefinancialstatusofthewriter’scompanyExpectationofcooperationandanearlyreplyUsefulwordsandprases:(1)owe…to:attributeto歸因與，由于E.g.Weoweyournameandaddresstoourbusinesspartner.Weoweoursuccesstoyourhelpandinstruction.Section2Usefulwords,phrasesandexpressions(2)Embassy:['emb?si]n.大使館e.g.SwedishEmbassyinBeijing(3)inthemarketfor:intendedtobuy意欲購(gòu)買e.g.我們正打算購(gòu)買羊毛。Weareinthemarketforwool.Pleaseadvise(inform)uswhenyouareinthemarket.(4)availoneselfof…:takeadvantageof借此機(jī)會(huì)e.g.Weavailourselvesofthisopportunitytoapproachyouforestablishmentofbusinessrelationswithyou.

我們借此機(jī)會(huì)與你們聯(lián)系以建立業(yè)務(wù)關(guān)系。availv.makeuseofsth;takeadvantageofsthavailableadj.sththatcanbeusedorobtainede.g.Wearesorrytoinformyouthatthefollowingitemsarenolongeravailable.(5)approach:contact接觸，聯(lián)系e.g.Wehavebeenapproachedbyseveralbuyersforthesupplyofwalnuts.(6)acquaint…with…:familiarize…with…/makesb.knowe.g.Youwillhavetoacquaintuswiththedetails.(7)handle:1)dealinbuyingandselling,經(jīng)營(yíng)e.g.Ourcorporationhandlesfoodstuffs.2)treat,處理e.g.Thispendingcaseisdifficulttohandle.(8)line:anindustry/abusiness/akindofgoodse.g.我們從事外科器械/化學(xué)制品行業(yè)已有多年。Wehavebeenengagedformanyyearsinthelineofsurgicalinstruments/inthechemicalline.Ourchieflineistheimportofchemical.Thisisagoodlineofhardware.belinedwithinlinewithbelinedwith:providewithaninsidecoveringe.g.Thecaseislinedwithtin-plate.inlinewith:inagreementwithe.g.Ifyourpriceisinline,wecantakelargequantities.Wetrustyouwillexecuteourorderinlinewiththecontract.Wedonotthinkwecanfallinlinewithyourviews.(9)quotation:amountstatedascurrentpriceofthegoodsonsalee.g.Pleaseletushaveyourcompetitivequotationfor1,000leatherjackets.Yourquotationsforleatherjacketsaretoohightobeacceptable.(10)on(upon)receiptof:assoonasreceivingsthe.g.Onreceiptofyourinstructionswewillsendthesamples.(11)adhereto:stickto/beloyalto遵守，遵循，堅(jiān)持e.g.Wealwaysadheretotheprincipleofequalityandmutualbenefit.我們一直遵循平等互利的原則。Wealwaysadheretoourcommitments.(12)enterintobusinessrelations/anagreementwith…e.g.Wewishtoenterintobusinessrelationswithyourcompanyforthesuppleoflightindustrialmaterials.Weexpecttoenterintoanagreementwithoursupplier.(13)complywith:beinaccordance(compliance)with,meete.g.Wehopeyouwillbeabletocomplywithourrequest.(14)underseparatecover:byseparatemail(15)liewithin:belongto,fallintoe.g.Wearegladtoinformthatyourrequiredgoodsliewithinourbusinessscope/line.

很高興通知你方，你們所要的產(chǎn)品屬于我們的業(yè)務(wù)范圍。Usefulexpressions:(1)toexpressthesourceoftheinformation:Havinghad/obtainedyournameandaddressfromWehavelearnedyournameandaddressfrom…Wecome/gettoknowyournameandaddressfrom/through…Weoweyournameandaddressto…Yourfirmhasbeenkindlyrecommendedtousby…Yournameandaddresshavebeeninformedtousby…(2)ToshowtheexpectationofestablishingbusinessrelationsWeavailourselvesofthisopportunitytoapproachyouinthehopeof/withaviewpoint(expectation)ofestablishingbusinessrelationswithyou.Wearewillingtoenterintobusinessrelationswithyourfirmonthebasisofequalityandmutualbenefit.(3)Introducingone’sowncompanyorlineofproductsWewritetointroduceourselvesasoneoftheleadingexportersofawiderangeofelectricfansandairconditioners.Wehavebeeninthelineof….formanyyears.Specializingintheexportof…,wewishtoexpressourdesiretotradewithyouinthisline.Toacquaintyouwiththelightindustrialgoodswehandle,wearesendingyou,byseparateairmail,severalpamphlets(brochure,booklet)foryourreference.(4)ExpressionsusedinreplylettersYourletterexpressingthehopeofenteringintobusinessconnectionswithushasbeenreceivedwiththanks.Yourdesiretoestablishdirectbusinessrelationswithuscoincideswith(isinaccordancewith)us.Pleaseacceptourregretforhavingtodeclineyourrequestforestablishmentofbusinessrelationswithusastheitemsnamedinyourletterhavebeensoldout.Section3SpecimenLettersforEstablishingBusinessRelationsExporterWritestoImporterImporterWritestoManufacturerSelfIntroductionbyExporterImporterWritestoExporterExercise!1、CloseTest2、Translation

我們從瑞典駐北京大使館的商務(wù)參贊處獲悉你方的名稱和地址，并借此機(jī)會(huì)與你方取得聯(lián)系以期建立業(yè)務(wù)關(guān)系。

我們是一家專門經(jīng)營(yíng)紡織品出口的民營(yíng)企業(yè)，我們的產(chǎn)品在國(guó)際市場(chǎng)上享有盛譽(yù)。

Pleaseacceptourregretforhavingtodeclineyourrequestforestablishmentofbusinessrelationswithusastheitemsnamedinyourletterhavebeensoldout.WeoweyournameandaddresstotheCommercialCounsellor’sOfficeoftheSwedishEmbassyinBeijing，andavailourselvesofthisopportunitytoapproachyoufortheestablishmentoftraderelationswithyou.

Weareaprivate-ownedcorporation,specializinginexportationoftextiles,whichhaveenjoyedhighprestigeinworldmarket.

非常抱歉我們不能與你方建立業(yè)務(wù)聯(lián)系，因?yàn)槟銈兯漠a(chǎn)品已經(jīng)買完。ScenarioSimulation:Task1FindyourpotentialcustomerorsupplierthroughtheTradeDirectory(includingalltheinformationofthecompaniesestablishedbyallthegroups)buyerswri