Unit11Lesson3TheAdvertisingGameUnit11TheMediaLesson3TheAdvertisingGameCanyoulistsomeplaceswhereyouhaveseenadvertising?inthestreetatbusstationonthebusadvertisementonTVadvertisementinthemagazineadvertisementontheInternet“Whatproductisitfor?”Lookandenjoywhattheadvertisementsintroducetous.Justdoit.只管去做吧!(耐克)

Thetasteisgreat.味道好極了。（雀巢咖啡）Thechoiceofanewgeneration.

新一代的選擇（百事可樂）Let’smakethingsbetter.

讓我們做得更好。（飛利浦電子）Obeyyourthirst.

服從你的渴望。（雪碧）

只溶在口，不溶在手（M＆M巧克力）M&Msmeltinyourmouth,notinyourhand.PublicAdvertisementsprotecttheenvironmentReadthetextandthenmatchthetopicswitheachparagraphs.Paragraph1.

a.Aboutthepublicads.Paragraph2.

b.

Thereasonofmakingpeopleforgettheexistenceofads.

Paragraph3.

c.ClassicadvertisementParagraph4.

d.Thenewandgeneralneedof

advertisements

inthemarketParagraph5.

e.Thecombinationofdesignandnewideas

Fastreading2.Readthetextandanswerthefollowingquestions.Whendoesthesimplesttypeofadvertisementwork?whenthereisnotmuchcompetition.2)Whyaremoderntechniquesofdesignnotenoughforadvertisementstobenoticedinmoderncities?Becausepeopleareusedtoseeinghighstandardsofvisualdesign.3)Whatideasdotoday’sadvertisersusetomakeyounoticetheirproducts?Theyusehumor,surpriseandnewandunusualideasinmodernadvertisements.4)Whathasthegovernmentdoneduringthelastdecade?ThegovernmenthasworkedhardatusingpublicadvertisementstoeducatethepubliconfightingAIDS,savingwater,helpingthepoor,givingupsmoking,etc.subjectaimcontentstheclassicadsgiveinformationaboutfinding______________a.thenameofa_________b.whatthecompanies____c.wheretheyare_______andthe_______namesParagraph1companysellbrandlocatedcertainproductsCarefulreadingtheclassicadsbrandnameproductcompanynamelocationParagraph2aimcontentstheadsinthemarket________andholdthe_________ofthepublic___________picturesorthewordsof_______advertisementsthatpeople_____lookingatattractexpertsenjoyattentionconsistofsubjecttheadsinthemarketParagraph3aimcontentsmodernadshigh_________of______design_________thehigheststandardsofdesignwith_____linkedtotheproductstomakethemmoreattractivestandardsvisualcombineideassubjectmodernadshigheststandardsofvisualdesignlightthinParagraph4aimcontentsthetopAdsoftoday_______somethingthathasneverbeenseenbeforeandis___________forpeopletolookat__________,surprise

aswellasnewand________ideascreatefascinatinghumourunusualsubjectthetopadsoftodayhumour,surpriseaswellasnewandunusualideathebestpartTheymakepeopleforgetthatsomeoneistryingtosellthemsomething.Paragraph5aimcontentsthepublicadsmake___________tosocietyencourage________to__________inimprovingtheirneighbourhood,protectingtheenvironment,andhelpingotherpeoplecitizensparticipatecontributionssubject1.Doyouthinkadvertisingactuallyworks?2.Haveyoueverboughtanythingbecauseyoulikedtheideapromotedintheadvertisement?VoiceyouropinionFindthesewordsinthetextandmatchthemwiththemostsuitabledefinitions.approach,boom,budget,classic,concept,consistof,contemporary,corporation,neighborhood,suitableHomeworka)traditional,typicalb)companyc)rightforsomethingd)containclassiccorporationsuitabl