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VariationTechnologicaldiscontinuity2.Competence-enhancingInnovations.Competence-destroyinginnovationsEraofferment2.Substitution.Designcompetition.Community-driventechnicalchangeSelectionDominantdesign2Eraofincrementalchange2.Elaboratedominantdesign.Architecturalinnovation.Market-basedinnovationVariationTechnologicaldiscontinuity1Eraofferment1SelectionDominantdesign1Eraofincrementalchange1TechnologicalSubstitution1紅海策略藍(lán)海策略在現(xiàn)有市場空間競爭創(chuàng)造沒有競爭的市場空間打敗競爭把競爭變得亳無意義利用現(xiàn)有需求創(chuàng)造和掌握新的需求採取價(jià)值與成本抵換打破價(jià)值－成本抵換整個(gè)公司的活動系統(tǒng)，配合它對差異化或低成本選擇的策略整個(gè)公司的活動系統(tǒng)，配合同時(shí)追求差異化和低成本ConsultingMarketingContentsFlashCodingCTIUMSMailingServerD/BCreativeInteractionSystemebiz

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BSPMUCSteamBiz1teamBiz2teamBiz3teamHowtoreachonlineuserandprovideCustomisedIn-depthproductinformation?HowtosellproductsandprocessordersOvertheWeb?Whatarenewofferings,uniquetotheWeb?Howtorevolutionisebusinessmodelsandshiftvaluecreation?Product/ServiceInnovationBusinessModelInnovationMarketingInnovationChannelInnovationSource:ArthurD.LittleTitleAddyourtextTextTextTextTextTextCyclenameAddYourTextTextTextTextTextTextCyclenameAddYourTextAddYourTextAddYourTextAddYourTextTextTextTextPhase1Phase2Phase32000200120022003CompanyHistory2001.10AddYourText2001.10AddYourText2001.10AddYourText2002.10AddYourText2002.10AddYourText2002.10AddYourText2003.10AddYourText2003.10AddYourText2003.10AddYourText2000.10AddYourText2000.10AddYourText2000.10AddYourTextTEXTTEXTTEXTTEXTTEXTTEXTTEXTTEXTTHANKYOUWATCH!病毒感染引