中西方酒文化的差異中英文兼有第1頁/共26頁01020405Outlinethedifferenceoforigin（起源）thedifferenceofingredient（原料）

06thedifferenceofkinds（種類）

0307thedifferenceofetiquette

thedifferenceofpurposes

theinfluencingfactorsthedifferenceofwineset(酒具)

第2頁/共26頁1.thedifferenceoforigin（起源）OriginofChinesewine:

OneoftheoriginisaboutYiDi（儀狄）.Accordingtoancientannals,YiDiwasorderdebyYutheGreattoproducemellowwinefromfermentedglutinousrice.TheconcoctiontastedgoodandYiDiwasconfidenthewouldreceiveareward.第3頁/共26頁Besides,therearemanydifferentlegendsabouttheoriginofthewineinChina.Forexample,DuKangmakeswine.SomeonethinkthatDuKang(杜康)madegreatcontributionstothegaoliangwinebrewingmethodsandhewashonoredasthewineoriginatorandJiuShengbyChinese.第4頁/共26頁

Dionysus(狄俄尼索斯),Greekgodofwineandfertility,identifiedwiththeRomangodBacchus.ThesonofZeusandSemele,Dionysuswasrearedbynymphsandtaughtmenthesecretsofcultivatinggrapesandmakingwine.第5頁/共26頁2.thedifferenceofingredient（原料）

Chinaisoneofthethreeancientcountriesintheworldandhasthousandsofyearsofhistorytobrewwine.Chinesewinesaretraditionallymadefromgrains,water,liquorstarter(酒曲).第6頁/共26頁

Westernwinecanbemadefromgrapes,fruits,berriesetc.第7頁/共26頁3.thedifferenceofkinds（種類）

Chinesewinecanbedevidedintothreebasiccategoriesaccoringtothetechniqueinvovledinbrewingprocess.Thethreetypesaredistilledspirits,fermentedwine,andliqueur.Besides,onthebasisofcommercialpractices,theChinesewinecanbeclassifedintowhitewine,yellowricewine,fruit,grapewineandbeer.第8頁/共26頁

Chinesewineculturehasalonghistory.Undoubtedlythericewine(黃酒)istheoldest.ButthemostrepresentativeofChinesewineisthewhitewine(白酒).Becausethewhitewineisthehighestproduceddistilledwine(蒸餾酒).黃酒白酒黃酒第9頁/共26頁severalfamousbrandsofChinesewineMaotaiFive-GrainliquorLuzhouLiquorGujingTributeWine第10頁/共26頁WesternWine:

TheGreek,cradleofWesterncivilization,whichsoilisrelativelypoor,andisnotsuitableforcereals（谷物）tobegrown.Butthegrapecanbegrowngood,sotheyusegrapetomakewine.Wecanseetheyusewinetocallgrapewine.第11頁/共26頁severalfamousbrandsofWesternwineBrandy(白蘭地)Usquebaugh(威士忌)Champagne(香檳)第12頁/共26頁4.thedifferenceofwineset(酒具)

AncientChinesewinesetknownforitsbronze,lacquerandporcelain.Alsotherearemanykindoffancywinesetsuchas:夜光杯、倒流壺、鴛鴦轉(zhuǎn)香壺、九龍公道壺、.ButnowmostfamiliesuseWesternwineset.第13頁/共26頁

Westernwinesetaremostlymadeofglasssoitiseasyforpeopletodistinguishthegradelevelofwine.Westernersfocusonusingdifferentwinesettodrinkdifferentwine.第14頁/共26頁5.thedifferenceofetiquette

ChineseDrinkingEtiquette:TheChinesepeoplecaremoreaboutthepeoplewedrinkwith.ThatisChinesedrinkingetiquettereflectstherespectofthedrinkers.Forexample:Thehostandguestshavetheirownseatandorderoftoast(敬酒順序).Whentoast,thehostcomefirst,andfirstly,theyshouldtoastthemosthonoredguest.Ofcoursethewinesetmustbefull.Theyoungershouldtoasttheelderanddrinkallofthewinewecallit.先干為敬第15頁/共26頁WesternDrinkingEtiquette:Thedrinkingetiquetteofwestshowtherespectofwine.Todistinguishwineweneedtowatchitscolor,smellitsfragrance,tasteitstaste.(觀其色、聞其香、品其味)Theydrinkforenjoying,sosometimestheydrinkthemselves.第16頁/共26頁6.thedifferenceofPurposes

ChineseDrinkingPurposes:Sincewechinesehavealonghistoryofdrinking,wehavemanypurposesfordrinking.WeddingWorship(祭祀)CeremonyBusiness……IntheeyesoftheChinesepeople，wineisatoolforcommunication第17頁/共26頁WesternDrinkingPurposes:

Drinkinginordertoappreciatewine.

第18頁/共26頁Theinfluencingfactors:1.

theinfluenceofreligiousbelief2.theinfluenceofvalue第19頁/共26頁

佛教(Buddhism)在中國的影響較為廣泛,佛教的五條戒律中就有'不飲酒'這一條,很多中國人信奉佛教的教戒，盡可地不飲酒或控制飲酒；再加上中國的酒大多是用糧食釀造的,所以人們對于飲酒持的是一種比較謹慎的態(tài)度：認為喝酒只要達到一種微醺之境即可。1.theinfluenceofreligiousbelief第20頁/共26頁

西方人的主流宗教是基督教(Christianism)，葡萄酒在(圣經(jīng))里多次被提到。耶穌在知道了自己的命運后在最后的晚餐上說：“面包是我的肉，葡萄酒是我的血”。其目的在于要人們記住他是為人類罪而死的。因此，基督教徒視葡萄酒為圣血---耶穌的血液，他們在做彌撒的時侯喝圣血“吃圣體”，視酒為耶穌救世精神的化身，認為人喝了酒就能與上帝的心靈相通，從而得到仁慈上帝的佑護。第21頁/共26頁

中國的酒文化典型地體現(xiàn)了集體主義（collectivisim）的價值觀念。中國人之間的關(guān)系傾向于依靠合作，也就是一種集體主義的緊密社會結(jié)構(gòu)。中國人喝酒講究氣氛，三五成群，呼朋引伴。在喝酒時，中國人常常敬酒、勸酒，遇上喜慶節(jié)日的時侯還會有一些活動，比如劃拳“行酒令”做游戲等來活躍飲酒氣氛。勸酒不僅表現(xiàn)了中國人的熱情好客，更與他們的集體主義思維有很大的關(guān)系。2.theinfluenceofvalue第22頁/共26頁

西方的酒文化則是個人主義(individualism)的體現(xiàn)，一切都以自己為出發(fā)點。盡管他們也會有群聚而飲，但他們更注重的是個人對酒的淺嘗獨酌。西方人強調(diào)個人民主自由，從不干涉強迫別人，所以他們在喝酒的時候全憑個人自由自主，不想喝就不喝，想喝多少就喝多少，無需客套。第23頁/共26頁ConclusionChineseandWesternwineculturehaverespectivecharacteristics.OnlybyfollowingthedifferencesofChines