《新目英語》九年Unit13SectionB

教學案Advertising:prosandcons教學案例窯淮中

李品玉一、設計理念任務型語言教學是目前交際教學思想中的一種任務為中心的教學營造了一個有利于學習者語言習得的最佳環(huán)境語言應用的基本概念轉(zhuǎn)化為具有實踐意義的課堂教學方式它倡導“在做中學在做中用”的教育理念將語言應用的基本理念轉(zhuǎn)化為具有實踐意義的課堂教學方式運用學習任務組織教學強化了語言實踐的過程充分體現(xiàn)了語言的交際本質(zhì)在完成任務的過程中學生自然地應用語言知識，從而獲得語言運用的能力，真正體現(xiàn)了從知識到能力的轉(zhuǎn)化。初中是閱讀教學的基礎(chǔ)階段，這一階段的閱讀教學重在激發(fā)學生對閱讀的興趣，幫助學生掌握一般的閱讀技巧初步形成對語篇表層結(jié)構(gòu)和意義的認知能力使用閱讀策略并通過語篇獲取信息的能力、利用閱讀信息解決簡單問題的能力。二、教學目標1.語言目標：重點單詞及短語：prosandcons,aimat,compare,quality.能讀懂課文內(nèi)容，并從中提取信息和觀點。能就“廣告的利與弊”這一話題表達自己的觀點和看法。2.能力目標：訓練學生快速理順并獲取閱讀信息的能力成圍繞課文內(nèi)容所設計的各種任務，初步掌握快速閱讀技巧，能基本表述課文大意在學習中培養(yǎng)學生對閱讀信息的篩選和辨別能力，能用英語談論廣告的利與弊，激發(fā)學生主動學英語和用英語的積極性。3.情感態(tài)度目標：通過對廣告的優(yōu)點和缺點的了解與學習增長學生的見識培養(yǎng)學生一分為二看待事物的辨證態(tài)度。三、教學過程環(huán)節(jié)1.導入和“熱身”活動（Lead-inandwarming-upactivities①Asktwotogiveduty如學生節(jié)選一段來自TheLion的對話：:Simba!I’mverydisappointedinyou.:Iknow.:Youcouldhavebeenkilled.Youdeliberatelyobeyedme.Andwhat’sworse,youputNalaindanger.:Iwasjusttryingtobebravelikeyou.:I’monlybravewhenIhavetobe.Simba,beingbravedoesn’tmeanyougolookingfortrouble.:Butyouarenotscaredofanything.:Iwastoday.:Youwere?:Yes,IthoughtImightloseyou.:Oh,Iguesskingsgetscared,huh?:Humm-mm.:Butyouknowwhat?:What?:Ithinkthosehyenaswereevenscareder!:Causenobodymesseswithyourdad!Comehere,you!:No,no!Dad,we’repals,right?:Right.:Andwe’llalwaysbetogether,right?A:Simba,letmetellyousomethingthatmyfathertoldme.Lookatthestars,thekingslookonfromthosestars.B:Really?A:Yes,sowheneveryoufeelalone,justrememberthatthosekingswillalwaysbetheretoguideyou.AndsowillI.②全班互動交流。讓學生把自己搜集到的一些商品的廣告標語在班內(nèi)分享。如：T:BoysIyousomedidyoudothat?s:Yes.:Great!Whowouldliketoshareyourslogans?S1:Communicationunlimited.（摩托羅拉）S2:Welead,otherscopy.理光復印機）S3:Thechoiceofanewgeneration.（百事可樂）S4:Impossiblemadepossible.（佳能打印機）S5:Anythingispossible.（李寧品牌）S:……（使學生了解日常生活用品的英語廣告詞的優(yōu)美之處驗現(xiàn)代生活英語的無窮魅力。）環(huán)節(jié)2.閱讀前活動（Pre-readingactivities）Listentothetext.（要求學生帶著問題聽課文，捕捉大意。如isthearticleabout?Doyouagreewithit?詢問調(diào)查學生對生活中的廣告所持有的態(tài)度。環(huán)節(jié)3.閱讀活動(While-readingactivities)快速閱讀，并通過“框架對比”來進行閱讀記憶。啟發(fā)學生通過閱讀查找和辨別有關(guān)信息，該任務可稱為“瀏覽運用型任務”，學生無須綜合分析或邏輯判斷，而運用形象思維和直覺思維就能從文章的字里行間找出完成任務所需要的答案師可以將學生找出的信息板書在黑板上，如：prosConsHelptocomparetwoproductsMakeourcitiesandcountrysidelookuglyHelptosavemoneySomeadvertisingcanbeconfusingandmisleadingBuysomethingswithlowestpriceSomeadsdon’ttellyouthetruthTellSomeadsyoubuyyousalesdon’tneedatall環(huán)節(jié)4.閱讀后活動(Post-readingactivities)參照板書內(nèi)容，引導學生一起口述課文內(nèi)容的要點和關(guān)鍵詞句。Pairwork進行演示，拓展型閱讀。首先，要求學生熟悉和記憶有關(guān)廣告的利與弊，再通過結(jié)對活動進行語言轉(zhuǎn)換和內(nèi)容延伸。例如：Group1:Hello,everybody!weinviteaboytoourShow,hisisDengYansong.Hello,DengYansong!:Hi,host!:Well,whatdoyouthinkofadvertising?:Ihatethem.:Youhatethem?:Yeah,makecitiescountrieslookugly.Somepeopletomakemoney,sotheyputtheadvertisementsTheylookverydirty.:Youareright.ontheotherhand,advertisementshelpuscompareandwecanhaslowestIt’sgreat!:Iagreewithyou.A:Butsometimestheadvertisingcanbeconfusingandmisleading,theycanleadyoutobuysomethingyoudon’tneedatall.B:Yes,IhaveeverboughtashampoocalledEasyCare,fortheshiniesthairever.Buttheymakemeverysad.:Why?:Theymakemethinkthatyoucanlooklikethepersoninthead,butitdidn’tworkatall.Ifeelembarrassed.:Ithinkyoushouldn’tbelievealloftheadvertisements.:Ithinkyouareright.:Well,inaworld,hastwosides,weshouldbecarefulofads.Somuchforourtoday,thankyouforcoming!:Goodbye,seeyounext!Group2:Hello,WangYaqing!:Hi,XuXin!:CanIaskyousomequestions?:Ofcourse!:Howdoyoufeelaboutadvertisements?:IthinkadvertisementscanbeconfusingandSometimes,theadscouldn’ttellyouthequalityoftheproducts.:Yes,Ithinkso.Lastsummer,Iboughtapairofshoes,theshopassistanttoldmeit’sgreat.Itcostsme400yuan,butworejustforamonth,itwasbroken.Doyouthinksomeadscanhelpus?:No,Idon’tthinkso.Thepictureinanadlooksalotbetterthantherealthing.:Iagreewithyou.Oh,it’s6:00,I’llgohome.Bye!:Goodbye!Group3:Hello,ZhangRu.:Hello,ChengLiqing.:MayIaskyousomequestions?:Sure!:Whatdoyouthinkofadvertisements?:Ithinktheyaregreat,becausetheycanalsohelpyousavemoney.Doyouthinkso?:Idon’tagreewithyou!:Doyouhaveanyideas?:Yes,IthinkmakeourcountrysidelookAndsomeadvertisingcanbeconfusingormisleading.:Maybeyouareright.Ithinkeverythinghastwosides,sowehavedifferentideas!Group4…老師給予總結(jié)性評價。完成3b的寫作訓練，培養(yǎng)學生的書面表達能力。學生總結(jié)匯報。如：Someadvertisementstellthetruthandsomedon’t.Forexample,theEasyCareShampoosaysitwillgiveyoutheshiniesthairever.Butmyfriendtrieditanditdidn’tworkatall.SoIthinktheadshaveconsbeconfusingalsohaspros.Lastweek,myfriendsawtheadonTVaboutBeautyCream,thensheboughtandtriedit,itworksreallywell,itmakesherskinreallysoft,soIthinktheadvertisementshaveprosandcons.環(huán)節(jié)5.課堂小結(jié)SummaryInthisperiodwetheandconsaboutadvertising,weknoweverythinghastwosides,soweshouldmakegooduseofit.環(huán)節(jié)6.布置作業(yè)HomeworkWriteslogansforyourfavoriteproducts.教學反思：任務型語言教學是新課改倡導的一