產(chǎn)品英語創(chuàng)新設(shè)計知到章節(jié)測試答案智慧樹2023年最新廣西師范大學第一章測試

Aproductcanbe______.()

參考答案:

physical,virtualorincyberform

Aproductisanythingthatisofferedtoamarketfor_____thatmightsatisfyaneedorwant.()

參考答案:

use

;Consumption

;attention

;acquisition

Youdon'thavetoberichorfamoustobeasuccessfulentrepreneur.()

參考答案:

對

Becominganentrepreneurisn'thard,butitneedsworkandrequiresmanysteps.()

參考答案:

對

第二章測試

Theshortenedformof“Jingdong”is“JD”.Whichtranslationmethodisappliedinthebrandnametranslation？（）

參考答案:

Abbreviation

ThenameEric”means().

參考答案:

powerfulruler

ThesloganofXiaomiis().

參考答案:

Alwaysbelievethatsomethingwonderfulisabouttohappen.

REVLON,thebrandnameofcosmetics,istranslatedinto().

參考答案:

露華濃

Halftransliterationandhalfliberaltranslationisquitecommoninourdailylife,forexample,WechatandHisense.（）

參考答案:

對

It’sbetternottousefoodsnamesoranimalnamestobeyourEnglishnames.()

參考答案:

對

ThesloganofLiNingis“Nothingisimpossible.”()

參考答案:

錯

Thesloganswhichimpressusalotareoftenthosewithimpliedmeanings.()

參考答案:

對

Intheancienttime,theenlightenmentideologistinQingDynastyYanFuputforwardthetranslationmethod“信、達、雅”,themeaningofwhichis“faithfulness,expensivenessand()”.

參考答案:

elegance

Whoputforwardthetranslationmethod“信、達、雅”,themeaningofwhichis“faithfulness,expressivenessandelegance”？（）

參考答案:

嚴復(fù)

第三章測試

Dewuisanapp（）.

參考答案:

Forsellingsportsclothesandshoesandalsoshareideasofsports.

WhichisthesymbolofbeautifulloveinChineseculture？（）

參考答案:

lock

Whichaspectsofhappinesscanbebroughttothecustomersthroughtheproducts？()

參考答案:

Psycho-pleasure

;Ideo-pleasure

;Socio-pleasure

Mostofthephysicalproductscan’tbetouchedintherealworld.（）

參考答案:

錯

Youngpeoplearerelativelyexperiencedandrational.（）

參考答案:

錯

Itisnodoubtthataproductwithitsownadvantageswillbemorecompetitiveinthemarket.（）

參考答案:

對

Thefunctionsofproductsshouldbeconstantlyoptimized.（）

參考答案:

對

Thephysio-pleasureincludesthepleasureofsight,and（）.

參考答案:

touch

;taste

;hearing

;smell

Productdesignisacompleteactivitysystemwhichincludes().

參考答案:

productdecision

;userstudy

;marketsurvey

;marketforecasting

Thetranslationof“Agirlwilldollherselfupforhimwholovesher”is“女為悅己者容”.()

參考答案:

對

第四章測試

InSeptember2003,thegiantDeBeersdiamondcompanylaunchedamassiveadvertisingcampaignacrosstheUScalled().

參考答案:

“WomenoftheWorld,RaiseYourRightHand.”

Featurestendtoborereaders.Makeanemotionalappealbyputting()inyourheadlineisgood.

參考答案:

Benefits

WhatdoesCinAIDCAformulareferto?()

參考答案:

Conviction

Whatisthepowerofcopywriting?()

參考答案:

Itmakesthereaderrememberthebrand/product.

;Itconveysakeymessage.

;Itbuildsbrandfamiliarity.

;Itevokespositiveemotions.

Welcomeemailsshouldbe().

參考答案:

Actionable

;informative

;clear

“Adiamondisforever”notonlypromotedthesalesofdiamonds,butalsochangedpeople’sconceptofdiamond.（）

參考答案:

對

WhatisAIDA?ItisanabbreviationforAttention,Interest,DesireandAction.（）

參考答案:

對

Researchhasshownthatwelcomeemailshavehigheropenratesthanstandardmarketingemails.（）

參考答案:

對

Headlineisthefirstelementofyouradvertisingcopythatthereaderswillsee.（）

參考答案:

對

Inacopy,don’tsayit’s“27meterslong”,sayit’s“27metersinlength”.（）

參考答案:

錯

第五章測試

Whatis“brandidentity”?()

參考答案:

品牌識別

Whatis“brandelements”?()

參考答案:

品牌要素

Thecorporateidentityorinotherterms,,referstothe()“personality”projectedbya,firmorbusiness.

參考答案:

external

Whatis“personalbrand”?（）

參考答案:

個人品牌

Howcanapowerfulbrandidentitybecreated?()

參考答案:

Understandyourbrand.

;Establishmessagingstatements.

;Competitivestudy.

;Customeranalysis.

Brandelementsinclude().

參考答案:

tagline

;logo

;colorpalette

;marketingmaterials

Whatistheimportanceofbuildingcorporateidentity?()

參考答案:

Helpfromtherestofthecompetitors.

;Establishaofthecompanywithrespecttothevalue.

;Helptoengagewiththeinternalaswellasexternalstakeholderstobuildalong-termassociationintermsofcustomerloyalty.

;Establishconsistencyofthecompany.

Brandshelpbusinessescreateandkeepcustomers.（）

參考答案:

對

LogoisthestandardbearerfortheentirebrandexperienceandalltheBrandElements.()

參考答案:

對

Havingaclearvisionandoutlineofthebusinesswillgiveafirmfoundationonwhichyoucanbuildthebusiness.()

參考答案:

對

第六章測試

Whenshouldwestarteatingaccordingtothewesterntablemanners?（）

參考答案:

Whenthehostessasksustoeat.

Whatshouldwedoifattendingawesterndinnerwhichstartswithaformalpray?（）

參考答案:

Justholdhandsastheydoorsittherepolitelywaitingforthemtofinish.

WhenwouldtheGermanphilosopherKantgetupeverymorning?（）

參考答案:

null

WhichofthefollowingnumbersisdetestedbytheBritishandAmericans?（）

參考答案:

13

Whichofthefollowingareconsideredastaboo?（）

參考答案:

Inquiringforprivacy.

;Callinganeldermanson.

Whatarethefeaturesofbusinessnegotiation?()

參考答案:

Emphasizingstrictnessandaccuracyofthecontractterms.

;Puttinggreatstressuponvalue.

;Aimingforobtainingeconomicbenefits.

Beinglatecouldbenothinginsomecountriesoflowtimeconsciousness.（）

參考答案:

對

LivingapartfromparentsisconsideredbyChineseastherightwaytorepaythem.（）

參考答案:

錯

TheChinese-styledinnerisoftenashowofunity,harmonyandhappiness.（）

參考答案:

對

Withouteconomicbenefits,thenegotiationcouldstillberegarded，tosomedegree,assuccessful.（）

參考答案:

錯

第七章測試

WhichoneisNOTthequalityforaperson’ssuccess.()

參考答案:

relaxation

Howcanyoumakeyouselffromadreamertoanexecutor?()

參考答案:

Giveupsettingupaperfectplan.

;Setupapracticalandfeasiblegoal.

;Thinkclearlyaboutyouradvantage.

;Useyourspecialtytosolveotherpeople’sproblems.

Intheprocessofrunningbusiness,youshouldkeepaneffectivecommunicationwith（）.

參考答案:

businesspartners

;customers

;teammembers

()and()willbringagoodcooperativerelationship.()

參考答案:

mutualrespect

;mutualtolerance

Whatarethethreestagesthatmostentrepreneursexperienceduringtheprocessofrunningbusiness?()

參考答案:

excitingstage

;stabilitystage

;rockbottomstage

Curiosityisaveryimportantqualityofentrepren