語(yǔ)法與詞匯講練Unit4Pricenegotiation------Coredialogue《跨境電商實(shí)用英語(yǔ)》2情境口語(yǔ)語(yǔ)法詞匯講練salesellingsomethingcollocation:forsaleeg.Excuseme,arethesebagsforsale?

sale情境口語(yǔ)語(yǔ)法詞匯講練n.aspecialdisposalofgoodsatloweredprices

collocation:onsale`eg.ThisT-shirtisonsaletoday.It'slistpriceis$69.Nowthepriceis$49.

情境口語(yǔ)語(yǔ)法詞匯講練salespl.salesmanagersalesamount

情境口語(yǔ)語(yǔ)法詞匯講練

I'mthe_________________ofthiscompany.WhatcanIdoforyou?我是公司的銷售經(jīng)理，能為您做點(diǎn)什么？The_______________decreasedsharplyinAugust.八月份的銷售額大幅下降。Exercisessalesmanagersalesamount情境口語(yǔ)語(yǔ)法詞匯講練

_________!Upto30%off!促銷！低至7折！Sorry,theseproductsarenot_________.Thesearesamples.抱歉，這些產(chǎn)品不出售，這些是樣品。Saleforsale8情境口語(yǔ)語(yǔ)法詞匯講練retailn./v./adv.sellingproductsdirecttothecustomer,usuallyinsmallquantitiesAntonym:wholesalewholesale:

n./v./adv.buyingorsellinggoodsinlargequantitiesandthereforeatcomparativelylowpricesretailvs.wholesale情境口語(yǔ)語(yǔ)法詞匯講練

eg.Thewholesalepriceofthistoycaris$20.Wesellwholesaletoseveralchainsthatsellretailtothepublic.Theseshoesretailat$80apair.情境口語(yǔ)語(yǔ)法詞匯講練exercisesUsually,the_____________priceishigherthan____________price.The_________________pricevarieswiththequantitiesyouorder.Iwantto__________________somesocks.What'syourminimumorder?The_____________priceofthecoatis$88,andthewholesalepriceis$68ifyouorder10piecesormore.retailwholesalewholesale

wholesaleretail12情境口語(yǔ)語(yǔ)法詞匯講練Negotiatev.totalkaboutaproblemsuchasabusinessarrangementinordertosolvetheproblemorreachanagreementCollocation:negotiatewitheg.We

triedto

negotiate

with

them,

but

they

refused.negotiate情境口語(yǔ)語(yǔ)法詞匯講練nounform:negotiationeg.The

negotiation

leads

nowhere.negotiation情境口語(yǔ)語(yǔ)法詞匯講練exerciseTheyfailedto_________________________amutuallyacceptablenewcontract.Wehavehadmeaningful______________andIbelieveweareveryclosetoadeal.I’dliketo___________________withyoursalesmanageraboutthewholesalepriceoftheproducts.negotiatenegotiatenegotiation16情境口語(yǔ)語(yǔ)法詞匯講練assorted

adj.various,ofmanydifferentkindseg.Thereisabagofassortedsweetsonthetable.eg.Wearelookingforflatglassassorted

incolor&thickness.assorted情境口語(yǔ)語(yǔ)法詞匯講練TranslationI'dliketohaveaplateofassortedfreshfruitinseason.我想要一個(gè)時(shí)鮮水果拼盤。Mom

bought

a

box

of

assorted

chocolates.

媽媽買了一盒什錦巧克力情境口語(yǔ)語(yǔ)法詞匯講練desktop

n.thetopofadeskeg.Putthesebooksonthedesktop.desktop情境口語(yǔ)語(yǔ)法詞匯講練n.ascreenonacomputerwhichshowstheprogramsthatcanbeusedeg.Allyouhavetodoisright-clickonthedesktopandselectNewFolder.desktop情境口語(yǔ)語(yǔ)法詞匯講練TranslationPleasecleanupyourdesktopquickly.I'dliketoputtheflowersonit.快點(diǎn)收拾桌面，我要把花放在上面?！狪can'tfindyourpictures.Wherearethey?——Theyarejustonthedesktopofmycomputer.——我找不到你的照片，他們?cè)谀?？——就在我電腦桌面上。22情境口語(yǔ)語(yǔ)法詞匯講練workouttoreachaconclusionorsatisfactoryend,tofindthesolutionbythinkingortalkingaboutiteg.Negotiatorsaregoingtomeetlatertodayto

work

out

a

perfectsolution.workout情境口語(yǔ)語(yǔ)法詞匯講練todophysicalexerciseinordertomakeyourbodyfitandstrongeg.Iusuallyworkouttwiceaweekatgym.workout情境口語(yǔ)語(yǔ)法詞匯講練translationIbelievethatyoucanworkoutthisproblem

byyourself.我相信你能自己解決這個(gè)問題。I

workoutregularlytokeepfit.我經(jīng)常鍛煉保持身體健康。26情境口語(yǔ)語(yǔ)法詞匯講練reducev.tomakesomethingsmallerorlessinsize,amount,orpriceeg.Smallbusinesseswillneedtoreducecostsinordertosurvive.Thetwo

firms

were

joined

up

to

reduce

competition.reduce情境口語(yǔ)語(yǔ)法詞匯講練Collocationsreduce…by…eg.Thepricewasreducedby50%.

reduceto…eg.Alltheshirtswerereducedto￡10.情境口語(yǔ)語(yǔ)法詞匯講練exercisesCostshavebeenreduced__________20%overthepastyear.過去一年，各項(xiàng)費(fèi)用已經(jīng)減少了20%。Theskirtwasreduced___________________$10inthesale.在大減價(jià)期間，這條裙子減價(jià)到10美元。byto30情境口語(yǔ)語(yǔ)法詞匯講練establish

v.tostartacompany,organization,system,etcthatisintendedtoexistorcontinueforalongtime

eg.Thecompanywasestablishedin1899.

establish情境口語(yǔ)語(yǔ)法詞匯講練

tobeginarelationshipwithsomeonethatwillcontinueeg.Ihopewecanestablishagoodbusinessrelationshipforalongterm.establish情境口語(yǔ)語(yǔ)法詞匯講練TranslationThecommitteewasestablishedin1950.這個(gè)委員會(huì)創(chuàng)立于1950年。Thenewtreatyestablishedafreetradezone.新條約設(shè)立了自由貿(mào)易區(qū)。34情境口語(yǔ)語(yǔ)法詞匯講練adjust

v.tograduallybecomefamiliarwithanewsituationeg.Ittookafewsecondsforhereyestoadjusttothedarkness.

adjust情境口語(yǔ)語(yǔ)法詞匯講練tochangeormovesomethingslightlytoimproveitormakeitmoresuitableforaparticularpurposeeg.Youneedtoadjustthepricetomeetthemarketdemand.adjust情境口語(yǔ)語(yǔ)法詞匯講練You

needto

adjust

your

expectations.

你需要調(diào)整你的期望I'mawfullysorry.Wehaveadjustedtheprice.Thisisourbottomprice.非常抱歉。我們已經(jīng)調(diào)整過價(jià)格了。這是我們的最低價(jià)。translation38情境口語(yǔ)語(yǔ)法詞匯講練profit

n.moneythatyougainbysellingthingsordoingbusinessafteryourcostshavebeenpaideg.Theshop'sdailyprofitisusuallyaround$500..

profit情境口語(yǔ)語(yǔ)法詞匯講練v.tobeusefulorhelpfultosomeoneeg.Itmightprofityoutolearnaboutthecompanybeforeyourinterview.情境口語(yǔ)語(yǔ)法詞匯講練Profitfromexportrose7.3%.出口利潤(rùn)增長(zhǎng)了7.3%。Ourprofitsaredownthisyear.我們的利潤(rùn)今年下降了。Pre-taxprofitswereup21.5%.稅前利潤(rùn)上漲了21.5%Manylocalpeoplebelievethedevelopmentwill

profitthem.當(dāng)?shù)氐脑S多人認(rèn)為，這項(xiàng)

開發(fā)將對(duì)他們有利。translation42情境口語(yǔ)語(yǔ)法詞匯講練cover

v.1.tohaveenoughmoneytopayeg.$100shouldcover

yourexpenseofbuyingtheclothes.

2.toputsomethingoversomething.eg.Cover

thepotandbakeforanhour.

cover情境口語(yǔ)語(yǔ)法詞匯講練3.toincludesomethingeg.Thesurveycoversallaspectsofthebusiness.

cover情境口語(yǔ)語(yǔ)法詞匯講練translationYourparentswillhaveto

coveryourtuitionfees.你的父母得支付你的學(xué)費(fèi)。Shecoveredthefacewithherhands.她雙手掩面。Thelecturescoveredalotofground.這些講座涉及的內(nèi)容極為廣泛。46

cost

n.theamountofmoneythatyouneedinordertobuy,makeordostheg.Costshavebeencutby30%.情境口語(yǔ)語(yǔ)法詞匯講練cost47

topaysomemoneyinordertobuy,makeordoiteg.Howmuchdoesthewatchcost?Ticketscost

tendollarseach.情境口語(yǔ)語(yǔ)法詞匯講練48

TranslationThemealcost

usabout$40.這頓飯花了我們40美元。Thetotal

cost

toyouis$300.你總共要支付300美元。因?yàn)槌杀旧蠞q，我們不得不提高價(jià)格。Wehavehadtoraiseourpricesbecauseofrising

costs.running/operating/labourcosts營(yíng)運(yùn)/經(jīng)營(yíng)/人工成本情境口語(yǔ)語(yǔ)法詞匯講練49情境口語(yǔ)語(yǔ)法詞匯講練cut

v.

1.toreducetheamountofsomethingeg.Thepresidenthaspromisedtocuttaxessignificantly.2.todividesomethingorseparatesomethingfromitsmainpart,usingscissors,aknifeetc.eg.Cuttheorangeinhalf.

cut情境口語(yǔ)語(yǔ)法詞匯講練Doyouwantmetocutthecake?你想讓我切蛋糕嗎？Hissalaryhasbeencutby10%.他的薪水減少了10%。Translation52情境口語(yǔ)語(yǔ)法詞匯講練offerv.toprovidesomethingthatpeopleneedorwanteg.Willyouoffer

me20%discount?TheCentreoffers

awiderangeofsportsfacilities.offer情境口語(yǔ)語(yǔ)法詞匯講練n.anamountofmoneythatyouarewillingtopayforsomethingeg.Willyou

accept

their

offer?offer情境口語(yǔ)語(yǔ)法詞匯講練He

offered

$4000forthecar.他出價(jià)4000美元買這輛車。Canyouoffermefreeshipping?你能給我包郵嗎？Theyhavedecidedtoacceptouroriginaloffer.他們已經(jīng)決定接受我們最初的報(bào)價(jià)。

Theofferhasbeenwithdrawn.那個(gè)報(bào)價(jià)已經(jīng)撤銷了。Translation56情境口語(yǔ)語(yǔ)法詞匯講練margin

n.thedifferencebetweenthecostofbuyingorproducingsthandthepricethatitissoldforCollocation:profitmargineg.We

should

consider

our

profit

margin

when

setting

our

price.

eg.The

companyshouldlower

various

coststo

increase

profit

margin.

margin情境口語(yǔ)語(yǔ)法詞匯講練TranslationThe

profit

margin

on

fruit

and

vegetables

is

lower

than

last

year.

今年，果蔬的毛利潤(rùn)比去年低。The

group

had

a

net

profit

margin

of

30%

last

year.

去年，這個(gè)集團(tuán)的純利潤(rùn)率為30%。59情境口語(yǔ)語(yǔ)法詞匯講練repeatbusiness:businessthatisthesameasoneyouhadbeforewithsomeoneeg.Repeatbusinesscanimproveprofit.Thisisourfirstbusiness.Ifwecooperatewell,therewillbe

repeatbusiness.repeatbusiness情境口語(yǔ)語(yǔ)法詞匯講練TranslationNearly

60%

of

ourorders

come

from

repeat

business.我們60%的訂單來(lái)自回頭客。Great

customer

service

canresult

in

repeat

business.出色的客戶服務(wù)可以帶來(lái)重復(fù)生意。62情境口語(yǔ)語(yǔ)法詞匯講練Concessionn.somethingthatyouallowsomeonetohaveinordertoendanargumentoradisagreementCollocation:makeaconcessionconcession情境口語(yǔ)語(yǔ)法詞匯講練eg.Ifyoudon'tmakeaconcession,I'mafraidthatwecannotconcludethedeal.Yourpriceisalittleexpensive.WouldyoumakeaconcessionifIorderalargequantityoftheproducts?concession情境口語(yǔ)語(yǔ)法詞匯講練For

the

purpose

of

signing

the

contract,

we

are

ready

to

make

a

concession.為了簽約，我們準(zhǔn)備作些讓步In

order

to

make

thedeal,

how

about

meeting

each

other

halfway

and

eachmaking

a

concession?

為了做成這筆交易，我們雙方都作些讓步怎么樣？translation66情境口語(yǔ)語(yǔ)法詞匯講練rock-bottompricen.thelowestpriceIcan'tlowerourpriceanymore.Thisisourrock-bottomprice.我不能再降價(jià)了，這是我們的最低價(jià)。Ialreadyofferyoutherock-bottomprice.Wehavenopr