商務(wù)綜合英語(yǔ)（山東聯(lián)盟）知到章節(jié)測(cè)試答案智慧樹2023年最新山東財(cái)經(jīng)大學(xué)第一章測(cè)試

Aprivatelimitedcompanymusthaveaminimumsharecapital.Sharescanbefreelyboughtandsoldbymembersofthepublic.

參考答案:

錯(cuò)

Anexporttradingcompanyprovidessupportservicesforfirmsengagedinexporting.Thismayincludewarehousing,shipping,insuringandbillingonbehalfoftheclient.

參考答案:

對(duì)

Sharesofapubliclimitedcompany

cannotbefreelyofferedtothegeneralpublic,norcansharesbetransferredbetweenmemberswithouttheconsentoftheothershareholders.

參考答案:

錯(cuò)

BothAdidasandPumaarecurrentlymultinationalcorporationsheadquarteredinGermany

參考答案:

對(duì)

Withtheformofpartnership,thebusinessmayhavefromtwotofiftyormoremembers,eachreceivingvaryingsharesoftheprofitsdependingontheirinvestmentorcontributionandhavingtotalandunlimitedpersonalliabilityforthedebtsincurred.

參考答案:

對(duì)

Gooddesignbringsahouseandgardentogetherasasingle________.()

參考答案:

Entity

Buyingin_________ismoreeconomicalthanshoppingforsmallquantities.()

參考答案:

bulk

HeworksforalargeAmerican___________.()

參考答案:

corporation

Hetoldhisfollowerstosnap__________sharesimmediately.()

參考答案:

up

Thefactoryhasa1000_________.

()

參考答案:

workforce

第二章測(cè)試

Boardofdirectorsholdsharesofstockinthecompanyandreceiveashareoftheprofitsasdividends.

參考答案:

錯(cuò)

ShareholderselectaCEOtomakedecisionsanditisresponsiblefordecidingtheoverallcompanypolicyandcapitalexpenditure.

參考答案:

錯(cuò)

Executivedirectorsareconcernedwiththeday-to-dayrunningofthebusiness.

參考答案:

對(duì)

CEOistypicallyresponsibleforthecorporation’sentireoperationsandreportsdirectlytothechairmanandboardofdirectors.Itisthehisresponsibilitytoimplementboarddecisionsandinitiatives,andtomaintainsmoothoperationofthefirmwithseniormanagement’sassistance.

參考答案:

對(duì)

Directorsprovideregularadvicetothecompanybutarenotdirectlyinvolvedintheday-todaysupervisionofthecompany.

參考答案:

錯(cuò)

Weprovideallthesupportyouneedtoachieve_________results,orvalue,orboth,fromwhateverproductsyoubuy.()

參考答案:

optimum

Intheprocesswewillstimulateinvestment,createjobs,___________consumersand,bytheway,helpaddressclimatechange.()

參考答案:

empower

Minortasksshouldbe____________toyourassistant.()

參考答案:

delegated

Celebratingindividualaccomplishmentcouldnotonlyinvigorateouremployee________,butalsoinstillworkwithmeaningandjoy.()

參考答案:

morale

Womentendto_________theirsuccesstoexternalcausessuchasluck.()

參考答案:

attribute

第三章測(cè)試

Aeconomicandmonetaryunionisatradingblocthatgivespreferentialaccesstoselectedgoodsandservicesfromtheparticipatingcountriesbyreducingtariffsbutnotbyabolishingthemcompletely.

參考答案:

錯(cuò)

ApreferentialtradeareaisAgroupofindependentcountrieswithacommonmarket,notradebarriersbetweenmembers,andasinglecurrency.

參考答案:

錯(cuò)

Acustomsunionisatypeoftradeblocwhichhasnotariffbarriersbetweenmembersandiscomposedofafreetradeareawithacommonexternaltariff.

參考答案:

對(duì)

The

CounciloftheEuropeanUnionisoneoftwo

legislativebodies

andtogetherwiththe

EuropeanParliament

servestoamendandapprovetheproposalsofthe

EuropeanCommission.

參考答案:

對(duì)

EuropeanParliamentisthe

executivebranch

ofthe

EuropeanUnion,responsibleforproposinglegislation,implementingdecisions,upholdingthe

EUtreaties

andmanagingtheday-to-daybusinessoftheEU.

參考答案:

錯(cuò)

Thecostoftherecessionwillpushthebudget_________tosome12%ofGDPthisyear.

()

參考答案:

deficit

Youmustmeetyour_________thismonth.

()

參考答案:

quota

Asalargecommodityproducer,ithasbeenblessedbya__________inthepricesofitsexportsthankstoboomingglobaldemand.

()

.

參考答案:

surge

Indianswerethe___________inhabitantsofAmerica.

()

參考答案:

indigenous

Unlessexpresslystated,notermofthisAgreementisintendedto_________abenefitonathirdparty.()

參考答案:

confer

第四章測(cè)試

Nowadays,supportedbyITnetworkssuchastheinternet,virtualmarketplaceshavebecomemoreandmoreflourishingwhereelectroniccommerceiscarriedout.

參考答案:

對(duì)

Stocksandsharesaretradedonstockmarkets(orstockexchanges)aroundtheworld.

參考答案:

對(duì)

HeadquarteredinMalaysia,APECwasestablishedin1989asanintergovernmentalforumfor21PacificRimmembereconomies.

參考答案:

錯(cuò)

HeadquarteredinJakarta,Indonesia,ASEANwasestablishedin1967asaregionalintergovernmentalorganizationcomprising20countriesinSoutheastAsia.

參考答案:

錯(cuò)

Emergingmarketsaretheworld’sfastestgrowingeconomies,contributingtoagreatdealoftheworldsexplosivegrowthoftrade.

參考答案:

對(duì)

Thepurposeof____________andforecastingistoguaranteetheaccuracyandtimelinessofbusinessdecision.()

參考答案:

marketresearch

Yum!Brands,whichownsKFCandPizzaHut,hasrepositioneditselfasan________companyinChina,offeringcomfortablediningformiddle-classfamiliesratherthanfastfoodforthemasses.

()

參考答案:

upmarket

Britainisalsoattractivetoadvertisersbecauseitisahomogeneousmarket,sothereisnoneedtotailoradvertisementsfordifferentpartsofthecountry.

()

參考答案:

homogeneous

Tobesuccessfulsellingtothem,youhavetocater________theiremotionsandconcernsmorethaneverbefore.

()

參考答案:

to

Anyenterprisecannot_________resources,itisthepoorefficiencyanduneconomicaltofinishalllinksofthebusinessactivitiesindependently.()

參考答案:

monopolize

第五章測(cè)試

Intermsofmoneyborrowedorlent,aninvestmentusuallyrepresentseitheradebtoranequityinterest.

參考答案:

對(duì)

Equityrepresentsfundslentinexchangeforinterestincomeandthepromisedrepaymentoftheloanatagivenfuturedate.

參考答案:

錯(cuò)

Whenyoubuyadebtinstrumentlikeaequity,ineffectyoulendmoneytotheissuer.Theissueragreestopayyouastatedrateofinterestoveraspecifiedperiodoftime,attheendofwhichtheissuerwillreturntheoriginalsum.

參考答案:

錯(cuò)

Bondrepresentson-goingownershipinabusinessorproperty.

參考答案:

錯(cuò)

Anequityinvestmentmaybeheldasasecurityorbytitletoaspecifiedproperty.Themostpopulartypeofequitysecurityiscommonstock.

參考答案:

對(duì)

_______isthepracticeoffundingaprojectorventurebyraisingmonetarycontributionsfromalargenumberofpeople,typicallyviatheinternet.

參考答案:

Crowdfunding

Iputsomemoneyinmy__________everymonthforrainydays.()

參考答案:

savingaccount

Hetransferredthe___________ofthehousetohiswife.()

參考答案:

ownership

Thecompanyhas___________intoamajorchemicalmanufacturer.

參考答案:

evolve

Thetheorywasdeveloped____________totheearthquakeof1906.

參考答案:

subsequent

第六章測(cè)試

Anideaisanon-materialactionresultinginameasurablechangeofstateforthepurchasercausedbytheprovider.

參考答案:

錯(cuò)

Patentsareaphysicalproductcapableofbeingdeliveredtoapurchaserandinvolvethetransferofownershipfromsellertocustomer.

參考答案:

錯(cuò)

Theconceptof“threelevelsofaproduct”actuallycomesinplaywhenyoubegintomarket

aproductforyourbusinessorwhenyouwanttoanalyzeaproduct.

參考答案:

錯(cuò)

Thecoreproductisinthecenterofthecircle.itisdefinedasthebenefitthattheproductbringstothecustomer.

參考答案:

對(duì)

Theproductlifecyclediscussesthestageswhichaproducthastogothroughsincethedayofitsroll-outtothedayitistakenawayfromthemarket.

參考答案:

錯(cuò)

Istherespaceforyourproductorserviceinthemarketoristhemarket________?()

參考答案:

saturated

Whenyouarealertyoufeelthesolidityofyourbeing,itisalmost________.()

參考答案:

tangible

__________arelowandmanycompaniesarestruggling.()

參考答案:

Margins

Ruralpeoplehavebeenofferedsubsidiestobuy"____________",andtaxesonsmallcarshavebeencut.

()

參考答案:

whitegoods

IknowJapanesehospitalityis_____________allovertheworld,butthisistakingitwaytoofar.

參考答案:

renowned

第七章測(cè)試

Productrangereferstothesetofproductsmadebyacompany.

參考答案:

對(duì)

Productplacementreferstotheuseofawell-knownpersontoadvertiseproducts.

參考答案:

錯(cuò)

ProductlaunchhappenswhenproductsareusedinfilmsorTVprogrammes.

參考答案:

錯(cuò)

Productcirclereferstothelengthoftimepeoplecontinuetobuyaproduct.

參考答案:

錯(cuò)

Productlaunceistheintroductionofaproducttothemarke.

參考答案:

對(duì)

__________isthenamegiventoaproductbythecompanythatmakesit.()

參考答案:

brandname

__________isthepracticeofusinganexistingnameonanothertypeofproduct.()

參考答案:

brandstretching

____________referstotheideasandbeliefspeoplehaveaboutabrand.()

參考答案:

brandimage

_____________

referstothetendencytoalwaysbuyaparticularbrand.()

參考答案:

brandloyalty

_______________showshowfamiliarpeoplearewithabrand.()

參考答案:

brandawareness

第八章測(cè)試

Inmarketingmix,promotionfocusesonsettingpricesthatareattractivetoparticulargroupsofcustomers(segments)andthatareprofitableforthecompany.

參考答案:

錯(cuò)

Inabookofmarketing,Chapterof“channelsofdistribution”focusesonwaysinwhichproductsandservicesgettotheirintendedmarkets.

參考答案:

對(duì)

Marketingbeginslongbeforeaproducthitstheshelf.

參考答案:

對(duì)

Customersolutionmeansdistributingtheproductinthewaymostsuitableforeachtypeofcustomer.

參考答案:

錯(cuò)

Customersareinformedaboutproductsthroughadvertising,salesliteratureandsoon,butcustomersalsocommunicatewiththeseller.

參考答案:

對(duì)

Inmarketingmix,_________referstofindingsuitabledistributionchannelstoreachthesecustomergroups.()

參考答案:

Place

Inmarketingmix,________fererstowhatthebusinessorprofitorganizationofferstoitsprospectivecustomersorclients.

參考答案:

Product

第九章測(cè)試

Advertisingisaformofcommunicationusedtohelpsellproductsandservices.

參考答案:

對(duì)

Onefunctionofadvertisingistoprovideconstantremindersandreinforcementstoproducetheconsumers’desire.

參考答案:

對(duì)

Ifacelebrityendorsesaproduct,theytalksaboutthebenefitsanddrawbacksoftheproductsinadvertisements.

參考答案:

錯(cuò)

AdvertisingontheInternettakesavarietyofforms,likebuttons,banners,animations,andpop-ups.

參考答案:

對(duì)

Advertisingdoneattheplacewhereaproductissoldiscalledposteradvertising.

參考答案:

錯(cuò)

Billboards,thoselargesignsusedforadvertising,areoftencalled______inBritishEnglish.

()

參考答案:

hoardings

Manufacturersoftoiletriesandcosmeticsfrequentlyofferfree______forcustomerstotryouttheirnewproducts.()

參考答案:

samples

OutdooradvertisingisgrowingrapidlybecausethecostofTV______hasrisendramatically.()

參考答案:

commercials

Wecan'ttakea(n)________onnewproductwithouttakingallintoaccount.()

參考答案:

gamble

Thestudentspossessthe__________thattheycanmakeadifferencetotheircommunity.

()

參考答案:

conviction

第十章測(cè)試

Itisveryunusualthesedaysforacompanynottohaveawebsite.

參考答案:

對(duì)

E-commercehasbecomehugelypopular,fortwomainreasons：thewidespreadaccesstotheInternet,andlowprice.

參考答案:

錯(cuò)

Ifyouwantyourwebsitetogetalotoftraffic,makesureyouregisteritwithallthemajorsearchengines.

參考答案:

對(duì)

E-commerceisenergy–savinganddematerialized.“Dematerialisation”simplymeansnotusinganymaterials.

參考答案:

錯(cuò)

Sinceitcanbedifficulttojudgethequalityofaproduct,offlineshoppingisbetterthanonlineshopping.

參考答案:

錯(cuò)

Sisaverysuccessfulsitewhichgetsover2,000____perday.

()

參考答案:

hits

Ifyouwantyourwebsitetogetalotof______,makesureyouregisteritwithallthemajorsearchengines.

()

參考答案:

traffic

IfyousaveinformationfromtheInternetintooneofyourcomputerfiles,wesaythatyou______

theinformation.

()

參考答案:

download

Traditionandcultureareoftenat___________withtheneedsofmodernlife.()

參考答案:

variance

Thereisan_______linkbetweenenergyandprosperity,energyandsecurityandenergyandopportunity.

()

參考答案:

inherent

第十一章測(cè)試

Cultureisthesetofvalues,attitudes,beliefs,andcustomsthatdistinguishonesocietyfromanother.

參考答案:

對(duì)

Mostcountrieshavesameculturesystems.

參考答案:

錯(cuò)

Business,likeallotherhumanactivities,isconductedwithinthecontextofculture

參考答案:

對(duì)

Onedimensionofculturaldifferenceisthedegreetowhichthebasicunitofsocialorganizationistheindividual,asopposedtothegroup.

參考答案:

對(duì)

Wordsmayhavedifferentmeaningstopersonswithdiverseculturalbackgrounds.

參考答案:

對(duì)

__________isasetofsymbolsusedtoassignandcommunicatemeaning,whichprovidesimportantcluesabouttheculturalvalueofthesociety.

()

參考答案:

language

Basictoeverysocietyisits__________,theoverallframeworkthatdeterminestherolesofindividualswithinthesociety.

參考答案:

socialstructure

Thecompanyhasdoubledinvalueduringhis__________.

()

參考答案:

tenure

Charles'sletterwasindeedpublished,_________inasomewhatabbreviatedform.

()

參考答案:

albeit

Reformsareslowlyreducing___________inefficiency.

()

參考答案:

bureaucratic

第十二章測(cè)試

CorporateCulturecanbedefinedasvaluesandbehaviorsthatcontributetotheuniquesocialandpsychologicalenvironmentofacompany.

參考答案:

對(duì)

Corporateculturedetermineshowthebusinessworldisviewed,whatisvalued,whoisvaluedinthecompany.

參考答案:

對(duì)

Onanobservablelevel,corporatecultureisshownasthespecificcultureofthecompany.

參考答案:

錯(cuò)

Onaobservablelevel,corporatecultureisonlyshownasvisualsymbolssuchaslogosandtrademarks.

參考答案:

錯(cuò)

Acorporatecultureonlydefinesthewayinwhichanorganizationinteractswithoneanotherinsideacompany.

參考答案:

錯(cuò)

Inthesixcomponentsofcorporateculture,_______referstooperatingprinciplesofdailylifeinthefirm.

參考答案:

practices

Inthesixcomponentsofcorporateculture,_______referstoemployeeswhoarenotjustthemosttalentedbutalsothebestsuitedtoaparticularcorporateculture.

參考答案:

people

Inthesixcomponentsofcorporateculture,_______referstoauniquehistoryandtheabilitytoexplorethathistoryandcraftitintoanarrative.

參考答案:

narrative

Thecrowd_____________withenthusiasmatthesightoftheirfavoriteidol.

參考答案:

exploded

Thekitchenwasin_________.

參考答案:

chaos

第十三章測(cè)試

CSRisalsoknownascorporatecitizenship,sustainableresponsiblebusiness(SRB),orcorporatesocialperformance.

參考答案:

對(duì)

CSRcanalsohelpimprovetheperceptionofacompanyamongitsstaff,particularlywhenstaffcanbecomeinvolvedthroughpayrollgiving,

fund-raising

activitiesorcommunityvolunteering.

參考答案:

對(duì)

Reputationsthattakedecadestobuildupcannotberuinedinhours.

參考答案:

錯(cuò)

CSRcanhelpbuildcustomerloyaltybasedondistinctiveethicalvalues.

參考答案:

對(duì)

AcompanyperforminggoodpracticeCSRwillnotbescrutinizedbythegovernment.

參考答案:

錯(cuò)

Ourcompanydoesnothingillegal.Wearevery_____.

參考答案:

law-abiding

We'vegot______whichisusedincountrieswhereitisdifficulttodobusinesswithoutofferingbribes.

參考答案:

aslushfund

Theircarlookedsomuchlikeournewmodel.Wesuspect_____.

參考答案:

industrialespionage

Theproblems___________thenewgovernmentwereenormous.

參考答案:

confronting

Hishardworkwilleventuallytakeits_________onhishealth.

參考答案:

toll

第十四章測(cè)試

Thepurchasingbehaviourofconsumerscanbedescribedastheirbuyinghabits.

參考答案:

對(duì)

Incomedistributionisatermusedbyeconomiststodescribehowwealthissharedinacountry.

參考答案:

對(duì)

Duringthepasttwodecades,manygovernmentshaveadoptedfree-marketeconomicsystems,vastlyincreasingtheirownproductivepotentialandcreatingnumerousnewopportunitiesforinternationaltradeandinvestment.

參考答案:

對(duì)

Forbigcorporationindevelopedcountries,theydon’tneedaforeignmarkettoextendtheirbusiness.

參考答案:

錯(cuò)

Infrastructuresareveryimportantastheymakeitpossibleforacompanytoadvertise,communicatewithcustomersandsuppliersandalsotransporttheirgoodsaroundthecountry.

參考答案:

對(duì)

Becauseoftight____________companyprofitscouldnotbetakenoutofthecountry.

參考答案:

monetaryregulation

Redtapeandotherexamplesof_________hinderacompany’sentryintoamarket.

參考答案:

governmentbureaucracy

Thecountryisattractivetoexportersbecauseithasenjoyed__________forthelast50yeas.

參考答案:

politicalstability

Ourcultureis__________withtelevisionandadvertising.

參考答案:

saturated

Itriedto___________thehousewhilehewasdescribingit.

參考答案:

visualize

第十五章測(cè)試

Inthe21stcenturycustomersaregenerallycategorizedintotwotypes:an

entrepreneur

or

trader

andan

enduser

orultimatecustomer.

參考答案:

對(duì)

Customersarethefoundationofanybusiness,withoutwhichabusinesssimplywouldn’texist.

參考答案:

對(duì)

CustomerServiceistheserviceprovidedtocustomersduringapurchase.

參考答案:

錯(cuò)

Employeesarenorcustomers.

參考答案:

錯(cuò)

Customersnotonlybuyproductsorservicesbutbuybuygoodfeelingsandsolutionstoproblems.

參考答案:

對(duì)

Althoughtheycharge_______,thereisnodoubtthattheirservicesoffervalueformoney.

參考答案:

highprices

Theworkisverycomplex,soit'sveryhardtocalculate______exactly.However,wewilltrytoproducethemostcompetitiveestimatewecan.

參考答案:

cost

Wehavedecidedto______ourrangeofservicesbyincludingaccountingandauditingamongthethingswedo.

參考答案:

extend

Theshrimpsweredelicious.___________,theeggplantwasexcellent.

參考答案:

Likewise

Weshould__________oneverychancewegettoimproveourEnglish.

參考答案:

capitalize

第十六章測(cè)試

"Dowhatyoudobestandoutsourcetherest"hasbecomeaninternationallyrecognizedbusinesstagline.

參考答案:

對(duì)

Aparticularlystrongreasontooutsourceinvolvesashortageofacriticalresource.

參考答案:

對(duì)

Overheadcostsofperformingaparticularback-officefunctionareextremelyhigh.Thisexpenditurecouldbeavoidedbycontractingwithathirdparty.

參考答案:

對(duì)

Sinceyouwillbeturningoverpartoftheoperationsofyourbusinesstoanothercompany,youwillnowbetiedtothefinancialwell-beingofthatcompany.

參考答案:

對(duì)

Ifyououtsourcepartofyouroperations,moralemaybeencouragedintheremainingworkforce.

參考答案:

錯(cuò)

_________outsourcingistheprocessbywhichacompanycontractsanothercompanytoprovideparticularservices.

參考答案:

Service

Theyaresigningshortercontracts,too.Butstill,theyneedtothinkharderaboutwhatistheircorebusiness,andwhatis_________

參考答案:

peripheral

Wewillmaintainthe____________ofyourinformation.

參考答案:

confidentiality

Incustomer___________situations,thefirmknowswhentherelationshipisover.

參考答案:

retention

Canyouquoteusonafewoptionssowecanseewhatwillbethebestbalanceofcostand________forus?

參考答案:

outlay

第十七章測(cè)試

Franchisingcanbedescribedasa“businessmarriage”betweenafranchiseeandafranchisor.

參考答案:

對(duì)

Therighttothefranchiseissoldbythefranchisortothefranchiseeforaninitialsumofmoney,oftencalledtheup-frontentryfee,orfranchisefee.

參考答案:

對(duì)

Franchisorswillhavetoshareprofitswiththefranchisees.Theyreceivesonlyasmallpercentageoftheenterprise’srevenueintheformofafranchisefee.

參考答案:

錯(cuò)

Thefranchisorisresponsibleforprovidingtheproductandthedistributoristhenabletoselltheproductonwithamanagemntfranchise.

參考答案:

錯(cuò)

Managementfranchisewouldbeidealforsomebodywithpreviousmanagingexperienceasitallowsindividualswithtransferableskillstoreallytakeownershipofabusinessandleadittosuccess.

參考答案:

對(duì)

Withtherapidadvancementofmoderncommunicationandinformationtechnology,____________ofnetworkeconomyhasbeenformed.

參考答案:

rudiment

TheSocietyisnot___________withanypoliticalparty.

參考答案:

affiliated

Ilivedonabout$5,000ayearfromthe__________onmybook.

參考答案:

royalties

Thetraineeswillthenbepaired___________experiencedmanagers.

參考答案:

with

Theairline'sinsureris_________fordamagestothevictims'families.

參考答案:

liable

第十八章測(cè)試

Amergerdescribestwofirms,oneapparentlystrongerthantheother,

joiningforcestomoveforwardasasinglenewentity.

參考答案:

錯(cuò)

Horizontalmergercancreatealargerbusinesswithgreatermarketshareandsubstantialmarketpowerandmightenablethemergedentitytoraisepricesbyreducingoutputunilaterally.

參考答案:

對(duì)

The1998mergerofDaimler-BenzandChryslerisconsideredaverticalmerger.

參考答案:

錯(cuò)

Theacquisitionistimeefficientgrowthstrategywhichhelpsthecompanytoacquirethecorecompetenciesandresourceswhicharenotcurrentlyavailable.

參考答案:

對(duì)

Althoughthebuyeracquiresallassetsandliabilitiesinastockpurchase,itmaycontractuallyallocateunwantedliabilitiestothesellerbysellingthembacktotheseller.

參考答案:

對(duì)

__________happenswhenacompany’stopexecutivesbuythecompanytheyworkfor.

參考答案:

MBO

_________referstoasituationinwhichsomeonehastoleavetheirjob,becausetheyarenolongerneeded.

參考答案:

Redundancy

___________isabu