第頁共頁最新商務(wù)英語BEC初級模擬試題最新商務(wù)英語BEC初級模擬試題最新商務(wù)英語BEC初級模擬試題(1)DavidLloydLeisurePLCIfyouhadconsideredwheretoinvestyourmoneytenyearsago,theleisureindustrymightnot__0__immediatelysprungtomind.ItseemsthatDavidLloyd,theformerDavisCuptennisplayer,knewbetter.HispanywasfloatedinMarch1993andsharescouldhavebeensoldseventimes__31__.ThelaunchofthefirstclubtookplaceinHestonin1982,__32__whenafurthersixhaveopened,the__33__recentinGlasgow.Withtheprofitfromtheflotation,astrongcashflowandexistingbankingfacilities,thepanyisinaposition__34__opentwonewcentersayear.Initialjoiningfeesaccount__37__over50%ofturnoverandatthetimeofflotationtheclubhassome33,000family,individualandcorporatemembers.Asmight__38__expected,alltheclubshaveindoortennisfacilities,butthesetakeupalargeareainrelation__39__thenumberofcustomers,clubwouldnotbeprofitablethroughtennisalone.Asaresult,theyaremovingawayfromracquetsportsandputtinggreateremphasisonotherareas,__40__asfitnessclubswithgymsandswimmingpools最新商務(wù)英語BEC初級模擬試題(2)IsYourpanyReallyMarket-driven?Wenowknowthatbeingcustomer-orientedisonlypartofwhatitmeanstobemarket-driven.Aboutfiftyyearsago,PeterDrucker,themanagementphilosopher,appearedto__0__whatitmeanstobemarket-drivenwhenhedescribedtheso-called“marketingconcept”.He__21__marketingwithcustomerorientation.Hesaidthattobemarket-drivenmeantalways__22__thecustomerfirstandcontinuouslyimprovingthevalueoftheservicetothecustomer.Profitwastherewardforcreatingasatisfiedcustomer.DruckerusedGeneralElectricasanexleofthenewmarketing__23__.TheUSpanyhas__24__itsnewproductdevelopmentprocesssothatitbeginswithresearchintocustomers’needsandwants,ratherthanby__25__market-testingideaswhichhavebeendevelopedinlaboratories.Unfortunately,Drucker’smarketingconcept__26__strategicguidance.Hedescribedanorganizationalculture–asetofvaluesandbeliefsabouttheimportanceofthecustomer–whichmakesapanycustomer-oriented.However,hedidnotofferany__27__onhowtobeemarket-driven:thatis,knowingwhichcustomerstoserveorhowtogoaboutservingthem.Inrecentyears,marketingscholarshave__28__thedefinitionofbeingmarket-driventoincludenotjustcustomerorientationbutalso__29__ofpetitors’productofferingsandthedisciplineofprofitorientationintheanalysisofproduct/marketopportunities.Thisbroaderconceptofmarketorientation__30__thatofcustomerorientation.0.a.summarizeb.concludec.pointd.draw21.a.referredb.concernedc.equatedd.balanced22.a.havingb.puttingc.doingd.taking23.a.instanceb.meansc.occurrenced.approach24.a.differedb.fittedc.modifiedd.transferred25.a.simplyb.easilyc.clearlyd.barely26.a.lackedb.missedc.deductedd.subtracted27.a.aspectsb.issuesc.waysd.guide