UNIT3Copyright

第1頁(yè)/共65頁(yè)Intellectualpropertyhastheshelflifeofabanana.

BillGates

第2頁(yè)/共65頁(yè)BackgroundInformationUnitOverviewLesson1Lesson2SupplementaryReadingAgendaHomelistening第3頁(yè)/共65頁(yè)

Copyrightisalegaltermdescribingrightsgiventocreatorsfortheirliteraryandartisticworks.Nowadaysinthedigitalage,thedigitaltechnologyanddigitalcommunicationsnetworkssuchastheInternetandpersonalcomputershaveraisedchallengingissuesforcopyrightprotectionduetotheeaseofreproduction,disseminationandstorageofcopyrightedcreativeworks.Inthisunit,thestatusquoofphenomenaassociatedwithcopyrightsuchasmovieandbookpiracywillbepresented,variousfactorscontributingtothephenomenawillbediscussed,andpotentialsolutionstothecopyrightinfringementproblemwillbeconsidered.Studentswillacquireabetterandmorethoroughunderstandingaboutcopyrightprotectionthroughvariouslistening,watching,readingandspeakingactivities.Theywillalsoconductreal-lifelearningprojectslikesurveyingcollegestudents’awarenessofcopyrightanddebatingon“MoviePiracySentence:DoesthePunishmentFittheCrime”withtheirpeerstoputwhattheyhavelearnedinclassintouse.UnitOverview第4頁(yè)/共65頁(yè)Background

InformationCopyrightisalegaltermdescribingrightsgiventocreatorsfortheirliteraryandartisticworks.Itbeginsatthemomentofcreationwhentheworkofauthorshipisfixedinatangiblemedium.Thethreeelementsforcopyrightownershipandprotectionarecreativity,originalityandfixation.Copyrightownersholdtheexclusiverighttouseorauthorizeotherstousetheirliteraryorartisticworksonagreedterms.Literaryworksincludenovels,poems,plays,referenceworks,newspapersandcomputerprograms;databases;films,musicalcompositions,andchoreography,whileartisticworkscoverpaintings,drawings,photographsandsculpture;architecture;advertisements,mapsandtechnicaldrawings.Theuseofthoseworkscanbeintheformofreproduction,publicperformance,recordings,broadcastingandtranslationoradaptation.第5頁(yè)/共65頁(yè)

Copyrightprotectionincludesbotheconomicrightsandmoralrights.Copyrightownersenjoyeconomicrightswithatimelimitof50yearsafterthecreator’sdeathaccordingtotherelevantWIPO(WorldIntellectualPropertyOrganization)treaties.Suchalimitenablesbothcreatorsandtheirheirstobenefitfinanciallyforareasonableperiodoftime.Moralrights,ontheotherhand,involvetherighttoclaimauthorshipofawork,andtherighttoopposechangestoitthatcouldharmthecreator’sreputation.第6頁(yè)/共65頁(yè)

Theprimarypurposeofcopyrightlawisnotsomuchtoprotecttheinterestsoftheauthors/creators,butrathertopromotetheprogressofscienceandtheusefularts--thatisknowledge.Toaccomplishthispurpose,copyrightownershipencouragesauthors/creatorsintheireffortsbygrantingthematemporarymonopolyorownershipofexclusiverightsforaspecifiedlengthoftimesothattheirworkscanbedisseminatedwithoutfearofunauthorizedcopyingorpiracy.Thisinturnhelpsincreaseaccesstoandenhancestheenjoymentofculture,knowledge,andentertainmentallovertheworld.Thefieldofcopyrightandrelatedrightshasexpandedenormouslywiththetechnologicalprogressofthelastseveraldecades.DisseminationofworksviatheInternetisbutthelatestdevelopmentwhichraisesnewquestionsconcerningcopyright.WIPOisdeeplyinvolvedintheongoinginternationaldebatetoshapenewstandardsforcopyrightprotectionincyberspaceandsettingdowninternationalnormsaimedatpreventingunauthorizedaccesstoanduseofcreativeworksontheInternetorotherdigitalnetworks.

第7頁(yè)/共65頁(yè)LessonOneLead-inAudiostudioVideostudioSpeakingworkshopProjectbulletin第8頁(yè)/共65頁(yè)Lead-inTask1Task2Task3第9頁(yè)/共65頁(yè)Task1

DescribingthePictureDescribethepicturesfirstandthendiscusswhetherGoojjehasinfringedonthecopyrightofGoogleandthereasonsbehindsuchanaction.

第10頁(yè)/共65頁(yè)Task2ReflectingontheReading1.Whatiscopyright?

ReadthroughtheSupplementaryReadingpassageonpage131,andanswerthefollowingquestions.Answer:Threerequirementsmustbemet,i.e.fixation,originalityandminimalcreativity.

Answer:Copyrightisalegaltermdescribingrightsgiventocreatorsfortheirliteraryandartisticworks./Copyrightisprotectionprovidedbylawtotheauthors/creatorsof“originalworksofauthorship”expressedinanytangiblemedium.

2.Whatrequirementsmustbemetsothatcopyrightownershipandprotectionisavailable?

第11頁(yè)/共65頁(yè)3.AccordingtotherelevantWIPOtreaties,howlongdotheeconomicrightsofcopyrightlast?

Answer:50yearsafterthecreator’sdeath.

4.Whatisthepurposeofprotectingcopyright?

Answer:Themainpurposeistohelpincreaseaccesstoandenhancetheenjoymentofculture,knowledgeandentertainmentallovertheworld.

5.Whatisthelatestdevelopmentthathasraisednewquestionsconcerningcopyright?

Answer:DisseminationofworksviatheInternet.

第12頁(yè)/共65頁(yè)Task3ExpandingYourVocabularyA.tomakesth.strongerortomakepolicies,regulations,orpunishmentsfirmerorstricterB.theactofcommittingmoneyorcapitalinordertogainafinancialreturnC.theillegalcopyingofthingssuchasbooks,videotapes,computerprogramsandsoonD.thelegalrightgrantedtoanauthor,acomposer,aplaywright,apublisher,oradistributortoexclusivepublication,production,sale,ordistributionofaliterary,musical,dramatic,orartisticworkE.madetolookvaluableorgenuine,usuallyinordertodeceivepeopleF.topreventordiscouragefromacting,asbymeansoffearordoubt

Readthroughthewordsintheleft-handcolumn,andmatcheachofthemwiththeappropriatemeaningintheright-handcolumn.1.copyright

2.deter

3.toughen

4.piracy

5.fake

6.investment

第13頁(yè)/共65頁(yè)AudioStudioWordBank1.blockbuster 流行佳作，受到廣泛普及和銷售量巨大的事物2.renaissance 復(fù)興,復(fù)活3.partially 部分地4.camcorder 可攜式攝像機(jī)5.deterrent 威懾6.shelve 置于架上7.pirate 侵犯版權(quán)者；非法翻印，非法仿制8.speculate 推測(cè)，思考9.availability 可用性10.devious 犯錯(cuò)誤的，步入歧途的11.alternative 存在于傳統(tǒng)或現(xiàn)存體制系統(tǒng)以外的12.exclusive 獨(dú)占的13.stringent 嚴(yán)厲的，嚴(yán)格的14.sneak偷偷摸摸地做15.duplicate 復(fù)制Task1Task2第14頁(yè)/共65頁(yè)AudioTask1IdentifyingtheGist

1.WhatdoyouknowaboutAvatarintermsofpiracy?

A)LargeamountsofpiratedcopiesofthemoviehavebeenshelvedbeforeitsChinarelease.

B)Peoplecannotrecordthe3DAvatarincinemassopiracyofithasbeendeterred.C)Whetherthemovieisin3Dformatcontributesalottothepiracyofit.2.Whatcanwedrawfromthereportaboutthesolutiontopiracyofmovies?

A)

3Dmoviescanslowpiracyinthefilmingindustrythankstoitshightechnology.

B)

NeithertheChinesegovernmentnortheU.S.filmingindustryknowswhattodo.

C)

NocooperationhasbeenachievedbetweentheChineseandU.S.filmingindustry.

Listentotheaudioclip,andchoosetherightanswerstothequestions.第15頁(yè)/共65頁(yè)AudioTask2CheckingtheFacts1.

Hasthe3Dformat___________theamountofmoviepiracyasHollywoodhopes?2.Whilethismakestheprocessoffilmingmoviesinsidethetheatremuchmoredifficult,thosewithknowledgeofvideoequipmentcan___________________________.3.Chinahasroughly200mainlandtheatres_______________

________________.

4.Therearehundredsofpeoplewithindustry“ins”willingto___________________________________forbigbucks.5.They’resnuckoutofthestudios,sentoverseas,___________________________andthensoldonthestreets.Listentotheaudioclipagainandfillintheblanksaccordingtowhatyouhaveheard.Repeatthesentencesafteryouhavecompletedthem.Scriptcutdownonpassalongexclusivecopiesofthefilmequippedtoshowgetaroundthe3Ddeterrentduplicatedamilliontimes3Dfilms第16頁(yè)/共65頁(yè)TherecentblockbusterAvatarisoneamongastringofnewmoviestocomeoutduringaperiodbeingcalledthe“3Drenaissance”.Buthasthe3DformatcutdownontheamountofmoviepiracyasHollywoodhopes?Itdoesn’tlooklikeit.“WhileHollywoodclaims3Dmovieswillslowpiracy,theyareonlypartiallyright,”saidChrisChinnock,presidentofaU.S.-basedmarketingresearchandconsultingfirm.Hesaidifpiratestrytousearegularvideocamcordertorecord3Dfilms,itwouldresultintheimagescomingbackindouble.However,thosewithknowledgeofvideoequipmentcangetaroundthe3Ddeterrent,hesaid.Chinnock’sassessmentseemstoholdtrue.MorethanaweekbeforeAvatarwassetforitsChinarelease,copiesofitwereshelvedinpiratedDVDshopsthroughoutBeijing.Healsospeculatedthatthelackofimpactonthepiratemarketmightbebecausethefilmwasalsoreleasedin2D.Theproblemwithreleasingafilmstrictlyin3Disthatmanytheaters,inboththeU.S.andChina,arenotequippedtohandlethenewtechnology.Chinahasroughly200mainlandtheatersequippedtoshow3Dfilms.Lessavailabilityformovie-goersmeansmoredeviousmindsfindingalternativewaystowatchblockbusters.HurvitzoftheforeigncounselforintellectualpropertylawfirmKangxinPartnersPCpointedoutthatwhilefilminginthecinemaisoneofthebiggestandeasiestwaystocontributetopiratedfilms,therearehundredsofpeoplewithindustry‘ins’willingtopassalongexclusivecopiesofthefilmforbigbucks.Stilltheproblempersistsand,whilestringentlawsareinplace,neithertheChinesegovernmentnortheU.S.filmingindustryknowswhattodo.“They’resnuckoutofthestudios,sentoverseas,duplicatedamilliontimesandthensoldonthestreets,”Hurvitzsaid.

Script第17頁(yè)/共65頁(yè)VideoStudioWordBank10.agenda議事日程11.forthwith立刻，即刻12.thrive繁榮13.file提起申請(qǐng)14.disguise假扮，化妝15.mount增長(zhǎng)16.manufacturer制造商17.set有準(zhǔn)備的，決定的18.toughen使更嚴(yán)格

Task1Task2Task31.represent代表2.informer告密者3.raid突然搜索4.rampant猖獗的5.pump注入6.legitimate合法的，合理的7.client客戶,委托人8.fuel激起9.burner火爐，火口第18頁(yè)/共65頁(yè)VideoTask1Matching&Predicting1.TheMotionPictureAssociationofAmerica,whichrepresentsHollywood’smajorstudios,has__________150,000USdollarstorewardinformerswhosetipsleadtoraidsonDVDfactoriesinAsia.2.Bysomeestimates,legitimatesales____________barelyhalfofallthemoviesandmusicavailableinTaiwan.3.Thesecriminalorganizationshavegunsandknives.Ifyou______________,youcouldbeattacked.4.TheUSgovernment,whichhasplacedTaiwanonacopyrightpiracywatchlist,hasalso____________thepressure.5.Piracyisnotsomethingwecan___________overnight,wehavetodoitgradually.Completethefollowingstatementswiththephrasesgivenbelow.Predictwhatwillbetalkedaboutinthevideo.Thencheckyouranswersafterwatchingthevideoclip.getinone’sway stepup wipeoutputaside accountfor

putasideaccountforsteppedupgetintheirwaywipeout第19頁(yè)/共65頁(yè)VideoTask2CheckingYourComprehensionWatchthevideoclip.Identifytheincorrectinformationinthefollowingstatements,andmakecorrectionswherenecessary

1.TheMotionPictureAssociationofAmericahasputaside150,000yuanRMBtorewardinformerswhosetipsleadtoraidsonDVDfactoriesinAsia.

C:TheMotionPictureAssociationofAmericahasputaside150,000USdollarstorewardinformerswhosetipsleadtoraidsonDVDfactoriesinAsia.

2.AsMikeChanoireportsinthisweek’s“LookattheBusinessofFilm”,moviepiracystillrunsrampantinAmerica.C:AsMikeChanoireportsinthisweek’s“LookattheBusinessofFilm”,moviepiracystillrunsrampantinAsia.

3.TaiwanhasbecomeoneofAsia’sleadingcentersofCDandDVDmanufacturing.C:TaiwanhasbecomeoneofAsia’sleadingcentersofcopyrightpiracy.

4.Ahugeundergroundtradeisfueledbyorganizedcrime,ineffectivegovernmentandapublicwithnoawarenessofcopyrightprotection.C:Ahugeundergroundtradefueledbyorganizedcrime,ineffectivegovernmentandapublicmoreinterestedincheapproductsthanlegalones.

5.“Weworkhardtoshootafilm,butitdoesn’tsellbecausethequalityisnotasgoodasexpected.”C:“Weworkhardtoshootafilm,butitdoesn’tsellbecausethepiratesgettherefirst.”

第20頁(yè)/共65頁(yè)VideoTask2CheckingYourComprehensionWatchthevideoclip.Identifytheincorrectinformationinthefollowingstatements,andmakecorrectionswherenecessary

1.TheMotionPictureAssociationofAmericahasputaside150,000yuanRMBtorewardinformerswhosetipsleadtoraidsonDVDfactoriesinAsia.

Correction:TheMotionPictureAssociationofAmericahasputaside150,000USdollarstorewardinformerswhosetipsleadtoraidsonDVDfactoriesinAsia.

2.AsMikeChanoireportsinthisweek’s“LookattheBusinessofFilm”,moviepiracystillrunsrampantinAmerica.Correction:AsMikeChanoireportsinthisweek’s“LookattheBusinessofFilm”,moviepiracystillrunsrampantinAsia.

3.TaiwanhasbecomeoneofAsia’sleadingcentersofCDandDVDmanufacturing.Correction:TaiwanhasbecomeoneofAsia’sleadingcentersofcopyrightpiracy.

4.Ahugeundergroundtradeisfueledbyorganizedcrime,ineffectivegovernmentandapublicwithnoawarenessofcopyrightprotection.Correction:Ahugeundergroundtradefueledbyorganizedcrime,ineffectivegovernmentandapublicmoreinterestedincheapproductsthanlegalones.

5.“Weworkhardtoshootafilm,butitdoesn’tsellbecausethequalityisnotasgoodasexpected.”Correction:“Weworkhardtoshootafilm,butitdoesn’tsellbecausethepiratesgettherefirst.”

第21頁(yè)/共65頁(yè)VideoTask3CheckingYourComprehension

Watchthispartofthevideoclipandanswerthefollowingquestions.Script1.

AmongthemoviesandmusicavailableinTaiwan,howmuchdolegitimatesalesaccountfor?2.HowmuchisthelossjustforAmericanEntertainmentcompanies?3.Whatwillalotofcompaniesdoiftheissueisnotsolved?

4.WhatispartofthereasonwhythetradeofpiratedproductsthrivesinTaiwan?5.WhathavetopAsianmovieandmusicstarsdoneconcerningpiracy?

Answer:Barelyhalf.Answer:Over750milliondollarsayear.Answer:TheywillreexaminetheirinvestmentsinTaiwan.Answer:BecauseunderTaiwanlaw,piracyisnotconsidereda“publiccrime”.Answer:Theyhavemarchedtodemandaction.第22頁(yè)/共65頁(yè)ScriptAnchorTheMotionPictureAssociationofAmerica,whichrepresentsHollywood’smajorstudios,hasputaside150,000USdollarstorewardinformerswhosetipsleadtoraidsonDVDfactoriesinAsia.ButasMikeChanoireportsinthisweek’s“LookattheBusinessofFilm”,moviepiracystillrunsrampantinAsia.

MikeChanoi,CNNcorrespondentAtaplantnearTaipei,InfoDiskispumpingoutCDsandDVDs,tensofmillionsofthem.ThecompanyisthelargestlegitimateproducerofsuchproductsinTaiwan.Itsmajorclients–MGMandWarnerBros.Butthesedays,thelabel“MadeinTaiwan”hasacquiredanewmeaning.TheislandhasbecomeoneofAsia’sleadingcentersofcopyrightpiracy.Ahugeundergroundtradefueledbyorganizedcrime,ineffectivegovernmentandapublicmoreinterestedincheapproductsthanlegalones.ChuYenPingisoneofTaiwan’sleadingmoviedirectors.

ChuYenPing“Weworkhardtoshootafilm,butitdoesn’tsellbecausethepiratesgettherefirst.”MikeBysomeestimates,legitimatesalesaccountforbarelyhalfofallthemoviesandmusicavailableinTaiwan.Therestispirated.Evengreaterquantitiesoffakegoodsareexported,tomarketsfromSoutheastAsiatoSouthAmerica.Theloss,justforAmericanentertainmentcompanies,isbelievedtobeover750milliondollarsayear.

第23頁(yè)/共65頁(yè)Script

RichardVuylsteke,AmericanChamberofCommerceThisisonthefrontburnerofouragenda.AndIthinkalotofcompanieswillbereexaminingtheirinvestmentsinthispartoftheworld,ifinfactthisissueisnotsolvedforthwith.MikeNightmarketsliketheseareatthecenterofthetrade,whichthrivesinpart,becauseunderTaiwanlawpiracyisn’tconsideredaquote,publiccrime.Thatis,policearepowerlesstoseizefakesandarrestthoseinvolved,unlessthecopyrightholderscollectevidenceandfileacomplaint.Thatjobfallstomenlikethese.PrivateinvestigatorsfortheMotionPictureAssociation,whowantedtheiridentitiesdisguisedfortheirownsafety.“It’sdangerouswork,”saysoneinvestigator.“Thesecriminalorganizationshavegunsandknives.Ifyougetintheirway,youcouldbeattacked.”MikeThesituationissobadthattopAsianmovieandmusicstarshavemarchedtodemandaction.TheUSgovernment,whichhasplacedTaiwanonacopyrightpiracywatchlist,hasalsosteppedupthepressure.LuWen-HsiangPiracyisnotsomethingwecanwipeoutovernight,wehavetodoitgradually.MikeButwithlossesandcomplaintsmountingalmostasfastaslegitimatemanufacturersturnoutdiscs,theTaiwanlegislaturenowlookssettotoughenanti-piracylaws.Thecriticsthough,arewaitingtoseetheresults.MikeChanoi,CNN,Taipei.

第24頁(yè)/共65頁(yè)SpeakingWorkshopExpressions&StructurestoUseastringofcutdownonresultingetaroundsomethingholdtruepointoutcontributetobeinplaceputasideleadtopumpout

Task1Task2tensofmillionsofbefueledbyaccountforgreaterquantitiesofbeatthecenterofinpartgetinone’swaystepupwipeoutturnout

第25頁(yè)/共65頁(yè)SpeakingTask1SummarizingDiscusswithyourpeersandcompletethefollowingtipswiththeinformationyouhavelearnedinthevideoclip.Thenprepareanoralpresentationwiththehelpofthetips.Tips:

?

Lookingatthebusinessoffilm,moviepiracyis...?

Nowadaysthelabel“MadeinTaiwan”has…?

Theislandhasbecome…?

Ahugeundergroundtradeofpiratedmoviesandmusicis…?

Duetolargequantitiesoffakeproducts,legitimatesalesofmoviesandmusic...?

Therest…andevengreaterquantitiesof…?

Companieslost…?

Thetradeofpiratedgoodsthrivesinpartbecause…?

Policecoulddonothingunless…?

Soprivateinvestigatorsare…?

TopAsianmovieandmusicstarshave…?

TheU.S.governmenthas…

?

Nowwithlossesandcomplaintsmountingfast,theTaiwanlegislature…

第26頁(yè)/共65頁(yè)SpeakingTask1SummarizingSummary:

Lookingatthebusinessoffilm,moviepiracyisaseriousprobleminAsia.Nowadaysthelabel“MadeinTaiwan”hasacquiredanewmeaningandtheislandhasbecomeoneofAsia’sleadingcentersofcopyrightpiracy.Ahugeundergroundtradeofpiratedmoviesandmusicisfueledbyorganizedcrime,ineffectivegovernment,andapublicmoreinterestedincheapproductsthanlegalones.Duetolargequantitiesoffakeproducts,legitimatesalesofmoviesandmusicaccountforbarelyhalfofthemarketinTaiwan.Therestispiratedandevengreaterquantitiesoffakegoodsareexported.Companieslosemuchmoneyeveryyear.ThetradeofpiratedgoodsthrivesinpartbecauseunderTaiwanlaw,piracyisnotconsideredapubliccrime.Policecoulddonothingunlessthecopyrightholdersfilecomplaints.Soprivateinvestigatorsarehiredtocollectevidence.TopAsianmovieandmusicstarshavealsomarchedtodemandactiononpiracy.TheU.S.governmenthassteppedupthepressureonTaiwan.Nowwithlossesandcomplaintsmountingfast,theTaiwanlegislaturelookssettotoughenanti-piracylaws.第27頁(yè)/共65頁(yè)Situation1.Workingroupsoffour.OneactsasacollegestudentwhohasrecentlypurchasedamovieDVD,musicCD,orcomputergame.Theotherthreegroupmembersactashisorherclassmate,father/mother,andbrother/sisterwhoaskifitisOKtoborrowtheDVD,CD,orcomputergametomakeacopyforpersonaluse.Thesethreestudentsmustpresentthereasonswhytheywanttodothisandstatethebenefitstheymayattainfromtheirbehaviors.Thecollegestudent,ontheotherhand,musttrytopointouttheharmfulconsequencesofthosecopyrightinfringementbehaviors,persuadethemtobuytheproductsthemselvesandremindthemoftheimportanceofcopyrightprotection.SpeakingTask2SolvingtheProblemWorkwithyourpeers

onthesituationbelowandtrytocomeupwithasolutiontotheproblemdescribed.Youareexpectedtoshareyourideasandjustifyyourselfinthisprocess.Useasmanyphrasesfromthe“Expressions&StructurestoUse”boxaspossible.第28頁(yè)/共65頁(yè)Situation2.Youhave15minutestodiscusswithinyourowngroup.3.Severalgroupswillbeselectedtopresenttheirroleplays.Therestoftheclasswillvotefortheonetheyfeelhappiesttosupportineachgroup’sperformance.SpeakingTask2SolvingtheProblemWorkwithyourpeers

onthesituationbelowandtrytocomeupwithasolutiontotheproblemdescribed.Youareexpectedtoshareyourideasandjustifyyourselfinthisprocess.Useasmanyphrasesfromthe“Expressions&StructurestoUse”boxaspossible.第29頁(yè)/共65頁(yè)SpeakingTask2SolvingtheProblemAlternativeSituation1.Workingroups.Supposeyou’vefoundaDVD/CDstoresellingpiratedDVDsandmusicCDsoncampus.Makeaoneleafletentitled“SayNotoPiracy”topersuadecollegestudentsnottobuythepiratedproductsinthatstore.2.Allowthegroups15minutestoproducetheirleaflets.3.Selecttwogroupstopresenttheirleaflets.Therestoftheclasswillvotefortheonetheyconsiderthebest.

第30頁(yè)/共65頁(yè)Workonthefollowingreal-lifeprojectwithyourgroupmembersandpresentyourreportinthenextclass.Real-LifeProjectWorkinagroupofsixtoeight.AsaworkgroupfromthegeneralAdministrationofPressandPublication(GAPP)inChina,youareassignedtoconductasurveyoncollegestudents’awarenessofcopyrightlaws.Designaquestionnairewhichcangatherinformationontheawarenessofcopyrightprotectionandtheconsumptionofdifferenttypesofpiratedproductsamongcollegestudentsintermsofgender,age,majoranduniversity.Askstudentsinyouruniversityorneighboringonestofillinthequestionnaires.Summarizeandanalyzetheanswers,probeintothereasonsoftheexistingphenomena,anddrawconclusionsorproposesolutionsfromtheperspectiveofcopyrightowners,thegeneralpublicandthegovernmentrespectively.Thenpresentareportonthesurveyinthenextclass.ProjectBulletin第31頁(yè)/共65頁(yè)LessonTwoLead-inAudioStudioVideoStudioSpeakingWorkshopTeamworkShow第32頁(yè)/共65頁(yè)Lead-inTask1Task2第33頁(yè)/共65頁(yè)Task1BrainstormingComparethereadingstylesofpeople(forexampleinChina)beforeandaftertheyhaveaccesstotheInternet.Shareyouropinionswithyourpeers.BeforeAfter第34頁(yè)/共65頁(yè)Task1BrainstormingSupposeyouareawriter.Youhaverecentlyfinishedwritinganovelandapublishinghousehaspromisedtogetitpublished.Howareyouandthepublishinghousegoingtomakeyourbookahugesuccessinsales?Whatareyouandthepublishinghousegoingtodotocombatpiracyofyourbook?Listasmanystrategiesasyoucanthinkofandsharethemwithpeers.第35頁(yè)/共65頁(yè)Task2ExpandingYourVocabularyReadthroughthewordsintheleft-handcolumn,andmatcheachofthemwiththeappropriatemeaningintheright-handcolumn.

1.confine

A.totrytostopsth.fromhappening,tostruggleagainst

2.stimulate

B.exclusivecontrolbyonegroupofthemeansofproducingorsellingacommodityorservice

3.ownership

C.tokeepwithinbounds,torestrict4.combat

D.anargumentordisagreementbetweenpeopleorgroups

5.lawsuit

E.consideredtobeacceptablebecauseitdoesnotbreakanylawsorrules

6.7.8.monopoly

permissible

dispute

F.G.H.toencouragesth.tobeginordevelopfurther

acaseinacourtoflawwhichconcernsadisputebetweentwopeopleororganizations

thestateofpossessingsomething

第36頁(yè)/共65頁(yè)AudioStudioWordBankpeek一瞥hardback精裝書(shū)device裝置,設(shè)計(jì)boost推進(jìn),刺激增長(zhǎng)pose引起,造成slump衰落，蕭條vampire吸血鬼paramount極為重要的novelist(長(zhǎng)篇)小說(shuō)家minimize將……減到最少shrug聳肩release發(fā)行的影片、書(shū)刊等overstate把……講得過(guò)分，夸大purchase購(gòu)買bound裝訂的Task1Task2第37頁(yè)/共65頁(yè)AudioTask1IdentifyingtheGist

1.Whatistheaudioclipmainlyabout?A)Publishersandauthorsmustworktogethertocombatbookpiracyinthedigitalage.B)Digitalpiracyisspreadingtobooksandviewsvaryonhowtocombatit.

C)Thefutureofbooksellingreliesincreasinglyone-booksaswellashardbackeditions.

2.Whathavepublishersorauthorsdonetocombate-bookpiracy?A)Somepublishershaveencouragedreaderstostickwithtraditionalhardbackbookreading.B)Someauthorshavesuedthosefile-sharingsitesforviolationofcopyrightlaw.C)Someauthorshavegoneasfarastoshrugoffe-booktechnologyaltogether.

Listentotheaudioclip,andchoosetherightanswerstothequestions.第38頁(yè)/共65頁(yè)AudioTask2CheckingtheFactsListentotheaudioclipagainandanswerthefollowingquestions.Script1.HowmanytimeshadDanbrown’s“TheLostSymbol”beendownloadedforfreewithindays?

2.Whathashelpedboostdemandfore-books?

3.WhathappenedtotheideaofartisticownershipontheInternetaccordingtoShermanAlexie?

4.Accordingtorecentstatistics,whobuymorebooksthanthosewhostickwithtraditionalboundvolumes?

5.HowmanybooksdoKindleownersbuyonthesiteaccordingtotheAmazonreport?

Answer:Over100,000times.Answer:Electronicreadingdevices(suchasAmazon’sKindleandtheSonyReader).Answer:Ithasgoneaway.Answer:Consumerswhopurchaseane-reader.Answer:Onaverage,theybuy3.1timesasmanybooksonthesiteasothercustomers.第39頁(yè)/共65頁(yè)ScriptWhenDanBrown’sblockbusternovel“TheLostSymbol