INSIGHTSthatshapecontentformindfulcommunicationtooptimizeviewership,timeonsiteand/orengagementtohelpbuildyouraudience.

ONESOLUTION:FOCUSEDONYOURUNIFIEDSTORYTELLINGSUCCESS

PLANcross-screeninsightsforcomprehensiveaudienceengagementstorytelling.Seamlesscross-channelcampaignplanningmaximizesimpact.

ACTIVATEuser-focusedcampaignswithcreativepersonalizationandlocal-to-nationaltargeting.Translatedigitalinsightsintocross-channelsuccess.

MEASUREaccurateincrementality,ROIacrossscreens.Getin-flight,crossplatforminsightsaroundReach&FrequencytargetingwithBrandSurveyLiftstohighlightgrowthpotential

SCALEMEETSPRECISION

181M

DESKTOPSCREENS

comscore

246M

PHONES/TABLETS

158M

CONNECTEDTVSCREENS

75M+

TVSCREENS

20M+

SOCIALBRANDS/PUBLISHERS

2*NumbersasofFebruary2023

3

1

Streaming

Landscape&

Consumption

Trends

2

TheAgeof

Ad-Supported

Streaming

AGENDA

3

Emerging

Trends

4

4

Morethan

Media

Planning

5

Key

Takeaways

SECTIONONE

Trends

1.7BMovies

19BRetailsites&Apps

19BNewssites&Apps

DIGITALPLATFORMSDOMINATEENTERTAINMENTCONSUMPTIONTRENDS

205B

LinearTV

131B

ConnectedTV

46B

Gamingsites

&Apps

57B

OtherWebsites&Apps

62B

Social

HOURS

SPENT

JAN2022-JAN2023

82B

E-mail&Online

Services

121B

Entertainmentsites&Apps

125B

OnlineVideo

Consumersarespendinga

significantamountoftimeon

digitalplatformsforentertainmentandcommunications,indicatingapreferenceforconvenienceandpersonalizedexperiencesinan

ever-evolvingandalwayson

consumerlandscape.

comscore

6

Source:ComscoreMediaMetrixMulti-Platform,CTVIntelligence?,ComscoreTV,Jan2022-Jan2023U.S.

MILLIONS

ONLINEVIDEOCONSUMPTIONCONTINUESONITSGROWTHTRAJECTORY

VIDEOVIEWS

300

250

200

150

100

50

0

JAN

FEB

MAR

APR

MAY

JUN

JUL

AUG

SEP

OCT

NOV

DEC

2020

JAN

FEB

MAR

APR

MAY

JUN

JUL

AUG

SEP

OCT

NOV

DEC

2021

JAN

FEB

MAR

APR

MAY

JUN

JUL

AUG

SEP

OCT

NOV

DEC

2022

JAN

FEB

MAR

APR

MAY

2023

comscore

7

Source:ComscoreVideoMetrixMulti-Platform,Jan2020-May2023,U.S.

%OFCTVHOUSEHOLDS

51%

48%

44%

41%

39%

30%

18%

14%

13%

CORD-CUTTERSHAVEECLIPSEDTRADITIONALTVSUBSCRIBERS

May-21May-22May-23

Subscriber

Cord-never

Cord-cutter

8

Source:ComscoreCTVIntelligence?,May2021–May2023,U.S.About1%orlessofCTVhouseholdsare“cordlessunknown."

LINEARSTRENGTHLIVESONPOSTPANDEMICDESPITESHIFTTODIGITAL

Astheworldbegantoemergefromthepandemic,productionstudiosbeganilmingshows&seriesagainandmorestreamingservicesbegantospringup

ThedatamarksapivotalmilestoneofDigitalcTvpassing50%oftotalhoursconsumedinviewershipevenaslinearholdsitsground

SHAREOFTOTALHOURSWATCHED

LINEARDIGITAL&CTV

100%

75%

50%

25%

0%

JFMAMJJASONDJFMAMJJASONDJFMAMJJASONDJFMAMJJASONDJFMAM

20192020202120222023

comscore

9

Source:ComscoreTV,National,AllNetworks,Jan2019-May2023,U.S.Source:ComscoreVideoMetrixMulti-Platform,Jan2019-May2023,U.S.Source:ComscoreCTVIntelligence?,Jan2019-May2023,U.S.

Households(Millions)

Hours(Billions)

vs.May

2019

100

14

+42%

CTVHHs

30

20

10

0

4

2

0

STREAMINGONCONNECTEDTVDEVICESCONTINUESGROWING

+5%

CTVHHs

vs.May

2022

90

12

80

10

70

+21%

CTV

Hoursvs.May2022

60

8

50

6

40

+130%

CTV

Hoursvs.

May2019

MJJASOND

JFMAMJJASOND

JFMAMJJASOND

JFMAMJJASOND

JFMAM

2019

2020

2021

2022

2023

10

Source:ComscoreCTVIntelligence?,May2019-May2023,U.S.

THECTVSTREAMINGUNIVERSEHASGROWNCONSISTENTLY,WITHMOREPEOPLESTREAMINGTHANEVER

%oftotalWiFihomes

%oftotalU.S.homes

TotalpersonsinU.S.

streamingonCTV

streamingonCTV

streamingonCTV

MAY2023

MAY2023

MAY2023

+2%

+4%

+4M

VSMAY2022

VSMAY2022

VSMAY2022

11

Source:ComscoreCTVIntelligence?,May2023,U.S.Source:U.S.CensusBureau,2017-2021AmericanCommunitySurvey(ACS).

STREAMINGHAPPENSALMOSTEVERYDAYINEVERYHOME

HOMES

MAY2023

HOURS

MAY2023

DAYS

MAY2023

Numberofhomesthat

Timespentstreaming

Averageviewingdays

streamedcontentina

onCTVforhouseholds

perhouseholdspent

monthonCTVintheU.S.

intheU.S.

streamingonCTV

+4.4MHOMES

+2BHOURS

+.8DAYS

VSMAY2022

VSMAY2022

VSMAY2022

comscore

12Source:ComscoreCTVIntelligence?,May2022-May2023,U.S.

74.5

68.6

64.5

63

43.5

38.6

90.0

85.5

64.0

60

37

80

SMARTTVSHAVEBECOMETHEDOMINANTDEVICEFORCTVSTREAMING

TOTALHOUSEHOLDS(INMILLIONS)THATSTREAMCONTENT?%INCREASEFROMMAY2021TOMAY2023

TotalSmartTV

May-21May-22

13

StreamingBox/StickGamingConsole

May-23

Source:ComscoreCTVIntelligence?,May2021-May2023,U.S.

Source:ComscoreConnectedHome,May2021-May2023,U.S.

STREAMINGSERVICESWATCHEDPERHOUSEHOLD

STREAMINGSERVICESCONTINUETOCOMETOTHEMARKET,

ANDHOUSEHOLDSARETRYINGNEWSERVICESOUTSIDETHETOP6

MAY2019

MAY2021

MAY2023

comscore

14Source:ComscoreCTVIntelligence?,May2019-May2023,U.S.

%SHAREOFTOTALVIDEOHOURSSTREAMINGONCTVDEVICES

+20%

CTVVideo

Hoursvs.

May2022

19%

AllOther

21%

Netflix

MAY2023

11.5B

TOTALVIDEO

HOURSWATCHED

26%

8%

Amazon

Video

12%

Hulu

YouTube*

3%PeacockTV

4%ESPN

3%SpectrumTV

3%Pluto.TV

3%Disney+

TOP6AREDOMINANTBUTGROWTHCOMINGFROMTHELONGTAIL

3%SpectrumTV

3%Pluto.TV

4%HBOMAX

4%Disney+

14%

AllOther

26%

Netflix

MAY2022

9.6B

TOTALVIDEO

HOURSWATCHED

24%

YouTube*

14%

Hulu

10%

Amazon

Video

75%ofvideohoursgrowthcomingfromoutsideTop6

15

“YouTube”includesYouTube+YouTubeTVand“Hulu”includesHulu+HuluLiveTV **AllOtherincludesallserviceswith<3%shareoftotalhoursSource:ComscoreCTVIntelligence?,May2022–May2023,U.S.

THETOP6SERVICESARESTREAMED

INATLEAST1IN3CTVHOUSEHOLDS

CTVHOUSEHOLDSREACH

HOURSWATCHEDPERHOUSEHOLD

74%71%69%45%35%35%

NETFLIXOuube

huluHBomox

35471434812

Source:ComscoreCTVIntelligence?,May2023,U.S.

16

“HBOMax”wasretiredafterMay2023andabsorbedinto“MAX”“YouTube”includesYouTube+YouTubeTVand“Hulu”includesHulu+HuluLiveTV

%NewHHsAlsoUsingNetflix

%NewHHsNotAlsoUsingNetflix

hulu

89%

Average%HHs

becomingnew

subscribersto

Netflix+OtherTop

6Services

May2022

86%

56%

60%

44%

87%

66%

87%

52%

13%

40%

48%

56%

93%

6%

7%

13%

14%

34%

44%

94%

56%

Average%HHs

becomingnew

subscribersto

Netflix+Other

Top6Services

May2023

FEWERNETFLIXSUBSCRIBERSALSOSIGNINGUPFOROTHERTOPSERVICES

%N

EW

SERVICE

SUBSCRIBERS

ALSO

SU

BI

BSCRI

NG

TO

NETFLIX

May

May

May

May

May

May

May

May

May

May

2022

20232022

20232022

20232022

20232022

2023

17

Source:ComscoreCTVIntelligence?,May2021-May2023,U.S.

Ad

SECTIONTWO

AMERICANSAREADOPTINGAD-SUPPORTEDSTREAMINGSERVICESATAFASTERRATETHANNON-ADSUBSCRIPTION-BASEDSERVICES

CTVHOUSEHOLDSSTREAMINGNON-AD-SUPPORTEDVS.AD-SUPPORTEDSERVICES

MAY2023

MAY2021MAY2022

83.7M

81.1M

78.4M78.0M

74.1M

71.4M

Non-ad-supported

Ad-supported

19Source:ComscoreCTVIntelligence?,May2021-May2023,U.S.

CONSUMERSARERESPONDINGTOAD-SUPPORTEDTIERAVAILABILITY

CTVHOUSEHOLDSSTREAMINGNON-AD-SUPPORTEDVS.AD-SUPPORTEDTIERS

Non-AdSupportedAd-SupportedUnknown

100%

50%

0%

3%3%2%

5%

5%

68%

8%

11%

7%

12%

14%

82%

18%

22%

76%

58%

47%

60%

83%

76%

73%

42%

29%

33%

17%

28%

17%

NetflixDisney+HBOMAXHuluParamount+Discovery+PeacockTwitchYouTube

20Source:ComscoreTotalHomePanelCustomSurvey,May2023,U.S.

ADVERTISERSCANCAPTURECONSISTENT,HIGHLYENGAGEDAUDIENCESTHROUGHMVPD/VMVPDSTREAMING

TOP10VIDEOSERVICES(HOURSPERHH)?MAY2023

HOURSPERHH

SpectrumTV75.74

HOURSPERPERVIEWING

HH

DAY

YouTube*46.543.10

ESPN36.172.54

Netflix35.242.86

Hulu*33.783.10

Sling28.382.74

Philo25.221.63

Pluto.TV21.683.38

XfinityStream21.652.39

Discovery+14.481.94

comscore

21

7ofthe

Top10Services

(byintensityof

engagement)are

Ad-Supported

Live/Linear

Streaming

*YouTubeincludesYouTubeTV;HuluincludeHuluLiveTVSource:ComscoreCTVIntelligence?,May2023,U.S.

FASTCHANNELUSAGEISINCREASING

Asapercentageofwhowatchedapremiumorfreevideoserviceovertheprior3months

%OFSURVEYRESPONDENTSWHOGENERALLYWATCHED

VODCONTENTANDUSEDTHESERVICE

Service

Audience%growthlast15months

TheRokuChannel

Pluto.TV

Tubi

27%

28%

48%

Freevee

55%

Xumo

13%

22Source:ComscoreMobiLensPlus,Mar2022-May2023,U.S.

25,000

20,000

15,000

10,000

5,000

0

SMARTTVOEMsHAVELEVERAGEDINTEGRATEDFASTCHANNELS/EXPANDEDAPPCOMPATABILITYTOBUILDEXTENDEDAD-SUPPORTEDREVENUEBUSINESSES

WIFIHOUSEHOLDS(INMILLIONS)USINGSMARTTVBRANDINU.S.

May-22

May-23

May-21

30,000

+18%

+48%

+28%

+100%

+148%

+103%

+47%

+93%

+14%

Onn

LG

Alcatel/TCL

Insignia

Sony

Vizio

Hisense

Toshiba

Samsung

ROKUTV

□GoogleTV

ROKUTV

GoogleTV

23

Source:ComscoreConnectedHome,May2021-May2023,U.S

%growthisfromMay2021toMay2023.

12.6

FAST/AVODSERVICESPROVIDEINCREASINGOPPORTUNITIESTOREACHSPECIFICTARGETS

CTVHOURSPERHOUSEHOLD(HISPANICHHs)

MAY2022MAY2023

MAY2022MAY2023

54.6

-8%

+81%

46.8

42.8

40.3

AVERAGE

DECLINE

AVERAGE

INCREASE

34.5

32.4

13.8

12.9

21.2

13.9

11.3

11.7

8.9

10.8

4.1

Netflix*AmazonVideoHBOMax*Disney+*YouTube**Hulu**Pluto.TVTubiTV

*Hasintroducedanad-supportedofferinginthelastyear

24

**YouTubeincludesYouTubeTV,HuluincludesHuluLiveTVSource:ComscoreCTVIntelligence?,May2022-May2023,U.S.

21%

FASTPRESENTSOPPORTUNITIESFORTARGETEDPROGRAMMING

%OFBLACK/AASURVEYRESPONDENTSWHOWATCHED

AVODCONTENTANDUSEDTHESERVICE

28%

23%

21%

18%

15%

ubiputow

25%

AVERAGE

21%

AVERAGE

19%

AVERAGE

25

TARGETED

CHANNELS

TARGETED

ORIGINALS

Source:ComscoreMobiLensPlus,Mar2022-May2023,U.S.

LGBTQ+

108

Religion/SpiritualAdvisor

173

PuertoRican131

Cuban121

EACHSERVICEHASTARGETEDPROGRAMMINGWITHADVERTISINGOPPORTUNITIESFORREACHINGUNIQUEAUDIENCES

FASTServices

vMVPDs

Service

TopIndexingTargetAudience(Survey)

AverageTargetIndex

(TopAudience)

108

Black/AfricanAmerican

AmericanIndian,Eskimo,Aleut

173

ubi

157

Black/AfricanAmerican

AverageTargetIndex

(TopAudience)

Mexican123

TopIndexingTargetAudience(Survey)

Service

uo"

Cuban194

Asian133

26

IndicesaveragedfromMar2022-Jun2023Source:ComscoreMobiLensPlus,Mar2022-Jun2023,U.S.

SECTIONTHREE

Trends

CTVUSAGEISEXPANDINGGLOBALLY

comscore

28Source:ComscoreEnumerationStudy,May2022-May2023,U.S.

+19%

+22%

+53%

+6%

+24%

+22%

INCREASE

OUTSIDEUS

+16%

+31%

+13%

+14%

+13%

+13%

+31%

INCREASEDGLOBALCTVENGAGEMENTDEMONSTRATESSIGNIFICANTAUDIENCEGROWTHPOTENTIALEVENFORHIGHREACHSERVICES

YOUTUBECTVTOTALDEVICEMINUTES(INMILLIONS)

BrazilMexico

India

UnitedKingdom

Argentina

GermanyIndonesia Canada France SpainItaly

Malaysia

May2023May2022

020,00040,00060,00080,000100,000120,000140,000

29

Source:ComscoreVideoMetrixCTVDeviceLevelReport,May2022-May2023

SHORTFORMVIDEOSSURGEAMIDSTON-THE-GOCONSUMERS

Intoday'sfast-paceddigitalage,peoplehaveshorterattentionspansandaremoreinclinedtowardsconsumingcontentthatcanbequickly

absorbed.Short-formvideoscatertothisneedbydeliveringconciseandengagingcontentthatcapturesattentionwithinashortspanoftime.

Thiscontentalsostandsagreaterchanceofbeingshared–drivingamplificationofconsumers.

Reels

+200%

Bshorts*25%

comscore

ACTIONS

H1‘21–H1‘23

ACTIONS

H1‘21–H1‘23

ACTIONS

H1‘21–H1‘23

Source:ShareableeContentPulse,U.S.,All,YouTube,Contentmentioning“#shorts”,TOP5000Videos,Jan1–Jun30,2021and202330Source:ShareableeMetrics&Trends,U.S.,All,InstagramandTikTokJan1–Jun30,2021and2023

AUDIOSTREAMINGGROWINGATSIMILARTRAJECTORYASVIDEO

HOMES

MAY2023

HOURS

MAY2023

MINUTES

MAY2023

Homesstreaming

AverageactiveSmart

Timespent

contentonaSmart

Speakerhoursper

streamingaudioon

SpeakerintheU.S.

householdintheU.S.

mobileintheU.S.

+31%HOMES

+15%HOURS

+9%MINUTES

VSMAY2022

VSMAY2022

VSMAY2022

comscore

31

Source:ComscoreMobileMetrix13+TotalMobile(StreamingAudioEntities),May2022-May2023,U.S.Source:ComscoreConnectedHome?,May2022-May2023,U.S.

PODCASTLISTENERSAREMOREENGAGINGWITHTOPAUDIOAPPLICATIONS

%VISITORS*LISTENINGTOPODCASTS

76M

Podcast

Listeners

COMPOSITIONINDEXUV

36%32%32%39%28%37%

paadora

Music

113105102129123110

32

Source:ComscorePlanMetrixMulti-Platform,Jun2023,U.S.*Representsvisitorsage18+consumingcontentondesktopormobiledevices

PODCASTINTERESTSPANSMANYCONTENTCATEGORIES

%REACHOFPODCASTLISTENERS

0%5%10%15%20%25%30%35%40%

AdviceandSelf-help

Arts,Design,Fashion,Food

AudioDramasorFictionalStorytelling

BusinessandEconomics

Comedy

Crime

Educational

HealthandFitness

History

HobbiesorCrafts

Interviews

KidsandFamily

Music

NewsandPolitics

PlacesandTravel

Relationships

ReligionandSpirituality

Science

Sports

Technology

TVandFilm

VideoGames

33

Source:ComscorePlanMetrixMulti-Platform,18+TotalDigitalPopulation,Jun2023,U.S.

permonthin

May2023

21

19

19

18

17

17

16

16

1616

16

14

14

10

+3daysvsMay2019

43

24

ActiveDays

HOUSEHOLDS(INMILLIONS)USINGCONNECTEDGAMINGCONSOLESINU.S.

CONNECTEDGAMINGCONSOLEUSEGROWN

TOBEACTIVETWOOUTOFEVERYTHREEDAYS

May-19May-20May-21May-22May-23

37

3839

29

Total

Sony

Microsoft

Nintendo

34

Source:ComscoreConnectedHome,May2019-May2023,U.S.

GAMINGLIVESTREAMSANDESPORTSRESONATEWITHTOPGAMINGSITEAUDIENCES

VIDEOGAMELIVESTREAMINGeSPORTS

WatchedVideoGame

PlayedVideoGame

WatchedeSports

PlayedeSports

Livestream

onLivestream

Competition

Competition

(CompositionIndexUV)

(CompositionIndexUV)

(CompositionIndexUV)

(CompositionIndexUV)

Twitch174122148177

ROBLOX.COM

159

141

156

151

FANDOMGames

160

168

158

187

MicrosoftGames

169

134

158

141

IGNEntertainment

176

134

159

184

Source:ComscorePlanMetrixMulti-Platform,18+TotalDigitalPopulation,Jun2023,U.S.

35Datarepresentsvisitorsage18+consumingcontentondesktopormobiledevices*SiteslistedareTop10(byUniqueVisitors)ANDTop5(byCompositionIndexUV)intheComscore“Games”category

SECTIONFOUR

More

planning

OPTIMALPLATFORMMIXDEPENDSONTHETARGETAUDIENCE

AverageAidedAwarenessliftincreaseswhenaddingplatforms

TVTV+DIGITALTV+DIGITAL+CTV

18TO24

6.0

15.8

17.4

TOTALPOP

2.4

4.1

6.3

37Source:ComscoreBrandLiftStudy,2023.

Incrementalreach

THELONGVIEWOFINCREMENTALLIFTACROSSPLATFORMS

DAILYINCREMENTALREACHFORDAYS8-48(2-6WEEKSVIEW),BYPLATFORM

16%

12%

8%

4%

0%

CTV

TOTALDIGITALTV

89101112131415161718192021222324252627282930313233343536373839404142434445464748

Numberofdays

38Source:ComscoreCampaignRatings,2023..

Total

YouTube:

78M

Total

LinearTV:

64M

STREAMINGAUDIENCEINCREMENTALITY

Hypothesistestedandconfirmed:YouTubereached78MillionAdultsages18-49,

includingover34MillionwhowereincrementaltolinearTVaudiences.

ChannelOverlap&

IncrementalityMetrics

comscore

35M

YouTube1only

uniqueviewers

43M

crossplatform

uniqueviewers

21M

TVonlyuniqueviewers

P18-49

Source:Aug2022-Sep2022MajorQSRBrandStudy-GoogleCCR

391YouTube=OTT/CTV,PC,&Mobile;254%YouTubeIncrementality:theincrementalincreaseintotalreach-overTVreachasabaseline-asaresultofaddingYouTubeplatforms

66%CPA

/

/

AFTER

TargetingusersaccordingtotheirstreamingbehaviorsprovessuccessfulforleadingCTVserviceprovider

ProximicbyComscore’sCordCutterstreamingsegmentdrovea66%lowercostpercustomeracquisitioncomparedtoprior

MAXIMIZESTREAMINGAUDIENCETARGETING

REACHAUDIENCESACCORDINGTOLINEARANDCTVVIEWERSHIPHABITS

targetingattempts

BEFORE

score

Co

40

Source:Oct2018ProximicbyComscore

SECTIONFIVE

1

Streaminggrowthhasmovedbeyondjustthetopservices

KEYTAKEAWAYS

2

Ad-Supported

servicesaresurgingthroughexpandedofferingsandFAST

42

3

Streamingoffers

brandsavenuesto

expandreachand

economically

optimizemarketing

outcomes

DEFINITIONSOFKEYTERMS

.Actions(CP):Thetotalnumberofactions(reactions,shares,comments,

retweets,favorites,loves)thespecifiedpropertyreceivesduringthedefinedtimeperiodacrossthecombinedspaceofFacebook,Twitter,&Instagram.

.ConnectedTV(CTV):Thedeliveryofdigitalvideototelevisionsviainternet-connecteddevices(orfunctionalitywithinthetelevision).

.Cordless:Doesnotsubscribetoatraditionalcableorsatelliteservice–includesbothcord-cuttersandcord-nevers.

.Cord-cutter:Ahouseholdthathashadatraditionalpay-TVservice(e.g.,cableorsatellite)inthepastfiveyears,buthascancelledorforgonesaidservicein

favorofadigital,over-the-toporover-the-airoption.

.Cord-never:Ahomethathasnothadatraditionalpay-TV(cable/satellite)subscriptioninthepastfiveyears.

.Computer:AllPCandMaccomputers,includingdesktopsandlaptops.