國(guó)際市場(chǎng)營(yíng)銷(xiāo)學(xué)智慧樹(shù)知到課后章節(jié)答案2023年下青島黃海學(xué)院青島黃海學(xué)院

第一章測(cè)試

Theuncontrollablefactorsaffectinginternationalmarketingarelimitedtopoliticalforces,economicclimate,andcompetitivestructure.

A:錯(cuò)B:對(duì)

答案:錯(cuò)

Thebusinessactivitiesofinternationalmarketersarenotaffectedbycompetitionintheirdomesticmarket.

A:錯(cuò)B:對(duì)

答案:錯(cuò)

Withrespecttotheenvironmentinwhichabusinessoperates,factorssuchascompetition,politicalandlegalforces,economicclimate,wouldallbeclassifiedas:

A:Leveloftechnology

Leveloftechnology

controllableelements

B:demographicelementsC:uncontrollableelements

D:predicatableelements

答案:uncontrollableelements

_____isanunconsciousreferencetoone’sownculturalvalues,experiences,andknowledgeasabasisfordecisions.

A:HolismB:SegreationC:Self-referencecriterionD:Nativism

答案:Self-referencecriterion

Whichofthefollowingiscloselyrelatedtotheself-referencecriterion?

A:EthnocentrismB:MulticulturalismC:DifferentiationD:Marketingmypoia

答案:Ethnocentrism

第二章測(cè)試

Geographicallocationplaysapartinaccessto

A:politicsB:peopleC:marketsD:economics

答案:markets

Whichofthefollowingargumentsregardingtheneedforprotectionismisrecognizedbyeconomistsasvalid?

A:NeedtokeepmoneyathomeB:ProtectionofaninfantindustryC:

ConservationofnaturalresourcesD:Encouragementofcapitalaccumulation

答案:Protectionofaninfantindustry

ThePrinciplesofTheBeltandRoadareincluding

A:TheInitiativeisopenforcooperationB:

TheInitiativefollowsmarketoperationC:TheInitiativeisharmoniousandinclusiveD:TheBeltandRoadInitiativeisinlinewiththepurposesandprinciplesoftheUNCharter

答案:TheInitiativeisopenforcooperation;

TheInitiativefollowsmarketoperation;TheInitiativeisharmoniousandinclusive;TheBeltandRoadInitiativeisinlinewiththepurposesandprinciplesoftheUNCharter

CountriesalongtheBeltandRoadhavetheirownresourceadvantagesandtheireconomiesaremutuallycomplementary.

A:錯(cuò)B:對(duì)

答案:對(duì)

Climateisoneofthemostimportantfactorsindevelopmentisgeography.

A:對(duì)B:錯(cuò)

答案:對(duì)

第三章測(cè)試

Withwhichofthefollowingwouldthephrase“BuyAmerican”bemostcloselyassociated?

A:NationalismB:CommunismC:MercantilismD:Socialism

答案:Nationalism

Civilorcodelawwasderivedfromthe_____.

A:EconomiclawB:PersianlawC:EnglishlawD:Romanlaw

答案:Romanlaw

Theresponsibilityofdeterminingifalicenseisrequiredrestswiththe_____.

A:U.S.CustomsdepartmentB:DepartmentofCommerceoftheexportingnationC:TheregulatorybodyoftheindustryD:exporter

答案:exporter

Sovereigntyreferstoboththepowersexercisedbyastateinrelationtoothercountriesandthesupremepowersexercisedoveritsownmembers.

A:錯(cuò)B:對(duì)

答案:對(duì)

TheformoflawfoundintheUnitedStatesandEnglandisclassifiedascivilorcodelaw.

A:錯(cuò)B:對(duì)

答案:錯(cuò)

第四章測(cè)試

WhichofthefollowingsourcesofenergyhasagreateremphasisinNorthAmerica?

A:NaturalgasB:CoalC:OilD:AnimalwastesE:Wood

答案:Oil

Whichofthefollowingistruewithrespecttothedynamicsofglobalpopulationtrends?

A:Theexistenceofsheernumbersofpeopleissignificantinappraisingpotentialconsumermarkets.B:Changesinthedistributionofpopulationamongtheworld’scountriesmayfailtoinfluencedemand.

C:Economicgrowthforecastsandassumptionsaboutfertilityratesareindependentofeachother.

D:Theglobalfinancialcrisishascausedmigrationfromruraltourbanareaswithincountries.

E:Thedemandforgoodsworldwidemayhavenoeffectonmigrationpatterns.

答案:Theexistenceofsheernumbersofpeopleissignificantinappraisingpotentialconsumermarkets.

WhichofthefollowingcommoditiesdominatedthetradebetweenBritainandChinaduringtheearly1800s?

A:SilkB:BambooC:TeaD:Mother-of-pearlE:Porcelain

答案:Tea

Whenmarketersintroduceaninnovativeproductoridea,theyactasagentsofchange.

A:對(duì)B:錯(cuò)

答案:對(duì)

Ascountriesmovefromagriculturaltoindustrialtoserviceseconomies,birthratesincrease.

A:對(duì)B:錯(cuò)

答案:錯(cuò)

第五章測(cè)試

Marketingresearchisageneralnoneconomicreviewofconditionsaffectingthemarketingdivision’sbusiness.

A:錯(cuò)B:對(duì)

答案:錯(cuò)

Decenteringisahybridof_____translation.

A:linearB:backC:parallelD:simulataneous

答案:back

In

foreignmarkets,itisbesttoaccepttheinformationatfacevaluebecauseverifyinginformationinforeignmarketsisextremelyexpensive.

A:錯(cuò)B:對(duì)

答案:錯(cuò)

Whichofthefollowingtypesofsamplesshouldbeusedwhendetailedandaccurateinformationisnotavailableforasamplinguniverse?

A:AderivatizedsampleB:AclustersampleC:Asystematizedsample

D:Aconveniencesample

答案:Aconveniencesample

enGrissomhasdecidedtouseinformationcollectedbytheU.S.governmentinhisupcomingresearchprojectonculturaltrends.Thisisanexampleofusinga_____datasource.

A:sencondaryB:parallel

C:derivedD:referential

答案:sencondary

第六章測(cè)試

KFCsellsYoutiao,akindofChinesedoughnut,atitsoutletsinChina.TheYoutiaoisconsideredanimportantpartofaChinesebreakfastmenu.Inmarketingterms,KFCispracticinga_____strategy.

A:positioningB:segmentationC:localizationD:indigenous

答案:localization

Whichofthefollowingistrueaboutstrategicplanning?

A:ItaddressesmarketingandadvertisingquestionsB:ItdealswiththetacticalissuesofmarketingC:ItisconductedatthehighestlevelsofmanagementD:Itincorporatesgeneralizedgoalsfortheenterpriseasawhole

答案:Itisconductedatthehighestlevelsofmanagement

WhichoftheseaspectsofinternationalmarketingisanalyzedinPhase1oftheinternationalplanningprocess?

A:CompanycharacterB:SituationanalysisC:ProductadaptationD:Advertising

答案:Companycharacter

Thefirstphaseoftheinternationalplanningprocessistoadaptthemarketingmixtotargetmarkets.

A:對(duì)B:錯(cuò)

答案:錯(cuò)

IncorrectdecisionstakeninPhase2oftheinternationalplanningprocessleadtoproductsinappropriatefortheintendedmarketorcostlymistakesinpricing,advertising,andpromotion.

A:錯(cuò)B:對(duì)

答案:對(duì)

第七章測(cè)試

Globalcompetitionhasputmorepowerinthehandsoftheseller.

A:對(duì)B:錯(cuò)

答案:錯(cuò)

Consumerperceptionsofaqualityproductoftenhavemoretodowithmarket-perceivedqualitythanperformancequality.

A:錯(cuò)B:對(duì)

答案:對(duì)

Thedecisiontostandardizeoradaptaproductiscrucialindeliveringquality.

A:對(duì)B:錯(cuò)

答案:對(duì)

Whichofthefollowingisthemostimportantcriterionforconsumerswhilepurchasingproducts?

A:SizeB:QualityC:ServiceD:Appearance

E:Technology

答案:Quality

Whatarethetwodimensionsthathelpindefiningthequalityofaproductofquality?

A:Actualqualityandassumedquality.B:Productqualityandservicequality.C:Market-perceivedqualityandperformancequality.D:ProductqualityandprocessqualityE:Absolutequalityandrelativequality.

答案:Market-perceivedqualityandperformancequality.

第八章測(cè)試

Thedistributionprocessincludespromotionofgoodsandservicesbysellersandresellers.

A:錯(cuò)B:對(duì)

答案:錯(cuò)

Astraditionalchannelstructuresarechanging,importersandretailersarealsobecominginvolvedinnewproductdevelopment.

A:對(duì)B:錯(cuò)

答案:對(duì)

Channelsofdistributionoftenposelongevityproblems.

A:錯(cuò)B:對(duì)

答案:對(duì)

Whichofthefollowingdistributionstructuresisalsoknownasatraditionaldistributionstructure?

A:Import-orientedB:Manufacturer-orientedC:Export-orientedD:Service-oriented

答案:Import-oriented

_____isoftentheapproachofchoiceinmarketswithinsufficientorunderdevelopeddistributionsystems.

A:AbigwholesalestoreB:DirectMarketingC:AdiscounthouseD:Internetselling

答案:DirectMarketing

第九章測(cè)試

Salespromotionsaremarketingactivitiesthatstimulateconsumerpurchasesandimproveretailerormiddlemeneffectivenessandcooperation.

A:錯(cuò)B:對(duì)

答案:對(duì)

Contests,sweepstakes,sponsorshipofspecialeventssuchasconcertsaretechniquesusedformaintainingandimprovingpublicrelations.

A:錯(cuò)B:對(duì)

答案:錯(cuò)

Differentculturesoftenseekthesamevalueorbenefitsfromtheprimaryfunctionofaproduct.

A:對(duì)B:錯(cuò)

答案:對(duì)

IntegratedmarketingcommunicationsarecomposedofallofthefollowingEXCEPT:

A:advertisingB:publicrelationsC:politicalrallyingD:tradeshowsE:salespromotions

答案:politicalrallying

_____areshort-termeffortsdirectedtotheconsumerorretailertoachievesuchspecificobjectivesasconsumerproducttrialorimmediatepurchase.

A:DirectsellingB:

SalespromotionC:AdvertisingD:TradeshowsE:Publicrelations

答案:

Salespromotion

第十章測(cè)試

Settingtherightpriceforaproductcanbethekeytosuccessorfailureintheinternationalmarketplace.

A:錯(cuò)B:對(duì)

答案:對(duì)

Eliminatingcostlyfunctionalfeaturesorloweringoverallproductqualitycanminimizepriceescalation.

A:錯(cuò)B:對(duì)

答案:對(duì)

Deflationcausesconsumerpricestoescalate,andconsumersfaceever-risingprice