感恩X周年答謝會(huì)策劃方案（模板）產(chǎn)品市場(chǎng)推廣二零零八年九月目錄第一章活動(dòng)介紹··········································································3活動(dòng)專題·················································································3活動(dòng)形式·················································································3活動(dòng)規(guī)?！ぁぁぁぁぁぁぁぁぁぁぁぁぁぁぁぁぁぁぁぁぁぁぁぁぁぁぁぁぁぁぁぁぁぁぁぁぁぁぁぁぁぁぁぁぁぁぁぁぁぁぁぁぁぁぁぁぁぁぁぁぁぁぁぁぁぁぁぁぁぁぁぁぁぁぁぁぁぁぁぁ?活動(dòng)意義·················································································3活動(dòng)日程表··············································································3第二章總體布署··········································································41.活動(dòng)現(xiàn)場(chǎng)步驟控制及籌備··································································42.費(fèi)用預(yù)算················································································5第三章會(huì)務(wù)準(zhǔn)備·········································································51.會(huì)場(chǎng)部署················································································52.會(huì)場(chǎng)部署物品說(shuō)明········································································53.總部和服務(wù)單位分工支持··································································6第四章活動(dòng)后續(xù)工作······································································61.宣傳傳輸················································································62.用戶銷售跟蹤············································································63.費(fèi)用支持和報(bào)銷··········································································6第一章活動(dòng)介紹一.活動(dòng)專題：專題：相伴成長(zhǎng)副標(biāo)題：感恩X周年答謝會(huì)二、活動(dòng)形式：大規(guī)模答謝會(huì)――新品體驗(yàn)/政策解讀、年結(jié)服務(wù)、優(yōu)異用戶頒獎(jiǎng)等；相關(guān)會(huì)議氣氛活躍：互動(dòng)式兌換獎(jiǎng)品資料袋尋寶行動(dòng)（在特定資料袋中資料里夾帶禮品券，提倡用戶認(rèn)真翻閱產(chǎn)品相關(guān)資料）；三、活動(dòng)規(guī)模：活動(dòng)100-200人左右，以自助晚宴形式；四、活動(dòng)目標(biāo)1.溝通和加深同用戶感情，要以答謝老用戶為主，邀請(qǐng)用戶關(guān)鍵以70%老用戶，30%新用戶，以老帶新進(jìn)行產(chǎn)品推薦，做到口碑營(yíng)銷；2.在行業(yè)內(nèi)深入奠定和強(qiáng)化XX美容院品牌號(hào)召力和話語(yǔ)權(quán)3.為企業(yè)打造一個(gè)強(qiáng)大公關(guān)營(yíng)銷平臺(tái)，為XX美容院以后市場(chǎng)營(yíng)銷工作鋪路4.回饋各界對(duì)企業(yè)發(fā)展關(guān)心支持，同時(shí)也向業(yè)界展現(xiàn)企業(yè)未來(lái)戰(zhàn)略計(jì)劃和發(fā)展愿景。五、活動(dòng)日程表：2小時(shí)時(shí)間活動(dòng)日程備注13：30—14：00參會(huì)用戶簽到（發(fā)放產(chǎn)品資料、小禮品或調(diào)查表等）簽到時(shí)播放樣板用戶、小型事業(yè)部AV、PartI：成立俱樂(lè)部14：00—14：05主持人致開(kāi)場(chǎng)白，宣告“XX俱樂(lè)部”成立介紹資料袋尋寶行動(dòng)14：05—14：15介紹俱樂(lè)部章程、活動(dòng)等14：15—14：25優(yōu)異用戶頒獎(jiǎng)3-5個(gè)名額，推選應(yīng)用最好獎(jiǎng)等（團(tuán)體、個(gè)人、財(cái)務(wù)、業(yè)務(wù)、新產(chǎn)品），獲獎(jiǎng)講話；PartII：新品體驗(yàn)/政策解讀14：25—14：27主持人串場(chǎng)14：27—14：55新品體驗(yàn)或政策解讀10．3PLUS1、新品、最新法規(guī)課程等14：55—15：00軟件促銷政策講解15：00—15：10互動(dòng)式猜迷抽獎(jiǎng)活動(dòng)依據(jù)產(chǎn)品進(jìn)行謎面設(shè)計(jì)，產(chǎn)品體驗(yàn)區(qū)謎底探尋；抽獎(jiǎng)3-5個(gè)獲獎(jiǎng)名額15：10—15：15茶歇PartIII：年結(jié)服務(wù)15：15—15：17主持人串場(chǎng)15：17—15：50年結(jié)服務(wù)15：50—15：55互動(dòng)抽獎(jiǎng)活動(dòng)1-3個(gè)獲獎(jiǎng)名額15：55—16：00會(huì)議結(jié)束，產(chǎn)品體驗(yàn)或簽約時(shí)間總體布署一、活動(dòng)步驟控制及籌備：序號(hào)內(nèi)容說(shuō)明模板1.會(huì)前準(zhǔn)備1.1確定活動(dòng)日程確定會(huì)議日期，明確人員分工，列出分工進(jìn)度表《會(huì)務(wù)安排分工模板》1.2確定活動(dòng)專題相伴成長(zhǎng)--感恩20周年答謝會(huì)1.3確定活動(dòng)場(chǎng)地最少容納100人以上會(huì)議室1.4物料準(zhǔn)備專題準(zhǔn)備飲水，獎(jiǎng)品，小禮品，證書(shū)，會(huì)員卡宣傳資料1.5用戶邀請(qǐng)老用戶為主；若新品則邀請(qǐng)對(duì)應(yīng)人群；《電話邀請(qǐng)說(shuō)辭》2.會(huì)中控制2.1會(huì)場(chǎng)部署以自助餐形式擺放桌椅，擺放部分水果等小吃；2.2現(xiàn)場(chǎng)接待會(huì)議報(bào)到接待：貴賓簽到會(huì)議動(dòng)態(tài)掌握：會(huì)議統(tǒng)計(jì)、拍照、錄像。貴賓出色講話要整理統(tǒng)計(jì)，方便會(huì)后傳輸2.3主持和演講主持人：企業(yè)內(nèi)部人員，《嘉賓邀請(qǐng)表模板》《主持人串詞》3.會(huì)后跟蹤3.1會(huì)后傳輸1.會(huì)議結(jié)束后，對(duì)會(huì)議各類文件材料進(jìn)行整理，進(jìn)行總結(jié)，向同類型行業(yè)群體大范圍內(nèi)推廣2.對(duì)會(huì)議進(jìn)行相關(guān)宣傳3.2用戶跟蹤對(duì)參會(huì)意向用戶進(jìn)行緊密跟蹤其它行業(yè)用戶利用活動(dòng)總結(jié)和相關(guān)資料進(jìn)行重新梳理二、費(fèi)用預(yù)算表單位：元活動(dòng)項(xiàng)目數(shù)量單價(jià)總價(jià)場(chǎng)租費(fèi)用交通用車租賃費(fèi)用展板（主背景板、易拉寶、橫幅）制作費(fèi)會(huì)議資料費(fèi)用印刷請(qǐng)柬和郵寄費(fèi)用禮品費(fèi),獎(jiǎng)品費(fèi)媒體及文稿公布費(fèi)用邀請(qǐng)嘉賓費(fèi)用會(huì)議餐費(fèi)．．．．．．累計(jì)第三章、會(huì)務(wù)準(zhǔn)備一、會(huì)場(chǎng)部署桌椅擺放：以自助形式，表現(xiàn)輕松休閑方法，約每桌10人，務(wù)必提供飲料、休閑茶點(diǎn)等。二、會(huì)場(chǎng)部署物品說(shuō)明相關(guān)硬件：無(wú)線話筒1-2只；激光筆；2-3臺(tái)筆記本電腦（臺(tái)下2臺(tái)，1臺(tái)用于串場(chǎng)，1臺(tái)用于音頻視頻播放；臺(tái)上1臺(tái)，演講使用）、筆記本電腦音頻連線；相關(guān)體驗(yàn)區(qū):設(shè)置產(chǎn)品體驗(yàn)區(qū)。提供4-6臺(tái)電腦、插線板、名片等，在體驗(yàn)區(qū)內(nèi)擺放設(shè)備及展板/易拉寶。為了吸引更多用戶參觀，提議結(jié)合會(huì)上互動(dòng)式猜迷在體驗(yàn)區(qū)內(nèi)進(jìn)行產(chǎn)品有獎(jiǎng)體驗(yàn)活動(dòng)。其它:酒店大堂：懸掛橫幅、指路牌、易拉寶（1個(gè)）；貴賓區(qū)桌面：（茶）冰水、圓珠筆、紙、點(diǎn)心、飲料等；會(huì)場(chǎng)區(qū)：主背景板、音響、無(wú)線麥克風(fēng)2-3個(gè)、抽獎(jiǎng)箱、易拉寶（4個(gè)）；簽到臺(tái)：簽到簿、簽到筆、名片、資料袋(含資料)、易拉寶（1個(gè)）；三、總部和服務(wù)單位支持和分工1、總部支持內(nèi)容（1）活動(dòng)策劃模版（2）營(yíng)銷工具/演講內(nèi)容設(shè)計(jì)、制作，會(huì)議現(xiàn)場(chǎng)環(huán)境等相關(guān)設(shè)計(jì)（3）人員支持（4）產(chǎn)品宣傳資料（5）活動(dòng)費(fèi)用分擔(dān)報(bào)銷2、合作伙伴（活動(dòng)承接方）負(fù)擔(dān)內(nèi)容（1）當(dāng)?shù)鼗顒?dòng)整體籌備和實(shí)施（2）用戶及當(dāng)?shù)孛襟w邀請(qǐng)（3）現(xiàn)場(chǎng)抽獎(jiǎng)獎(jiǎng)品及參會(huì)用戶小禮品（4）會(huì)議總結(jié)和報(bào)銷第四章、活動(dòng)后續(xù)工作一、宣傳傳輸向總部市場(chǎng)部提供會(huì)議通訊稿會(huì)議通訊稿要求：圖文并茂，包含專題、時(shí)間、地點(diǎn)、參會(huì)嘉賓、會(huì)議關(guān)鍵內(nèi)容、意義和效果、會(huì)議現(xiàn)場(chǎng)照片