Unit6RiskManagement

UnitOverview（單元概覽）

Bystudyingthisunit,youareexpectedto:

?learnhowtomanagerisksinglobalbusinessexpansion;

?learnfromsuccessfulandunsuccessfulriskmanagementcasesinthebusiness

world;

?writeawarninglettertoapoor-performingemployee.

Lead-in（主題導入）

Taskl

?Askthestudentstodefineriskintheirownwords.

?Readthequotesaloudbeforetranslation.

Task2

AdditionalMaterials

Synonymsforrisk

danger

exposure

hazard

liability

opportunity

peril

possibility

prospect

uncertainty

accident

contingency

flyer

fortuity

fortune

gamble

header

jeopardy

luck

openness

plunge

speculation

stab

venture

wager

ReadingA(精讀課文)

Taskl

?Letthestudentsbrainstormdifferentrisksthatmayfaceacompany.

?Thereisnocorrectorwronganswerinthistask.

AdditionalMaterials

TheBusinessriskisclassifiedintodifferent5maintypes:

I.StrategicRisk:Theyaretherisksassociatedwiththeoperationsofthatparticular

industry.Thesekindofrisksarisefrom1)BusinessEnvironment:Buyersandsellers

interactingtobuyandsellgoodsandservices,changesinsupplyanddemand,competitive

structuresandintroductionofnewtechnologies.2)Transaction:Assetsrelocationof

mergersandacquisitions,spin-offs,alliancesandjointventures.3)InvestorRelations:

Strategyforcommunicatingwithindividualswhohaveinvestedinthebusiness.

2.FinancialRisk:Thesearetherisksassociatedwiththefinancialstructureand

transactionsoftheparticularindustry.

3.OperationalRisk:Thesearetherisksassociatedwiththeoperationalandadministrative

proceduresoftheparticularindustrieswhichareverycommonintoday'sgeneration.

4.ComplianceRisk(LegalRisk):Thesearetherisksassociatedwiththeneedtocomply

withtherulesandregulationsofthegovernment.

5.Otherrisks:Therewouldbedifferentriskslikenaturaldisaster(floods)andothers

dependuponthenatureandscaleoftheindustry.

UnderstandingtheText

Task3

?Askthestudentstoanswerthequestionswiththebooksclosed.

?Readthetextagaintochecktheiranswers.

Activity工

?Dividethestudentsintopairstodiscussthetopic.

?Tellthemtodrawuptheirownlistofriskandrewardinlife.

?Sharetheopinionsinpairsandstatethepointstosupporttheirchoices.

?Chooseseveralpairstopresenttheirideastotheclass.

Activity2

?Introducetheconceptoflong-term,short-termandmediumtermplan.

?Illustratethefeaturesofdifferenttypesofplans.

?DivedthestudentsintogroupsofuptofiveSStodiscusstheirplans.

?Sharetheplans.

?Invitecommentsanddrawaconclusion.

ReadingB（泛讀課文）

Activity3

?Introducetheconceptofgoingglobal.

?Studyaspectsgivenintheiteminpairs.

?Askthestudentstochooseonlyoneaspecttotalkabout.

?Askthemtosharetheirreportswiththeclass.

Listening（聽力練習）

Taskl

?Introducethistaskbyaskingstudentstoreadthesettingandstatements.

CommunicationProject（商務(wù)溝通）

AdditionalMaterials

NokiaisaFinnishmultinationalcommunicationsandinformationtechnologycompany.

NokiaisheadquarteredinEspoo,Uusimaa,inthegreaterHelsinkimetropolitanarea.In

2014,Nokiaemployed61,656peopleacross120countries,conductssalesinmorethan

150countriesandreportedannualrevenuesofaround€12.73billion.Nokiaisapublic

limited-liabilitycompanylistedontheHelsinkiStockExchangeandNewYorkStock

Exchange.Itistheworld's274th-largestcompanymeasuredby2013revenuesaccording

totheFortuneGlobal500.

Thecompanycurrentlyfocusesonlarge-scaletelecommunicationsinfrastructures,

technologydevelopmentandlicensing,andonlinemappingservices.Nokiaisalsoa

significantcontributortothemobiletelephonyindustry,havingassistedindevelopment

oftheGSMandLTEstandards,andwas,foraperiod,thelargestvendorofmobilephones

intheworld.Nokia'sdominancealsoextendedintothesmartphoneindustrythroughits

Symbianplatform,butitwassoonovershadowedbythegrowingdominanceofApple's

iPhonelineandAndroiddevices.NokiaeventuallyenteredintoapactwithMicrosoftin

2011toexclusivelyuseitsWindowsPhoneplatformonfuturesmartphones.

InSeptember2013,MicrosoftannouncedthatitwouldacquireNokia'smobilephone

businessaspartofanoveralldealtotaling€5.44billion（US$7.17billion）.StephenElop,

Nokia'sformerCEO,andseveralotherexecutivesjoinedthenewMicrosoftMobile

subsidiaryofMicrosoftaspartofthedeal,whichwascompletedon25April2014.In

November2014,Nokiabegantolicenseproductdesignsandtechnologiestothird-party

manufacturers,toenableacontinuedpresencefortheNokiabrandintheconsumer

electronicshardwaremarket.

On15April2015,NokiaannouncedthatitwouldacquiretheFrenchtelecommunications

equipmentcompanyAlcatel-Lucentfor€15.6billion.

MoralReflections（補充教學資源）

UnitOverview

患在土崩,不在瓦解。

Calamityiscollapselikealandslide,notafewroof-tilescomingloose.

Riskmanagementistheprocessoffinding,assessing,andcontrollingthreatsto

yourcompany'sfinancialsecurity.Manageriskscanprotectyourbusiness.

QI:Whattruthisrevealedfromtheabovequote?

Q2:Doyouknowanymeasuresto