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TRENDSConsumerelectronicse-commerceintheUKCHAPTER

01MarketoverviewRevenueoftheconsumerelectronicsindustryintheUK2018-2028(inbillionBritishpounds)RevenueoftheconsumerelectronicsindustryintheUK2018-2028302520151050201820192020202120222023202420252026202720283Description:In2023,therevenueoftheconsumerelectronicsmarketintheUnitedKingdomwasforecasttoreach27.6billionBritishpounds,upfromapproximately22.1billionpoundsin2018.ReadmoreNote(s):UnitedKingdom;2018to2028Source(s):ConsumerMarketInsightsRevenueoftheconsumerelectronicsmarketintheUnitedKingdom(UK)from2014to2027,bysegment(inbillionGBP)ConsumerelectronicsmarketrevenueintheUK2014-2027,bysegmentComputingDronesGamingEquipmentTelephonyTV,Radio&MultimediaTVPeripheralDevices121086420201420152016201720182019202020212022202320242025202620274Description:In2022,therevenueoftheU.K.consumerelectronicsmarketamountedtoover25billionBritishpounds.Thetelephonysegmentisthemostprofitablesegment,withrevenuesofroughly10.4billionBritishpoundsin2022.TheOutlookestimatesthatthesizeofthismarketwillfluctuate,reachingarevenueofaround24billionBritishpoundsby2027.ReadmoreNote(s):UnitedKingdom;2014to2022ConsumerMarketSource(s):ConsumerMarketInsightsMarketsizeofconsumerelectronicse-commerceworldwidefrom2021to2030(inbillionU.S.dollars)E-commerceelectronicsmarketsizeworldwide2021-20301,000900800700600500861776700631569513463417376400300200100034420212022*202320242025202620272028202920305Description:Theconsumerelectronicse-commerceindustryworldwidewasvaluedat344billionU.S.dollarsin2021.By2030,themarketsizeofelectronicse-commerceisforecasttoexceedthe860-billion-dollarsmark.

ReadmoreNote(s):Worldwide;2021to2030;*ThisSource(s):ACR;GlobeNewswireestimateisbasedonthe2030valuesandthecompoundannualgrowthratefrom2022to2030of11%,whichwereprovidedbythesource.Anexponentialdevelopmentofthemarketwasassumed.[...]

ReadmoreLeadingconsumerelectronicse-commercemarketsworldwidein2023(inbillionU.S.dollars)Consumerelectronicse-commercerevenueworldwide2023,bycountryRevenueinbillionU.S.dollars4001020305060708090ChinaUnitedStatesJapan84.9574.8715.4615.41UnitedKingdomSouthKorea9.516Description:In2023,Chinawasforecasttobethebiggestmarketforconsumerelectronicse-commerceworldwide,withestimatedrevenuesreachingnearly85billionU.S.dollars.Followingcloselybehind,onlineretailofconsumerelectronicsintheUnitedStateswasestimatedtobewortharound74.9billionU.S.dollars.ReadmoreNote(s):Worldwide;2023*;*EstimatesasofOctober2023.Figureshavebeenrounded.DataprovidedbyMarketInsightsareestimates.

ReadmoreSource(s):DigitalMarketInsightsRevenueoftheconsumerelectronicse-commercemarketintheUnitedKingdom(UK)from2017to2028(inbillionU.S.dollars)Consumerelectronicse-commercerevenueintheUK2017-20282018.1217.9217.6217.6617.481816141210817.0316.4915.4215.0114.8914.7213.8964202017201820192020202120222023202420252026202720287Description:IntheUnitedKingdom(UK),therevenueoftheconsumerelectronicse-commercemarketwasforecasttoreach15.4billionU.S.dollarsin2023.Thatyear,theUKrankedfourthamongtheleadingconsumerelectronicse-commercemarketsworldwide,behindChina,theUnitedStates,andJapan.ReadmoreNote(s):UnitedKingdom;2017to2028Source(s):DigitalMarketInsightsShareofconsumerspurchasingconsumerelectronicsonlineonamonthlybasisin2ndquarter2023,bycountryShareofshoppersbuyingconsumerelectronicsonline2023,bycountryShareofrespondents20%0%5%10%15%25%30%35%40%45%GlobalUnitedStatesGreece31%41%40%Italy37%36%35%NetherlandsAustraliaUnitedKingdomGermanySpain34%34%31%30%PolandFranceSwedenAustria29%29%29%8Description:Inasurveyconductedinthesecondquarterof2023,nearlyathirdofglobalconsumerswereshoppingforconsumerelectronicsonlineonamonthlybasis.IntheUnitedStates,around41percentofrespondentsreportedpurchasingelectronicsviadigitalchannels,versus34percentofrespondentsfromtheUnitedKingdom.ReadmoreNote(s):Worldwide;Q22023;19,293respondents*;*Samplesizesusuallyincludeaminimumof1,000respondentsineachcountry.

Thesamplesizesarenationallyrepresentative,includingbothKlarnausersandnon-Klarnausers.

ReadmoreSource(s):Klarna;NepaCHAPTER

02LeadingonlineretailersTenmostpopularconsumerelectronicsbrandsinGreatBritainasof2ndquarterof2023MostpopularconsumerelectronicsbrandsinGreatBritain2023Shareofrespondentswithapositiveopinion30%

40%

50%0%10%20%60%70%68%80%78%90%DuracellSamsungSony77%75%CurrysPanasonicApple65%63%NintendoHP63%63%63%DellCanon62%10Description:Asofthesecondquarterof2022,asurveyaskingBritishpublic`sopiniononconsumerelectronicbrandsgavethehighestratingtoDuracell,Samsung,andSony.Over70percentofGreatBritainpopulationhadapositiveopinionofthethreebrands.ThepopularconsumerelectronicsbrandApplehadasurprisinglylowerapprovalratingsamongstthosesurveyed,withonly63percentofrespondentshavingapositiveopinionofthisbrands.

ReadmoreNote(s):UnitedKingdom(GreatBritain);Q22023;Approx.1,100Source(s):YouGovLeadingconsumerelectronicsonlinestoresintheUnitedKingdomin2022,bye-commercenetsales(inmillionU.S.dollars)UnitedKingdom:Top10consumerelectronicsonlinestores2022E-commercerevenueinmillionU.S.dollars01,0002,0003,0004,0005,0006,000amazon.co.uk5,2002,540currys.co.ukargos.co.uk1,7901,163319294286271very.co.uk214163laptopsdirect.co.uk11Description:Amazon.co.ukwastheleadingconsumerelectronicsonlinestoreintheUnitedKingdomin2022,withonlinesalesreachinganestimated5.2billionU.S.dollarsinthatsegment.OthernotableonlineretailersincludedCurrysplcandArgos,generatinganestimated1.8billionand1.2billionU.S.dollarsine-commercenetsalesthatyear.ReadmoreNote(s):2022Source(s):ecommerceDB.com;LeadingelectricalsretailwebsitesintheUnitedKingdom(UK)inthe2ndquarter2023,byshareofvoiceLeadingelectricalretailwebsitesintheUK2023,byshareofvoiceShareofvoice*0%2%4%6%8%10%12%currys.co.ukargos.co.uk10.25%8.13%7.87%amazon.co.uk7.22%4.52%1.75%dyson.co.ukappliancesdirect.co.ukebay.co.uk1.47%1.1%1.05%0.98%0.98%0.89%0.82%12Description:AcrosstheelectricalssectorintheUnitedKingdom,wastheleadingwebsiteintermsofshareofvoice,accountingfor10.25percentinthesecondquarterof2023.Followingthis,currys.co.ukandargos.co.ukrankinsecondandthirdplaces,withvoicesharesof8.13and7.87percent,respectively.ReadmoreNote(s):UnitedKingdom;Q22023Source(s):PiDatametricsNumberofvisitstoselectedwebsitesforconsumerelectronicsintheUnitedKingdom(UK)inOctober2023(inmillions)WebtrafficofselectedconsumerelectronicssitesUK2023Monthlyvisitsinmillions050100150200250300350400amazon.co.ukargos.co.ukcurrys.co.ukvery.co.uk372.14317.611.9laptopsdirect.co.uk

0.8113Description:InOctober2023,UK-basedelectronicsretailerCurrysPLCgarneredsome17.6millionvisitstoitswebsite,currys.co.uk.Incomparison,onlinemarketplaceargos.co.ukhadsome43millionwebsitevisitsduringthesamemonth.

ReadmoreNote(s):UnitedKingdom;October2023Source(s):SimilarWebBouncerateofselectedwebsitesforconsumerelectronicsintheUnitedKingdom(UK)inOctober2023BouncerateofselectedconsumerelectronicssitesUK2023Bouncerate0%10%20%30%40%50%60%laptopsdirect.co.ukvery.co.uk54.03%51.29%currys.co.uk46.48%argos.co.uk42.31%amazon.co.uk34.56%14/statistics/1424060/consumer-electronics-bounce-rate-ukInOctober2023,amazon.co.ukhadthelowestbouncerateamongselectedconsumerelectronicswebsitesintheUnitedKingdom,atroughly34.56percent.Incomparison,laptopsdirect.co.ukhadthehighestbouncerate,ataround54percent.

ReadmoreNote(s):UnitedKingdom;October2023Source(s):SimilarWebargos.co.uk:E-commercenetsalessharepercategoryin2022argos.co.uk:E-commercenetsalessharebycategoryin2022Food&PersonalCare3%Fashion7%Furniture&Appliances19%Toys,Hobby&DIY41%Electronics&Media30%15Description:argos.co.uk,operatedbyArgos,Ltd.,isanonlinestorewithnationally-focusedsales.Withregardstotheproductrange,argos.co.ukisanall-roundonlinestore,withproductsonofferthatcoverdifferentcategories,suchas"Toys,Hobby&DIY","Electronics&Media"aswellas"Furniture&Appliances".ItsE-CommercenetsalesaregeneratedalmostentirelyintheUnitedKingdom.Theonlinestorewaslaunchedin2010.ReadmoreNote(s):2022Source(s):ecommerceDB.com;Applebrandawareness,usage,popularity,loyalty,andbuzzamongconsumerelectronicsonlineshopusersintheUKin2022ApplebrandprofileintheUK2022100%94%90%80%70%60%50%40%30%20%10%0%44%30%29%23%AppleawarenessApplepopularityAppleusageAppleloyaltyApplebuzz16Description:HowhighisthebrandawarenessofAppleintheUK?ReadmoreNote(s):UnitedKingdom;15June2022to12July2022;1111respondents;18-64years;respondentswhouseConsumerelectronicsonlineshopsSource(s):

ConsumerInsightsAmazonbrandawareness,usage,popularity,loyalty,andbuzzamongconsumerelectronicsonlineshopusersintheUKin2022AmazonbrandprofileintheUK2022100%90%80%70%60%50%40%30%20%10%0%96%64%61%54%45%AmazonawarenessAmazonpopularityAmazonusageAmazonloyaltyAmazonbuzz17Description:HowhighisthebrandawarenessofAmazonintheUK?ReadmoreNote(s):UnitedKingdom;15June2022to12July2022;1111respondents;18-64years;respondentswhouseConsumerelectronicsonlineshopsSource(s):

ConsumerInsightsSamsungbrandawareness,usage,popularity,loyalty,andbuzzamongconsumerelectronicsonlineshopusersintheUKin2022SamsungbrandprofileintheUK2022100%90%80%70%60%50%40%30%20%10%0%95%44%21%20%17%SamsungawarenessSamsungpopularitySamsungusageSamsungloyaltySamsungbuzz18Description:HowhighisthebrandawarenessofSamsungintheUK?ReadmoreNote(s):UnitedKingdom;15June2022to12July2022;1111respondents;18-64years;respondentswhouseConsumerelectronicsonlineshopsSource(s):

ConsumerInsightsCHAPTER

03ConsumptionShareofthepopulationpurchasingtechnologyandelectronicsonlineintheUnitedKingdomfromJuly2019toJune2023E-commerceuserpenetrationfortechnologyandelectronicsintheUK2019-202338%36%34%32%30%28%26%24%22%20%37%34%34%34%33%32%31%30%29%25%24%Jul'19Dec'19Jun'20Dec'20Jun'21Dec'21Jun'22Sep'22Dec'22Mar'23Jun'2320Description:ThetechnologyandelectronicsmarketintheUnitedKingdomsawitse-commerceuserpenetrationrateincreasesignificantlybetweenDecember2019andDecember2020,asthecoronaviruspandemicledtoasurgeinonlinepurchases.TheshareoftheUKpopulationbuyingelectronicsonlineincreasedfrom24percenttoapproximately37percentduringthisperiod.ReadmoreNote(s):UnitedKingdom;July2019toJune2023;1974-2042perwave;18yearsandolderSource(s):YouGovShareofthepopulationpurchasingtechnologyandelectronicsonlineintheUnitedKingdominJune2023,byagegroupE-commercepenetrationfortechnologyandelectronicsintheUK2023,byagegroup40%34%35%30%25%20%15%10%5%32%31%22%0%18-2425-4950-6465+21Description:InasurveyconductedinJune2023,nearlyathirdofMillennials(ages25-49)intheUnitedKingdomreportedshoppingfortechnologyandelectronicsviaonlinechannels.Thatfigurestoodat34percentofrespondentsaged50to64yearsold.Overall,thee-commerceuserpenetrationforelectronicsandtechnologyintheUKwitnessedasignificantincreasesincetheonsetoftheCOVID-19pandemic.ReadmoreNote(s):UnitedKingdom;June2023;1,974-2,042respondentsperwave;18yearsandolderSource(s):YouGovShareofthepopulationpurchasingtechnologyandelectronicsonlineintheUnitedKingdominJune2023,byregionE-commercepenetrationfortechnologyandelectronicsintheUK2023,byregion40%34%35%30%25%20%15%10%5%33%32%30%30%27%0%LondonScotlandNorthRestofsouthMidlandsWales22Description:InJune2023,theUKregionwiththelargestshareofthepopulationpurchasingtechnologyandelectronicsonlinewasLondon,at34percent.Scotlandfollowedclosebehindwithathirdofconsumersbuyingtechnologyandelectronicsviae-commercechannels.Oftheotherregions,Waleshadthesmallestshareofrespondentspurchasingsaidproductsonline.ReadmoreNote(s):UnitedKingdom;June2023;1,974-2,042respondentsperwave;18yearsandolderSource(s):YouGovDistributionofconsumerelectronicsbrowsingandshoppingintheUnitedKingdomandIrelandin2022,bychannelConsumerelectronicssearchandpurchasechannelsintheUKandIreland2022In-storeonly19%Bothonlineandin-store46%Onlineonly35%23Description:InasurveyconductedinMarch2022intheUnitedKingdomandIreland,nearlyhalfofrespondents(46percent)reportedthattheyshopped/browsedforelectronicsusingboththeonlineandin-storepurchasechannels.

ReadmoreNote(s):Ireland,UnitedKingdom;March2022;1,290respondents;intheprevious12monthsSource(s):CurrysPCWorldPreferredchannelforpurchasingconsumerelectronicsforonlineshoppersintheUnitedStatesandUnitedKingdomasof2022Favoriteconsumerelectronicse-commercechannelsintheU.S.andUK2022Shareofrespondents0%10%20%30%40%50%60%70%Shopdirectlyfromabrand'swebsiteShopfromretailersthatsellmultiplebrandsShopfromacombinationofthetwo17%22%59%24Description:A2022surveyrevealedthatwhenitcomestoconsumerelectronics,59percentofonlineshoppersfromtheUnitedStatesandtheUnitedKingdomshopbothfrombrandwebsitesandfromretailersthatsellmultipleelectronicsbrands.

ReadmoreNote(s):UnitedKingdom,UnitedStates;2022;800respondents;400U.S.onlineshoppers;400UKonlineshoppersSource(s):LucidworksShoppingfrequencyforpurchasingconsumerelectronicsamongU.S.andUKonlineshoppersasof2022OnlinepurchasingfrequencyforconsumerelectronicsintheU.S.andUK2022Shoponceamonthormore20%Shopfourtimesayear54%Shoponceeverytwomonths26%25Description:A2022surveyrevealedthat53percentofonlineshoppersfromtheUnitedStatesandtheUnitedKingdomshopforconsumerelectronicsfourtimesayear.Additionally,26percentofU.S.andUKconsumersbuyconsumerelectronicsonlineonceeverytwomonths.ReadmoreNote(s):UnitedKingdom,UnitedStates;2022;800respondents;400U.S.onlineshoppers;400UKonlineshoppersSource(s):LucidworksOnlineshoppingpreferencesamongconsumerelectronicsbuyersintheUnitedStatesandUnitedKingdomasof2022OnlineshoppingtrendsforU.S.andUKconsumerelectronicsbuyers2022Shareofrespondents0%10%20%30%40%50%60%70%Willgosomewhereelseiftheirpreferredconsumerelectronicsretailerdoesnothavewhattheywant62%62%Knowinganelectronicsitemislow-in-stockimpactstheirpurchasedecisionWilllookforasubstituteitemonthesamesiteiftheirpreferredretailerdoesn'thavetheexactproducttheyarelookingfor20%26Description:OnlineshoppersintheU.S.andUKrevealedthattheywillgosomewhereelseiftheirpreferredretailerforconsumerelectronicsdoesnothavewhattheywant,accordingtoa2022survey.Additionally,another62percentofrespondentsreportedthatknowingwhenanelectronicsitemislow-in-stockimpactstheirpurchasedecision.ReadmoreNote(s):UnitedKingdom,UnitedStates;2022;800respondents;400U.S.onlineshoppers;400UKonlineshoppersSource(s):LucidworksCHAPTER

04Spotlight:CurrysPLCGrouprevenueofCurrysPLCworldwidefrom2013/14to2022/23(inmillionGBP)CurrysPLCrevenueworldwide2013-202312,00010,55610,47410,33010,24210,21710,14410,0008,0006,0004,0002,00009,5119,3949,4459,2582013/142014/152015/162016/172017/182018/192019/202020/212021/222022/2328Description:BetweenFY2013/14andFY2022/23,CurrysPLC'sannualrevenuesfluctuated.Infiscalyear2022/23,thecompanygeneratedaround9.5billionBritishpounds,downfromover10.1billionpoundsrecordedthepreviousfiscalyear.

ReadmoreNote(s):Europe;2013/14to2022/23*;*Year-ended29April2023.In2021,DixonsCarphonechangeditsnameinCurrys.ReadmoreSource(s):CurrysPCWorld;DixonsCarphoneE-commercepercentageofCurrysPLC'stotalsalesworldwidefrom2019/20to2022/23E-commerceshareofCurrysPLC'ssales2019-202360%50%40%48%35%34%30%20%10%0%27%2019/202020/212021/222022/2329Description:Inthefiscalyear2020/21,CurrysPLCsawitsonlineshareofgrouprevenueincreaseconsiderablytosome48percent,likelyboostedbytheonsetofthecoronaviruspandemic.Thisfiguredecreasedto34percentinfiscalyear2022/23,asglobaleconomiesbegantoreopenandconsumerswentbacktoin-storeshopping.ReadmoreNote(s):Worldwide;2019to2023;completedviawebsiteorapp**Source(s):CurrysPCWorldRevenuesofconsumerelectronicsretailerCurrysPLCin2022/23,byregion(inmillionBritishpounds)CurrysPLCtotalrevenue2023,byregion6,0005,0675,0004,4443,8074,0003,0002,0001,0000637UK&IrelandInternationalNordicsGreece30/statistics/1423990/currys-plc-revenue-by-regionInthefiscalyear2022/2023,consumerelectronicsretailerCurrysPLCgeneratedapproximately5.07billionBritishpoundsinrevenuesintheUnitedKingdomandIreland.Incomparison,thegrouphadsome3.8billionpoundsinrevenuesintheNordics.ReadmoreNote(s):Worldwide;Year-endedApril29,2023Source(s):CurrysPCWorldE-commercepercent