INDUSTRIES

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MARKETSQuickservicerestaurantsintheUnitedKingdomCHAPTER

01OverviewMarketsizeofthefastfoodandtakeawayindustryintheUnitedKingdomfrom2013to2023,withaforecastfor2024(inbillionBritishpounds)MarketsizeofthefastfoodandtakeawayindustryintheUK2013-20242522.42221.821.7921.3721.0620.0820.0519.9219.6219.32201510518.750201320142015201620172018201920202021202220232024*3Description:ThemarketsizeoftheUnitedKingdom'sfastfoodandtakeawayindustrystoodat22billionBritishpoundsin2023.Theindustry'smarketsizehasfluctuatedoverthelastdecade,growingtentativelyuntil2020beforefallingin2021.Sincethen,thegrowthhasbeensteadyandwasforecasttoincreasebyafurther400millionBritishpoundsin2024.ReadmoreNote(s):UnitedKingdom;2013to2023;*Figureisaforecast.ReadmoreSource(s):IBISWorldNumberoftakeawayandfastfoodrestaurantsintheUnitedKingdom(UK)from2013to2023,withaforecastfor2024TakeawayandfastfoodrestaurantcountintheUK2013-202460,00050,00049,53947,96146,24844,40443,65143,31141,73640,05438,21040,00030,00020,00010,000037,26737,54037,843201320142015201620172018201920202021202220232024*4Description:ThenumberoftakeawayandfastfoodrestaurantsintheUnitedKingdomhasincreasedoverthepastdecade.In2023,theUKhadnearly48thousandtakeawayandfastfoodrestaurants.?Thisfigurewasforecasttoincreasetoapproximately49.5thousandin2024.ReadmoreNote(s):UnitedKingdom;2013to2023;*Forecastfiguretakenfromhere.ReadmoreSource(s):IBISWorldNumberoflicensedfoodanddrinkpremisesinGreatBritainfrom2021to2023,bysegmentNumberoffoodanddrinkvenuesinGreatBritain2021-2023,bysegmentSites

atDecember

2021Sites

atDecember

2022Sites

atDecember

2023Sports/socialclubCommunitypubRestaurant21343191261687812115752520377183821563011813732819737180211496811639723259105085424043633221851FoodpubHotelHighstreetpubCasualdiningrestaurantLargevenueBar62656072547751854559452545074455BarrestaurantNightclub357232831035882Totals106880102071991135Description:SportsandsocialclubsaccountedforthehighestnumberoflicensedfoodanddrinkpremisesinGreatBritainasofDecember2023.Duringthatmonth,therewere19,737sportsandsocialclubsinBritain.Communitypubshadthesecond-highestnumberofpremisesatover18thousand.ReadmoreNote(s):UnitedKingdom(GreatBritain);2021to2023Source(s):AlixPartners;CGAFastfoodbuyingfrequencyinGreatBritainfromJuly2019toJanuary2024FastfoodbuyingfrequencyinGreatBritain2019-2024Everyday2-3timesaweekOnceaweekOnceafortnightNever60%50%40%30%20%10%0%-10%July11,2019

January2,2020

July9,2020

January3,2021

July8,2021

January4,2022

July11,2022

January2,2023

July12,2023

January3,20246Description:From2019to2024,consumersinGreatBritainweresurveyedonhowoftentheyboughtfoodanddrinkatfastfoodoutlets.InJanuary2024,almosthalfoftherespondentsstatedthattheyneverboughtfoodanddrinkatfastfoodoutlets.Meanwhile,15percentofrespondentsstatedthattheydidsoonceaweek.ReadmoreNote(s):UnitedKingdom(GreatBritain);July2019toJanuary2024;1958to2027adultsperwave;18yearsandolderSource(s):YouGovPublicopinionofquickservicerestaurantchainsinGreatBritainasofApril2024PublicopinionofQSRchainsinGreatBritain2024Veryfavorable5%Donotknow5%Veryunfavorable13%Neitherfavourablenorunfavorable37%Somewhatfavorable18%Somewhatunfavorble22%7Description:InApril2024,consumersinGreatBritainweresurveyedontheiropinionofquickservicerestaurant(QSR)chains.Themajorityofrespondents,37percent,hadaneitherfavorablenorunfavorableopinionofQSRchains.Meanwhile,onlythreepercentofrespondentshadaveryfavorableopinion.ReadmoreNote(s):UnitedKingdom(GreatBritain);asofApril2024;1,931to2,081perwave;18yearsandolderSource(s):YouGovCHAPTER

02LeadingbrandsMostpopulardiningbrandsintheUnitedKingdomin1stquarterof2024MostpopulardiningbrandsintheUKQ12024Shareofrespondentswithapositiveopinion0%10%20%30%40%50%60%70%80%90%GreggsJDWetherspoonBurgerKingCostaCoffeePizzaHut79%59%58%57%57%56%56%55%54%52%51%50%50%McDonald'sKFCSubwayPizzaExpressDomino'sPizzaKrispyKremeNando'sHarvester9Description:AccordingtoasurveyofrestaurantbrandsintheUnitedKingdominthefirstquarterof2024,GreggshadthehighestratingamongtheBritishpublic,with79percenthavingapositiveopinionofthebrand.JDWetherspoon,BurgerKing,?CostaCoffee,PizzaHut,and?McDonald'swerealsoratedamongthetopfivebrands.ReadmoreNote(s):UnitedKingdom;Q12024Source(s):YouGovLeadingrestaurantchainsrankedbybrandawarenessintheUnitedKingdomin2023Mostwell-knownrestaurantchainsintheUnitedKingdom2023Shareofrespondents40%

50%0%10%20%30%60%70%80%90%100%McDonald'sKFC96%95%BurgerKingStarbucks95%95%PizzaHutDomino'sPizzaSubway94%94%93%91%89%Nando'sPizzaExpressWetherspoonsFrankie&Benny'sWagamamaDunkin'Donuts86%84%82%81%10Description:Sevenofthetoptenmostwell-knownrestaurantchainsintheUKareAmerican.ThisincludesthetoptworankedbrandsMcDonald'sandKFC,eachwithabrandawarenessof96percentand95percentamonginternetrespondentsintheUnitedKingdomrespectively.TheonlyUK-basedrestaurantchainsinthetoptenaretheninthplacedPizzaExpressandthetenthplacedWetherspoons.ReadmoreNote(s):UnitedKingdom;SeptembertoOctober2023;1240respondents;18to64yearsSource(s):ConsumerInsightsSelectedleadingquickservicerestaurantchainsintheUnitedKingdomin2021and2022,byturnover(inmillionGBP)LeadingfastfoodchainrestaurantsintheUK2021-2022,byturnover202120221,8001,6001,4001,2001,0008001,597.441,459.44558600400292.92284.272000McDonald'sBurgerKing*KFC**11Description:In2022,thefastfoodchainMcDonald'sgeneratednearly1.6billionBritishpoundsinturnoverintheUnitedKingdom.Thisrepresentedanincreaseofoverninepercentfromthepreviousyear.Meanwhile,KFC'sturnoverdecreasedfrom2021to2022,dippingbelow285millionBritishpounds.ReadmoreNote(s):UnitedKingdom;2021and2022;*Afigurefor2022wasnotavailable.?

**OnlyrelatestooperationsinGreatBritain.

ThedatahasbeencompiledbyfromannualaccountsfiledtoCompaniesHouseregardingeachcompanies'[...]

ReadmoreSource(s):AnnualturnoverofGreggsintheUnitedKingdomfrom2006to2023(inmillionGBP)GreggsturnoverintheUK2006-20232,0001,8001,6001,4001,2001,0001,806.91,512.81,229.71,167.91,029.3960894.2835.7806.1811.3762.4734.52012800701.1658.2

662.3628.2586.32007550.8200660040020002008

2009*

2010*

20112013

2014*

20152016201720182019

2020*

2021**

2022202312Description:OneoftheUnitedKingdom'sleadingbakerychains,Greggs,generatedturnoveramountingtonearly1.81billionBritishpoundsduringthe2023financialyear.Thisfigurereflectedanincreaseofaround20percentfromthepreviousyear.

ReadmoreNote(s):UnitedKingdom;2006to2023;*Thesourceaddsthefollowinginformation:"2009,2014,and2020consistedof53-weekyears,impactingontotalsalesgrowthforthatyearandtheyearimmediatelyfollowing."**Thesourceaddsthe[...]

ReadmoreSource(s):GreggsLeadingquickservicerestaurantbrandsintheUnitedKingdomin2024,bynumberofunitsBiggestquickservicerestaurantchainsintheUK2024,byunitsNumberofunits1,00005001,5002,0002,500GreggsSubway2,2692,158McDonald'sStarbucksPizzaHut1,4331,29651013Description:In2024,GreggswasthelargestquickservicerestaurantchainintheUnitedKingdom,intermsofunits.Itaccountedforapproximately2.3thousandestablishmentsacrossthenation.Comparatively,fastfoodgiantMcDonald'shadapproximately1.4thousandlocationsintheUK.ReadmoreNote(s):UnitedKingdom;2024Source(s):ScrapeHeroNumberofFiveGuysrestaurantsinoperationintheUnitedKingdomfrom2014to2022NumberofFiveGuysrestaurantsintheUK2014-2022180160140120100801551361101008879596040200401920142015201620172018201920202021202214Description:TheU.S.-basedburgerrestaurantchainFiveGuysBurgersandFrieshad155sitesinoperationintheUnitedKingdomin2022.SincethecompanybeganoperatingintheUKin2013,thestorenumbershaveincreasedsteadily,withthelargestincreasecomingbetween2020and2021,whenthechainopenedafurther26restaurants.ReadmoreNote(s):UnitedKingdom;2014to2022Source(s):CompaniesHouse;FiveGuysBurgersandFriesNumberofMcDonald'srestaurantsinEuropefrom2016to2023,bycountryNumberofMcDonald'srestaurantsinEurope2016-2023,bycountry20162017144212851480566201814631292148957820191485132314845972020149513341448608535461255203197180201169105202115171367143263455749025721320018819417110920221536139714256695805172622192001951951761132023156014361385709605546253226199199196179119France(IncludingMonaco)UnitedKingdomGermany141912741470554Italy(IncludingSanMarino)Spain(IncludingGibraltar)Poland501509515527382402421442Netherlands249246249252Israel*Austria195152220165951931612141669619416820516999196174205170101PortugalSwedenSwitzerland(IncludingLiechtenstein)CzechRepublic15/statistics/256044/mcdonalds-restaurants-in-europeIn2023,theEuropeancountryinwhichMcDonald’soperatedandfranchisedthemajorityofitsestablishmentswasFrance(includingMonaco).TheUnitedKingdomaccountedforthesecondlargestnumberofMcDonald’srestaurantsin2023with1,436units.ReadmoreNote(s):Europe;2016to2023;*RestaurantcountforIsraelbeganin2020.ReadmoreSource(s):McDonald'sNumberofSubwaystoresinEuropeasof2023,bycountryNumberofSubwaystoresinEurope2023,bycountryNumberofstores05001,0001,5002,0002,500UnitedKingdomGermanyRussia2,153657424France371FinlandNetherlandsPoland178175174SwedenIreland158131TurkeySpainNorwayAustria8352503816/statistics/792963/subway-store-numbers-in-european-countriesAsofNovember2023,theUnitedKingdomhadthemostSubwayrestaurantsinEurope,reaching2,153locations.ItwasfollowedbyGermany,albeitwithsignificantlyfewerrestaurants.Worldwide,therewereover36thousandSubwayrestaurantsin2023.ReadmoreNote(s):Europe;November2023Source(s):SubwayCHAPTER

03TakeawaysMostpopulartypeoftakeawaycuisinesinGreatBritainasofAugust2023LeadingtypesoftakeawayfoodinGreatBritain2023Shareofrespondents0%10%20%30%40%50%60%PizzaChinese50%48%Indian36%Burgers34%FriedChickenKebabs28%20%DoesnoteattakeawayFishandChipsJapaneseandSushiTurkish13%10%9%9%Thai7%VietnameseCaribbeanKorean5%5%5%Other2%18Description:Whenaskedina2023surveytonametheirfavoritethreetakeawaymeals,50percentofconsumersinGreatBritainpickedpizzaasoneoftheiroptions.Meanwhile,48percentselectedChinesecuisine.

ReadmoreNote(s):UnitedKingdom(GreatBritain);asofAugust19,2023Source(s):DailyMirror;PeckwaterBrandsAverageexpenditureperpersonperweekontakeawayfoodintheUnitedKingdomfrom2011to2020/21,byfoodtype(inpence)AverageweeklyspendontakeawayfoodpurchasesintheUK2011-2021,byfoodtypeMeatFishVegetablesBreadOthercereals96Miscellaneous12010080604020096918883547775567372517045653664376356374747352434213221281827192718271821919101913512511593988655443320112012201320142015/162016/172017/182018/192019/202020/2119Description:In2020/21,theaverageconsumerintheUnitedKingdomspent83penceperweekontakeawaymeatpurchases,whichwasthemostofanyfoodtype.Meanwhile,consumersspentonaverage54penceonothercerealsthatyear.

ReadmoreNote(s):UnitedKingdom;2011to2021Source(s):DefraAverageexpenditureperpersonperweekontakeawayfoodintheUnitedKingdomfrom2011to2020/21(inpence)AverageweeklyspendontakeawayfoodpurchasesintheUK2011-202125023423122321921319620015010050183179177171020112012201320142015/162016/172017/182018/192019/202020/2120Description:In2020/21,theaverageexpenditureperpersonperweekontakeawayfoodintheUnitedKingdomdroppedforthefirsttimesince2017/18,totalingtwoBritishpoundsand13pence.ThepreviousyearhadseenarecordhighoftwoBritishpoundsand34pence.ReadmoreNote(s):UnitedKingdom;2011to2021Source(s):DefraAveragepurchaseamountperpersonperweekoftakeawayfoodintheUnitedKingdomfrom2011to2020/21,byfoodtype(ingrams)AverageweeklyconsumptionoftakeawayfoodintheUK2011-2021,byfoodtypeMeatFishVegetablesBreadOthercereals59Miscellaneous706050403020100574556565555435441545348474742464044444043434241403733114115115105105101059599464433332222220112012201320142015/162016/172017/182018/192019/202020/21Foodtype21/statistics/760218/takeaway-average-purchase-consumption-by-food-type-uk-united-kingdomIn2020/21,theaverageconsumerintheUnitedKingdombought43gramsintakeawaymeatpurchases,whichwasthemostofanyfoodtype.Thatyear'sfigure,however,wassignificantlylowerthanthepreviousyear,whenitstoodat57grams.

ReadmoreNote(s):UnitedKingdom;2011to2021Source(s):DefraAverageweeklyhouseholdexpenditureontakeawaymealseatenathomeintheUnitedKingdomin2022,byageofreferenceperson(inGBP)Takeawaymeals:weeklyhouseholdexpenditureintheUK2022,byage75.865432105.64.14.11.91.5Lessthan3030to4950to6465to7475oroverAllhouseholds22Description:AccordingtoasurveyconductedintheUnitedKingdom,respondentswithahouseholdreferencepersonaged30to49spentanaverageof5.8Britishpoundsaweekontakeawaymealsintheyearending2022.Overall,householdsintheUKspentapproximately4.1Britishpoundsaweekontakeawaymealseatenathomeinthatperiod.ReadmoreNote(s):UnitedKingdom;April2021toMarch2022;5,630*;households;fiscalyearendinginMarch;*Totalnumberofhouseholdsinsample.

Thehouseholdreferencepersonwasdefinedinthesourceasonewhoownsthehousehold[...]

ReadmoreSource(s):OfficeforNationalStatistics(UK)MostimportantfactorswhendecidingwhatplatformtoorderrestaurantfooddeliveryfromintheUnitedKingdom(UK)in2023MainfactorswhenchoosingafooddeliveryplatformintheUK202350%46%45%40%35%30%25%20%15%10%5%38%33%0%DeliveryfeeDeliverytimeDiscountcodesandoffers23Description:In2023,asurveywasconductedtodeterminethemostimportantfactorsforchoosingafooddeliveryplatformintheUnitedKingdom.Themajorityofrespondents,46percent,thoughtthatthedeliveryfeewasthemostimportantfactor.Meanwhile,38percentofrespondentsthoughtthatthedeliverytimewasmostimportant.ReadmoreNote(s):UnitedKingdom;2023;18yearsandolderSource(s):KPMGRevenueforecastfortheOnlineFoodDeliverymarketintheUnitedKingdomfrom2021to2028(inmillionU.S.dollars)RevenueforecastfortheOnlineFoodDeliverymarketintheUnitedKingdomuntil2028Restau