INDUSTRIES

&

MARKETSBabyandchildren'sproductandservicesmarketinJapanCHAPTER

01OverviewPopulationofJapanfrom2000to2020withaforecastuntil2030,byagegroup(inmillions)PopulationJapan2000-2030,byagegroup0to14years15to64years65yearsandolder14012022.0186.2225.6784.0929.2581.0333.4776.2935.3472.9236.4836.5836.736.7771.736.8171.2336.8470.7236.9170.1536.9969.5110080604020037.1668.7573.1372.6872.1818.47200017.52200516.815.89201514.96202014.714.4814.2814.0713.8713.6813.513.3513.2120102022*2023*2024*2025*2026*2027*2028*2029*2030*4Description:Accordingtoaprojectionmadein2017,itwasforecastthatthenumberofpeopleaged65yearsorolderinJapanwouldincreasefromabout36.48millionin2022toaround37.16millionpeopleby2030.Bycontrast,thenumberofchildren,aswellastheworking-agepopulation,wasforecasttoshrinkinthesameperiod.ReadmoreNote(s):Japan;2000to2020;*Figuresfrom2022to2030areforecastbasedonthemiddleseriesofthepopulationprojectionmadein2017.Figuresfrom2000,2015,2020arebasedonthePopulationCensus.Figureshavebeenrounded.

ReadmoreSource(s):MinistryofInternalAffairsandCommunications(Japan);StatisticsBureauofJapanNumberofhouseholdswithunmarriedchildrenunder18yearsinJapanfrom2012to2022(inmillions)Numberofhouseholdswithunmarriedchildrenunder18Japan2012-20221412.091211.8211.6711.731210811.4111.2711.2210.749.92642020122013201420152016*201720182019202120225Description:In2022,therewerearound9.9thousandhouseholdswithunmarriedchildrenunder18yearsinJapan.Thatyear,thosehouseholdsaccountedforabout18percentofallhouseholdsacrossthecountry.

ReadmoreNote(s):Japan;2012to2022;householdswithunmarriedchildrenunder18years;basedonsurveyresults;*ExcludingfiguresforKumamotoPrefecture.Figuresfrom2012,2014,and2015comefromthepreviousreporting.Thesourcedoesnot[...]

ReadmoreSource(s):MHLW(Japan)NumberoflivebirthsinJapanfrom2012to2021NumberoflivebirthsJapan2012-20211,200,0001,037,2321,029,8171,003,6091,005,721977,2421,000,000800,000600,000400,000200,0000946,146918,400865,239840,835811,62220122013201420152016201720182019202020216Description:In2021,approximately811.6thousandlivebirthswererecordedinJapan,whichconstitutedadecreaseofaround226thousandcomparedto2012.Inthesameyear,thenumberofdeathsreachedapproximately1.4million.

ReadmoreNote(s):Japan;2012to2021Source(s):MHLW(Japan)Salesvalueofthechildren-relatedproductsandservicesinJapanfromfiscalyear2017to2022withaforecastfor2023(intrillionJapaneseyen)Children-relatedbusinessmarketinJapanFY2017-20231210.6910.6910.5110.310.359.989.6710864202017201820192020202120222023*7Description:Infiscalyear2022,thesalesvalueofchildren-relatedproductsandservicesinJapanamountedto10.4trillionJapaneseyen.Themarketisanaggregationofnichesegmentsthattargetchildrenaged0to15yearsandtheirparents.VariousindustriesbuildthefoundationoftheJapanesemarket,includingamusementandleisure,education,foodmanufacturing,fashion,personalcare,andcareservices.ReadmoreNote(s):Japan;fiscalyear2017to2022;theJapanesefiscalyearstartsonApril1ofeachstatedyearandendsonMarch31ofthefollowingyear;salesatbusinessesandbox-officerevenueformoviesalesattheaters;*Forecast.Thescope[...]

ReadmoreSource(s):YanoResearchShipmentvalueofthebabygoodsandservicesmarketinJapanfrom2014to2021withaforecastuntil2023(intrillionJapaneseyen)InfantgoodsandservicesmarketsizeinJapan2014-20235.04.434.44.354.54.03.53.02.52.01.51.00.50.04.314.274.083.913.713.53.15201420152016201720182019202020212022*2023*8Description:In2021,thebabygoodsandservicesmarketinJapanwasvaluedat4.35billionJapaneseyen.Shipmentswereforecasttocontinuegrowing,exceeding4.3trillionyenin2023.EventhoughJapanfacesanagingsocietyandastagnatingbirthrate,themarketgrewsteadilywithinthelastdecade.ReadmoreNote(s):Japan;2014to2021;*Forecast.Themarketsizeofbabygoodsiscalculatedbasedontheshipmentvalueatthemakers,andtheservicesbasedonthesalesattheprovidersoftheservices.Researchtargetswerecompaniesdeveloping[...]

ReadmoreSource(s):YanoResearchCHAPTER

02Children'sgoodsRetailsalesvalueofthebaby,infantandchildrenapparelindustryinJapanfrom2013to2021withaforecastfor2022(inbillionJapaneseyen)Children'sfashionmarketsizeinJapan2013-20221,000922.3918917.8919916916.1914.19008007006005004003002001000820811.8787.22013201420152016201720182019202020212022*10Description:Infiscalyear2022,theretailsalesvalueofthebaby,infantandchildrenapparelmarketinJapanwasforecasttoamountto820billionJapaneseyen.Children'sfashionaccountsforapproximatelytenpercentofthedomesticapparelmarket.

ReadmoreNote(s):Japan;fiscalyears2013to2021;theJapanesefiscalyearstartsApril1ofeachstatedyearandendsMarch31ofthefollowingyear;marketsizeisbasedontheretailsalesSource(s):YanoResearchDomesticshipmentvalueofkidsandinfantssportsshoesinJapanfrom2017to2021withaforecastfor2022(inbillionJapaneseyen)ChildrensportsshoesdomesticshipmentvalueinJapan2017-20223530.943028.627.8726.0524.3725201510522.890201720182019202020212022*11Description:In2022,thedomesticshippingvalueofkidsandinfantssportsshoesinJapanwasforecasttoamountto28.6billionJapaneseyen,growingby2.6percentcomparedtothepreviousyear.SportsshoesforchildrenwereastablecontributortotheJapanesesportsshoesmarket,accountingforoversixpercentoftotalshipmentvalue.ReadmoreNote(s):Japan;2017to2021;figuresarebasedontheshipmentvalueatmanufacturers;*Forecast.Figureshavebeenpartiallyrecalculatedretroactively.Targetsweresportsshoesmanufacturers,importtraders,wholesalers,andretailers.Data[...]

ReadmoreSource(s):YanoResearchValueofthetoymarketinJapaninfiscalyear2022,bytype(inbillionJapaneseyen)ToymarketsizeinJapanFY2022,bytypeMarketsizeinbillionJapaneseyen100050150200250234.89Cards/tradingcardsEducationaltoys*Hobby**177.46166.8Sundries90.7562.88CharactertoysToyvehicles50.2949.87SeasonalgoodsDolls/playinghousegoodsStuffedtoys35.2332.04Games18.0312.9710.5110.79JigsawpuzzlesHigh-tech-relatedtrendytoysOthers12Description:Infiscalyear2022,themarketsizeofcardandtradingcardgamesinJapanamountedtoover235billionJapaneseyen,representingthelargestsegmentwithinthedomestictoymarket.Educationaltoysfollowedinsecondplace,encompassingpredominantlyproductsdirectedatchildreninearlychildhoodsuchasblocks,woodenproducts,andbabygoods.ReadmoreNote(s):Japan;fiscalyear2022;theJapanesefiscalyearrunsfromApril1ofthestatedyeartoMarch31ofthefollowingyear;themarketsizeisbasedonthelistprice;*Excludingdrugstoredistributionforbabyandtransport-relatedgoodsinthe[...]

ReadmoreSource(s):TheJapanToyAssociationShipmentvalueoftheboys'toysandcharactersmarketinJapanfromfiscalyear2019to2021(inbillionJapaneseyen)Boys'toysmarketsizeinJapan2019-2021140120123.410080604020094.988.120192020202113Description:Infiscalyear2021,thetoysandcharactersmarkettargetingboysinJapanwasvaluedat123.4billionJapaneseyen,growingby40percentcomparedtothepreviousyear.Boys'toysandcharactergoodsaccountedforover17percentofthetoyshipmentvalueinJapan.ReadmoreNote(s):Japan;fiscalyears2019to2021;theJapanesefiscalyearsstartsonApril1ofeachstatedyearandendonMarch31ofthefollowingyear;marketsizeisbasedontheshipmentvalueatmanufacturers;*Forecast.Figuresinclude[...]

ReadmoreSource(s):YanoResearchShipmentvalueofthegirls'toysandcharactersmarketinJapanfromfiscalyear2019to2021(inbillionJapaneseyen)Girls'toysmarketsizeinJapan2019-20214034.835302520151053030.1020192020202114Description:Infiscalyear2021,theshipmentvalueofgirls'toysandcharactersinJapanamountedto30.1billionJapaneseyen,remainingatasimilarlevelasthepreviousfiscalyear.Themarketwasvaluedatasmallerscalecomparedtotheboys'toysandcharactersmarket.ReadmoreNote(s):Japan;fiscalyears2019to2021;theJapanesefiscalyearstartsonApril1ofeachstatedyearandendsonMarch31ofthefollowingyear;marketsizeisbasedontheshipmentvalueatmanufacturers;*Forecast.Figuresinclude[...]

ReadmoreSource(s):YanoResearchCHAPTER

03InfantcareProductionvolumeofdisposablediapersforbabiesinJapanfrom2013to2022(inbillions)BabydiapersproductionvolumeinJapan2013-2022181615.9615.114.7714.2513.9141210812.3612.0311.0810.729.986420201320142015201620172018201920202021202216Description:In2022,theproductionvolumeofdisposablebabydiapersinJapanamountedtoaround10billion,continuingthedeclinesincefiscal2015.Thehighestproductionoutputwasin2017withalmost16billion.ReadmoreNote(s):Japan;2013to2022Source(s):JHPIAProductionvolumeofbabywetwipesinJapanfromfiscalyear2013to2022(inmillions)BabywipesproductionvolumeinJapanFY2013-2022300250267259258259230223212208195200150100501570201320142015201620172018201920202021202217Description:Infiscal2022,thebabywipesproductionvolumeinJapanamountedtoaround259millionpieces,upfromabout195millionbabywipesinfiscalyear2013.Thatyear,babywipesandantibacterialwipesaccountforthelargestshareofthewetwipesproductioninJapan.ReadmoreNote(s):Japan;fiscalyear2013to2022;theJapanesefiscalyearstartsonApril1ofthestatedyearandendsonMarch31ofthefollowingyearSource(s):JHPIARetailsalesvalueofsanitarygoods,nursingcareandbabyproductssoldatdrugstoresinJapanfrom2014to2022(inbillionJapaneseyen)DrugstoreshealthandnursingcareandbabyproductssalesrevenueinJapan2014-2022600548.71539.48506.22500433424.01419.02401.2388.944003002001000356.2820142015201620172018201920202021202218Description:In2022,thedrugstorehealthandnursingcareandbabyproductsalesvalueinJapanamountedtoapproximately539.48billionJapaneseyen,thesecondhighestnumberofthepastdecade.Thesalesvalueforthisproductsegmentincreasedcontinuouslythroughoutthesurveyedperiod,havingstoodatabout356billionyenin2014,untilitpeakedin2020atmorethan548.7billionyen.ReadmoreNote(s):Japan;2014to2022Source(s):METI(Japan)MostreliableproductsusedinbabycareaccordingtomothersinJapanasofOctober2022MostusefulgoodsinbabycareamongmothersinJapan202250%46.6%45%40%35%30%25%20%15%10%5%37.3%28.4%19.4%18.1%16.9%14.4%11.3%7.8%TV6.6%0%Babycarriers

PaperdiapersStrollerSmartphones

Childsafety

Infantformulaandtablets

seatsWetwipes

BabywearandAutomaticwashingmachinebabyunderwear19Description:Babycarrierswerethemostreliableproductsforraisinginfants,accordingtomothersinJapan.AccordingtoasurveyconductedinOctober2022todeterminethemostusefulproductsforparentstakingcareofchildren,around47percentofmothersnamedslingsanitemthatsupportedtheirbabycareresponsibilities.Amongeverydayitems,smartphonesandtabletsledtheranking,with19.4percentofrespondents.

ReadmoreNote(s):Japan;October7to28,2022;1,649respondents;motherswithchildrenageduptooneyearandsixmonthswhohaveboughtthecompany'smagazinesbefore;10leadingrespondentsSource(s):BenesseCorporationMostpopulartypesofwetbabywipesinJapanasofDecember2022MostusedtypesofbabywipesinJapan2022Shareofrespondents0%5%10%15%20%25%30%35%40%45%50%49%55%ThickwipesNormalwipes43%WipeswithhighwatercontentLarge-sizedwipes35%10%WipesmadefromselectedmaterialsWipeswithmoisturizingingredientsWipesthatcanbeflusheddownthetoilet5%5%4%20Description:ThickbabywipeswerethepreferredtypesusedbyJapaneseparentsraisinginfants,asrevealedinasurveyconductedinDecember2022.While49percentofrespondentsnamedthethicknessacharacteristicofthebabywipeproductstheypicked,onlyfourpercentshowedpreferredwipesthatcanbeflusheddownthetoilet.ReadmoreNote(s):Japan;December17to20,2022;1,378respondents;20-45years;surveyamongregisteredAkachanHonpomemberswithbabiesaged0to2;multipleanswerswereallowedSource(s):AkachanHonpoCHAPTER

04NutritionProductionvolumeofinfantformulapowderinJapanfromfiscalyear2013to2022(in1,000tons)ProductionvolumeofinfantformulainJapanFY2013-2022353028.6628.427.7427.4527.5427.126.9626.3325.6124.342520151050201320142015201620172018201920202021202222Description:Infiscalyear2022,theproductionvolumeofinfantformulapowderinJapanamountedto28.7thousandtons,returningtothethesameoutputasfiscal2020.ReadmoreNote(s):Japan;fiscalyears2013to2022;theJapanesefiscalyearstartsonApril1ofeachstatedyearandendsonMarch31ofthefollowingyearSource(s):MAFFMarketsizeofinfantformulainJapanfrom2019to2022(inbillionJapaneseyen)BabymilkmarketsizeinJapan2019-20226050.449.948.25046.5403020100201920202021202223Description:In2022,themarketsizeofinfantformulainJapanwasvaluedatalmost50billionJapaneseyen.PowderedbabymilkinJapanismadefromraw,whole,andspecialmilkordairyproductsprocessedfromtheaforementioned.MajormanufacturersbasedinJapanincludeMeijiHoldings,SnowBrandMilkProducts,andEzakiGlico.ReadmoreNote(s):Japan;2019to2022;figuresareestimatesSource(s):Glico;IntageProductionvalueofbabyfoodinJapanfrom2018to2022(inbillionJapaneseyen)ProductionvalueofbabyfoodinJapan2018-20223532.2531.0630.2230.1930.253025201510502018201920202021202224Description:In2022,theproductionvalueofbabyfoodinJapanwasapproximately32.6billionJapaneseyen.Thefiguresshowanincreasecomparedto2018witharound30.2billionJapaneseyen.

ReadmoreNote(s):Japan;2018to2022Source(s):JapanBabyFoodCouncilRetailsalesvalueoftheorganicbabyfoodmarketinJapanfrom2016to2021withforecastsuntil2026(inmillionU.S.dollars)OrganicbabyfoodretailsalesinJapan2016-20261413.212.812.411.91210811.511.1111110.910.810.764202016201720182019202020212022*2023*2024*2025*2026*25Description:In2021,theretailsalesvalueoforganicbabyfoodinJapanamountedto11.1millionU.S.dollars.Themarketwasforecasttogrowsteadilyinthefollowingyears,exceeding13milliondollarsin2026.

ReadmoreNote(s):Japan;2016to2021;*Forecast.1U.S.dollarequals137.49Japaneseyenor0.91eurosasofMay2023.

ReadmoreSource(s):AgricultureandAgri-FoodCanada;EuromonitorLeadingtroubleswhenpreparingmealsforbabiesinJapanasofFebruary2023CommontroublesinmealpreparationforinfantsinJapan2023Shareofrespondents10%

20%0%30%40%50%60%70%80%Itishardtocomeupwithamenu73.7%ThecookingdoesnotprogressasmychildgetsfidgetyItishardtoconsiderthenutritionalbalance60.3%60.2%Myrepertoireofmenusissmall54.3%Itishardtopreparedifferentmealsforadultsandchildren49%26Description:TheleadingprobleminpreparingmealsforbabiesinJapanwascomingupwithmenusafterthestartoftheweaningperiod.AccordingtoasurveyconductedinFebruary2023,almost74percentofmothersstatedthatitwashardtothinkaboutmenustoprepareforinfants.Relatedtothistrouble,54.3percentofrespondentsnamedtheconsiderationneededforthenutritionalbalanceofinfantsuptooneyearofageascommontroubleincooking.

ReadmoreNote(s):Japan;February11to13,2023;1,202respondents;20-45years;surveyamongfemaleAkachanHonpomembersSource(s):AkachanHonpoCHAPTER

05EducationNumberofintegratedcentersforearlychildhoodeducationandcareinJapanfrom2015to2022NumberofintegratedcentersforchildeducationandcareJapan2015-20227,0006,0005,0006,6576,2685,8475,2764,5214,0003,0002,0001,00003,6732,8221,9432015201620172018201920202021202228Description:In2022,thenumberofintegratedcentersforearlychildhoodeducationandcareinJapantotaledaround6.7thousand.Thefigurescontinuouslyincreasedsincetheestablishmentoftheeducationfacilitytypein2015.Thecentersoffercombinedservicesfornursingcareandeducationalclassesforchildrenbeforeprimaryschools.Teachersatthecenters,therefore,possessbothlicensesforchildcareworkandpreschoolteaching.

ReadmoreNote(s):Japan;2015to2022;asofMay1ofeachyearSource(s):MEXT(Japan)Numberofout-of-schooleducationalfacilitiesinJapanin2022,byinstitutiontypeNumberofout-of-schoollearningfacilitiesJapan2022,byinstitutiontypeNumberoffacilities1,000

2,00003,0004,0005,0006,0007,000SupplementarytutorialschoolsSportsandhealthinstructions5,9494,329VocationalandeducationalsupportfacilitiesForeignlanguageinstructions2,7101,248Musicinstructions904Calligraphyinstructions159138AbacusinstructionsFlower,teaceremonyinstructionsOtherinstructionservicesforarts,cultureandtechnicalsOthereducationalandlearningsupportservices924,2602,92929Description:In2022,nearlysixthousandsupplementarytutorialschoolsorcramschoolswereregisteredinJapan.Thatyear,thosetutorialschoolsgeneratedasalesrevenueofmorethan1.1trillionJapaneseyen.Apartfromtutorialschoolsandtheiracademicclasses,otherpopularinstitutionswerethoseofferingarts,culture,andtechprogramsaswellassportsandhealthinstructions.ReadmoreNote(s):Japan;2022;basedonsurveyresultsSource(s):e-Stat(Japan);MinistryofFinanceJapan;StatisticsBureauofJapanSalesrevenueofout-of-schooleducationalfacilitiesinJapanin2022,byinstitutiontype(inbillionJapaneseyen)Salesofout-of-schoollearningfacilitiesJapan2022,byinstitutiontypeSalesinbillionJapaneseyen02004006008001,0001,200SupplementarytutorialschoolsVocationalandeducationalsupportfacilitiesSportsandhealthinstructions1,137.64420.42354.79Foreignlanguageinstructions192.95Musicinstructions98.87Flower,teaceremonyinstructionsCalligraphyinstructions5.694.434.26AbacusinstructionsOthereducationalandlearningsupportservicesOtherinstructionservicesforarts,cultureandtechnicals713.21540.9130Description:In2022,supplementarytutorialschoolsorcramschoolsinJapangeneratedasalesrevenueofaround1.1trillionJapaneseyen.Thatyear,therewerenearlysixthousandtutorialschoolsinthecountry.ItiscommonforchildreninJapantoattendsuchtutoringinstitutionstoattainbettergradesatschoolsorentranceexaminationsforschoolstheywishtoenrollin.ReadmoreNote(s):Japan;2022;basedonsurveyresults*;*Basedonthesurveyresultsfromthefollowingsamplesize:Vocationalandeducationalsupportfacilitiesn=2,710Supplementarytutorialschoolsn=5,949Musicinstructionsn=904Calligraphy[...]

ReadmoreSource(s):e-Stat(Japan);MinistryofFinanceJapan;StatisticsBureauofJapanNumberofnewchildren'sbooktitlespublishedinJapanfrom2015to2021(in1,000s)Numberofnewchildren'sbooktitlespublishedinJapan2015-20215.04.724.584.454.354.54.03.53.02.52.01.51.00.50.04.314.324.3201520162017201820192020202131Description:Approximately4.45thousandnewbooktitlesforchildrenwerepublishedinJapanin2021.Inthesameyear,thetotalnumberofbookspublishedinJapanamountedtomorethan69thousandtitles.ReadmoreNote(s):Japan;2015to2021;newlypublishedbookreferstopublicationsestimatedtobeshippedonconsignmentorpurchasetermsasanewpublication;excludingreprintsSource(s):ResearchInstituteforPublications;StatisticsBureauofJapanShareofparentswhoviewthattheirchild'seducationalexpensesareafinancialburdeninJapanasofJanuary2023Parents'viewsonfinancialburdenoftheirchild'seducationalexpensesJapan202345%41.9%40%35%30%25%20%15%10%5%25.5%25%7.6%0%StronglyagreeSomewhatagreeSomewhatdisagreeStronglydisagree32/statistics/1166151/japan-parents-views-on-the-financial-burden-of-childrens-educational-expensesAccordingtoasurveyconductedamongparentsinJapaninJanuary2023,about67percentagreedtosomeextentthateducationalspendingfortheirchildrenwasaheavyfinancialburden.Aroundeightpercentstronglydisagreedwiththestatement.ReadmoreNote(s):Japan;January26to27,2023;1,000respondents;20yearsandolder;respondentswhosechildrenarepre-schoolers,orinprimary,secondary,ortertiaryschools;oneanswerformatSource(s):NetAsiaResearch;SonyLifeInsuranceCHAPTER

06RelatedcompaniesNetsalesofUnicharmCorporationfromfiscalyear2013to2022(inbillionJapaneseyen)Unicharm'snetsalesFY2013-20221,000900898.02782.72800738.71727.48710.97714.23688.29700641.65599.466005004003002001000553.6620132014*201520162017**2018201920202021202234Description:Infiscal2022,UnicharmCorporationgeneratednetsalesamountingtoover898billionJapaneseyen,reachingadecadehigh.ReadmoreNote(s):Japan;fiscalyear2013to2022;thecompany'sfiscalyearsendedDecember31;*Fiscalyear2014,endingDecember31,2014,wasanine-monthtransitionalperiodduetoachangeinfiscalyear-end.PreviousfiscalyearsranfromApril1to[...]

ReadmoreSource(s):UnicharmNetsalesofShimamuraCo.,Ltd.fromfiscalyear2016to2023(inbillionJapaneseyen)Shimamura'snetsalesFY2016-2023700600616.13583.62565.47565.1546.06546542.61521.9850040030020010002016201720182019202020212022202335Description:Infiscalyear2023,theJapaneseapparelretailerShimamurageneratedaround616billionJapaneseyeninnetsales.ThecompanyoperatesavarietyoffashionchainstoresinJapan,targetedatfamilies,youngpeople,andinfants.

ReadmoreNote(s):Japan;fiscalyears2016to2023;thecompany'sfiscalyearsendedFebruary28or29ofeachstatedyear;consolidateddata;excludingconsumptiontaxesSource(s):ShimamuraNetsalesofBenesseHoldings,Inc.fromfiscalyear2014to2023(inbillionJapaneseyen)Benesse'snetsalesFY2014-2023500466.4463.26448.58444.19439.43434.5431.9445040035030025020015010050430.06427.53411.880201420152016201720182019202020212022202336Description:Inthefiscalyear2023,BenesseHoldings,Inc.generatednetsalesofapproximately412billionJapaneseyen,downfromaround432billionyeninthepreviousfiscalyear.Establishedin1955,thecompanymainlyfocusesoneducation,nursingcare,andchildcarebusiness.ReadmoreNote(s):Japan;fiscalyears2014to2023;thecompany’sfiscalyearstartsonApril1ofthepreviousyearandendsonMarch31ofthestatedyear;consolidateddataSource(s):BenesseEducationalResearchandDevelopmentInstituteNetsalesofNishimatsuyaChainCo.,Ltd.fromfiscalyear2020to2023withforecastsfor2024(inbillionJapaneseyen)NishimatsuyaChain'snetsalesFY2020-2024200180180169.52163.02159.4216014012010080142.95604020020202021202220232024*37Description:Infiscalyear2023,NishimatsuyaChaingeneratednetsalesofover169billionJapaneseyen.ThenetsalesoftheJapaneseclothingretailerwasforecasttogrowfurtherinthefollowingfiscalyear,reaching180billionyen.

ReadmoreNote(s):Japan;fiscalyears2020to2023;thecompany'sfiscalyearsendedFebruary20ofeachstatedyear;*Forecast.100Japaneseyenequal0.69U.S.dollarsor0.63eurosasofSeptember2023.Valueshavebeenrounded.

ReadmoreSource(s):NishimatsuyaChainNetsalesofPigeonCorporationfromfiscalyear2019to2022(inbillionJapaneseyen)Pigeon'snetsalesFY2019-2022120100.0299.3810080604020094.9293.08201920202021202238Description:PigeonCorporationgeneratedalmost95billionJapaneseyeninnetsalesinfiscalyear2022,reversingthedownwardtrendofthepreviousyears.TheJapaneseconsumergoodscompanyoperatesinthebabycaremarketinJapanandoverseas.Itmanufacturesandsellsproductstargetedatbabiesandmotherslikepersonalcareproducts,nursinggoods,andspecialneedsproducts.

ReadmoreNote(s):Japan;fiscalyear2019to2022;thecompany'sfiscalyearrunsfromJanuary1toDecember31ofeachstatedyear;consolidatedfiguresSource(s):PigeonCorporationCHAPTER

07HouseholdexpenditureAveragemonthlyconsumptionexpenditurespertwo-or-more-personhouseholdinJapanin2021,bycategory(in1,000Japaneseyen)Monthlyconsumptionspendingpertwo-personhouseholdinJapan2021,bycategoryMonthlyexpenditureinthousandJapaneseyen01020304050607080FoodTransportationandcommunicationCultureandrecreationFuel,lightandwaterchargesHousing75.7639.724.5521.5318.33Medicalcare14.2411.9311.9FurnitureandhouseholdutensilsEducationClothingandfootwearOtherconsumptionexpenditures8.7152.3840/statistics/612470/japan-two-person-households-monthly-spending-categoryIn2021,two-or-more-personhouseholdsinJapanspentanaverageofaround75.76thousandJapaneseyenpermonthonfood.Thatyear,theaveragemonthlyexpenditureontransportationandcommunicationamountedtoroughly39.7thousandyen.ReadmoreNote(s):Japan;2021Source(s):MinistryofInternalAffairsandCommunications(Japan);StatisticsBureauofJapanAveragemonthlyexpensespaidbyparentsforeducationperchildinJapanasofSeptember2022,bychild'sage(inJapaneseyen)Monthly