ExtendedreadingP11AnadvertisementTopersuadethetargettobuytheirproductsWheredoadvertisementsusuallyappear?TVInternetPhoneNewspaper…ThemassmediaStreetsAdvertisings:

thepowerofpersuasionGemmaSongHowmanypartsofthispassage?

Whatarethey?Part1(para.1)IntroductionPart2(paras)Part4(para)FuturedevelopmentPart3(paras)ThehistoryofadvertisingTherelationshipbetweenadvertisingandthemassmedia2-3Thereasonsforadvertisingonthemassmedia4-6TechniquesusedbyadvertisersSlogansBrandambassadorsProductplacement7Whatisthepurposeofadvertising?ReadcarefullyandanswerquestionsPara1Howhaveadvertisingandthemassmediadevelopedhandinhand?ReadcarefullyandanswerquestionsPara2交互式的攜手并進(jìn)Whatisthepurposeofamassmediaadvertisingcampaign?ReadcarefullyandanswerquestionsPara3Whatisthepowerofmemorableslogans?ReadcarefullyandanswerquestionsPara4Whatisa“brandambassador”?ReadcarefullyandanswerquestionsPara5Whatistherelationshipbetweenparagraph2and7?

Thesetwoparagraphsechoeachotherintheideathatadvertisingalwaysdevelopshandinhandwiththemassmedia.Writeasummaryofthemagazinearticle(P12)Usethefollowingquestionstohelpyou?Whatisadvertising??Whatistherelationshipbetweenadvertisingandthemassmedia??Whatarethefunctionsofadvertising??Howdoesadvertisingwork??Whatisthefutureofadvertising?Writeasummaryofthemagazinearticle(P12)Whatisyourfavoriteadvertisement?Whattechniquesdoesitusetopromotetheproductorservice?MyfavoriteoneisYangMi’s

plumadvertisement.Itusesallthetechniqueswehavelearnedtoday.Itrepeatsitsslogan“Areyouok?”againandagaintoimpressthetarget.What’smore,ithasthebrandambassador---YangMi.SopeoplewholikeYangMiwillbuytheirproducts.Then,itscompanyplacedthisadvertisingonTVtoattractmorepeopletobuytheirproducts.DiscussionWhatisyourattitudetowardsadvertisingtailoredtoindividualcustomers'needs?Givereasonsforyouranswer.

DiscussionOption1Iamforadvertisingtailoredtoindividualcustomers’needs.Itpreventscustomersfrombeingdisturbedbyadvertisementstheyarenotinterestedinandasaresulthelpsthemfindtheproductsorservicestheyarelookingformoreeasily.Customerswillalsofeelmorevaluedastheseadvertisementsaddressthemonapersonallevel.

Option2Iamagainstadvertisingtailoredtoindividualcustomers’needs.Withpersonalizedadvertisements,peoplecanseeonlyaverynarrowselectionofproductsorservices,withoutachancetolearnaboutotherproductsorservices.What’smore,iftheirneedschange,thesepersonalizedadvertisementsmaynotreflectthethingstheyreallywanttobuy.Whatisyourattitudetowardsadvertisingtailoredtoindividualcustomers'needs?Givereasonsforyouranswer.

DiscussionOption1Iamforadvertisingtailoredtoindividualcustomers’needs.Itpreventscustomersfrombeingdisturbedbyadvertisementstheyarenotinterestedinandasaresulthelpsthemfindtheproductsorservicestheyarelookingformoreeasily.Customerswillalsofeelmorevaluedastheseadvertisementsaddressthemonapersonallevel.

Option2Iamagainstadvertisingtailoredtoindividualcustomers’needs.Withpersonalizedadvertisements,peoplecanseeonlyaverynarrowselectionofproductsorservices,withoutachancetolearnaboutotherproductsorservices.What’smore,iftheirneedschange,thesepersonalizedadvertisementsmaynotreflectthethingstheyreallywanttobuy.LanguagePoints1簡(jiǎn)而言之L22推銷(xiāo)產(chǎn)品或者服務(wù)L33換句話說(shuō)L34勸說(shuō)某人做某事L35A與B有聯(lián)系L56攜手并進(jìn)L87在數(shù)量和類型上有所增長(zhǎng)L88包括……在內(nèi)，除了……L13inshortpromoteaproductorservicepersuadesbtodo/intodoingsthgrowinnumberandtypeinadditiontoImportantwords&phrasesAislinkedwith/toBdevelophandinhandinotherwords9在黃金時(shí)段L1110促進(jìn)業(yè)務(wù)增長(zhǎng)L1411進(jìn)行大量媒體廣告運(yùn)動(dòng)L1512一個(gè)慣用的方法L1813觸動(dòng)/喚醒我們的情感L2114解釋清楚；傳達(dá)L2515一個(gè)虛構(gòu)的人物L(fēng)2816巨大的票房成功L3317高收視率L33launchamassmediaadvertisingcampaignacommontechniqueappealtoouremotionsgetsthacrossImportantwords&phrasesatpeaktimesboostbusinessafictionalcharacterhugebox-officesuccesshighratings1.Advertisinghasbecomepartofmodernlife.(lines1-2)advertise/??dv?ta?z/v.Itpaystoadvertise.Weadvertisedinthepapers.Theyadvertisedtheirgoods.

Ishalladvertiseforsomeonetogowithme.

做廣告是值得的。我將登廣告尋人和我同去。advertisement/?d?v??t?sm?nt//??dv?r?ta?zm?nt/=adadvertiser/??dv?ta?z?(r)/Haveatry1.Ifan___________(advertise)isplacedonapopularwebsiteoronTV______peaktimes,ahugenumberofpeoplewillknowabouttheproductorserviceit______________(advertise).2.Slogansusesimplebutimpressivelanguagetomakeusremembertheproductorservice__________________(advertise).3.Becausethemassmediareachessomanypeople,itisaperfectvehiclefor_____________(advertise).advertisementatisadvertisingbeingadvertisedadvertisers2.Inotherwords,ittriestopersuadepeopletobuyaproductorservice.(lines3-4)persuadev.說(shuō)服,勸服persuadesb.ofsth.persuadesb.todosth.=persuadesb.intodoingsth.persuadesb.nottodosth.=persuadesb.outofdoingsth.persuasionn.說(shuō)服；勸說(shuō)；信念persuasive

adj.有說(shuō)服力的Haveatry1.Hewassweetenedbyher__________(persuade).2.HowcanIpersuadeyou_______mysincerity?3._______(base)onthepsychologybehindcreatingadesiretobuy,advertisershavedevelopedwaysofpersuadingpeople__________________________(purchase)theirproductsorservice.persuasionofBasedintopurchasing/topurchase3.Thehistoryofadvertisinghasalwaysbeencloselylinkedwiththatofthemassmedia.(lines5-6)that指代前文的_________that代替與前面同類別不同事物。表特指，相當(dāng)于the+名詞。它可以代替可數(shù)名詞單數(shù)，也可以代替不可數(shù)名詞。代替可數(shù)名詞復(fù)數(shù)時(shí)，用代詞those。that可以根據(jù)語(yǔ)義在它的后面加上一些定語(yǔ)，多數(shù)是of短語(yǔ)；它的前面不能存在任何定語(yǔ)。that只能代指物。historyHaveatry1.Ihaveboughtanewwatchbecausemyold______doesn’twork.2.Theweatherinsummerhereislike________inBeijing.3.Thehatyouboughtisbiggerthan________Ibought.4.TheinformationontheInternetgetsaroundmuchmorerapidlythan______inthenewspaper.5.Therecorderisbetterthan___________Iboughtlastyear.6._____isourbeliefthatimprovementsinourhealthcarewillleadtoastronger,moreprosperouseconomy.onethatthatthattheone/thatItPart1(para.1)IntroductionPart2(paras)Part4(para)FuturedevelopmentPart3(paras)ThehistoryofadvertisingTherelationshipbetweenadvertisingandthemassmedia2-3Thereasonsforadvertisingonthemassmedia4-6TechniquesusedbyadvertisersSlogansBrandambassadorsProductplacement7Reviewthetext1簡(jiǎn)而言之L22推銷(xiāo)產(chǎn)品或者服務(wù)L33換句話說(shuō)L34勸說(shuō)某人做某事L35A與B有聯(lián)系L56攜手并進(jìn)L87在數(shù)量和類型上有所增長(zhǎng)L88包括……在內(nèi)，除了……L13inshortpromoteaproductorservicepersuadesbtodo/intodoingsthgrowinnumberandtypeinadditiontoReviewtheImportantwords&phrasesAislinkedwith/toBdevelophandinhandinotherwords9在黃金時(shí)段L1110促進(jìn)業(yè)務(wù)增長(zhǎng)L1411進(jìn)行大量媒體廣告運(yùn)動(dòng)L1512一個(gè)慣用的方法L1813觸動(dòng)/喚醒我們的情感L2114解釋清楚；傳達(dá)L2515一個(gè)虛構(gòu)的人物L(fēng)2816巨大的票房成功L3317高收視率L33launchamassmediaadvertisingcampaignacommontechniqueappealtoouremotionsgetsthacrossatpeaktimesboostbusinessafictionalcharacterhugebox-officesuccesshighratingsReviewtheImportantwords&phrases4.Inadditiontomakingpeopleawareof...,asuccessfuladvertisementwillalsocreateadesiretobuy,thusboostingbusiness.(lines13-14)boostv.tomakesthincrease,betterormoresuccessful

使增長(zhǎng)；使興旺 n.幫助；激勵(lì)；增長(zhǎng)；提高boostsb’sconfidence/morale增強(qiáng)某人的信心/士氣atremendous/welcomeboost極大的/反應(yīng)熱烈的激勵(lì)aboostincarsalesThetaxcutswillgiveamuchneededboosttotheeconomy.5.Asmediachannelshavegrowninnumberandtype,sohaveadvertisements.(line9)sohaveadvertisments是倒裝句。倒裝的原因是____________________________________________so/neither/nor表示“也”的時(shí)候放在句首，句子倒裝基本句型結(jié)構(gòu)：so/neither/nor+be動(dòng)詞/助動(dòng)詞/情態(tài)動(dòng)詞+主語(yǔ)

……也(不)是如此Haveatry1.Heranswerisnotacceptable,and__________________(我的也是如此).neither/norismine6.Someoftheseslogansmayalsoappealtoouremotions.

(line21)appealn.懇求；呼吁；上訴；吸引力

n.(體育比賽中)訴請(qǐng)裁決v.呼吁；有吸引力；求助；訴請(qǐng)Thecommunityisappealingtoeveryonetosavewater.adj.

appealing引起興趣的；動(dòng)人的；懇求的Haveatry1.Wemadeanappeal_____thevillagers_______moneytobuildthebridge.2.Thepoliceappealed________________________

(向群眾呼吁不要驚慌)3.Shewillappeal________thejudge'sdecision.4.Thedesignhastoappeal______allagesandsocialgroups.5.Theideaofaholidayabroadissurely___________(受歡迎).toforagainst上訴tothecrowdnottopanic.appealingto吸引7.YouwillhearavarietyofslogansanytimeyouwatchTV.

(line23)...yettheywillprobablyhaveaneffectonusthenexttimewegoshopping.(lines39-40)

each/every/any/lasttime每次、任何一次、上一次thenext/first/second/all/wholetime具體的“下次、第一次”等Practice1.每次坐船,我都要暈船。2.你什么時(shí)候想回來(lái),我們都?xì)g迎。3.他第一次到倫敦就來(lái)看望我的母親。EverytimeItravelledbyboat,Igotseasick.Youarewelcometocomebackanytimeyouwantto.HecametoseemymotherthefirsttimehevisitedLondon.8.Andwhatmessagedoesittrytogetacross?(lines24-25)getacross 解釋清楚，傳達(dá)It'ssomuchsafertogetacrosstheroadatthetrafficlights.Didyourspeechgetacrosstotheaudience?Loveissomethingwecangetacrosswithoutwords.橫過(guò)馬路你的演說(shuō)聽(tīng)眾都懂了嗎?就算沒(méi)有言語(yǔ)的溝通,愛(ài)也能使雙方相互感應(yīng)。9.Somefilmsarenowsponsoredbyleadingbrands...(line34)sponsorn.發(fā)起者，主辦者;擔(dān)保者;倡議者，提案人

vt.贊助1)Willyousponsorme_______acharitywalkI'mdoing?2)Thecompetition______________(sponsor)byRuinartChampagne.3)I'mcollecting___________(sponsor)fornextweek’scharityrun.wassponsoredforsponsors10.Inthefuture,advertisingwillbeevenmoreaboutoutstandingindividualcustomersandsendingthemadvertisementsthataretailoredtospecificneeds.(lines45-47)tailorn.裁縫

vt.專門(mén)制作，定制1)Specialprogrammesofstudy___________(tailor)totheneedsofspecificgroups.2)Heestablishedhimself_______atailor.3)Teachingcanbetailored______suitthecharacteristicsofboys.aretailoredas確立了自己作為...;

確立了