甲方：XXX乙方：XXX20XXCOUNTRACTCOVER專業(yè)合同封面RESUME甲方：XXX乙方：XXX20XXCOUNTRACTCOVER專業(yè)合同封面RESUMEPERSONAL

2025年跨媒體廣告整合營銷服務(wù)合同范本本合同共三部分組成，僅供學(xué)習(xí)使用，第一部分如下：鑒于甲方需要進(jìn)行跨媒體廣告整合營銷服務(wù)，乙方具備提供此類服務(wù)的資質(zhì)和能力，雙方本著平等、自愿、誠實(shí)信用的原則，經(jīng)友好協(xié)商，達(dá)成如下協(xié)議：一、服務(wù)內(nèi)容（1）市場調(diào)研：乙方將根據(jù)甲方需求，對目標(biāo)市場進(jìn)行調(diào)研，包括但不限于競爭對手分析、消費(fèi)者行為分析等。（2）廣告策劃：乙方將為甲方制定符合其品牌形象和營銷目標(biāo)的廣告策劃方案，包括廣告創(chuàng)意、廣告文案、廣告畫面等。（3）廣告投放：乙方將負(fù)責(zé)在甲方指定的媒體平臺(tái)進(jìn)行廣告投放，包括但不限于電視、廣播、報(bào)紙、雜志、網(wǎng)絡(luò)、戶外廣告等。（4）效果監(jiān)測：乙方將對廣告投放效果進(jìn)行實(shí)時(shí)監(jiān)測，包括但不限于率、轉(zhuǎn)化率、曝光度等，并及時(shí)向甲方反饋。（5）數(shù)據(jù)分析：乙方將對廣告投放數(shù)據(jù)進(jìn)行分析，為甲方提供優(yōu)化建議，提高廣告效果。二、服務(wù)期限2.1本合同服務(wù)期限為____年，自____年____月____日起至____年____月____日止。三、服務(wù)費(fèi)用及支付方式3.1乙方提供跨媒體廣告整合營銷服務(wù)的費(fèi)用為人民幣_(tái)___元整（大寫：____元整）。（1）首付款：合同簽訂后____個(gè)工作日內(nèi)，甲方支付人民幣_(tái)___元整（大寫：____元整）作為首付款。（2）進(jìn)度款：乙方完成本合同約定的各項(xiàng)服務(wù)后，甲方應(yīng)支付人民幣_(tái)___元整（大寫：____元整）作為進(jìn)度款。（3）尾款：本合同服務(wù)期限屆滿后，甲方支付人民幣_(tái)___元整（大寫：____元整）作為尾款。四、保密條款4.1雙方對本合同內(nèi)容以及在本合同履行過程中知悉的對方商業(yè)秘密負(fù)有保密義務(wù)。4.2未經(jīng)對方同意，任何一方不得向任何第三方泄露或公開本合同內(nèi)容以及對方商業(yè)秘密。五、違約責(zé)任5.1任何一方違反本合同約定，應(yīng)承擔(dān)相應(yīng)的違約責(zé)任。5.2甲方未按約定支付服務(wù)費(fèi)用的，應(yīng)向乙方支付_____%的違約金。5.3乙方未按約定履行服務(wù)義務(wù)的，應(yīng)向甲方支付_____%的違約金。六、爭議解決6.1雙方在履行本合同過程中發(fā)生爭議，應(yīng)友好協(xié)商解決。6.2如協(xié)商不成，任何一方均可向合同簽訂地人民法院提起訴訟。七、其他7.1本合同未盡事宜，雙方可另行協(xié)商補(bǔ)充。7.2本合同一式兩份，甲乙雙方各執(zhí)一份，自雙方簽字蓋章之日起生效。甲方（蓋章）：________________乙方（蓋章）：________________代表人（簽字）：________________代表人（簽字）：________________簽訂日期：________________簽訂地點(diǎn)：____________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________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)提供的數(shù)據(jù)分析結(jié)果負(fù)責(zé)，如因數(shù)據(jù)分析機(jī)構(gòu)原因?qū)е聰?shù)據(jù)分析結(jié)果不準(zhǔn)確，乙方應(yīng)承擔(dān)相應(yīng)的責(zé)任。（6）法律顧問：乙方應(yīng)對法律顧問提供的服務(wù)負(fù)責(zé)，如因法律顧問原因?qū)е路勺稍円庖婂e(cuò)誤，乙方應(yīng)承擔(dān)相應(yīng)的責(zé)任。（7）其他協(xié)助機(jī)構(gòu)：乙方應(yīng)根據(jù)具體協(xié)助內(nèi)容，對其他協(xié)助機(jī)構(gòu)提供的服務(wù)負(fù)責(zé)。四、第三方與其他各方的關(guān)系4.1第三方與甲乙雙方之間的關(guān)系如下：（1）第三方與甲方之間的關(guān)系：第三方應(yīng)直接向甲方提供服務(wù)，甲方有權(quán)要求第三方履行本合同約定的義務(wù)。（2）第三方與乙方之間的關(guān)系：第三方應(yīng)向乙方提供所需的服務(wù)，乙方應(yīng)確保第三方在本合同履行過程中的權(quán)益。（3）第三方與甲乙雙方之間的關(guān)系：第三方在本合同履行過程中，應(yīng)遵守甲乙雙方的約定，不得損害甲乙雙方的合法權(quán)益。五、第三方介入的程序5.1第三方介入本合同，應(yīng)經(jīng)甲乙雙方同意，并簽訂書面協(xié)議。5.2第三方介入后，應(yīng)與本合同約定的服務(wù)內(nèi)容相一致，不得超出其職責(zé)范圍。5.3第三方介入本合同后，甲乙雙方應(yīng)繼續(xù)履行本合同約定的義務(wù)。六、第三方介入的費(fèi)用承擔(dān)（1）甲乙雙方約定的費(fèi)用：由甲乙雙方按照本合同約定承擔(dān)。（2）未約定費(fèi)用：由甲方承擔(dān)。六、其他6.1本合同未盡事宜，甲乙雙方可另行協(xié)商補(bǔ)充。6.2本合同附件為本合同不可分割的組成部分，與本合同具有同等法律效力。6.3本合同一式兩份，甲乙雙方各執(zhí)一份，自雙方簽字蓋章之日起生效。甲方（蓋章）：________________乙方（蓋章）：________________代表人（簽字）：________________代表人（簽字）：________________簽訂日期：________________簽訂地點(diǎn)：____________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________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