最全商務(wù)英語(yǔ)書(shū)信寫(xiě)作大全

最全的商務(wù)英語(yǔ)書(shū)信寫(xiě)作

《商務(wù)英語(yǔ)書(shū)信寫(xiě)作》

目錄

第二章商務(wù)業(yè)務(wù)信函范例

10

第?節(jié)資信調(diào)查函

10

1.咨詢

函

10

2.向銀行查詢新客戶資信情況

10

3.向客戶查詢信用及經(jīng)營(yíng)情況

10

4.帶附表的資信調(diào)查函

11

5.資信調(diào)查有利回函，并給予建議

11

6.信用調(diào)查有利回函，告知敬請(qǐng)放心

7.資信調(diào)查不利回函，告知管理不善

8.信用調(diào)查不利回函，告知經(jīng)濟(jì)信用不佳

12

9.表明無(wú)法提供確切意見(jiàn)而致歉

12

10.請(qǐng)求老客戶作為資信證人

13

1L要求對(duì)方提供資信資料

13

12.同意試銷前的資信要求

13

第二節(jié)促銷函

14

1.傳感剃須刀廣告海報(bào)

14

2.男用腥宣傳海報(bào)

14

3.香波的報(bào)紙廣告

14

4,便攜式小型冰箱宣傳冊(cè)

15

5.推薦地毯

16

6.推薦替代品

16

7.推薦新產(chǎn)品

17

8.一般性推銷

17

9.描述產(chǎn)品

17

10.寫(xiě)給不經(jīng)常聯(lián)系的客戶

18

11.推銷教育課程

18

12.推銷會(huì)議場(chǎng)所

19

13.向老客戶推俏新產(chǎn)品

19

14.為商貿(mào)指南征集廣告

20

第三節(jié)建立貿(mào)易關(guān)系

2011.親抵進(jìn)行業(yè)務(wù)調(diào)查

20

2.咨詢信

20

3.表達(dá)建立業(yè)務(wù)關(guān)系的意愿

21

4.參觀展位后要求建立貿(mào)易關(guān)系

21

5.通過(guò)自薦信建立商務(wù)關(guān)系

21

6.要求推薦客戶

22

7.由朋友介紹的公司

22

8.從廣告中得知客戶信息

22

9.索取資料

22

10.寄送資料

23

11.與過(guò)去有貿(mào)易往來(lái)的公司恢復(fù)聯(lián)系

12.尋求電子制品合作伙伴

23

13.尋求紡織品貿(mào)易伙伴

24

14.進(jìn)口商與出口商的聯(lián)絡(luò)信

24

15.出口商與進(jìn)口商的聯(lián)絡(luò)信25

16.接受建立業(yè)務(wù)關(guān)系函

25

17.拒絕建立業(yè)務(wù)關(guān)系函

25

18.回函拒絕申請(qǐng)交易

25

19.要求對(duì)方刊登推銷廣告

26

20.索取樣品

26

21.請(qǐng)求擔(dān)任獨(dú)家代理

27

22.拒絕對(duì)方擔(dān)任獨(dú)家代理

27

23.同意對(duì)方擔(dān)任獨(dú)家代理

27

24.物色代理商

27

25.歡迎新代理商

28

26.要求試銷

28

27.同意試銷

28

第四節(jié)價(jià)格談判

29

1.第一次詢價(jià)

29

2.答復(fù)第一次詢價(jià)

29

3.詢問(wèn)價(jià)格與優(yōu)惠條款

29

4.答復(fù)價(jià)格，告知優(yōu)惠條款

30

5.問(wèn)詢到岸價(jià)格

30

6.答復(fù)價(jià)格并告知細(xì)節(jié)

30

7.中國(guó)進(jìn)口商詢盤(pán)

31

8.報(bào)同類產(chǎn)品虛盤(pán)

31

9.提供代用品報(bào)盤(pán)

31

10.傳真報(bào)實(shí)價(jià)

32211.最優(yōu)惠報(bào)價(jià)

32

12.中國(guó)出口商報(bào)盤(pán)

32

13.國(guó)外出口商回復(fù)詢盤(pán)

33

14.答復(fù)網(wǎng)上詢盤(pán)

33

15.報(bào)虛盤(pán)

34

16.報(bào)實(shí)盤(pán)

34

17.折價(jià)優(yōu)惠

35

18.回復(fù)只能維持現(xiàn)價(jià)

35

19.加價(jià)前優(yōu)惠大客戶

35

20.還盤(pán)函

36

21.返還盤(pán)函

36

22.接受價(jià)格函

37

23.漲價(jià)通知函

37

24.說(shuō)明漲價(jià)原因

37

25.詢價(jià)函

38

26.對(duì)詢價(jià)函的回函

38

27.價(jià)目表范例

38

28.回函拒絕還盤(pán)

38

第五節(jié)訂貨

40

1.訂單樣本

40

2.電子郵件訂單

40

3.正式訂購(gòu)函

41

4.附寄訂單的信函

41

5.通知接受訂單

41

6.確認(rèn)訂單

41

7.試購(gòu)函

42

8.確認(rèn)收到訂單

42

9.使用現(xiàn)金支票下訂單

42

10.使用交貨付款方式下訂單

43

1L使用信用卡訂貨

43

12.通知有貨，準(zhǔn)備發(fā)運(yùn)

43

13.通知訂貨方暫無(wú)存貨

44

14.通知無(wú)法供貨

44

15.通知不能供全部貨物

44

16.建議同類型其他產(chǎn)品

45

17.無(wú)法接受替代品

45

18.拒絕接受訂單

45

19.對(duì)貨物滿意，再一次訂貨

46320.索取樣品函

46

21.同意送付樣品函

46

22.回函拒絕送付樣品

46

23.訂貨函

47

24.回函接受訂貨

47

25.拒絕訂單并推薦代替品

47

26.催促卜訂單

48

第六節(jié)付款

48

1.付款條款

48

2.開(kāi)立匯票以支付裝運(yùn)費(fèi)

48

3.要求變更匯票日期

49

4.要求對(duì)方開(kāi)立包括各種費(fèi)用的匯票

49

5.要求連同匯票寄來(lái)裝船文件

49

6.同意變更匯票的付款條件

49

7.要求寄送裝運(yùn)的匯票及提單

49

8.通知對(duì)方愿意接受匯票

49

9.通知接受匯票，并要求迅速履行訂貨

50

10.要求接受匯票并付款

50

11.提議變更付款條件

50

12.建議使用見(jiàn)票后30天應(yīng)付的信用證支付

50

13.要求更易于接受的付款條款

50

14.答應(yīng)改變付款方式

51

15.要求銀行開(kāi)立信用證

51

16.索取形式發(fā)票

52

17.寄送形式發(fā)票

52

18,付款通知

52

19.告知付款賬戶

52

20.通知收到付款

53

21.回函拒絕對(duì)方付款方式

53

22.接受對(duì)方付款方式

53

第七節(jié)催款

54

1.提醒欠款事宜

54

2.詢問(wèn)還款事宜

54

3.客氣的催款函

54

4.詢問(wèn)未果，再次請(qǐng)求還款

54

5.用對(duì)方信用情況提醒對(duì)方

54

6.要求結(jié)清余額

55

7.要求付款，并付上新發(fā)票

5548.三度索取欠款

55

9.再一次催款

55

10.寄出欠款賬單

56

11.再度索取欠款

56

12.告知賬戶資金不足

56

13.答復(fù)客戶延期付款要求

57

14.正式電文催款

57

15.已通知律師起訴

57

16.最后通牒

57

17.付款致謝函

57

第八節(jié)包裝、裝運(yùn)和交貨

58

1.說(shuō)明發(fā)貨流程

58

2.關(guān)于包裝要求

58

3.洽談包裝

58

4.告知已裝運(yùn)

59

5.要求裝船時(shí)間

59

6.通知發(fā)運(yùn)貨物

59

7.通知貨物抵達(dá)

60

8.委托裝船

60

9.指定木箱包裝的材料及規(guī)格

60

10.指定包裝的材料、重量及唆頭

60

1L對(duì)包裝箱長(zhǎng)度、唆頭的指示

60

12.對(duì)機(jī)器包裝的詳細(xì)指示

61

13.海運(yùn)包裝的詳細(xì)指示

61

14.請(qǐng)注意包裝，并減少費(fèi)用

61

15.免費(fèi)再包裝

61

16.告知對(duì)方包裝無(wú)誤，要求以保費(fèi)彌補(bǔ)損失

62

17.告知對(duì)方已按照指示包裝并交付船運(yùn)

62

18.通知對(duì)方轉(zhuǎn)讓裝船文件的銀行

62

19.通知對(duì)方已寄出裝船文件

62

20.運(yùn)送數(shù)量不足，要求抓緊裝運(yùn)

62

21.因須取得特殊許可，故延遲裝運(yùn)

...63

22.要求更改目的港

63

23.因生產(chǎn)設(shè)備的改進(jìn)，提前交貨

63

24.對(duì)延誤裝運(yùn)而不滿

63

25.因延誤裝運(yùn)而致歉

64

26,收條

64

27.告知對(duì)方貨品抵達(dá)，隨函附上支票

64528.裝運(yùn)申請(qǐng)書(shū)

64

29.裝貨單

65

30.裝箱單樣本

65

31.托運(yùn)人提供的情況

66

32.詢問(wèn)裝運(yùn)

66

33.催促裝運(yùn)

67

34.告知已裝運(yùn)

67

第九節(jié)索賠與理賠

67

1.投訴貨物質(zhì)量欠佳

68

2.投訴產(chǎn)品數(shù)量不足

68

3.投訴收到貨物與訂單不符

68

4.抱怨包裝不良

68

5.對(duì)所稱包裝不良的答復(fù)

69

6.首批到貨不合格，保留索賠權(quán)

69

7.對(duì)商品質(zhì)量不滿，要求補(bǔ)救

69

8.處理質(zhì)量不滿的投訴

70

9.為送錯(cuò)商品致歉

70

10.為再次寄錯(cuò)商品規(guī)格致歉

70

11.解釋雙方都有責(zé)任

71

12.調(diào)解客戶退貨

71

13.表示愿意調(diào)查事實(shí)真?zhèn)?/p>

71

14.調(diào)查后做進(jìn)一步回復(fù)

72

15.破例進(jìn)行理賠

72

16.拒絕理賠

72

17.說(shuō)明包裝無(wú)誤，請(qǐng)對(duì)方向保險(xiǎn)公司索賠

73

18.因數(shù)量不一致，補(bǔ)運(yùn)替代品

73

19.通知對(duì)方運(yùn)去替代品

73

20.表明愿意為不良品質(zhì)負(fù)責(zé)，并支付差額

73

21.針對(duì)索賠，指責(zé)對(duì)方訂貨錯(cuò)誤

74

22.應(yīng)付令人頭痛的客戶

74

23.改善服務(wù)

74

第十節(jié)商標(biāo)、說(shuō)明書(shū)、合格證及合同樣本

75

1.白鶴牌鉛筆商標(biāo)

75

2.K城牌地毯商標(biāo)

75

3.鳳凰牌雙輪手扶拖拉機(jī)使用說(shuō)明

75

4.叉車(chē)使用說(shuō)明書(shū)

76

5.牡丹牌648型收音機(jī)說(shuō)明書(shū)

76

6.微型電子計(jì)算器使用說(shuō)明書(shū)

7767.安替司丁藥物使用說(shuō)明書(shū)

79

8.太陽(yáng)元?dú)獯褂谜f(shuō)明書(shū)

79

9.產(chǎn)品合格證

80

10.裝配合同

80

11.代理協(xié)議

82

12.補(bǔ)償貿(mào)易合同

83

第三章商務(wù)通用公文及社交公文

86

第一節(jié)通告和啟事

86

1.開(kāi)業(yè)通告

86

2.擴(kuò)張營(yíng)業(yè)通告

86

3.設(shè)立分公司的通知

86

4.發(fā)布并購(gòu)消息

87

5.遷址通告

87

6.公司重組啟事

87

7.拆伙通告

88

8.招標(biāo)通告

88

9.租賃注意事項(xiàng)

89

10.商品大拍賣(mài)海報(bào)

89

11.消防演習(xí)通知

90

12.董事會(huì)會(huì)議通知及會(huì)議議程

90

13.開(kāi)會(huì)通知

90

14.開(kāi)業(yè)通告

91

15.增加新合伙人

91

16.合伙人退休

91

17.布告形式的通知

92

18.通知參觀取消

92

19.商標(biāo)所有權(quán)通知

92

20.支票遺失

92

21,給顧客的通知

93

第二節(jié)公司人事

93

1.晉升公告

93

2.調(diào)動(dòng)通知

93

3.自薦求職信

94

4.應(yīng)征求職信

94

5.求職者熟人推薦函

94

6.面試通知函

95

7.錄用通知函

95

8.工作接受函

9579.工作拒絕函

96

10.辭職信

96

1L接受辭職

96

12.辭退員工

97

13.褒獎(jiǎng)員工

97

第三節(jié)報(bào)告及介紹信

97

1.公司管理改革方案報(bào)告

97

2.員工福利報(bào)告

98

3.加強(qiáng)保安措施報(bào)告

98

4.日常工作報(bào)告

99

5.銷售情況調(diào)查報(bào)告

99

6.要求寫(xiě)報(bào)告的信函

100

7.研究報(bào)告的序文

100

8.業(yè)務(wù)介紹信

101

9.正式報(bào)告

101

10.公司簡(jiǎn)介

102

第四節(jié)邀請(qǐng)與約見(jiàn)函

102

1.邀請(qǐng)參加交易會(huì)

102

2.邀請(qǐng)參加開(kāi)業(yè)慶典

103

3.邀請(qǐng)參加年度銷售會(huì)議

103

4.邀請(qǐng)客戶參觀公司

103

5.邀請(qǐng)參觀貿(mào)易展覽會(huì)

104

6.正式邀請(qǐng)參觀特展

104

7.晚宴請(qǐng)柬

104

8,便宴邀請(qǐng)

104

9.邀請(qǐng)參加晚宴（非正式函）

105

10.非正式拒絕晚宴函

105

1L正式拒絕晚宴函

105

12.正式邀請(qǐng)函

105

14.邀請(qǐng)明信片

106

15.接受共進(jìn)午餐的邀請(qǐng)

106

16.拒絕參加招待會(huì)

106

17.茶會(huì)請(qǐng)柬

106

18.舞會(huì)請(qǐng)柬

107

19.非正式的預(yù)約要求

107

20.業(yè)務(wù)約見(jiàn)函

107

21.拒絕約見(jiàn)

107

22.同意約見(jiàn)

107823.確認(rèn)約見(jiàn)函

108

24.確認(rèn)合作會(huì)議議程

108

25.安排招待工作

108

26.建議更改時(shí)間

109

27.拒絕參會(huì)

109

28.正式婚禮請(qǐng)柬

109

29.歡迎函

109

30.致歡迎詞

110

31.邀請(qǐng)函（非正式）

110

32.拒絕參加酒會(huì)回函

111

33.到辦公室約見(jiàn)函

111

34.接受約見(jiàn)回函

111

35.拒絕約見(jiàn)回函

111

第五節(jié)祝賀與慰問(wèn)

112

1.祝賀總經(jīng)理任職

112

2.祝賀晉升

112

3,對(duì)祝賀晉升的回函

112

4.賀成為董事會(huì)成員

113

5.賀同事榮退

113

6?賀員工生日

113

7.祝賀新公司營(yíng)業(yè)

113

8.生病慰問(wèn)信

114

9.慰問(wèn)家屬

114

10.表示懷念

114

11.吊唁函

114

第六節(jié)感謝與道歉函

115

L感謝客戶訂單

115

2.感謝熱情款待第三人

115

3.感謝惠賜資料

115

4.回復(fù)客戶的感謝信

116

5.感謝工作推薦人

116

6.感謝客戶推薦人

116

7.感謝客戶的付款和訂單

116

8.感謝客戶的長(zhǎng)期支持

117

9.為逾期付款致歉

117

10.為發(fā)貨單上的錯(cuò)誤致歉

117

11.為給別人帶來(lái)不便公開(kāi)致歉

117

12.感謝別人盛情款待

118913.致謝大宗訂單

118

第二章商務(wù)業(yè)務(wù)信函范例

第一節(jié)資信調(diào)查函

1.咨詢函

CreditInformation

DearSirs,

Theunder-mentionedfirmhasrecentlyaskediftheycouldrepresentusinthe

marketingofourproductsintheUnitedStatesasoursoleagent:

FriendshipInternationalTradeCo.Ltd.

250RoyalRoad

NewYork,NY.30786

Wewouldbeverygratefulifyoucouldletushavesomeinformationabout

thefinancialandbusinessstandingoftheabovefirm.

Anyinformationthatyoumaygivewouldbetreatedinstrictconfidenceand

weawaityourearlyreply.

Yoursfaithfully

LiGang

GeneralManager

2.向銀行查詢新客戶資信情況

(CONFIDENTIAL)

DearSirs,

WehavereceivedanorderforUS$56500worthofgoodsfromAtlantic

ElectronicCo.,Ltd,U.S.A.Theyhavegivenusyourbankasareference.We

wishtoknowiftheyaregoodforthisamountandineverywaytrustworthyand

reliable.Weshallbemostgratefulforanyinformationyougiveus.

Weshouldofcoursetreatasstrictlyconfidentialanyadviceyoutellus

andbeonlytoopleasedtoperformasimilarserviceforyoushouldthe

opportunityeverarise.Weencloseastampedandaddressedenvelopeforyour

reply.

Yoursfaithfully,

3.向客戶查詢信用及經(jīng)營(yíng)情況

DearSirs:10

Wewillbeobligedifyouwillkindlygiveustheinformationaboutcredit

standingoftheWatson&JonesNewcastlyInternationalTradeCo.,Ltd.inyour

city.Weunderstandthatyouhaveregulartransactionswiththefirm.Sowetake

thelibertytoaskyoutogiveyourviewsconcerningtheactualpositionof

thefirminorderthatwemaytakestepstoavoidgettingintotrouble.

Anyinformationyougivewillbehighlyappreciatedandkeptinstrict

confidence.Weshal1bepleasedtoreciprocateifyoushouldneedourservices

atthisend.

Weareawaitingyourearlyreply.

Yoursfaithfully,

4.帶附表的資信調(diào)查函

CreditInformation

DearSir,

WehavereceivedasuddenbidfromtheAmericanTradingCo.,Ltd,600Mission

Street,SanFrancisco,withwhichyouarenowdoingbusinessandthefirmgives

usyournameasareference.

Weshallappreciateitifyouwillinformusofyourownexperienceswith

thefirmbyfillingintheblanksoftheattachedsheetandreturningittous

intheenclosedenvelope.

Anyinformationyoumaygiveuswillbetreatedasstrictlyconfidentialand

expensesconcernedfromthisinquirywillbegladlypaidbyusuponreceiptof

yourbill.

VerytrulyYours,

(AttachedSheet)

(l)Howlonghaveyoubeeninbusinessrelationswiththefirm?

(2)Whatcreditlimithaveyouplacedontheiraccount?

(3)Howpromptlyaretermsmet?

(4)Whatamountiscurrentlyoutstanding?

5.資信調(diào)查有利回函，并給予建議

Private&Confidential

DearSirs,

Subject:TheLondonTradingCo.,Ltd.

InreplytoyourletterofAugust18,wewanttoinformthatwehavenow

receivedfromBarclayBankofLondontheinformationyourequire.

TheLondonTradingCo.,Ltd.wasfoundedin1940withacapitalof1000000

pounds.Theirchieflineisintheimportandexportoftextiles.Their

business'suppliersaresatisfiedwiththem.Weconsiderthemgoodfor

businessengagementuptoanamountof300000pounds.Forlargertransations

wesuggestpaymentbysightL/C.

Theaboveinformationisstrictlyconfidentialandisgivenwithoutany

responsibilityonthisbank.

Truly,

6.信用調(diào)查有利回函，告知敬請(qǐng)放心

Gentlemen,11

ThefirmmentionedinyourletterofSeptember20isoneofthemost

responsibledealersoftextilegoods.

Thecompanywasestablishedin1948,andhassuppliedourfirmwithqualified

goodsforover20years.

Theyhavealwaysprovidedcompletesatisfactionwithin-time

delivery,moderatepricesandsuperiorquality.

WebelievethattheymayberatedasanA-Levelcompanywithwhichyoucan

dealfreely.Ofcourse,thisisourpersonalopinionandweassumeno

responsibilityinyourproposedbusinessnegotiations.

Wehopetheaboveissatisfactoryandwillhelpyouinmakingadecision.

Verytrulyyours,

Mike

BusinessManager

7.資信調(diào)查不利回函，告知管理不善

Private&Confidential

DearSirs,

Wehavecompletedourenquiriesconcerningthecompanymentionedinyour

letterofMay18andhavetoinformyoutoconsidercarefullythebusiness

withthem.

Inthepastthreeyears,thecompanyhasexperiencedaseriousdifficultyin

financeanddelayedinexecutingtheirnormalpayment.Itseemstousthatthe

company?sdifficultieswereduetobadmanagementandinparicularto

overtrading.

Wewouldadviseyoutopaymostcarefulattentiontoanybusinessrelations

withthem.However,thisisourpersonalopinionandwewishyoutomakefurther

enquiriesonyourpart.

Yourssincerely,

8.信用調(diào)查不利回函，告知經(jīng)濟(jì)信用不佳

DearSir,

Wearesorrytosaythatourexperienceswiththecompanywhichyou

inquiredaboutinyourletterofJune17havebeenunsatisfactory.

Itistruewewereinbusinessrelationswiththefirmofthelasttwoyears

andonseveraloccasionswehavehadlotsoftroubleineffecting

settlements.

Thecompanystillowes$1400forpurchasemadeoversevenmonthsago.The

accountisnowinthehandofourattorneysforcollection.

Mayweaskthatyoutreatthisinformationasstrictlyconfidentialwithout

responsibilityonourpart.

Verytrulyyours,

9.表明無(wú)法提供確切意見(jiàn)而致歉

Private&Confidential

DearSirs,12

Weregretourinabilitytoletyouknowanypositiveinformationconcerning

thefirminquestioninyourletterofJune6.

Itistruethatwehadbusinesswiththemduringthepastfewyears,butthe

amountofbusinesswasnotsolargethatwecannotsupplyanyresponsible

opiniononthebusinesscapabilityandcreditstanding.

Wesuggestyoumakefurtherstatusenquiriesfromotherenquiryagencies.

Yourstruly,

10.請(qǐng)求老客戶作為資信證人

DearMrGreen,

ThankyouforyourletterofNovember2.Wearedelightedtohearthatyou

aresopleasedwiththerefurbishmentofyourhotel.

Asyouknow,inourlineofwork,wedependongoodreportsaboutourprojects

towinfurtherbusiness.Ourclientsalwaysshoparoundandlookforreferences

beforecommittingthemselves.

Wewouldliketouseyourhotelasareferencewhenwediscusssimilar

refurbishmcntsinthehotelindustry.Wouldyouagreetooursuggesting

thatfutureclientsshouldcallyou?

Itwouldalsobemosthelpfulifwecouldoccasionallybringaclientto

lookatyourhotel.Wewould,ofcourse,stayovernightatleast.

Iwillcallyounextweektohearyourreaction.Thanksagainforyoukind

words.

Yourssincerely,

Robert

Manager

n.要求對(duì)方提供資信資料

DearSirs,

Weareverygladtoreceiveyourfaxinquiry.Sinceitisthefirsttimewe

contact,wewouldbehighlyappreciatedifyoucouldprovideusyourbankname

andaddress.

WerealizethetypesofICyouneed,butwedonotknowthespecificationyou

requireforthatICsuchasthevoltage,current.Couldyoupleasetellusthe

purposeofthisIC?

Thefaxyousendusisnotveryclearforthewordingpart.Therefore,please

faxitagain(noneedforgraph).Wewishwecouldprovidethebestservicesto

you.

Sincerelyyours,

12.同意試銷前的資信要求

DearSirs,

Thankyouforyourletterof10thMarch.Wearegratifiedtoreceiveyour

requestformenandwomen'sraincoatsonapproval.13

Aswehavenotpreviouslydonebusinesstogether,perhapsyouwillkindly

agreetosupplyeithertheusualtradereferences,orthenameofabankto

whichwemayrefer.Assoonastheseenquiriesaresatisfactorilysettled,we

shallbehappytosendyoutheitemsyoumentioninyourletter.

Wesincerelyhopethiswillbethebeginningofalongandpleasantbusiness

association.Weshalldoourbesttomakeitso.

Yours,

第二節(jié)促銷函

1.傳感剃須刀廣告海報(bào)

GILIETTESENSOR

Theonlyrazorthatsensesandadjuststotheindividualneedsofyour

face.GilletteSensor:theshavepersonalizedtoeveryman.

Itstartswithtwinblades,individuallyandindependentlymountedonhighly

responsivesprings.Sotheycontinuouslysenseandautomaticallyadjusttothe

individualcurvesanduniqueneedsofyourface.

Innovationiseverywhere.Youcanfeelitinthetexturedridgesandthe

balanceoftheSensorrazor.Youappreciateitintheeasyloadingsystemand

theconvenientshavingorganizer.

Evenrinsingisinnovative,thenewbladesare50%narrowerthananyothers一

allowingwaterflowfreelyaroundandthroughthem,foreffortlesscleaningand

rinsing.AlltheseSensortechnologiescombinetogiveyourindividualface

apersonalizedshave—theclosest,smoothest,safest,mostcomfortable.

Thebestshaveamancanget.

Gillette

2.男用者理宣傳海報(bào)

YOUMANAGEABUSINESS,STOCKS,BONDS,PEOPLE

ANDNOWYOUCANMANAGEYOURHAIR

Forthefirsttimethere?saremarkablegelthatcangiveyourhairany

lookyouwant—sleeker,fuller,straighter,curlier,morenatural,evenwet-

withoutadropofalcoholoroil.Itgetsyourhairintoshapeinthemorning

andkeepitundercontrolallday.Whateveryourmanagementstyle,Maltplexx

isforyou.GetthefullfactsattheAramiscounter.

Aramis

Maltplexxnaturalhairgelformen

3.香波的報(bào)紙廣告

WHYYOURFAVORITESHAMPOOWILLWORK

BETTERIFYOUSTOPUSINGITFOR14DAYS

It'ssofrustratingiTheveryshampoothathasalwaysleftyourhairso

silkyandclean,theshampooyoudependongradual1y,thennoticeably,stop

working.Thatfresh-airsoftnessyouprizesomuchincleanhairisgone.Your

hairfeelslimpandlooksdull.WhatMishappening?Whythechange?”Shampoo

build-up“isthereason.

Eachwashing,evenwithfineexpensiveshampoosofconditioners,leaves

a“residue”,atell-taleproblemthathasnowbeenmeasuredpreciselyin

laboratorystudies.

Recenttestson10qualityshampoosshowthatresidueaccumulateseachtime

youshampoo.lt'safactofhairlife.

Toridyourhairofthisunwelcomebuild-upyoumustswitchtoashampoo

withsuperiorrinsability一evenifit'sjustatemporarychange,moveto

shampoothathavetheabilitytorevitalizeyourhairandleaveitthoroughly

clean.Chooseonethatwilldothejobgreatly.Anddon,tputitoff.Shampoo

build-upismorethanunattractive.Itcandestroythesoftfeelofyour

hair,,itsmanageabi1ity?anditcaneventuallydamagethehairitself.

Whichshampoorinsesthebest?Inlaboratorytestsof10quality

shampoos,NeutrogenashampoowasratedNo.1,anddemonstratedconsistently

superiorrinsabilitywithalmostnobuilt-upitself.

SoNeutrogenaremovesthemostbuild-upinasinglewashingand,equally

important,leavesanegligibletraceofresiduecomparedtoal1theother

shampoostested.Ifyoufeelyouneedtorevitalizeyourhair,tryNeutrogena

shampooforjust14days.Thinkofitasarefreshing“vacation”,,and

afterwardsyourhairwillagainrespondhappilytoyourfavorite

shampoo.

UseNeutrogenawheneveryouneedtogetyourhairreallyclean.Thenyour

favouriteshampoowillcontinuetobeyourfavourite.Itissuitableforall

hairtypesandmaybeusedonpermed,dyedhair.

Neutrogenashampooisavailableatchemistsaddepartmentstores,in100ml

tubesand200mlbottles.Lookforit一inthewhiteboxwiththebrownband.

“TestresultsindicateasinglewashwithNeutrogenawasadequateto

removeinexcessof90%oftheresidue.Evenwithconditioners,whichare

farmoresubstantivetothehair,asinglewashwithNeutrogena.,removes70%of

theresidue.

—ExcerptfromN.SkinCareInstituteReports

4.便攜式小型冰箱宣傳冊(cè)

DearFellowCamper,

Itisagreatdaytostartyourvacation.Thesunisablaze,thevanorwagon

ishummingnicelydowntheInterstate,andthefamilyissettledcomfortablyin

anticipationofwhatliesahead.Eventhedogisamicable.

Canyouguesswhathappensnext?Suddenlythereareechoeddemandsforarest

stopandsomethingtoeat.Thereststopideaisgood,butthesomethingto

eat“shakesyoualittle—youhavevisionsofhaulingouttheoldbillfoldand

plunkingdownfifteenbucksorsoforsnacksatafastfoodplace.

BUTNOTIFYOUHAVELEKTRONKOOLWITHYOU!

TheLektronKoolisthegreatestlittleportablefridgeyou'veever

seen.Packitwithsandwiches,drinks,friedchicken,fruit,whatever,andyou'11

haveatyourfingertipsreallycoldfoodanddrinkdayandnight.

TheLektronKoolisnotanicebox.It?salightweightbutroomyelectronic

refrigeratorthatyoucanplugintoyourcarora110-voltadaptorthatwe

makeavailable,assuringyouoffreshediblesfordaysandnights.The

secretisinLektronKool'sthermoelectricsolid-statemodule,whichreplaces

allthebulkypiping15coils,compressors,andmotorsyoufindinconventional

portablerefrigerators.

OneenthusiasticownerofLektronKoolwrites:"Lastsummerourfamilytook

acampingtriptoCanada.Itwasoneofthose'perfect'vacations;everything

wentjustaswehadplanned.ButwhenwegotbacktoAtlanta,allofusagreed

that,asidefromournewCapricewagon,themostindispensableitemofequipment

wecarriedwasourLektronKool.Notonlywasitaconvenient,itsavedusa

bundle

NowyoucanowntheLektronKoolfor$40or$50lessthantheregular

price.That?sright.Ourthreemodelsordinarilypricedat$139,$179,and

$199cannowbehadfor$99,$139,and$149,butyoumusthurrybecausethis

offerwillbewithdrawnbyJune

15.

Callustoll-freeat800-622-0391toplaceyourorder,ormailusyourcheck

orcreditcardnumber.Butifyouwantmoreinformationbeforeyouorder,the

enclosedpostagepaidcardwillbringyouacompletecatalogofourLektron

Koolmodels.

Yoursverysincerely,

DavidHawk

BusinessManager

5.推薦地毯

DearSir,

GreatinterestwasarousedattherecentArts&Craftsproductexhibitionin

BeijingbythelargestcarpetmanufacturerinChina.Numerousenquiriesand

ordershavealsocomeforthebeautifulhand-wovencarpets.

Thecarpetsarepreferredforthefollowing:

Appearance

Elegantdesignswithdifferentsizescaterforthecustomer'sneeds.

Prices

Superbqualitywithpricesmuchlowerthanthosefromothersources.

Comfort

Carpetsaremadefromwoolandsilk,sotheyaregivingthefeelingof

naturalwarmthandcomfort.

Youwillbeinterestedtonotethatourannualproductionis20000

pieces.RecentlywehavereceivedenquiriesfromJapan,Germany,Australiaand

SouthAfrica.Weareconvincedthatourcarpetswillbeexportedtomore

countriesinthenearfuture.Wearegladtoencloseourillustrated

catalogue,andwillsendyouourbestquotationassoonaswehearfromyou.

Sincerelyyours,

6.推薦替代品

DearSirs,

ThankyouforyourletterdatedMarch15,2007,ordering10000piecesof

RainbowRaincoatMode2.

Weregretthatwecannolongersupplythesaidraincoats,whichareoutof

production.IntheirplacewewouldliketoofferourRainbowRaincoatMode

3.Thisisournewdesign,madeoflight,durableandwaterproofmaterial.The

qualityofthisarticleisexcellent,butthepriceis5%lower.Thelarge

numberofrepeatorders16weregularlyreceivefromleadingdistributors

isaclearevidenceofthe