2023年10月自考00888電子商務(wù)英語(yǔ)試題一、選擇題（每題1分，共5分）B.ElectronicmarketingD.ElectronicfundingA.HTTPB.SMTPC.SSLD.PayPal3.Theprocessofconvertinginformationintoasecretisknownas:A.DecryptionB.EncryptionC.HashingD.SaltingA.BusinesstoBusinessB.BusinesstoConsumerC.ConsumertoBusinessD.ConsumertoConsumer5.Whichoftheseisapopularonlinemarketplace?A.WikipediaB.AmazonC.LinkedInD.Twitter二、判斷題（每題1分，共5分）7.SSLstandsforSecureSocketLayer.(True/False)8.AVPNisusedforsecureonlineshopping.(True/False)三、填空題（每題1分，共5分）11.Theprocessofattractingandguidingpotentialcustomerstoaproductisknownas____________.13.____________isaprogramminglanguageusedforcreatinginteractivewebsites.14.Anonlinestorethatsellsgoodsdirectlytoconsumersisknownasa____________.15.____________isastrategyusedtoprotectonlinetransactionsfromfraud.四、簡(jiǎn)答題（每題2分，共10分）16.Explaintheconceptofavirtualmarketplace.17.Whatisadigitalwallet,andhowdoesitwork?五、應(yīng)用題（每題2分，共10分）21.Calculatethetotalcostofpurchasing5items,eachpricedat$20,witha10%discountandashippingfeeof$5.24.Anonlinestoreoffersa15%discountonallproducts.Iftheoriginalpriceofaproductis$100,whatisthenewpriceafterthediscount?六、分析題（每題5分，共10分）七、實(shí)踐操作題（每題5分，共10分）28.Describethestepsacustomerwouldtaketoreturnaproductpurchasedonline.八、專業(yè)設(shè)計(jì)題（每題2分，共10分）九、概念解釋題（每題2分，共10分）十、思考題（每題2分，共10分）十一、社會(huì)擴(kuò)展題（每題3分，共15分）一、選擇題答案：1.C2.D3.B4.A5.C二、判斷題答案：6.True7.False8.True9.False10.True三、填空題答案：11.SearchEngineOptimization12.ConversionRate13.UserExperience14.CustomerRelationshipManagement15.SupplyChainManagement四、簡(jiǎn)答題答案：17.SecureSocketLayer(SSL)isasecuritytechnologythatcreatesanencryptedlinkbetweenawebserverandabrowser,ensuringthatalldatatransmittedbetweenthetworemainsprivateandsecure.18.Dropshippingisabusinessmodelwherearetailerdoesnotkeepproductsinstockbutinsteadtransferscustomerordersandshipmentdetailstoeitherthemanufacturerorawholesaler,whothenshipstheproductsdirectlytothecustomer.19.Affiliatemarketingisatypeofperformancebasedmarketingwhereabusinessrewardsoneormoreaffiliatesforeachcustomerbroughttheaffiliate'sownmarketingefforts.五、應(yīng)用題答案：21.Tocalculatetheconversionrate,dividethenumberofconversions(e.g.,sales,signups)thetotalnumberofvisitorstothewebsite,thenmultiply100togetapercentage.23.TooptimizeproductpagesforSEO,includehighqualityproductimages,detailedandkeywordrichproductdescriptions,customerreviews,andappropriatemetatags.六、分析題答案：七、實(shí)踐操作題答案：28.Thestepsacustomerwouldtaketoreturnaproductpurchasedonlinetypicallyincludecontactingcustomersupport,obtainingareturnshippinglabel,packagingtheproductsecurely,andshippingitbacktotheretailer.2.OnlinePaymentSystems:Knowledgeofpaymentgateways,SSL,andsecureonlinetransactions.7.ReturnandRefundProcesses:Understandingthestepsinvolvedinreturningproductspurchasedonline.各題型所考察學(xué)生的知識(shí)點(diǎn)詳解及示例：選擇題：測(cè)試學(xué)生對(duì)電子商務(wù)基本概念和術(shù)語(yǔ)的理解，如不同的電子商務(wù)模型和關(guān)鍵概念。判斷題：評(píng)估學(xué)生對(duì)電子商務(wù)相關(guān)事實(shí)和概念的掌握程度，如在線支付系統(tǒng)的安全性。填空題：檢驗(yàn)學(xué)生對(duì)電子商務(wù)專業(yè)術(shù)語(yǔ)和概念的掌握，如SEO、轉(zhuǎn)化率和客