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商務(wù)英語(yǔ)實(shí)訓(xùn)題庫(kù)及答案
一、單項(xiàng)選擇題(每題2分,共20分)1.“invoice”的意思是()A.合同B.發(fā)票C.提單答案:B2.Themeetingwillbeheld()2pmtomorrow.A.inB.onC.at答案:C3.Whichisthecorrectexpressionforaskingprice?()A.Howmuchitcosts?B.What'stheprice?C.Howmanyisit?答案:B4.“FOB”standsfor()A.FreeonBoardB.FreightonBoardC.FreeofBoard答案:A5.Ifyouwanttodeclineaninvitation,youcansay()A.Thatsoundsgreat.B.I'dloveto,butI'mbusy.C.Sure,I'llcome.答案:B6.Theoppositeof“increase”is()A.decreaseB.riseC.grow答案:A7.Weshouldsendthegoods()theendofthismonth.A.byB.untilC.during答案:A8.“Brand”means()A.商標(biāo)B.質(zhì)量C.價(jià)格答案:A9.Theyare()anewmarketingplan.A.workingonB.workingoutC.workingfor答案:A10.“Enclosedpleasefind...”isoftenusedin()A.lettersB.reportsC.presentations答案:A二、多項(xiàng)選擇題(每題2分,共20分)1.Whichofthefollowingarepaymentmethods?()A.T/TB.L/CC.D/P答案:ABC2.Inabusinessnegotiation,wemaytalkabout()A.priceB.quantityC.deliverytime答案:ABC3.Whichwordsarerelatedtomarketing?()A.promotionB.targetmarketC.brandimage答案:ABC4.Commonbusinessdocumentsinclude()A.contractsB.resumesC.memos答案:AC5.Usefulexpressionsforstartingapresentationare()A.Goodmorning/afternoon.B.Letmeintroducemyself.C.Thankyouforlistening.答案:AB6.Whichofthefollowingaretypesofcompanies?()A.limitedcompanyB.soleproprietorshipC.partnership答案:ABC7.Wordsaboutproductfeaturesmayinclude()A.highqualityB.innovativedesignC.competitiveprice答案:AB8.Waystoimprovecustomerserviceare()A.respondquicklyB.offerdiscountsC.trainstaffwell答案:AC9.Ininternationaltrade,weneedtoconsider()A.customsregulationsB.culturaldifferencesC.transportation答案:ABC10.Whichphrasescanbeusedtoexpressagreement?()A.Iagreewithyou.B.That'sagoodpoint.C.I'mafraidnot.答案:AB三、判斷題(每題2分,共20分)1.“CIF”meansthesellerisresponsibleforthecost,insuranceandfreighttothedestinationport.()答案:對(duì)2.Inabusinessemail,weshoulduseveryinformallanguage.()答案:錯(cuò)3.“Marketshare”referstothepercentageofamarketaccountedforbyaparticularcompanyorproduct.()答案:對(duì)4.Whenmakingaphonecallinbusiness,wedon'tneedtointroduceourselves.()答案:錯(cuò)5.“ROI”standsfor“ReturnonInvestment”.()答案:對(duì)6.Aresumeshouldbeaslongaspossibletoshowallyourexperiences.()答案:錯(cuò)7.Inabusinessmeeting,it'simpolitetointerruptothers.()答案:對(duì)8.“Wholesaleprice”isusuallyhigherthan“retailprice”.()答案:錯(cuò)9.Wecanusejargonfreelyinabusinesspresentation.()答案:錯(cuò)10.“After-salesservice”isnotimportantforacompany.()答案:錯(cuò)四、簡(jiǎn)答題(每題5分,共20分)1.Whatarethekeyelementsinabusinessnegotiation?答案:Keyelementsincludeprice,quantity,quality,deliverytime,paymentterms,etc.Theseaspectsdirectlyaffecttheinterestsandcooperationofbothsides.2.Howtowriteaneffectivebusinessemail?答案:Beclearandconcise.Statethepurposeatthebeginning.Usepropergreetingsandclosing.Checkgrammarandspelling.Keepthetonepoliteandprofessional.3.Whatistheimportanceofbrandbuilding?答案:Ithelpsacompanystandoutinthemarket,gaincustomertrustandloyalty.Astrongbrandcanincreaseproductcompetitivenessandmarketshare.4.Listsomeskillsneededforasuccessfulbusinesspresentation.答案:Goodorganizationofcontent,clearspeaking,useofvisualaidslikeslides,engagingwiththeaudience,andbeingabletoanswerquestions.五、討論題(每題5分,共20分)1.Discusstheimpactofculturaldifferencesoninternationalbusiness.答案:Culturaldifferencescanaffectcommunicationstyles,negotiationapproaches,andbusinessetiquette.Forexample,insomecultures,directcommunicationispreferred,whileinothers,indirectmethodsaremoresuitable.Understandingthesedifferenceshelpsavoidmisunderstandingsandbuildbetterbusinessrelationships.2.Howcanacompanyimproveitsproductcompetitiveness?答案:Acompanycanfocusonproductinnovation,improvequality,andoffercompetitiveprices.Also,providingexcellentcustomerserviceandeffectivemarketingstrategiescanenhanceproductcompetitivenessinthemarket.3.Talkabouttheroleofsocialmediainbusinessmarketing.答案:Socialmediacanexpandbrandawareness,reachawideraudience,andinteractdirectlywithcustomers.Itenablescompaniestopromoteproducts,shareinformation,andcollectfeedback,thusfacilitatingmarketingandbusinessgrowth.4.Whatarethechallengesforasmallbusinessininternationaltrade?答案:Smallbusinessesmayfacechall
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