PAGEPAGE12019年1月國開電大本科《管理英語3》期末紙質(zhì)考試試題及答案一、交際用語(每小題2分,共10分)

1-5題:選擇正確的語句完成下面對話,并將答案序號寫在答題紙上。1.―Isupposethere’llbealotofarguments.―___________________A.Noproblem.B.Ishouldimagineso.C.That’sagoodidea.2.―Sorry.Imadeamistakeagain.―_______Practicemoreandyou’llsucceed.A.Nevermind.B.Certainlynot.C.You’rewelcome.3.―Doyoumindif1smokehere?―___________________A.No.thanks.B.Yes.please.C.Yes.betternot.4.―Howdidyoumissyourtrain?―___________________A.NevermindB.What’syourproposal?C.Well.Iwascaughtinthetrafficjam.5.―Goodmorning,VolunteeringMatters.howcanIhelpyou?―Goodmorning.I’dliketofindout_______.A.howIcouldpayonlineB.howIcouldbecomeavolunteerC.howIcouldmakeanappointment二、詞匯與結(jié)構(gòu)(每小題2分，共30分)

6-20題：閱讀下面的句子，從三個選項中選出一個能填入空白處的正確選項，井將答案序號寫在答題紙上。6.It’s_________topointtoortalkaboutstrangersinpublic.A.notpoliteB.politeC.good7.John.aswellasMike_________justbeenbackfromanimportantmeeting.A.haveB.hasC.had8.―Whendowehavetopaythebill?―_________December30.A.ByB.InC.During9.______isknowntoall.toomuchfatcausesheartproblems.A.OfB.AsC.For10.Hegaveuphisstudyincollegein_________.A.bundleB.desperateC.despair11.Youcangoout，_________youpromisetobebackbefore120’clock.A.sofarasB.asfarasC.aslongas12.Iam_________yourearlycoming.A.lookingforwardB.lookingforwardtoC.lookforwardto13.Ididn’tfinishmyhomework.Neither_________.A.didheB.didn’theC.hedid14.Let’sdiscusstheseproblemsatthemeeting,_________?A.doweB.shallweC.willyou15.Ifyouneedfurtherinformation.please_________ouroffice.A.contactB.constructC.constant16.I_________toknowhowoftenthebusrunsduringrushhour.A.occurB.happenC.takeplace17.I’musedto_________upearlynow.A.getB.gettingC.toget18.Let’sgo_________thereportsonthelatestwork.A.toB.withC.over19._________importantitisforkidstoimaginefreely!A.HowB.WhatC.Whatan20.Themanagerurgedhisstaffnotto_________thesplendidopportunity.A.getB.escapeC.miss三、閱讀理解(每小題4分，共40分)21-25題：閱讀下列短文，從A、B、C三個選項中選出一個正確答案，并將答案序號寫在答題紙上。Passage1Withoutgoodbudgetmanagement.youarelikelytooverspendonmarketingaccidentally.15Herearethreestepsthathelptomakeagoodmarketingbudget.Step1:OrganizefinancialinformationThefirststepistobeclearofyourcurrentfinancialsituation.Youneedtoknowhowmuchmoneyyourcompanymakesmonthlyandthechangesthatmightariseinthefuture.Althoughincomeflowschangethroughouttheyear.youmustorganizetheinformationbasedonreliablerevenue-theminimumamountofmoneyyourcompanymakeseachmonth.16Arealisticbudgetplanwillalwaysfocusontheincomethatexceedstheexpenses.17notthetotalrevenuethatcomesin.Whenyouhavedeterminedtheamountofdisposableincomeavailableforthecompany.youshoulddeterminewherethemoneywillgo.Step2:DeterminewhereyouwanttospendmarketingfundsAfteryouknowthetotalamountavailabletospendonmarketing.thenextstepishowyouplantospendthatmoney.Threemainfactorsdecidehowyouspendmarketingfunds:thebudgetamount.yourpastexperiences.andwhereyoucanreachtherightaudience.Youwillstartorganizinghowtospendthefundsbasedontheamount.Besides.youneedtoconsiderthestrategiesthathaveworkedinthepast.Also.youneedconsiderwhichmarketingchannelswillallowyoutoreachtherightaudience.Step3:AssessdataandmakeappropriatechangesThefinalstepinbuildingagoodmarketingbudgetistheanalysisoftheplanandanychangesthatmayimproverevenue.Ultimately.marketingisdesignedtobringinextrarevenue.18Iftheactivitydoesnotbringinanyadditionalrevenueoveritscost.thenitisbettertochangestrategyandtrysomethingelse.Assessingthedataisavitalpartofcreatinganeffectivemarketingstrategy.19Evaluationbeginswithcomparingpastperformancetotheperformanceaftermarketingtheproductorservices.However.agoodbudgetaloneisnotenough.Youhavetotakeactionandremaincommittedtofollowingthroughyourplan.Bykeepingthebudgetinmindwhenyoumakedecisions.youwillhavetheopportunitytoworkoutdifferentstrategiestofindthebestsolutionsforyourbusinessgoalsandpreventoverspendingonmarketing.21.Whatshouldthebudgetplanbebasedon?A.Thecompany’sreliableexpense.B.Thecompany’sreliableincome.C.Thecompany’sreliablecost.22.Whatdoes“disposableincome”meaninparagraph3?A.TotalincomeB.Previousincome.C.Netincome.23.Youhavetobeclearof_________whenorganizingfinancialinformation.A.theincomeandexpensesB.themarketingfundC.thebudgetmanagement24.Thethreemainfactorsthatdecidehowyouspendmarketingfundsare_________.A.themoneyyouhaveearned.theactualexpensesandthemoneyyouwillexpendB.thebudgetamount.yourpastexperiencesandwhereyoucanreachtherightaudienceC.theassetsyouhave.theproductandtheincome25.KeepingthebudgetinmindwhenmakingmarketingdecisionswillavoidA.usinglessthanyouearnB.usingmoneyunnecessarilyC.usingmorethanyouearn26-30題：請根據(jù)短文內(nèi)窯判斷給出的語旬是否正確，正確的寫“T”，錯誤的寫“F”，并將答案寫在答題紙上。Passage2Ithinkthemostterriblethinginlifeformylittlebrotherisgettingupinthemorning.Heisalmostsickwhenmymotherca11s.“Herbert!It’sseven0’clock!Getup!”Herbertanswers.“I’mcoming!”andgoesrightbacktosleep.I’mnotata11likemybrother.Idon’tliketogotobedatnightbutIdon’tmindgettingupinthemorning.Iusual1ywakeupbeforemymothercallsme.Ijumpoutofbedandgointothebathroomtotakeashower.Igetdressed.brushmybmyhair.andgetreadytogodownstairsforbreakfastassoonasmymothercalls.ButnotHerbert.Hejustsleeps.Amilitaryband(軍樂隊)inourbedroomcouldnotwakehimup.Icallhimandsay,“Getup!Mumwillbeupheretopullyououtofbedifyoudon’tgetupimmediately!”Buthejustsleeps.AftercallingafewmoretimesmymotherhastocomeupstairsandpullHerbertoutofbed.It’sthatwayeverydaywithmylittlebrother.Perhapssomedayhe’lllearntogetupontime.but1reallydon’tthinkso.26.Themostterriblethinginlifeformylittlebrotherisgoingtoschool.[答案]F27.Whenmothercalls.Herbertdoesn’tanswerandremainsinbed.[答案]F28.MymotheroftenhastopullHerbertoutofbedasherefusestogetup.[答案]T29.Sometim