CONSUMER&

BRANDBrandKPIs

for

milk:

Blue

Diamond’sAlmond

Breeze

in

the

United

StatesConsumer

Insights

reportOctober2024Discover

your

Brand

KPI

scores.

Benchmark

against

competitors

and

measureyour

brand’s

marketimpactIntroduction:

studydetailsThe

reportMethodologyThisreport

hasbeen

created

usingthe

datafromStatista’sConsumer

InsightsBrand

KPIs.Thereportprovides

you

with

key

consumer

insightsandbenchmarks

forabrand’sperformance

againsttheindustryoverall

and

theircompetitors.Design:OnlineSurveyDuration:

approx.

15

minutesLanguage:official

language(s)

ofeach

country

withAmerican

Englishoffered

asanalternativeRegions:Brazil,Germany,

India,

Mexico,

U.S.

and

UKNumberofrespondents:approx.

7500Ourdataallows

you

tomeasure

each

brand’spositioninthe

market

bycreating

aprofile

usingStatista’s5key

performance

indicators.

Which

are:

awareness,popularity,consumption,loyalty,andmedia

buzz.Sample:

Internet

users,

aged18

-64,

quotasset

ongender

and

ageThisreport

is

basedon

BlueDiamond’s

AlmondBreeze’s

performance

inthe

milk

market.Fieldwork:April-July

2024Ifyou

would

liketofind

out

more

abouttheConsumerInsightsatStatista

or

theBrandProfiler,

please

clickthe

linkbelow.2Notes:Forthis

report

“Usage”indicates

the

specific

“Consumption”Sources:

Statista

Consumer

Insights

Global,

asofOctober

202482%

of

Blue

Diamond’s

Almond

Breeze

drinkers

display

loyalty

towards

thebrandIntroduction:

key

insightsWhodoesthebrandappeal

to?How

doesthebrandperform

inthemarket??BlueDiamond’s

Almond

Breeze’s

branding

resonates

?BlueDiamond’s

Almond

Breeze

rankssecond

inmore

with

Millennialsawareness

withinthemilk

market?BlueDiamond’s

Almond

Breeze

generally

appealsto?Thepopularity

ratingof

BlueDiamond’s

Almondmen

more

than

womenBreeze

is

38%?Among

BlueDiamond’s

Almond

Breeze

enthusiasts,?BlueDiamond’s

Almond

Breeze

ranksfourthin35%

fallunderthe

high-income

categoryconsumption?Consumers

want

theirmilk

brandsto

havehigh?In

terms

of

loyalty,Blue

Diamond’sAlmond

Breeze

isvalue,honesty

/trustworthiness,

andauthenticitysecond

inthe

United

States?BlueDiamond’s

Almond

Breeze

hasascore

of33%formedia

buzz3Sources:

Statista

Consumer

Insights

Global,

asofOctober

2024CHAPTER

01Brand

profileInthissection,

we

show

the

demographics

and

attitudesof

consumers

who

saytheylikethisbrandversus

the

share

ofindustryusers.

Thechapteraimsto

bringclarity

tocompanies

who

want

to

know

whotheirbrandingiscurrently

appealingtoand

what

theythinkaboutthe

industry.4Loyalty

is

the

highest

scoring

KPI

for

Blue

Diamond’s

Almond

Breeze

at

82%Brand

profile:

snapshotBrand

performance

of

Blue

Diamond’s

AlmondBreeze

intheUnitedStates82%78%38%34%33%AwarenessPopularityUsageLoyaltyBuzz5Notes:Milk

‘a(chǎn)wareness’,‘popularity’,

‘consumption’,

‘loyalty’

and

‘buzz’

by

brand;

Multi

pick;

Base:

n=1,247,

all

respondents

(awareness),

n=969,

respondents

who

know

the

individual

brand

(popularity),

n=969,

respondents

who

knowthe

individual

brand

(consumption),

n=331,

respondents

who

have

drank

the

individual

brand

(loyalty),

n=969,

respondents

who

know

the

individual

brand

(buzz)Sources:

Statista

Consumer

Insights

Global,

asofOctober

2024Blue

Diamond’s

Almond

Breeze’s

branding

resonates

more

with

MillennialsBrand

profile:

consumer

demographics

(1/3)Measuring

attitudesand

opinions

among

generationshelpsidentifyyourtarget

audience

foryournextcampaigns.Share

ofgenerations37%35%Withthatinmind,when

looking

atthe

shareofconsumers

who

likeBlue

Diamond’sAlmond

Breeze

bygeneration

versustheshareof

industryusers

ingeneral,

we

cansee

thatBlueDiamond’s

AlmondBreeze

is

liked

by10%

ofBaby

boomers

and27%

ofGen

Xers,

whereas

thetotalshare

ofindustryusers

is9%

and

27%,

respectively.29%27%

27%26%ForMillennials

andGen

Z,

37%

and

26%

feel

positivelytowards

Blue

Diamond’s

AlmondBreeze,

versus

35%and29%.

Socurrently,

forBlue

Diamond’sAlmondBreeze,

Millennials

connect

most

with

theirbrandcompared

to

theoverall

industryuser.10%9%Gen

ZMillennialsGen

XBaby

BoomerBrand

enthusiastIndustryuser6Notes:“How

oldareyou?”;Single

Pick;“When

it

comestomilk,

which

ofthe

following

brands

do

youlike?”;Multi

Pick;Base:n=373,

Blue

Diamond’s

Almond

Breeze

enthusiast,

n=1,033,

milk

drinkersSources:

Statista

Consumer

Insights

Global,

asofOctober

2024Blue

Diamond’s

Almond

Breeze

generally

appeals

to

men

more

than

womenBrand

profile:

consumer

demographics

(2/3)GenderTheGender

splitbetween

brandenthusiastsof

Blue

Diamond’sAlmondBreeze

shows

thatwomen

areless

likelytohaveanaffinity

with

thebrandcompared

to

men.LGBTQIA+statusUnderstanding

and

respecting

thediverse

needsandidentitiesof12%86%14%consumers

is

becoming

more

and

moreimportant,notjustfrom

asensitivitypointof

view,

but

also

fromrecognizingpotential

businessopportunities

thatcome

withinclusivity

and

diversity.

Andcurrently,

BlueDiamond’s

AlmondBreeze

hasahigherproportion

ofLGBTQIA+

consumers

when

comparedtothe

industryusers

ingeneral.49%51%50%50%51%

ofmen

likeBlue

Diamond’sAlmondBreeze

compared

to

49%

of

women,whereas

forthe

overall

industry,50%

ofwomen

drink

milkcompared

to

50%

ofmen.83%14%

ofBlue

Diamond’s

AlmondBreezeenthusiastsconsider

themselves

to

bepartof

the

LGBTQIA+

communitycompared

to

12%

among

industryusersoverall.Brand

enthusiastFemaleIndustryuserMaleBrand

enthusiastIndustryuserNot

givenYesNo7Notes:“What

is

yourgender?”;Single

Pick;“Doyouconsider

yourself

partofthe

LGBTQ+community?”;

Single

Pick;

“When

it

comes

to

milk,

which

ofthe

following

brands

do

youlike?”;Multi

Pick;Base:

n=373,

Blue

Diamond’sAlmond

Breeze

enthusiast,

n=1,033,

milk

drinkersSources:

Statista

Consumer

Insights

Global,

asofOctober

2024Among

Blue

Diamond’s

Almond

Breeze

enthusiasts,

35%

fall

under

the

high-income

categoryBrand

profile:

consumer

demographics

(3/3)HouseholdincomeThegraphillustratestheannualhousehold

income

distribution

amongenthusiastsof

thebrand

anddrinkerswithin

the

industry.HouseholdtypeThechartshows

thehousehold

type,takinginto

account

factorssuchashousehold

size,

familystructure,

andthe

number

ofchildren.25%27%Single33%35%33%35%14%13%CoupleSingleparentNuclear35%

ofBlue

Diamond’s

AlmondBreezeenthusiastsare

from

high-incomehouseholds.BlueDiamond’s

Almond

Breeze’s

brandisgenerally

enjoyed

more

byconsumerswho

arepartof

anuclearhousehold,22%

ofBlue

Diamond’s

AlmondBreezeenthusiastshavethiscurrent

livingsituation.11%9%22%20%37%Multi-generational4%4%17%18%ExtendedOther28%8%9%Brand

enthusiastIndustryuserLowHighMediumBrand

enthusiastIndustryuser8Notes:Recode

based

on’’Monthly/annual

household

income

(local

currency)’’;Single

Pick;Typology

basedon

’’household

size’’,

’’household

constellation’’

and

’’children

under

the

ageof14

in

household’’;

Single

Pick;“When

it

comesto

milk,

which

ofthe

following

brands

do

youlike?”;Multi

Pick;Base:n=373,

Blue

Diamond’s

Almond

Breeze

enthusiast,

n=1,033,

milk

drinkersSources:

Statista

Consumer

Insights

Global,

asofOctober

2024Consumers

want

their

milk

brands

to

have

high

value,

honesty

/

trustworthiness,and

authenticityBrand

profile:

qualitiesQualitiesdrinkers

want

from

milkbrandsAuthenticityFormilk,thetopthree

qualitiesdrinkerswant

fromabrandare

high

value,honesty

/trustworthiness,

andauthenticity.50%40%30%20%10%0%Thrill/ExcitementBoldnessClevernessSustainabilityBlueDiamond’s

Almond

Breeze

drinkersalsoappreciate

these

key

attributes,indicating

Blue

Diamond’s

AlmondBreeze

exudes

these

qualities.SocialresponsibilityCoolnessThequalitiesthatBlueDiamond’sAlmond

Breeze

enthusiastsare

leastfocused

onare

thrill/excitement

andinclusiveness.ReliabilityExclusivityInnovationInclusivenessFriendlinessBlueDiamond’s

Almond

Breeze

shouldwork

onpromoting

boldness

to

convertenthusiastsintoowners.HighvalueHonesty/trustworthinessIndustryuserBrandenthusiastBrandowner9Notes:“When

it

comesto

milk,

which

ofthese

aspects

aremostimportant

toyou?”;Multi

Pick;“When

it

comesto

milk,

which

ofthe

following

brands

do

youlike?”;Multi

Pick;

“When

it

comes

tomilk,

which

ofthe

following

brandshave

youconsumed

in

the

past

12

months?”;

Multi

Pick;Base:n=331,

Blue

Diamond’s

Almond

Breeze

consumers’,

n=373,

Blue

Diamond’s

Almond

Breeze

enthusiast,

n=1,033,

milk

drinkersSources:

Statista

Consumer

Insights

Global,

asofOctober

2024Among

Blue

Diamond’s

Almond

Breeze

fans,

29%

state

that

they

get

excitedabout

milk

productsBrand

profile:

attitudesWhat

doconsumersthink

ofmilkingeneral?45%37%37%31%29%29%24%24%23%23%21%18%Sustainability

is

Ivaluealow

priceimportant

to

me

over

highqualityIamwellinformedIrely

onbrands

Iget

excited

aboutIliketotalkabouttopicsrelating

tomilkIknow

and

trustmilk

productsBrand

enthusiastIndustryuser10

Notes:“Which

ofthese

statements

about

milk

do

youagree

with?”;

Multi

Pick;

“When

it

comes

tomilk,

which

ofthe

following

brands

do

youlike?”;Multi

Pick;Base:

n=373,

Blue

Diamond’s

Almond

Breeze

enthusiast,

n=1,033,

milkdrinkersSources:

Statista

Consumer

Insights

Global,

asofOctober

2024CHAPTER

02Brand

KPIs

&

benchmarkingInthischapter,youcansee

howabrandperforms

againsttheirmaincompetitors

inthe

marketplace.Thissection

allows

benchmarking

ofthekey

performance

indicatorsfrom

the

brandprofile

againsttheindustryasawhole

andotherindustryleaders.1182%

of

Blue

Diamond’s

Almond

Breeze

drinkers

display

loyalty

towards

thebrandBrand

KPIs

&benchmarking:

IndustrycomparisonBrand

performanceWhen

itcomes

to

milk,theaverage

awareness

of

abrandinthe

United

Statesis48%.

Awareness

of

BlueDiamond’s

Almond

Breeze,

however,

is

at78%.Awareness38%

ofU.S.

milk

drinkers

saytheylikeBlueDiamond’sAlmond

Breeze,

compared

to

anindustryaveragebrandpopularityof

31%.34%

ofindustrydrinkers

intheUnitedStatessaytheydrinkBlue

Diamond’s

AlmondBreeze,

withtheaverage

consumption

of

abrand

at28%.BuzzPopularity82%

ofbranddrinkers

say

theywould

consume

thebrandagain,compared

toanaverage

loyalty

score

of77%.BlueDiamond’s

Almond

Breeze

hasbeen

noticedmore

inthe

media

compared

tootherbrands,witha“Buzz”score

of

33%

compared

to25%.LoyaltyBrandUsageIndustryaverageSooverall,

the

results

showtheir

performance

tobeabove

average

compared

to

theindustry.12

Notes:Milk

‘a(chǎn)wareness’,‘popularity’,

‘consumption’,

‘loyalty’

and

‘buzz’

by

brand;

Multi

pick;

Base:

n=1,247,

all

respondents

(awareness),

n=969,

respondents

who

know

the

individual

brand

(popularity),

n=969,

respondents

who

knowthe

individual

brand

(consumption),

n=331,

respondents

who

have

drank

the

individual

brand

(loyalty),

n=969,

respondents

who

know

the

individual

brand

(buzz)Sources:

Statista

Consumer

Insights

Global,

asofOctober

2024Blue

Diamond’s

Almond

Breeze

ranks

second

in

awareness

within

the

milkmarketBrand

KPIs

&benchmarking:

awarenessSummaryAwarenessofBlueDiamond’s

AlmondBreezeRank#

BrandAwareness

%Driving

recognition

will

lead

to

growing

yourcustomerbaseand

measuring

brandawareness

isakeycomponent

toachieve

this.Withthisscore,

you

cangaugethe

current

market

presence

ofabrand,understandthebrand’svisibility,competitiveness,

andrecognition

among

theirtarget

audience.

Further

tothis,itisaperfect

way

toassess

yourcurrentmarketing

strategies.1Silk86%78%73%71%68%66%55%26%24%22%22%BlueDiamond's

AlmondBreeze234FairlifeLactaid5HorizonOrganicChobaniUsingtheconcept

of

aided

brand

recognition,

showingrespondents

both

the

brand’slogo

andthe

writtenbrandname,we

asked:

“Doyou

know

thisbrand,

evenifonly

byname?”.67Organic

ValleyParmalat878%Outofallrespondents,

78%

were

aware

of

BlueDiamond’s

Almond

Breeze.

Thisranksthemsecondcompared

to

other

brandssurveyed

inthismarket.9Maple

HillCreameryAlta

DenaAwarenessN/A1013

Notes:“Doyouknow

this

brand,

evenif

only

by

name?”;Multi

Pick;

Base:

n=1,247,

all

respondents

(awareness)Sources:

Statista

Consumer

Insights

Global,

asofOctober

2024The

popularity

rating

of

Blue

Diamond’s

Almond

Breezeis

38%Brand

KPIs

&benchmarking:

popularitySummaryPopularity

ofBlueDiamond’s

AlmondBreezeRank#

BrandPopularity%ThepopularityKPIisagreat

indicatorof

brandperception

among

current

andpotentialfuturecustomers.

Thesocial

proof

provided

byahigh

scorecansignifyhow

trustworthy

abrandisandinfluenceconsumer

engagement.

Brandswith

alarge

engagedfollowing

canoften

enjoy

higherlevels

of

advocacyandloyalty.1Silk43%41%38%35%34%32%32%31%30%27%2FairlifeBlueDiamond's

AlmondBreeze338%4Neutral

MilkHorizonOrganicAlta

DenaOutofconsumers

who

knew

thebrand,

38%

saidtheyliked

BlueDiamond’s

Almond

Breeze.

Thisranksthemthirdcompared

toother

brandssurveyed

inthismarket.5662%7Organic

ValleyChobani89Maple

HillCreameryParmalatPopularityN/A1014

Notes:“When

it

comesto

milk,

which

ofthe

following

brands

do

youlike?”;Multi

Pick;Base:n=969,

respondents

who

know

the

individual

brand

(popularity)Sources:

Statista

Consumer

Insights

Global,

asofOctober

2024Blue

Diamond’s

Almond

Breeze

ranks

fourth

in

consumptionBrand

KPIs

&benchmarking:

consumptionSummaryConsumption

ofBlueDiamond’s

Almond

BreezeRank#

BrandUsage

%39%Afterpopularity,we

want

tocover

thevalueactiongapsotounderstandifthe

brandwas

alsobeing

drank,we

asked

each

respondent:

“When

itcomes

to

milk,which

of

the

following

brandshaveyou

consumed

inthe

past12

months?”.1Silk2Fairlife36%34%3Neutral

Milk36%Outofconsumers

who

knew

thebrand,

34%

saidtheydrankBlue

Diamond’sAlmond

Breeze.

This

ranksthemfourthcompared

to

other

brandssurveyed

inthismarket.BlueDiamond's

AlmondBreeze434%5HorizonOrganicOrganic

ValleyChobani29%629%66%28%78Alta

DenaT.G.Lee26%924%UsageN/A10Lactaid23%15

Notes:“When

it

comesto

milk,

which

ofthe

following

brands

have

youconsumed

in

the

past

12

months?”;

Multi

Pick;Base:n=969,

respondents

who

know

the

individual

brandSources:

Statista

Consumer

Insights

Global,

asofOctober

2024In

terms

of

loyalty,

Blue

Diamond’s

Almond

Breezeis

second

in

the

UnitedStatesBrand

KPIs

&benchmarking:

loyaltySummaryLoyalty

ofBlueDiamond’s

Almond

Breeze’sconsumersRank#

BrandLoyalty

%83%Afterascertaining

the

consumption

ofabrandinthelast12

months,the

next

most

important

indicatorisbrandloyalty.

Thisscore

allows

ustoestablishwhether

abrandisperforming

well

inregard

tocustomer

retention.

Measuring

brandloyaltyestablishes

aclear

feedback

loop

with

customers,providing

valuableinsightsinto

customer

satisfactionandpreferences.

Itis

alsoapowerful

predictor

tohelpguidemarketing

strategies

and

forecast

futuresalesandrevenue

more

accurately.1Silk18%2Fairlife82%BlueDiamond's

AlmondBreeze382%4a280%5T.G.Lee79%6ParmalatChobaniOrganic

ValleyNeutral

MilkLactaid78%Tomeasure

the

loyalty

of

theseconsumers

we

askeach

respondent:

“When

itcomes

to

milk,which

of

thefollowing

brandsareyou

likely

toconsume

againinthe

future?”.777%876%82%974%Outofrespondents

whohavedrankBlue

Diamond’sAlmond

Breeze,

82%

saidthey

would

consume

thebrandagain.LoyaltyN/A1074%16

Notes:“When

it

comesto

milk,

which

ofthe

following

brands

are

youlikely

to

consume

againin

the

future?”;Multi

Pick;Base:n=331,

respondents

who

have

drank

the

individual

brand

(loyalty)Sources:

Statista

Consumer

Insights

Global,

asofOctober

2024Blue

Diamond’s

Almond

Breeze

has

a

score

of

33%

for

media

buzzBrand

KPIs

&benchmarking:

buzzSummaryBuzzofBlueDiamond’s

Almond

BreezeRank#

BrandBuzz%33%Isthebrand

hot

or

not?Isitcausingastirinthemediaandonline,tofind

thisoutwe

asked

each

respondent:“Whichof

the

following

brandshaveyounoticed

inthemedia,on

social

media,or

inadvertising

inthepast3months?”.BlueDiamond's

AlmondBreeze12Fairlife32%33%3Neutral

MilkSilk32%Outofconsumers

who

knew

thebrand,

33%

saidtheyhadheardaboutBlue

Diamond’s

AlmondBreeze

inthe

media.

Thisranksthemfirstcompared

tootherbrandssurveyed

inthismarket.431%5Alta

DenaChobani28%628%67%7Lactaid24%8HorizonOrganicMaple

HillCreamerya222%922%BuzzN/A1021%17

Notes:“Which

ofthe

following

brands

have

younoticed

in

the

media,

onsocial

media,

orin

advertising

in

the

past3months?”;

Multi

Pick;

Base:

n=969,

respondents

who

know

the

individual

brand

(Buzz)Sources:

Statista

Consumer

Insights

Global,

asofOctober

2024STATISTACONSUMER

INSIGHTSUnderstand

what

drivesconsumersGainabetterunderstandingofconsumers,brands,andmarkets.Withthe

Statista

Consumer

Insights,

youget

access

tostreamlinedmarketresearchtoolsandallresultsofthe

exclusiveStatista

surveys.

Leverage

consumer