「品牌方案庫」-獨家整理|設計青年實驗室-出品BRANDINSIGHTISOUREXCLUSIVE,IN-DEPTHBRANDANALYSISCOLUMN,ACCESSIBLEONLYTOMEMBERS.THISCOLUMNISORIGINALLYCURATEDBYOURCONTENTTEAM,PRESENTINGACOMPREHENSIVEVCOPYRIGHT

CBRAND

獨

家

牌

深

度

解

析

欄

目

◎

僅

對

會

員「品牌檔案

·

全收録」開

放

一

嚴

禁

外

傳

▲

侵

權

必

究A品牌視覺體系A-01A-02A-03/圖形與字體語言

logo&graphicsystems/色彩與材質系統(tǒng)

colorsystem/圖像風格graphic

stylesB品牌文化視覺化

B-01B-02

B-03

B-04/品牌簡介、品牌工藝

BrandProfile/藝術總監(jiān)介紹與訪談

Character

Information/羅意威基金會工藝、詩歌獎

Awards/季度主題敘事ThematicNarrativesC品牌視覺體系

C-01C-02C-03C-04/品牌書刊Branded

Books/品牌聯(lián)名Brand

association/活動展覽Events&Exhibitions/視覺包裝Visual

packagingD

品牌文化視覺化

D-01

/

品牌空間Brand

SpaceCONTENTS「品牌方案庫」獨家整理|公眾號：設計青年實驗室◎原創(chuàng)出品COPYRIGHT

BRANDSOLUTION

LIBRARYLOEWE

以“奢侈即工藝的詩學放大”重構消費體驗—通過原始肌理、雕塑化視覺與留白劇場，將商品升華為可穿戴的藝術史片段。本手冊堅守“手的溫度高于機器精度”的視覺信仰，在數(shù)字時代守護手工藝的神圣光暈。Loewe

reconstructs

the

consumer

experience

with

"the

poetic

amplification

of

luxury

as

craftsmanship"through

primitive

texture,sculptural

vision

and

white

space

theater,goods

are

sublimated

into

wearable

fragments

of

art

history.With

"the

future

archaeology

of

craftsmanship"as

its

core

concept,

Loewehascreateda

luxury

paradigmthatfuses

traditional

skills

with

contemporary

art,and

has

reinvented

the

definition

of

luxury

through

visual

alchemy-commodities

are

not

possessed,but

rather,

are

messengers

ofcraftsmanship

that

travels

through

time

and

space.LOEWE設計青年實驗室-原創(chuàng)出品

Brand

Insight

Is

Our

FocusesOnFourExclusive

In-DepthBrandAnalysis

Column

DimensionsBRAND

INSIGHT

ISOUR

EXCLUSIVE,IN-DEPTH

BRANANALYSISCOLUMN,ACCESSIBLEONLY

TO

MEMBERS."A"BrandSolutionLibrary“品牌視覺體系”THE

MOST

COMPREHENSIVE

COLLECTION

公眾號

設計青年實驗室-原創(chuàng)出品

|會員私享▲嚴禁外傳圖形與字體語言

·

圖形標志###歷史傳承與經(jīng)典元素強化現(xiàn)代、文化感幾何美學與簡約風格Loewe's

Logo

IsComposedOfFourCapitalized

Floral

L's,WithClean

AndClearLinesAnd

MirrorSymmetry.loewe

HasGoneThroughA

Logo

ChangeAnd

New

Packaging,AndTheOriginalComplicatedSerifFont

Has

Been

Fine-Tuned.ComparedWith

Ilogo,The

New

LinesTendTo

Be

More

Concise,And

The

Whole

Presents

More

Space

And

Fashion

Sense,InjectingASenseOfModernityAndCulture

IntoThisClassic

Old

Brand.LOEWE

的Logo是由4個大寫的花體L

組成，簡潔明朗的線條、鏡像對稱的設計。Loewe

經(jīng)歷過一次換

Logo和新包裝，原本繁復的襯線字體被微調。和舊

logo

相比，新的線條更趨于簡潔，整體呈現(xiàn)出更多的空間感和時尚感，給這個經(jīng)典老牌注入現(xiàn)代感和文化感。品牌視覺體系/

Brand

Solution

Library

圖形與視覺語言

會員私享▲嚴禁外傳/品牌方案庫獨家原創(chuàng)公眾號：設計青年實驗室-

獨家出品Copyright◎2024BRANDSOLUTIONLIBRARYNote:Thismanualisfromthe

brandsolution

libraryExclusiveproductionofthe

Kanjianbrandunderis

umbrella,exclusive

tomembers,strictlyprohibitedfrombeingleaked*本手冊為品牌方案庫會員私享欄目「看鑒品牌」整理

獨家發(fā)布·嚴禁外傳看鑒品牌BrandInsight8LOEWE徽標由西班牙藝術家

Vicente

Vela

于1970年設計，4個花體

L字母排列成方形鏡像圖案。過去40年這一標識經(jīng)過多

次更新，目前的圖案誕生于2014年，由現(xiàn)任創(chuàng)意總監(jiān)

JonathanAnderson聯(lián)手法國設計公司

M/M

Paris

設計，字體簡潔現(xiàn)代。Designed

in

1970

by

Spanish

artistVicenteVela,the

Loewe

Anagramlogofeaturesfourfloral

Llettersarrangedin

a

square

mirroredpattern.Thelogohas

been

updatedseveral

times

over

the

past40years

and

the

current

graphic

was

created

in2014

bycurrentCreative

DirectorJonathanAnderson,incollaborationwith

Frenchdesignfirm

M/M

Paris,inacleanand

moderntypeface.品牌視覺體系/

Brand

Solution

Library

圖形與視覺語言

會員私享▲嚴禁外傳/品牌方案庫獨家原創(chuàng)圖形與字體語言

·

圖形標志Note:Thismanualisfromthe

brandsolution

libraryExclusiveproductionofthe

Kanjianbrandunderis

umbrella,exclusive

tomembers,strictlyprohibitedfrombeingleaked公眾號：設計青年實驗室-

獨家出品Copyright

◎2024BRANDSOLUTIONLIBRARY*本手冊為品牌方案庫會員私享欄目「看鑒品牌」整理

獨家發(fā)布·嚴禁外傳看鑒品牌BrandInsightc1900E.LDEWE

39

PRINCIPE

39

MADRIDc1900MADRID-BARCELONAc1940c19401846=悟LOeWec1970c1940c19601846c1920c19001977方2014(至今)1988199719701974圖形與字體語言

·

字體標志#

傳承與創(chuàng)新的融合#

兼具現(xiàn)代感與優(yōu)雅性#

更靈活適配新標識字體保留了傳統(tǒng)襯線字體的一些特點，同時進行了現(xiàn)代化的簡化和創(chuàng)新，如字母粗細變化明顯，字母“O”

的對稱軸向左傾斜，字母“L”和“E”

的下筆畫具有獨特的風格。

它是由法國平面設計工作室

M/M(Paris)

設計，靈感源自

Berthold

Wolpe的字體風格Loewe'snewtypefaceidentityis

modernwith

clean,smooth

lines

andgeometricshapes,uniqueandhighlyrecognizable

letterforms,

elegant

with

graceful

lines

and

proportions,flexible

to

be

presentedinavarietyofwaysacrossmultiplemediums,and

innovativewithaheritagethatcombinesthebrand'straditional

elementswith

innovative

design

techniques.品牌視覺體系/

Brand

Solution

Library

圖形與視覺語言

會員私享▲嚴禁外傳/品牌方案庫獨家原創(chuàng)公眾號：設計青年實驗室

-

獨家出品Copyright⑥2024BRANDSOLUTIONLIBRARY*本手冊為品牌方案庫會員私享欄目「看鑒品牌」整理

獨家發(fā)布·嚴禁外傳Note:This

manual

is

from

the

brand

solution

libraryExclusiveproductionoftheKanjianbrand

under

itsumbrella,exclusive

tomembers,strictly

prohibitedfrom

being

leaked看鑒品牌BrandInsight

OEWE舊標識字體：舊標識字體是一種真正的復古字體，是襯線字體，帶有傳

統(tǒng)的筆觸風格，能明顯看到經(jīng)典的襯線，字母“W”

的中間部分很復雜，字母有經(jīng)典的比例和粗細變化，強調了品牌的傳統(tǒng)和歷史底蘊。新標識字體：2014年更新后的標識字體依然采用了襯線字體，保留

了“傳統(tǒng)”主題，字母粗細變化明顯，具有獨特的藝術感，比如字母

“O”

的對稱軸向左傾斜，字母

“L”和

“E”的下筆畫具有獨特的風格，看起來既現(xiàn)代又有品牌傳承的韻味。圖形與字體語言

·

字體標志#

傳承與創(chuàng)新的融合#

兼具現(xiàn)代感與優(yōu)雅性#

更靈活適配品牌視覺體系/

Brand

Solution

Library

圖形與視覺語言

會員私享▲嚴禁外傳/品牌方案庫獨家原創(chuàng)LOEWEMADRID

1846(1846-2014)

(2014-now)LOEWE公眾號：設計青年實驗室-

獨家出品Copyright◎2024BRANDSOLUTIONLIBRARYNote:Thismanualisfromthe

brandsolution

libraryExclusiveproductionofthe

Kanjianbrandunderis

umbrella,exclusive

tomembers,strictlyprohibitedfrombeingleaked*本手冊為品牌方案庫會員私享欄目「看鑒品牌」整理

獨家發(fā)布·嚴禁外傳看鑒品牌BrandInsightSelectedFeatuFreundevonF

Vogue,2017HarpersBazaaThenew

Loewelogo,whichhas

no

existing

equivalent

inWesternscript,isbasedonGerman

designer

Berthold

Wolpe's

typeface

Pegasus.LOEWE

新品牌標識中的西文字體沒有完全對應的現(xiàn)成字體，該品牌手冊由設計青年實驗室獨家出品，嚴禁抄襲復制、售賣，

一經(jīng)發(fā)現(xiàn)立即處理!是基于德

國設計師Berthold

Wolpe

的字體Pegasus

進

行設計創(chuàng)作的。#

該字體基于Pegasus

進行設計調整創(chuàng)作Design

by

M/M

(Paris)品牌視覺體系/

Brand

Solution

Library

圖形與視覺語言

會員私享▲嚴禁外傳/品牌方案庫獨家原創(chuàng)公眾號：設計青年實驗室

-

獨家出品Copyright⑥2024BRANDSOLUTIONLIBRARY*本手冊為品牌方案庫會員私享欄目「看鑒品牌」整理

獨家發(fā)布·嚴禁外傳Note:This

manual

is

from

the

brand

solution

libraryExclusiveproductionoftheKanjianbrand

under

itsumbrella,exclusive

tomembers,strictly

prohibitedfrom

being

leaked看鑒品牌BrandInsightLOEWEMADRID1846LOEWELOEWELOEWEMADRID1846LOEWELoewe'sproductsarecraftedwiththeutmost

care

and

attention

todetail,likethe

Puzzlehandbags,whicharemadefrom

multiple

piecesofleather,withthestitchingoneachpiece

being

very

even

andmeticulous.Thesurrealclose-upsoftheleatherstitching

intheadvertisementsareademonstration

of

Loewe's

exquisitecraftsmanship,allowing

consumers

to

clearly

see

the

brand'sextreme

pursuit

of

detail

and

reflecting

the

brand's

spirit

of

craftsmanship.色彩與材質系統(tǒng)

·材質宣言#

放大工藝細節(jié)：縫線細節(jié)極致呈現(xiàn)LOEWE

的產品在制作工藝上極為考究，像Puzzle

系列手袋由多塊皮革拼接而成，每一塊的縫線都非常均勻細致。在廣告中

對皮革縫線進行超現(xiàn)實特寫，是對其精湛工藝的展示，能讓消費

者清晰地看到品牌對細節(jié)的極致追求，體現(xiàn)出品牌的匠心精神。品牌視覺體系/

Brand

Solution

Library

色彩與材質系統(tǒng)

會員私享▲嚴禁外傳/品牌方案庫獨家原創(chuàng)Note:Thismanualisfromthe

brandsolution

libraryExclusiveproductionofthe

Kanjianbrandunderis

umbrella,exclusive

tomembers,strictlyprohibitedfrombeingleaked公眾號：設計青年實驗室-

獨家出品Copyright

◎2024BRANDSOLUTIONLIBRARY*本手冊為品牌方案庫會員私享欄目「看鑒品牌」整理

獨家發(fā)布·嚴禁外傳看鑒品牌BrandInsight色彩與材質系統(tǒng)

·材質宣言#

原始缺陷美學：編織紋理藝術表達品牌注重材質工藝的創(chuàng)新表達，如采用拉絨麂皮等面料展現(xiàn)出豐富的

質感和獨特的觸感。對于編織紋理進行超現(xiàn)實特寫，能夠將這種獨特

的材質工藝以藝術化的方式呈現(xiàn)，就像

Loewe

的Gate

腰包采用編籃工藝，通過特寫可以更好地展現(xiàn)其獨特的編織紋理和工藝美感。Thebrandfocusesoninnovativeexpressionsofmaterial

craftsmanship,such

as

theuseofbrushedsuedeandotherfabricsto

showthe

richness

oftexture

and

unique

sense

of

touch.Surreal

close-ups

of

woven

textures

can

present

this

uniquematerialcraftsmanship

inanartisticway,asinthecase

of

Loewe's

Gate

fanny

pack,which

uses

basket

weaving

to

better

reveal

its

unique

texture

and

craftsmanship.品牌視覺體系/

Brand

Solution

Library

色彩與材質系統(tǒng)

會員私享▲嚴禁外傳/品牌方案庫獨家原創(chuàng)Note:Thismanualisfromthe

brandsolution

libraryExclusiveproductionofthe

Kanjianbrandunderis

umbrella,exclusive

tomembers,strictlyprohibitedfrombeingleaked公眾號：設計青年實驗室-

獨家出品Copyright

◎2024BRANDSOLUTIONLIBRARY*本手冊為品牌方案庫會員私享欄目「看鑒品牌」整理

獨家發(fā)布·嚴禁外傳看鑒品牌BrandInsightHEX

#000000RGB

RO,G0,BOCMYK

CO,MO,Y0,K100HEX#ffffffRGB

R255,G255,B255CMYKC0,M0,Y0,KOHEX

#01e633RGB

R1,G230,B51CMYK

C65,MO,Y95,KOPANTONEBLACK6CPANTONE

PMS461Cyellow-brownDeep

blackpurewhiteLOEWEbrandvisualphotographyisvery

artistic

and

creative,often

building

surreal

scenes,into

a

unique

concept;pay

great

attention

to

highlight

thetexture

of

the

product,through

the

details

of

the

carving

and

subtle

use

of

lightandshadow,toshowthehighqualityofthe

product;overflowingwitha

sense

offashionandtrend,withpersonalizedmodelmodeling,popularcolorstyles

tolead

the

fashion;but

also

rich

in

narrative

and

storytelling,to

build

a

situation,aseries

of

expression,triggering

emotional

resonance

with

consumers!LOEWE

品牌視覺攝影極具藝術感與創(chuàng)意性，常構建超現(xiàn)實場景、

融入獨特概念；極為注重突出產品質感，通過細節(jié)刻畫與精妙光影運

用，展現(xiàn)產品高品質；洋溢著時尚與潮流感，以個性模特造型、流行

色彩風格引領時尚；還富有敘事性與故事性，構建情境、系列化表達，

引發(fā)消費者情感共鳴，加深品牌印象。#

藝術感與創(chuàng)意性#

突出產品質感#

時尚潮流感鮮明#

敘事性豐富品牌視覺體系/

Brand

Solution

Library圖像系統(tǒng)

會員私享▲嚴禁外傳/品牌方案庫獨家原創(chuàng)圖像系統(tǒng)

·

視覺攝影公眾號：設計青年實驗室-

獨家出品Copyright◎2024BRANDSOLUTIONLIBRARYNote:Thismanualisfromthe

brandsolution

libraryExclusiveproductionofthe

Kanjianbrandunderis

umbrella,exclusive

tomembers,strictlyprohibitedfrombeingleaked*本手冊為品牌方案庫會員私享欄目「看鑒品牌」整理

獨家發(fā)布·嚴禁外傳看鑒品牌Brand

Insight1OEWEM3OVECBrandSolutionLibrary“品牌文化視覺化”BRANDINSIGHT

ISOUR

EXCLUSIVE,IN-DEPTH

BRANANALYSIS

COLUMN,ACCESSIBLEONLYTOMEMBERS.THE

MOST

COMPREHENSIVE

COLLECTION

公眾號設計青年實驗室

-

原創(chuàng)出品

|

會員私享▲嚴禁外傳LOEWE

是西班牙的一家主要奢侈品品牌，中文名字叫做羅意威，主營各種皮具還有一些高檔時裝，是個奢飾品品牌，做工精巧，有濃厚的西班牙色彩，被譽為“西

班牙愛馬仕”。目前隸屬于全球最大奢侈品集團Lvmh,和

Lv

在同一個集團。LoeweisamajorluxurybrandinSpain,theChinese

name

is

caled

Loewemainly

engaged

in

a

variety

of

leather

goods

and

some

high-end

fashion,is

a

luxury

brand,exquisiteworkmanship,hasastrongSpanishcolor,knownas"Spain

Hermes".Currently

belongstotheworld'slargestluxurygroup

Lvmh,and

Lv

inthe

same

group.LOEWE"BrandProfile"ProcessIntroduction在品牌歷史悠久的馬德里工作室中，工匠大師們

將其豐富的技術和材料知識與創(chuàng)新方法和獨特的

精湛技藝相結合，創(chuàng)造出真正的現(xiàn)代時尚產品。LOEWE

的傳統(tǒng)工藝仍是品牌的靈魂所在，這體現(xiàn)在我們對支持全球當代藝術、工藝和設計的持續(xù)承諾中

。Loewe

isa

majorluxurybrand

inSpain,the

Chinese

nameiscalled

Loewe,mainlyengagedinavariety

of

leathergoodsandsomehigh-endfashion,isa

luxury

brand,exquisiteworkmanship,hasastrongSpanishcolor,knownas"Spain

Hermes".Currentlybelongstotheworld'slargestluxurygroup

Lvmh,and

Lvinthesame

group.BRAND

VIGORBRANDVIGOR藝術總監(jiān)JonathanAndersonJonathan

Anderson

以其獨特設計風格，深度挖掘并重塑

LOEWE

品牌，不僅豐富產品矩陣，還通過跨界合作提升品牌價值，在時尚界擁有廣泛影響力，引領LOEWE邁向新高度，成為時尚行業(yè)創(chuàng)新變革的重要推動者。Jonathan

Anderson,withhisunique

design

style,has

deeply

explored

and

reinvented

the

LOEWE

brand,not

only

enriched

the

product

matrix,but

also

enhanced

the

value

of

the

brand

through

cross-border

cooperation,and

has

a

wide

rangeof

influence

in

the

fashion

industry,leading

LOEWE

to

new

heights,andbecominganimportantpromoterofinnovation

and

change

in

the

fashion

industry.rectPersonalArtisticDirectorInformationCharacterProfile問：在品牌重塑中你們所遇到的第一個問題是什么,怎么解決呢的?Jonathan品牌重塑涉及許多你想都不敢想的事情，比如成千上萬個紙袋上的圖案。當它

成為現(xiàn)實時，感覺非常有趣。我們仍在繼續(xù)。例如，我們有一個紙袋是米色的，像麂皮一樣，而在一個看起來像皮革做的袋子里賣皮袋是不對的。這是我們遇到的第一個大問題。于是，我們想出了這種白色，就像煙熏白。A

rebrand

involvesso

manythingsthatyouwould

nevethinkabout,likethe

designs

on

thousands

of

paper

bags.It

wasvery

interestingwhen

it

becamea

reality.Wearesillgoingthrough

it

Forexample,we

had

apaper

bag

thatwas

beige,

likesuede,and

it

isn't

righttosella

leatherbag

in

abagthat

looks

like

it

is

made

of

leather.That

was

the

first

majorproblemthatwe

had.Sowecame

upwiththiswhite

colour,which

is

like

a

smoked

white.問：在Loewe,

您認為自己更像是

內容創(chuàng)作者而非設計師嗎?JonathanKnowthatwhenyoustart

rebranding,you

realizethatyoucan'tjust

beadesigner,you

have

to

do

everything.Youcan'tthinkyourejustaclothingdesigneranymore,you

havetodo

everything.要知道，當你開始重塑品牌時，你會意識到你不能只做一個設計師，你必須做所有的事情。你不能再認為自己只是個服裝設計師，你必須什么都做?！皶r尚需要內容，我認為品牌必須增加十倍的內容，才能讓對話繼續(xù)下去?！薄癊verysingleaspecthadto

be

changed”

每一個方面都必須改變Information

CharacterProfilePersonalArtisticDirector#

聚焦傳統(tǒng)工藝與創(chuàng)新#

全球視野與多元文化#

專業(yè)評審與權威認可

#

強調工藝的文化價值LOEWEFOUNDATION羅意威基金會

(Loewe

Foundation)

是一個表彰卓越

工藝技術的國際獎項。羅意威基金會旨在表彰那些具有獨特天賦的工藝師，用他們的藝術眼光、技術能力和創(chuàng)

新意識為將為未來的工藝設定新的標準，為時尚工藝帶來新的啟發(fā)。The

Loewe

Foundation

is

an

international

award

thatrecognizes

excellence

in

craftsmanship.The

Loewe

Foundationrecognizesuniquelygiftedcraftspeoplewhose

artistic

vision,technical

ability

and

sense

of

innovation

willsetnewstandardsforthefutureofcraftsmanshipand

inspirethecraftoffashion.品牌文化視覺化

·

LOEWE

基金會工藝獎品牌文化視覺化/

Brand

Solution

Library

品牌文化視覺化

會員私享▲嚴禁外傳/品牌方案庫獨家原創(chuàng)Note:Thismanualisfromthe

brandsolution

libraryExclusiveproductionofthe

Kanjianbrandunderis

umbrella,exclusive

tomembers,strictlyprohibitedfrombeingleaked公眾號：設計青年實驗室-

獨家出品Copyright

◎2024BRANDSOLUTIONLIBRARY*本手冊為品牌方案庫會員私享欄目「看鑒品牌」整理

獨家發(fā)布·嚴禁外傳看鑒品牌BrandInsightChoI

eEstablished

by

the

LOEWE

Foundation,the

award

aims

to

support

poetry

creation,promotethe

dissemination

and

development

of

the

art

of

poetry

on

a

global

scale,and

explore

andencourage

outstanding

poets

and

poetic

works.The

award

has

atracted

the

participation

ofpoets

from

all

ver

the

world,elevated

the

status

of

poetry

in

contemporary

culture,promotedthe

exchange

and

fusion

of

poetryin

dferent

cultural

contexts,brought

more

attention

to

the

art

of

poetry,and

has

become

increasingl

influental

n

the

field

of

international

poetry.由LOEWE

基金會設立，旨在支持詩歌創(chuàng)作，推動詩歌藝術

在全球范圍內的傳播與發(fā)展，挖掘和鼓勵優(yōu)秀的詩人及詩歌

作品。獎項吸引了全球詩人參與，提升了詩歌在當代文化中

的地位，促進了不同文化背景下詩歌的交流與融合，讓更多

人關注詩歌藝術，在國際詩歌領域影響力日益增大。品牌文化視覺化

·

LOEWE基金會詩歌獎

*本手冊為品牌方案庫會員私享欄目「看鑒品牌」整理

看鑒品牌Brand

Insight

獨家發(fā)布

·嚴禁外傳OEDACIóNPOESIRBA公眾號：設計青年實驗室-

獨家出品CopyrightO2024BRANDSOLUTIONLIBRARYNote:This

manualis

from

the

brand

aolution

ibraryExclusiveproduction

of

the

Kanjian

brand

under

itsumbrela

exclusive

to

members,stictlyprohibitedfrombeingleaked品牌文化視覺化/

Brand

Solution

LibraryDioDoecd6IO/POESLA會員私享▲嚴禁外傳/品牌方案庫獨家原創(chuàng)品牌文化視覺化PBLOEWEAOFUNDACIONCBLOEWEADFUNDACIóNCLOEWEASFUNDACIONPQLOEWECOFUNDACIóNcPQLOEWEFUNDACIóNBLOEWFoFUNDACIóNHistoryof

theLOEWEPoetryPrize“LOEWE

詩歌獎的歷史”LOEWE

基金會國際詩歌獎每年頒發(fā)一次，由基金會

時

任

主

席

Enrique

Loewe

與

詩

人

Luis

Antonio

deVillena和編輯Jesús

Visor于1988年共同創(chuàng)立。An

accolade

awarded

on

a

yearly

basis,the

LOEWE

FOUNDATION

International

Poetry

Prizewasestablishedin

1988by

the

foundation's

president

at

the

time,EnriqueLoewe,togetherwiththepoet

LuisAntoniodeVillenaand

theeditorJesúsVisor.In

the

thirty-six

years

since

it

was

first

established,the

judgeshaverecognisedsome

ofthe

mostoutstanding

poetsintheSpanish-speakingworld.DiegoDoncelLa

fragilidadXXXIIPremioLoeweLOEWEFU

DDACIóNLOEWEU上NDACIóNE

POESIAESAOEWEACIONColecciónVisordePoesiaMarioObreroPeachtree

CityXXXIIIPremioLoewealhaCreaciónJovenC/O人sWVo

DEo西班牙時裝品牌

LOEWE

推出了名為“新聞秀”的2021秋冬女裝系列。為了

打破界限(新聞),顛覆我們今天所熟知的時尚世界，該品牌手冊由設計青年

實驗室獨家出品，嚴禁抄襲復制、售賣，一經(jīng)發(fā)現(xiàn)立即處理!該品牌的創(chuàng)意總監(jiān)

Jonathan

Anderson繼續(xù)努力創(chuàng)造紙質秀，以最常見的媒體形式展示新的

FW21系列，制作報紙增刊，刊登在法國的《費加羅報》和《世界報》、西班牙的《世界報》、倫敦的《泰晤士報》、《紐約時報》和日本的《朝日新聞》。品牌文化視覺化

·

季度主題敘事(2021秋冬女裝時裝秀)品牌文化視覺化/

Brand

Solution

Library

品牌文化視覺化

會員私享▲嚴禁外傳/品牌方案庫獨家原創(chuàng)公眾號：設計青年實驗室

-

獨家出品Copyright⑥2024BRANDSOLUTIONLIBRARY*本手冊為品牌方案庫會員私享欄目「看鑒品牌」整理

獨家發(fā)布·嚴禁外傳Note:This

manual

is

from

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brand

solution

libraryExclusiveproductionoftheKanjianbrand

under

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Bekonscot

Model

Village作為拍攝場景。模特們如同巨型的異世來客誤入小人國，

與迷你的建筑、街道等場景形成鮮明的尺度對比，該品牌手冊由設計青年實驗室獨家

出品，嚴禁抄襲復制、售賣，一經(jīng)發(fā)現(xiàn)立即處理!由時尚攝影大師

JuergenTeller掌鏡，以其特有的“普通感”畫面，傳遞出日常和非日常之間的拉扯感，讓產品融入

日常穿搭的同時，展現(xiàn)出品牌充滿趣味和創(chuàng)意的一面。品牌文化視覺化

·季度主題敘事(2024秋冬系列廣告小人國)品牌文化視覺化/Brand

Solution

Library

品牌文化視覺化

會員私享▲嚴禁外傳/品牌方案庫獨家原創(chuàng)公眾號：設計青年實驗室-

獨家出品Copyright◎2024BRANDSOLUTIONLIBRARYNote:Thismanualisfromthe

brandsolution

libraryExclusiveproductionofthe

Kanjianbrandunderis

umbrella,exclusive

tomembers,strictlyprohibitedfrombeingleaked*本手冊為品牌方案庫會員私享欄目「看鑒品牌」整理

獨家發(fā)布·嚴禁外傳看鑒品牌BrandIns