重慶2025自考[市場營銷]英語（二）考前沖刺練習題一、選擇題（共20題，每題1分，共20分）1.Themarketingconceptisbasedontheideathat__________.A.customerswantwhatthecompanyproducesB.companiesshouldfocusonproductionefficiencyC.companiesshouldsatisfycustomerneedsD.competitionisthekeytosuccess2.Inthemarketingprocess,thefirststepisusually__________.A.segmentationB.targetingC.positioningD.productdevelopment3.The4Pmodelinmarketingincludesallexcept__________.A.ProductB.PriceC.PromotionD.People4.WhichofthefollowingisNOTapartofthemarketingmix?A.PlaceB.PeopleC.ProcessD.Product5.Themarketingstrategythatfocusesonanarrowmarketsegmentiscalled__________.A.undifferentiatedmarketingB.differentiatedmarketingC.concentratedmarketingD.nichemarketing6.Marketsegmentationisbasedon__________.A.productioncostsB.customerneedsC.competitorstrategiesD.governmentregulations7.Theprimarygoalofadvertisingis__________.A.tosellproductsimmediatelyB.tobuildbrandawarenessC.toreduceproductioncostsD.toincreasecompetition8.Thepriceelasticityofdemandmeasures__________.A.therelationshipbetweenpriceandqualityB.therelationshipbetweenpriceanddemandC.therelationshipbetweensupplyanddemandD.therelationshipbetweencompetitionandpricing9.Theterm"productlifecycle"refersto__________.A.thestagesaproductgoesthroughinthemarketB.thetimeittakestoproduceaproductC.thecostofproducingaproductD.thelifeexpectancyofaproduct10.WhichmarketingtoolismosteffectiveforlocalbusinessesinChongqing?A.NationalTVadsB.SocialmediamarketingC.InternationaltradefairsD.Billboardsinmajorcities11.TheSWOTanalysishelpsbusinessesidentify__________.A.theirstrengthsandweaknessesB.theiropportunitiesandthreatsC.theirproductioncapabilitiesD.theirfinancialresources12.Theterm"customerrelationshipmanagement"(CRM)refersto__________.A.managingcustomercomplaintsB.trackingcustomerinteractionsC.increasingproductionvolumeD.reducingmarketingcosts13.Themarketingconceptemergedprimarilyin__________.A.the19thcenturyB.the20thcenturyC.the21stcenturyD.the18thcentury14.Whichofthefollowingisabenefitofdigitalmarketing?A.HighproductioncostsB.LimitedreachC.InstantfeedbackD.Nopersonalization15.Theterm"marketpenetration"refersto__________.A.enteringanewmarketB.increasingsalesinexistingmarketsC.reducingproductpricesD.targetinganewaudience16.Themarketingmixisalsoknownas__________.A.the4CmodelB.the7PsmodelC.the4RsmodelD.the5Psmodel17.Theprimarypurposeofamarketingplanis__________.A.toincreaseproductionefficiencyB.toguidemarketingactivitiesC.toreducecompetitionD.toimprovefinancialperformance18.Theterm"brandequity"refersto__________.A.thecostofbrandingaproductB.thevalueofabrandtocustomersC.thenumberofbrandsacompanyownsD.thequalityofabrand’sproducts19.WhichmarketingstrategyismosteffectiveforsmallbusinessesinChongqing?A.MassmarketingB.LocalizedmarketingC.GlobalmarketingD.Nichemarketing20.Themarketingconceptrequiresbusinessesto__________.A.focusonproductionB.focusoncustomerneedsC.ignorecompetitionD.maximizeprofits二、填空題（共10題，每題1分，共10分）1.Themarketingprocessinvolvesfourmainstages:__________,__________,__________,and__________.2.The4Pmodelincludes__________,__________,__________,and__________.3.Marketsegmentationhelpsbusinesses__________theirtargetaudience.4.Thepriceelasticityofdemandmeasureshow__________changesinresponsetopricechanges.5.Theproductlifecycleconsistsoffourstages:__________,__________,__________,and__________.6.TheSWOTanalysishelpsbusinessesidentifytheir__________,__________,__________,and__________.7.Customerrelationshipmanagement(CRM)isusedto__________customerinteractions.8.Digitalmarketingallowsbusinessesto__________withcustomersinrealtime.9.Themarketingconceptrequiresbusinessesto__________customerneeds.10.Brandequityisthe__________ofabrandtocustomers.三、判斷題（共10題，每題1分，共10分）1.Themarketingconceptemergedbeforetheproductionconcept.(×)2.Marketsegmentationisbasedoncustomerdemographics.(√)3.The4Pmodelisthesameasthe4Cmodel.(×)4.Advertisingistheonlyeffectivemarketingtool.(×)5.Thepriceelasticityofdemandisalwaysnegative.(×)6.Theproductlifecycleislinear.(×)7.TheSWOTanalysisisonlyusefulforlargebusinesses.(×)8.Customerrelationshipmanagement(CRM)isoutdated.(×)9.Digitalmarketingcannotreplacetraditionalmarketing.(×)10.Brandequityissolelydeterminedbyproductquality.(×)四、簡答題（共5題，每題4分，共20分）1.Whatisthemarketingconcept,andhowdoesitdifferfromtheproductionconcept?2.Explaintheimportanceofmarketsegmentationinmarketing.3.Describethefourstagesoftheproductlifecycle.4.WhatistheSWOTanalysis,andhowisitusedinmarketing?5.Howdoesdigitalmarketingdifferfromtraditionalmarketing?五、論述題（共2題，每題10分，共20分）1.DiscusstheroleofmarketingintheChongqingeconomy,focusingonlocalbusinessesandconsumerbehavior.2.AnalyzethechallengesandopportunitiesofdigitalmarketingforbusinessesinChongqing.答案與解析一、選擇題答案1.C2.A3.D4.C5.C6.B7.B8.B9.A10.B11.B12.B13.B14.C15.B16.B17.B18.B19.B20.B二、填空題答案1.Marketanalysis,segmentation,targeting,positioning2.Product,Price,Place,Promotion3.Target4.Demand5.Introduction,Growth,Maturity,Decline6.Strengths,Weaknesses,Opportunities,Threats7.Track8.Engage9.Meet10.Value三、判斷題答案1.×2.√3.×4.×5.×6.×7.×8.×9.×10.×四、簡答題答案1.MarketingConceptvs.ProductionConcept:-Theproductionconceptfocusesonhighproductionefficiencyandlowcosts,assumingcustomerspreferwidelyavailableandinexpensiveproducts.-Themarketingconceptfocusesoncustomerneedsandwants,ensuringproductsmeetmarketdemands.Itemphasizesunderstandingcustomerneedsbeforeproduction.2.ImportanceofMarketSegmentation:-Helpsbusinessestargetspecificcustomergroupsmoreeffectively.-Allowsfortailoredmarketingstrategiesandmessages.-Increasescustomersatisfactionandloyalty.-Optimizesresourceallocation.3.ProductLifeCycleStages:-Introduction:Newproductlaunched,lowsales,highcosts.-Growth:Salesincrease,competitionrises,profitsimprove.-Maturity:Salespeak,competitionintensifies,profitsstabilize.-Decline:Salesdrop,productbecomesoutdated.4.SWOTAnalysisinMarketing:-Strengths:Internaladvantages(e.g.,strongbrand).-Weaknesses:Internaldisadvantages(e.g.,highcosts).-Opportunities:Externalchances(e.g.,newmarkettrends).-Threats:Externalrisks(e.g.,competition).-Usedtodevelopstrategiesthatleveragestrengthsandopportunitieswhileaddressingweaknessesandthreats.5.DigitalMarketingvs.TraditionalMarketing:-DigitalMarketing:Usesonlinechannels(e.g.,socialmedia,email),real-timeengagement,anddata-drivenstrategies.-TraditionalMarketing:Usesofflinechannels(e.g.,TV,print),limitedengagement,andbroadertargeting.五、論述題答案1.RoleofMarketinginChongqing’sEconomy:-Marketingdriveslocalbusi