2

Thepolledgroupincluded:

59%executives

14%data/analyticsspecialists17%marketingleaders

9%ITlengineeringroles

Thesurveywasconductedviapollfshinseptember2025.

Amperity&3

HowfrequentlydoesyourorganizationuseAItoolsorsystems?

4

Amperity

SECTIN1

22.1%

whatbestdescribesyourorganization'scurrentstageofAIadoption?

12.1%

10.8%

31.2%

23%

whichareasofyourorganizationarecurrentlyusingAI?selectallthatapply

customersupport

52.3%

Dataandanalytics

32.6%

Marketing

49.5%

30%

sales

40.5%

Engineering

11.9%

25.9%comprehensivetrainingacrossemployees

sometrainingresourcesoradhocsessions

NoformalAltrainingprovided

36.3%

38.9%

Amperity

5

Amperity

6

2025StateofAIFORHotelsandAirlines

Section2

56.3%

39.7%

4%

20.1%

56.9%

23%

Section2

29.5%14.3%

12.5%

33.8%

Agree

Disagree

Amperity

Section3

Idon'tknow

19.1%

yes

51.1%

29.8%

44.8%32.5%4.4%

Agree

Disagree

Amperity

SECTIN3

25.4%

22.6%

42%

veryconfident

Neutral

Doesyourorganizationuseacustomerdataplatform(CDP)?

yes

53.4%

23.6%

Idon'tknow

23%

14%

28.6%

57.4%

Amperity

Section4

18.6%

34.5%

31.3%

Agree

Disagree

Amperity

Section4

40.3%

16.6%

28.1%

Agree

Disagree

Amperity

Section5

●DoesyourorganizationcurrentlyuseAIforcustomer-facingapplications?

yesNOIdon'tknow

35.5%51.5%13%

31.1%

22%

29.1%

yes

48.9%

51.1%

17.8%Inpilotortestingphase

usinginproduction

ExploringAl

NoplantouseAlforthispurpose

Amperity

Section5

chatbotsorvirtualassistants

predictiveanalytics

35.3%Dataqualityimprovement

personalization

customersegmentation

Real-timecustomerinsights

contentcreation

Dataunificationorpreparation

ldentityresolution

Audiencesuppression

other

10.4%

22.3%

20.6%

32.6%

30.9%

27.9%

27.8%

38%

36.9%

4%

Amperity

Section6

HighcostofAltools

36.4%Limitedtechnicalexpertise

Lackofintegrationacrosssystems

Lackoftrustworthyidentityresolution

poordataqualityoravailability

DifficultyprovingRO

FragmentedcustomerdataLackofexecutivebuy-i