CONSUMER&

BRANDBrandKPIs

for

clean

beauty:BareMinerals

in

the

United

StatesConsumer

Insights

reportDecember2024Discover

your

Brand

KPI

scores.

Benchmark

against

competitors

and

measureyour

brand’s

marketimpactIntroduction:

studydetailsThe

reportMethodologyThisreport

hasbeen

created

usingthe

datafromStatista’sConsumer

InsightsBrand

KPIs.Thereportprovides

you

with

key

consumer

insightsandbenchmarks

forabrand’sperformance

againsttheindustryoverall

and

theircompetitors.Design:OnlineSurveyDuration:

approx.

15

minutesLanguage:official

language(s)

ofeach

country

withAmerican

Englishoffered

asanalternativeRegions:Brazil,Germany,

India,

Mexico,

U.S.

and

UKNumberofrespondents:approx.

2500Ourdataallows

you

tomeasure

each

brand’spositioninthe

market

bycreating

aprofile

usingStatista’s5key

performance

indicators.

Which

are:

awareness,popularity,usage,loyalty,and

media

buzz.Sample:

Internet

users,

aged18

-64,

quotasset

ongender

and

ageThisreport

is

basedon

BareMinerals’

performance

inthe

clean

beautymarket.Fieldwork:June2024Ifyou

would

liketofind

out

more

abouttheConsumerInsightsatStatista

or

theBrandProfiler,

please

clickthe

linkbelow.2Notes:Sources:

Statista

Consumer

Insights

Global,

asofDecember202487%

of

BareMinerals

users

display

loyalty

towards

the

brandIntroduction:

key

insightsWhodoesthebrandappeal

to?How

doesthebrandperform

inthemarket??BareMinerals’

brandingresonates

more

with?BareMinerals

rankssecond

inawareness

within

theMillennialsclean

beautymarket?BareMinerals

generally

appealstowomen

more

than

?Thepopularity

ratingof

BareMinerals

is47%men?BareMinerals

ranksthird

inusage?Among

BareMinerals

enthusiasts,32%

fallunderthehigh-income

category?Interms

of

loyalty,BareMinerals

is

second

intheUnited

States?Consumers

want

theirclean

beautybrandstohavehonesty

/trustworthiness,

reliability,

and

authenticity?BareMinerals

hasascore

of34%

formedia

buzz3Sources:

Statista

Consumer

Insights

Global,

asofDecember2024CHAPTER

01Brand

profileInthissection,

we

show

the

demographics

and

attitudesof

consumers

who

saytheylikethisbrandversus

the

share

ofindustryusers.

Thechapteraimsto

bringclarity

tocompanies

who

want

to

know

whotheirbrandingiscurrently

appealingtoand

what

theythinkaboutthe

industry.4Loyalty

is

the

highest

scoring

KPI

for

BareMinerals

at

87%Brand

profile:

snapshotBrand

performance

of

BareMinerals

intheUnited

States87%50%47%36%34%AwarenessPopularityUsageLoyaltyBuzz5Notes:Clean

beauty

‘a(chǎn)wareness’,‘popularity’,

‘usage’,

‘loyalty’

and

‘buzz’

by

brand;

Multi

pick;

Base:n=1,248,

all

respondents

(awareness),

n=621,

respondents

who

know

the

individual

brand

(popularity),

n=621,

respondents

whoknow

the

individual

brand(usage),

n=223,

respondents

who

have

used

the

individual

brand

(loyalty),

n=621,

respondents

who

know

the

individual

brand

(buzz)Sources:

Statista

Consumer

Insights

Global,

asofDecember2024BareMinerals’

branding

resonates

more

with

MillennialsBrand

profile:

consumer

demographics

(1/3)Measuring

attitudesand

opinions

among

generationshelpsidentifyyourtarget

audience

foryournextcampaigns.Share

ofgenerations42%37%Withthatinmind,when

looking

atthe

shareofconsumers

who

likeBareMinerals

bygeneration

versusthe

share

of

industryusers

ingeneral,

we

cansee

thatBareMinerals

islikedby12%

ofBaby

boomers

and29%of

Gen

Xers,whereas

the

total

shareof

industryusersis8%

and26%,

respectively.29%28%26%17%ForMillennials

andGen

Z,

42%

and

17%

feel

positivelytowards

BareMinerals,

versus

37%

and28%.

So12%currently,

forBareMinerals,

Millennials

connect

mostwith

theirbrandcompared

tothe

overall

industryuser.8%Gen

ZMillennialsGen

XBaby

BoomerBrand

enthusiastIndustryuser6Notes:“How

oldareyou?”;Single

Pick;“When

it

comestoclean

beauty,

which

ofthe

following

brands

do

youlike?”;Multi

Pick;Base:n=294,

BareMineralsenthusiast,

n=873,

clean

beauty

usersSources:

Statista

Consumer

Insights

Global,

asofDecember2024BareMinerals

generally

appeals

to

women

morethan

menBrand

profile:

consumer

demographics

(2/3)GenderTheGender

splitbetween

brandenthusiastsof

BareMinerals

shows

thatwomen

are

more

likely

tohaveanaffinity

with

thebrand

compared

tomen.LGBTQIA+statusUnderstanding

and

respecting

thediverse

needsandidentitiesof12%12%85%consumers

is

becoming

more

and

moreimportant,notjustfrom

asensitivitypointof

view,

but

also

fromrecognizingpotential

businessopportunities

thatcome

withinclusivity

and

diversity.

Andcurrently,

BareMinerals

hasasimilarproportion

of

LGBTQIA+

consumerswhen

compared

tothe

industryusers

ingeneral.52%48%72%

ofwomen

likeBareMinerals72%compared

to

28%

of

men,whereas

forthe

overall

industry,52%

of

women

useclean

beautycompared

to

48%

of

men.86%12%

ofBareMinerals

enthusiastsconsider

themselves

tobe

partof

theLGBTQIA+

community

compared

to12%among

industryusers

overall.28%Brand

enthusiastFemaleIndustryuserMaleBrand

enthusiastIndustryuserNot

givenYesNo7Notes:“What

is

yourgender?”;Single

Pick;“Doyouconsider

yourself

partofthe

LGBTQ+community?”;

Single

Pick;

“When

it

comes

to

clean

beauty,

which

ofthe

following

brands

do

youlike?”;Multi

Pick;Base:n=294,

BareMineralsenthusiast,

n=873,

clean

beauty

usersSources:

Statista

Consumer

Insights

Global,

asofDecember2024Among

BareMinerals

enthusiasts,

32%

fall

under

the

high-income

categoryBrand

profile:

consumer

demographics

(3/3)HouseholdincomeThegraphillustratestheannualhousehold

income

distribution

amongenthusiastsof

thebrand

anduserswithin

the

industry.HouseholdtypeThechartshows

thehousehold

type,takinginto

account

factorssuchashousehold

size,

familystructure,

andthe

number

ofchildren.21%21%Single32%36%16%17%CoupleSingleparentNuclear32%

ofBareMinerals

enthusiastsarefrom

high-income

households.BareMinerals’

brandisgenerallyenjoyed

more

byconsumers

who

arepartof

anuclearhousehold,

24%

ofBareMinerals

enthusiastshavethiscurrent

living

situation.10%12%33%24%21%35%29%Multi-generational7%4%15%17%34%ExtendedOther8%7%Brand

enthusiastIndustryuserLowHighMediumBrand

enthusiastIndustryuser8Notes:Recode

based

on’’Monthly/annual

household

income

(local

currency)’’;Single

Pick;Typology

basedon

’’household

size’’,

’’household

constellation’’

and

’’children

under

the

ageof14

in

household’’;

Single

Pick;“When

it

comesto

clean

beauty,

which

ofthe

following

brands

do

youlike?”;Multi

Pick;Base:n=294,

BareMineralsenthusiast,

n=873,

clean

beauty

usersSources:

Statista

Consumer

Insights

Global,

asofDecember2024Consumers

want

their

clean

beauty

brands

to

have

honesty

/

trustworthiness,reliability,

and

authenticityBrand

profile:

qualitiesQualitiesuserswant

from

clean

beautybrandsForclean

beauty,the

top

three

qualitiesusers

wantfrom

abrandarehonesty

/trustworthiness,

reliability,

andauthenticity.Authenticity60%Thrill/ExcitementSustainabilityBoldnessCleverness40%20%0%BareMinerals

users

alsoappreciatethese

key

attributes,indicatingBareMinerals

exudes

these

qualities.SocialCoolnessresponsibilityThequalitiesthatBareMineralsenthusiastsare

least

focused

on

arethrill/excitement

andinclusiveness.ReliabilityExclusivityBareMinerals

should

work

on

promotingreliability

to

convert

enthusiastsintoowners.InnovationInclusivenessFriendlinessHighvalueHonesty/trustworthinessIndustryuserBrandenthusiastBrandowner9Notes:“When

it

comesto

clean

beauty,

which

ofthese

aspects

aremostimportant

toyou?”;Multi

Pick;“When

it

comesto

clean

beauty,

which

ofthe

following

brands

do

you

like?”;Multi

Pick;“When

it

comes

toclean

beauty,

whichofthe

following

brands

have

youused

in

the

past

12

months?”;

Multi

Pick;Base:n=223,

BareMineralsusers’,n=294,

BareMineralsenthusiast,

n=873,

clean

beauty

usersSources:

Statista

Consumer

Insights

Global,

asofDecember2024Among

BareMinerals

fans,

36%

state

that

they

get

excited

about

clean

beautyproductsBrand

profile:

attitudesWhat

doconsumersthink

ofclean

beautyingeneral?46%36%36%34%30%30%30%29%28%25%23%22%Sustainability

is

Ivaluealow

priceimportant

to

me

over

highqualityIamwellinformedIrely

onbrandsIknow

and

trustIget

excitedaboutcleanbeautyproductsIliketotalkabouttopicsrelating

toclean

beautyBrand

enthusiastIndustryuser10

Notes:“Which

ofthese

statements

about

clean

beauty

do

youagree

with?”;

Multi

Pick;

“When

it

comes

toclean

beauty,

which

ofthe

following

brands

do

youlike?”;Multi

Pick;Base:n=294,

BareMineralsenthusiast,

n=873,

cleanbeauty

usersSources:

Statista

Consumer

Insights

Global,

asofDecember2024CHAPTER

02Brand

KPIs

&

benchmarkingInthischapter,youcansee

howabrandperforms

againsttheirmaincompetitors

inthe

marketplace.Thissection

allows

benchmarking

ofthekey

performance

indicatorsfrom

the

brandprofile

againsttheindustryasawhole

andotherindustryleaders.1187%

of

BareMinerals

users

display

loyalty

towards

the

brandBrand

KPIs

&benchmarking:

IndustrycomparisonBrand

performanceWhen

itcomes

to

clean

beauty,the

average

awarenessof

abrand

intheUnitedStatesis28%.

Awareness

ofBareMinerals,

however,

isat50%.Awareness47%

ofU.S.

clean

beautyusers

saytheylikeBareMinerals,

compared

toanindustryaverage

brandpopularity

of30%.36%

ofindustryusers

intheUnitedStatessaythey

useBareMinerals,

with

theaverage

usageof

abrand

at25%.BuzzPopularity87%

ofbrandusers

saythey

would

usethe

brandagain,compared

toanaverage

loyalty

score

of

71%.BareMinerals

hasbeen

noticed

more

inthe

mediacompared

to

other

brands,with

a“Buzz”score

of34%compared

to

23%.LoyaltyBrandUsageIndustryaverageSooverall,

the

results

showtheir

performance

tobeabove

average

compared

to

theindustry.12

Notes:Clean

beauty

‘a(chǎn)wareness’,‘popularity’,

‘usage’,

‘loyalty’

and

‘buzz’

by

brand;

Multi

pick;

Base:n=1,248,

all

respondents

(awareness),

n=621,

respondents

who

know

the

individual

brand

(popularity),

n=621,

respondents

whoknow

the

individual

brand(usage),

n=223,

respondents

who

have

used

the

individual

brand

(loyalty),

n=621,

respondents

who

know

the

individual

brand

(buzz)Sources:

Statista

Consumer

Insights

Global,

asofDecember2024BareMinerals

ranks

second

in

awareness

within

the

clean

beauty

marketBrand

KPIs

&benchmarking:

awarenessSummaryAwarenessofBareMineralsRank#

BrandAwareness

%Driving

recognition

will

lead

to

growing

yourcustomerbaseand

measuring

brandawareness

isakeycomponent

toachieve

this.Withthisscore,

you

cangaugethe

current

market

presence

ofabrand,understandthebrand’svisibility,competitiveness,

andrecognition

among

theirtarget

audience.

Further

tothis,itisaperfect

way

toassess

yourcurrentmarketing

strategies.1Burt’s

Bees70%50%48%43%29%26%25%25%25%24%2BareMineralsTheBodyShopHonestBeautyMilkMakeUpJuice

BeautyGlow

RecipeKora

OrganicsCaudalie3450%50%5Usingtheconcept

of

aided

brand

recognition,

showingrespondents

both

the

brand’slogo

andthe

writtenbrandname,we

asked:

“Doyou

know

thisbrand,

evenifonly

byname?”.678Outofallrespondents,

50%

were

aware

ofBareMinerals.

This

ranksthemsecond

compared

toother

brandssurveyed

inthismarket.9AwarenessN/A10Merit

Beauty13

Notes:“Doyouknow

this

brand,

evenif

only

by

name?”;Multi

Pick;

Base:

n=1,248,

all

respondents

(awareness)Sources:

Statista

Consumer

Insights

Global,

asofDecember2024The

popularity

rating

of

BareMinerals

is

47%Brand

KPIs

&benchmarking:

popularitySummaryPopularity

ofBareMineralsRank#

BrandPopularity%ThepopularityKPIisagreat

indicatorof

brandperception

among

current

andpotentialfuturecustomers.

Thesocial

proof

provided

byahigh

scorecansignifyhow

trustworthy

abrandisandinfluenceconsumer

engagement.

Brandswith

alarge

engagedfollowing

canoften

enjoy

higherlevels

of

advocacyandloyalty.1Burt’s

Bees66%47%45%36%35%33%33%30%29%27%2BareMineralsHonestBeautyTheBodyShopJuice

BeautyGlow

RecipeMilkMakeUpHerbivore

BotanicalsCaudalie3447%Outofconsumers

who

knew

thebrand,

47%

saidtheyliked

BareMinerals.

Thisranksthemsecond

comparedtootherbrandssurveyed

inthismarket.553%6789PopularityN/A10Biossance14

Notes:“When

it

comesto

clean

beauty,

which

ofthe

following

brands

do

youlike?”;Multi

Pick;Base:n=621,

respondents

who

know

the

individual

brand

(popularity)Sources:

Statista

Consumer

Insights

Global,

asofDecember2024BareMinerals

ranks

third

in

usageBrand

KPIs

&benchmarking:

usageSummaryUsage

ofBareMineralsRank#

BrandUsage

%56%Afterpopularity,we

want

tocover

thevalueactiongapsotounderstandifthe

brandwas

alsobeing

used,weasked

each

respondent:

“When

itcomes

to

cleanbeauty,which

of

thefollowing

brandshaveyou

usedinthe

past12

months?”.1Burt’s

Bees2Glow

RecipeBareMineralsHonestBeautyTheBodyShopHerbivore

BotanicalsMilkMakeUpCaudalie38%336%36%Outofconsumers

who

knew

thebrand,

36%

saidtheyused

BareMinerals.

Thisranksthemthirdcompared

toother

brandssurveyed

inthismarket.434%527%627%64%727%827%9Juice

BeautyBiossance26%UsageN/A1024%15

Notes:“When

it

comesto

clean

beauty,

which

ofthe

following

brands

have

youused

in

the

past

12

months?”;

Multi

Pick;Base:n=621,respondents

who

know

the

individual

brandSources:

Statista

Consumer

Insights

Global,

asofDecember2024In

terms

of

loyalty,

BareMinerals

is

second

in

the

United

StatesBrand

KPIs

&benchmarking:

loyaltySummaryLoyalty

ofBareMinerals’

consumersRank#

BrandLoyalty

%90%Afterascertaining

the

usageof

abrandinthe

last12months,the

next

most

important

indicatorisbrandloyalty.

Thisscore

allows

ustoestablish

whether

abrandisperforming

well

inregard

to

customerretention.

Measuring

brandloyalty

establishes

aclearfeedback

loop

with

customers,

providing

valuableinsightsinto

customer

satisfaction

and

preferences.

Itisalso

apowerful

predictor

to

help

guide

marketingstrategies

andforecast

futuresalesandrevenue

moreaccurately.1Burt’s

Bees13%2BareMineralsTheBodyShopTower2887%383%481%5HonestBeautyRenCleanSkincareBiossance80%678%Tomeasure

the

loyalty

of

theseconsumers

we

askeach

respondent:

“When

itcomes

to

clean

beauty,which

of

the

following

brandsareyou

likely

touseagaininthe

future?”.776%8Juice

BeautyGlow

RecipeWELLPEOPLE75%87%974%Outofrespondents

whohaveused

BareMinerals,

87%saidthey

would

usethebrand

again.LoyaltyN/A1073%16

Notes:“When

it

comesto

clean

beauty,

which

ofthe

following

brands

are

you

likely

to

use

again

in

the

future?”;

Multi

Pick;

Base:

n=223,

respondents

who

have

used

the

individual

brand

(loyalty)Sources:

Statista

Consumer

Insights

Global,

asofDecember2024BareMinerals

has

a

score

of

34%

for

media

buzzBrand

KPIs

&benchmarking:

buzzSummaryBuzzofBareMineralsRank#

BrandBuzz%44%Isthebrand

hot

or

not?Isitcausingastirinthemediaandonline,tofind

thisoutwe

asked

each

respondent:“Whichof

the

following

brandshaveyounoticed

inthemedia,on

social

media,or

inadvertising

inthepast3months?”.1Burt’s

BeesGlow

RecipeBareMineralsHonestBeautyBiossance235%34%334%Outofconsumers

who

knew

thebrand,

34%

saidtheyhadheardaboutBareMinerals

inthe

media.

Thisranksthemthird

compared

tootherbrandssurveyedinthismarket.432%528%6Caudalie28%66%Juice

BeautyHerbivore

BotanicalsMilkMakeUpIlia27%7825%925%BuzzN/A1024%17

Notes:“Which

ofthe

following

brands

have

younoticed

in

the

media,

onsocial

media,

orin

advertising

in

the

past3months?”;

Multi

Pick;

Base:

n=621,

respondents

who

know

the

individual

brand

(Buzz)Sources:

Statista

Consumer

Insights

Global,

asofDecember2024STATISTACONSUMER

INSIGHTSUnderstand

what

drivesconsumersGainabetterunderstandingofconsumers,brands,andmarkets.Withthe

Statista

Consumer

Insights,

youget

access

tostreamlinedmarketresearchtoolsandallresultsofthe

exclusiveStatista

surveys.

Leverage

consumerinsightstomakedata-drivendecisions

andunlocknewgrowthoppo