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buildingalegacy

IndiaSportsSponsorshipReport2024

XIIEdition

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FOREWORD

VinitKarnik

MD-Content,

EntertainmentandSports,GroupMSouthAsia

Vinit.Karnik@

Thismarksthe12theditionoftheannualreportontheIndianSportsIndustryfromGroupMESP,theEntertainment&SportsdivisionofGroupM.

Itremainsasourceofgreatsatisfactionforustopresenttheimportantdevelopmentsinthis

pulsatingsectoralongwiththemultiplefacetssurroundingit.

2024wasayearthatsawusmakestrongforays

intotherealmofmultidisciplinarysuccessontheworldstage.Crickethaslongbeenthefulcrumforsportsinthecountry.Ourteamhasperformed

incrediblywelloverthepastdecadestotakeustoourcurrentpositioninthegame.Recentyears

haveseenusscalenewheightsintheNo.1sportinIndia,becomingtheteamtobeatinICC

tournaments,aswellasinbilateralrubbers

acrossthethreeformats.2024sawusovercome

avexinghurdle,alingeringsenseof

incompletenessaroundalltheseglories,aswe

wontheWorldT20,our?rstICCtrophyineleven

years.Thewaywearedominatinginternational

competitions,manymorevictoriesareinstoreforus,andthataugurswellforthebusinessof

sports;thepositivecorrelationbetweenourfeatsatthehighestlevelsandtheresultantcommercialevolutionisundeniable.Inthatcontext,the

resultsattheParisOlympicsarecertainlyones

tobeupbeatabout,goingforward.WhileourtallyofsixmedalsattheGamesmightnothavebeen

thebestever,adeeperassessmentrevealshowmultifariouslycompetitivewehavebeen.Every

day,Indiahadagenuineshotatapodium?nish.Whileonlysomeoftheseopportunitiestranslatedintomedals,theoverallperformancehintedatapromisingfuture.Thisisencouragingbecause

emergingasamulti-sportpowerhouseiscentraltothenewlegacyoftheSportingNationthatisbeingcrafted.

Thisreportanalysestheindustrythroughthe

lensofthreerevenuestreams-Sponsorships

(includingGround,TeamandFranchiseFee),

AthleteEndorsementsandAdvertisingExpensesonrelatedcontent.Thetriohascometogether

totakeustothethresholdofthe$2Bnmark,

almostseventimesthescaleoftheindustryin

2008,whentheBCCIhadusheredinthe

franchisingformatthroughtheIPLina

revolutionarystep.Thenear-sevenfoldsurge

sincethatyearcapturesthepaceatwhichwe

havebeentravelling,withcricketnavigatingus

alongthewayandotherdisciplinestreading

theirpathsthroughtheirrespectivelearning

curves.2024sawasingledigityear-on-year

growth,uncharacteristicofthehighstandardsofrecenttimes.Nevertheless,therewerecertain

cleargainstoo,onesthatnumbersmaynot

capture,pointingtoasustainableuptrendin

2025andbeyond.TheOlympicsandfranchise

leaguesrevealonlyonepartoftheprogresswe

haveachievedthroughEmergingSports.The

otheraspectisthebigleapwehavemadein

ParticipativeSports.Thegrowthofdistance

runninghasbeeninspiring,andtherisein

interestforpickleballhasbeenequally

remarkable.Thesearesignsthatwearewellonourwaytobecomingasports-playingnation,notjustonethatlovesitsathleticheroes-an

inclusiveandde?ningfeatureofthelegacy!

Thereporttakesadeepdiveintothefactorsthatin?uencetheswingsinthebusinesssideof

sports.Westudythequantitativemetricsto

analyzewherewehavereached,alongwitha

qualitativeprobetoappreciatethedynamicsthatareatplay.Wealsoexploredigitalengagement,

socialconversations,searchtrends,andkey

broadcastingmetricssuchasTVRandon-airreachacrossleadingfranchise-basedleagues.

This,webelieve,willenhancethevalueforrightsowners,advertisers,andagenciesalike.With

eacheditionofthereport,westrivetoraisethebarbyexploringfreshperspectivesforthe

bene?tofthereaders,amatterofhighest

priorityforus.Withsinceregratitude,we

acknowledgetheinputsfromrightsowners,

agenciesandindustryparticipantsfortheir

invaluablecontributionsandsupport,aswe

moveforwardinourmission.Wearethankfultoallofthem,andthe?llipwegetfromtheir

backingiswhatgivesustheenergyweneedtokeepmovingforward.

Asalways,ourcommitmenthasbeentoprovideaninsightfulandforward-lookingstudyofthe

industry.Wewelcomeanyfeedbackor

observationsthatcouldhelpusenrichfutureeditions,andwelookforwardtoengagingwithyouontheroadahead.

01

04

10

21

23

31

37

42

45

52

CONTENT

IPLAt18:ASportingLegacyInTheMaking

FoundationBeforeFireworksInTheMultiverseOfSports

EmergingSportsStepUpEvenAsCricketTakesAFreshGuardAtTheWicket

SmallerCourts,BiggerImpact:HowPickleballIsGettingIndiaToComeOutAndPlay

PerformancePaysOffAsBrandsRaiseTheGameWithAthletes

KeepingTheEngineRevvingAsYouNavigateThroughTightCorners

EmotionalCurrencyCirculates

ThroughTheGameAsFansCarryTheBaton

JiostarDebutsAtTheIPL:

ThePowerplayPartnership

InBroadcastAndAdvertising

LookingBack,

LookingForward

TheLastWord

m

ESP

IPLAT18

IPLAT18:ASPORTINGLEGACY

INTHEMAKING

ArunSinghDhumal

Chairman,IndianPremierLeague

Eighteenyearsago,theIndianPremier

League(IPL)wasanaudaciousexperiment-anattempttoblendcricketwith

entertainment,city-basedrivalries,andafranchisemodelthathadseensuccess

globallybutwasuntestedinIndia.Today,

theIPLisnotjustadomesticcricket

tournament;itisaglobalsporting

behemoth,amulti-billion-dollarenterprisethathasrevolutionizedhowcricketis

played,watched,andconsumed.

AswecelebratetheIPL’scomingofage,itisimperativetore?ectonitsremarkable

journey,examinehowwecanensure

year-roundrelevance,andcommittothe

sustainabilitygoalsthatwillde?nethenexteraofgrowth.

TheJourney:FromaStart-UpLeaguetoaGlobalPowerhouse

TheIPL’sgrowthstoryisnothingshortofphenomenal.In2008,theleaguelaunchedwitheightfranchises.

By2022,IPLgrewtoa10teamaffairwithmediarightscommandingastaggering$6.2billion,re?ectingits

immenseglobalappeal.Theleague’sfranchise

valuationshaveskyrocketed,withteamslikethe

MumbaiIndiansandChennaiSuperKingsrivalingsomeofthebiggestclubsinEuropeanfootballandtheNFL.

AkeyfactorbehindthissuccesshasbeentheIPL’s

abilitytoattractworld-classplayers,cutting-edge

technology,andaformatthatbalanceshigh-intensitycompetitionwithengagingentertainment.The

introductionoftheImpactPlayerrule,theriseof

talentfromsmallertowns,andinnovationssuchas

auctionshavekepttheleaguefreshandunpredictable.

ThesuccessoftheIPLhasalsoreshapedthecricketingcalendar.OtherT20leagues—suchasAustralia’sBig

BashLeague(BBL),England’sTheHundred,andMajorLeagueCricket(MLC)intheUnitedStates—have

followedinitsfootsteps,butIPL’sscaleandcommercialdominanceissecondtonone.

AstheIPLmatures,itistimetotakecuesfromothergloballeaguesandensurethatitcontinuestoevolvestrategically.

01

IPLAT18groupmESP

02

LearningfromGlobalSportsLeagues

WhiletheIPLhasundoubtedlysetabenchmarkincricket,leaguessuchastheNFL,NBA,andPremierLeagueoffervaluablelessonsforlong-term

sustainability.

1.GlobalExpansion:

TheEnglishPremierLeague(EPL)hasbuiltaglobal

fanbasebyplayingpreseasonmatchesinAsiaandtheUS,signinglocalbroadcastingdeals,andengagingwithinternationalcommunities.TheIPL’sglobalappealandfanbasemakesitaproductripeenoughforexportandspreadwingsinothermarkets.

2.Year-RoundEngagement:

TheNBAandNFLhavemasteredoff-seasonengagementthroughfreeagency,drafts,and

pre-seasongames.IPLteamscandriveengagementthroughacademyprograms,talentscouting

tournaments,andexclusivedigitalcontent.

3.Merchandising&Licensing:

Europeanfootballclubsgeneratesigni?cantrevenuethroughmerchandisesales.WhileIPLfranchiseshavestartedtappingintothis,adeepdiveintothisrevenuestreamandanIndianisedapproachcouldtrulyunlockandenhancefanloyalty.

4.Data&FanEngagement:

AsIPLweinvestindigitalinnovations.Oneareawherewewouldcontinueoureffortstomakesigni?cant

stridesisenhancingfanexperience-beitonbroadcastoronground.

BeyondtheTwo-MonthWindow:KeepingIPLRelevantYear-Round

OneofthebiggestchallengesfortheIPLismaintainingrelevanceinthemonthsafterthetournamentends.

Whilethetwo-monthspectacledominatesglobal

viewership,thefocusnowshiftstoensuringthatIPLremainstop-of-mindforfansthroughouttheyear.

1.Franchise-OwnedTournaments&GlobalIPLExpansion

TheintroductionofotherT20tournaments—suchas

theSA20inSouthAfricaandILT20intheUAE,hassetthegroundforareintroductionofaChampionsTrophyequivalenttonotonlytakethebrandIPLtoother

marketsbutgrowthesportatlarge.

2.AWomen’sIPLandGrassrootsExpansion

ThesuccessoftheinauguralWomen’sPremierLeague(WPL)in2023wasamajormilestone.BynurturingthisleaguewiththesamecommitmentastheIPL,wecanensurethatcity-basedfranchisecricketremainsa

12-monthconversation.Additionally,investmentin

grassrootstournamentsunderIPLfranchisescancreatestrongerpipelinesoftalent.

3.IPL-ThemedDigitalContent&OTTExpansion

LeveragingstreamingplatformsforIPLdocuseries,

behind-the-scenescontent,andin-depthplayer

analyticscankeepfansengagedintheoff-season.Thesuccessof“TheTest”onAmazonPrimeand“Driveto

Survive”forFormula1showsthatsportsstorytellingcanfuelfaninterestbeyondmatchdays.

groupmESPIPLAT18

Sustainability&CarbonNeutrality:ACommitmenttotheFuture

Asoneoftheworld’slargestsportingleagues,IPL

carriesaresponsibilitybeyondjustcricket—itmustbeaforceforgood.Sustainabilityisnolongeranoption;itisanimperative.TheIPLhasalreadytakensteps

towardreducingitscarbonfootprint,butthereismuchmoretobedone.

1.GreenerStadiums&Infrastructure

ManyIPLfranchiseshavebegunadoptingrainwaterharvestingattheirhomevenues.

TheaimistoensurethatallIPLstadiums

transitiontorenewableenergysourcesinthenearfuture.

2.CarbonOffsettingInitiatives

TakinginspirationfromFormula1’s

sustainabilitymodel,IPLaimstobecomea

carbon-neutralleaguebyimplementingcarbonoffsettinginitiativessuchastree-planting

campaignsandreducedplasticusageatvenues.

3.Eco-FriendlyMerchandise&Sponsorships

Teamsandsponsorsmustintegratesustainabilityintotheircorebranding.

Encouragingeco-friendlyIPLmerchandiseandensuringsustainablepracticesin

03

franchiseoperationswillsetanewbenchmarkinIndiansports.

phasewillbeaboutbuildingalastinglegacy.

BuildingaLegacyBeyondCricket

TheIPLisnolongerjustacrickettournament;itisaculturalphenomenon.Aswestepintoits18th

year,ourfocusremainsoncontinuousinnovation,globalexpansion,andensuringthattheleague

leavesapositiveimpact—notjustonthegamebutonsocietyatlarge.

Bylearningfromthebestgloballeagues,enhancingyear-roundengagement,anddrivingsustainabilityefforts,IPLcanensurethatitremainsthegold

standardincricketandsportsentertainmentfordecadestocome.

Thejourneysofarhasbeenremarkable.Thenext

FOUNDATION

BEFORE

FIREWORKSIN

THEMULTIVERSE

OFSPORTS

ThepastdecadehasseenIndiansportsprogressatarapidpace.

Broaderadvancementsin

technologyandmediahave

reshapedmultiplesectorsoftheeconomy,withsportsbusiness

evolvingrapidlyinresponse.

Spearheadingthechargewas

cricket,India’snationalpastime,inapassageofplaythatsawourteamreachglobalpre-eminence.

Successonthe?eldwasmatchedbysharpbusinessacumenoffit,

makingcricketthepath?nderinunlockingvalueinthedomain.

04

groupmESPSPORTSINDUSTRYSPENDS

05

Thede?ningbreakthroughwasthediversi?cationofthefranchisingmodel,whichbrokenewfrontiersinthe

businessofsports.WhiletheIndianPremierLeague

(IPL)blazedthetrail,othercompetitionshaveadoptedcricket’splaybookinthepasttenyearstobuildtheir

ownpathways,eachatitsownscaleandspeed.The

transformationtriggeredbytheblue-chipT20spectaclehasbroughttogetherathletes,teams,governingbodies,andcorporateplayersintoaself-sustainingecosystem.Themomentumhaspushedtheindustrytothecuspofthe$2Bnmark(crossingINR16600Cr)-asigni?cantmilestonefortheSportingNation.Lurkingbeneaththeoverallnumber,therealstoryliesinthetwistsand

turnsacrossthedifferentmonetizationavenuesthat

adduptothistotal.AcloserlookatthesecomponentswillrevealtheforcesshapingthefutureofIndian

sports.

Thisreportevaluatestheterritoryfromacommercialstandpoint,focusingonthreekeyrevenuestreams:

SponsorshipSpends(comprisingGround,Team,and

Franchisesources),AthleteEndorsements,andMedia

expensesthroughadvertisingonrelatedcontent.The

industryrecordedavalueofINR16633Cr($1980Mn)in2024,andthisrepresentsthecombinedoutputofthesechannels,highlightingthegrowingoptimismaround

sportswithinthebusinesscommunity.Thecontinuousupwardtrajectoryovertheyearsre?ectstheexpandingin?uenceofsportsacrosssectorsanditsincreasing

socialreach.Thescopeofthisreportexcludesother

revenuemodelssuchasgatereceipts,playerfees,prizemoney,merchandising,sportsgoods,andother

operationaloractivation-linkedcosts.Thetrioof

sponsorship,endorsement,andadvertisingcombinedtofuelasurgeto3.6timestheequivalentspendingoftenyearsago,markingaremarkablescale-upinthe

businesssphere.Comparedto2023,thetotaldelta

stoodatINR867Cr($103Mn),re?ectinga6%upwardshift.Thetrueimplicationsofthismovementcanbe

fullyunderstoodwhenwedissectthedataforabetterunderstandingofthecommercialscoreboard.Cricket,thegamesynonymouswithIndia’ssportingidentity,

remainstheundisputedleaderofthepack,accountingforamassive85%oftheoverallindustryrevenue.WithtotalspendsofINR14173Cr($1687Mn),itcontinuestobetheprimarydriver,contributingINR472Cr($56Mn)totheincrementalvaluein2024–deliveringa3%YoYrise.Incontrast,theremainingshareof15%,attributedtoEmergingSports,sawasigni?cantlyhighergrowthof19%-arevenuegainofINR396Cr($47Mn)!Ifeach

sportisaherowithitsownuniverse,thencricketistheoverarchingsuperhero,takingthehelm.Its?nancial

circlehasastructureandmaturitythatbe?tsits

stature.However,despiteitsdominance,thegrowth

?guresin2024didnotreachthehighexpectationssetbyitspriorperformances.Thissubdueduptickcallsfordeeperanalysis,quantitativelyandqualitatively.

Thebusinessofcricketthrivesontwokeydrivers.On

theonehand,wehaveTeamIndia’sinternational

matches,includingbilateral?xtureshostedbytheBCCIandeventsfromtheICC,whileontheother,thereisthecolossalpresenceoftheIPLwhichhasbecomea

bellwetherstockforsportscommercialisationinIndia.However,2024presentedchallengesatbothendsofthewicket,drivenbymultiplefactorsthatimpactedgrowth.Amajorconcernherewasa31%reductioninthe

numberofgamesplayedbyourmen’steam,versus

2023.With20fewermatchesontheslatefortheyear,

thisrepresentedanunavoidableshortfall.Whilea

constrainedscheduleprovedcrucial,abiggerissue

loomed.ICC’snewsponsorshipcyclethatbeganin2024

Thetransformationtriggeredbytheblue-chipT20spectaclehasbroughttogetherathletes,teams,governingbodies,andcorporate

playersintoaself-sustainingecosystem.

SPORTSINDUSTRYSPENDSgroupmESP

06

hadaleanerlookwithfewernumberofbrandpartners.Thisstrategy,drivenbythe'LessisMore'approach,

aimstolimitsponsorslots,allowingeachbranda

largerShareofVoice(SOV)withintheroster.Thegoalistodeclutterthebrandmessagingacrossconsumertouchpointsrelatedtotheevent,ensuringthateach

sponsor'scommunicationresonatesmorepowerfully.ICC’snewsystemhas10sponsorpositions-4Premierand6GlobalPartnersforbothmen’sandwomen’s

events,representingasigni?cantreductionfrom2023,thelastyearofthepreviouscycle.2024alsosawthecommencementofIPL’snewpartnershipcycle,with

speci?cdealsbeingsignedatincreasedamounts,

suchasTataastheTitleSponsorandthenotable

onboardingofMy11Circleintotheranks.Despitethesewins,thecombinedrevenueofallIPLsponsorships

fellshortofthegoalssetforthe2024edition.Asa

result,totalsponsorshipspendsacrosssportssawamodest1%riseover2023,fallingshortofthe

anticipatedsurge.Cricket’sstickywicketsituationhaditsimpactontheindustryacrosstheboard.While

standalonedealssparkled,thebigpictureremainedunderwhelmingduetofactorssuchasreduced

numberofmatchesandevolvingcommercial

strategiesbyrightsholders.Nevertheless,thecurrentICCandIPLcyclesareexpectedtobuildmomentumsoon.Withanexcitinglineupof?xturesforTeamIndiaonthehorizon,thesepartnershipsaresettogain

traction,andnormalservicesareexpectedtoresumeinIndiancricket.

Themultiversehasotherheroestoo-theEmerging

Sports,whichcollectivelyperformedimpressivelyin

2024.Followingtheorbit-shiftingentryoftheIPLinto

thearena,othergamestookinspiration,using

franchise-basedmodelstoestablishtheirownclusters.In2024,twoimportantleaguescelebratedadecadeofestablishment-theProKabaddiLeague(PKL)andtheIndianSuperLeague(ISL).Thesecompetitionshave

bene?tedfromtheT20festival’slearningcurve,steadilybuildingfanbasesandcreatingsustainablebusiness

models.Whiletheirgrowthpathsarenotas

pronouncedasthatofIndia’sleadingsport,their

resiliencesignalsamulti-sportecosystemthatis

comingintoitsown.Still,thebiggestthrustfor

EmergingSportsin2024camefromtheParisOlympics.India’sstrongshowingatTokyo2020,coupledwith

stellarperformancesattheAsianandCommonwealth

groupmESPSPORTSINDUSTRYSPENDS

Games,hadraisedexpectations.WithOlympicevents

gainingmorevisibility,corporateIndiasteppedupin

supportofitsathletes.ThesponsorshiplineupfortheIndiancontingentfeaturedsomeofthebiggestnamesinbusinessthatalignedwiththepursuitofnational

Distancerunning

accountedforone-fourthofthesponsorshippieinEmergingSportslastyear.

glory-Reliance,AdaniGroup,AdityaBirlaCapital,and

others.Whilecricketsawareductioninavailable

sponsorshipinventory,investments?owedintoother

disciplines,indicatingagrowingrecognitionofathleticendeavoursbeyondthedominantforce.Sincethese

eventsarestillintheirgrowthphase,theydonotyet

commandthedeep-rootedsupportergroupsorculturalfollowingthatthecountry’s?agshipgameenjoys.Asaresult,thesponsorshipandmediarateswillbe

softened,andnumbersalonemaynotfullycapturetheenthusiasmgeneratedbyParis2024,especiallywhen

comparedwithcricket’scommercialjuggernaut.That

said,thereareunderlyinggainslikehighervisibility,

strongertalentpathways,andincreasingcorporate

interest.Aparticularlystronggrowthstoryinrecent

yearsthatgainedfurthermomentumin2024wasthe

riseofparticipativesports,withmarathonsleadingtheway.Distancerunningaccountedforone-fourthofthesponsorshippieinEmergingSportslastyear.TheTata

Groupledadiversemixofbrandssupportingthese

eventswhichpromotecommunityspirit,health,and

wellness.Inmorewaysthanone,marathonsare

winninginthelongrun!Whenbrandsalignwith

competitionsthatarelessspectatorialandmore

inclusive,theygobeyondmonetarytransactionsto

becomeenablersofgrowth.Suchpartnerships

symbolisealong-termcommitmenttonurturingevents,talent,andgrassrootsstructures.EmergingSportsmaystillbeatformativestagesofcommercialevolution,but2024wasayearforsettingstrongfoundationsintalentdevelopment,ecosystembuilding,andcommunity

engagement-allofwhicharecrucialelementsfor

propellingIndia’smulti-sportfuturetogreaterheights.

Athleteendorsementsrecordedanemphatic32%

year-on-yeargrowthin2024,re?ectingtheincreasingcon?denceplacedbybrandsintheculturalconnectenjoyedbypopularplayersinIndia.Inanationthat

reveresitssuperstars,therisingcurveinendorsement

07

SPORTSINDUSTRYSPENDSgroupmESP

spendshighlightstheadmirationtheseiconscommandandservesasabarometerforthegrowingin?uenceofsportsinoursocialfabric.Shiftingtotherealmof

advertising,eveninayearthatsawaclearshortageofmonetisableassetsincricketduetoscheduling

constraints,mediaspendsstillgrewby7%acrossall

disciplines.Thissegmentofthemarketrepresentsthebattleforconsumermindspace,wherebrandscompetefortheirshareofmentalrealestate-andasexpected,thegameofwillowandleatherdominateswitha94%

contribution!Amajordevelopmentin2024wasthe

mergeroftwohugemediaconglomerates,leadingto

theformationofJioStar,anindustrybehemothprimedtoplayatransformativeroleintakingcompetitionstothemassesintheyearsahead.Sponsorships,

endorsements,andmediaspendscometogetherto

encapsulatethecommerceofsports,wherepassion,

performance,andpro?tconvergeinanecosystem

designedformutualsuccess.2024wasayearof

patienceforcricket,thesuperherosportweatheringthetoughsessions,withaneyeontherunsthatarethereforthetakingasthegameunfolds.Thebiggerstory,

though,wasabouthowEmergingSports,therising

heroes,madetheirmark!Withsponsorshipinventoryincrickettightening,freshengagementopportunities

emergedinOlympicdisciplines,homegrownleagues,andparticipativesports.Thiswasn’tayearof

commercial?reworks;rather,itwasastrategicphasewherepublicandprivatesectorscametogether,

pressingforwardintheirsharedmissionofbuildingamulti-sportframeworkinIndia.

Sponsorships,

endorsements,andmediaspendscometogetherto

encapsulatethe

commerceofsports,wherepassion,

performance,and

pro?tconvergeinanecosystemdesignedformutualsuccess.

08

SPORTSINDUSTRYDATA

2023202320242024Growth%

(INRCr)(USDMn)(INRCr)(USDMn)2023to2024

Sponsorship

Endorsement

7,421

1,224

7,345

927

1%

32%

885

112

883

146

MediaSpends

7,4949037.9899517%

1,900

16,633

1,980

6%

Total

15,766

14,173

3%

1,651

1,687

Cricket

13,701

EmergingSports

2,0652492,46129319%

Total

15,7661,90016,6331,9806%

CricketShare87%85%

20232024

EmergingSportsShare13%15%

Source-GroupMESPDollarratefor2023-INR83&for2024-INR84

KeyInsights:

1.ThenumberofmatchesthatTeamIndiaplayedinCY2024waslesser–44Matchesin2024vs.64Matchesin2023

2.CY2023wasthelastoftheprevioussponsorshipcycleinboth–IPLandICC

?WhileIPLrenewedTitlePartnershipatINR500Cr/yrandAssociatePartnersatanavg.ofINR93Cr/year,IPL2022and2023wasananomaly–with100%?llrateintermsofsponsors.

?SimilarlywiththeICC-ICC2023WChostedinIndia(lasteventofthepreviousrightscycle)with20sponsorsintotal.ICC2024-2028onwards,thesponsorshipstructurefollowsthe“LessisMore”philosophywithonly4

PremierPartners(cu

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