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buildingalegacy
IndiaSportsSponsorshipReport2024
XIIEdition
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FOREWORD
VinitKarnik
MD-Content,
EntertainmentandSports,GroupMSouthAsia
Vinit.Karnik@
Thismarksthe12theditionoftheannualreportontheIndianSportsIndustryfromGroupMESP,theEntertainment&SportsdivisionofGroupM.
Itremainsasourceofgreatsatisfactionforustopresenttheimportantdevelopmentsinthis
pulsatingsectoralongwiththemultiplefacetssurroundingit.
2024wasayearthatsawusmakestrongforays
intotherealmofmultidisciplinarysuccessontheworldstage.Crickethaslongbeenthefulcrumforsportsinthecountry.Ourteamhasperformed
incrediblywelloverthepastdecadestotakeustoourcurrentpositioninthegame.Recentyears
haveseenusscalenewheightsintheNo.1sportinIndia,becomingtheteamtobeatinICC
tournaments,aswellasinbilateralrubbers
acrossthethreeformats.2024sawusovercome
avexinghurdle,alingeringsenseof
incompletenessaroundalltheseglories,aswe
wontheWorldT20,our?rstICCtrophyineleven
years.Thewaywearedominatinginternational
competitions,manymorevictoriesareinstoreforus,andthataugurswellforthebusinessof
sports;thepositivecorrelationbetweenourfeatsatthehighestlevelsandtheresultantcommercialevolutionisundeniable.Inthatcontext,the
resultsattheParisOlympicsarecertainlyones
tobeupbeatabout,goingforward.WhileourtallyofsixmedalsattheGamesmightnothavebeen
thebestever,adeeperassessmentrevealshowmultifariouslycompetitivewehavebeen.Every
day,Indiahadagenuineshotatapodium?nish.Whileonlysomeoftheseopportunitiestranslatedintomedals,theoverallperformancehintedatapromisingfuture.Thisisencouragingbecause
emergingasamulti-sportpowerhouseiscentraltothenewlegacyoftheSportingNationthatisbeingcrafted.
Thisreportanalysestheindustrythroughthe
lensofthreerevenuestreams-Sponsorships
(includingGround,TeamandFranchiseFee),
AthleteEndorsementsandAdvertisingExpensesonrelatedcontent.Thetriohascometogether
totakeustothethresholdofthe$2Bnmark,
almostseventimesthescaleoftheindustryin
2008,whentheBCCIhadusheredinthe
franchisingformatthroughtheIPLina
revolutionarystep.Thenear-sevenfoldsurge
sincethatyearcapturesthepaceatwhichwe
havebeentravelling,withcricketnavigatingus
alongthewayandotherdisciplinestreading
theirpathsthroughtheirrespectivelearning
curves.2024sawasingledigityear-on-year
growth,uncharacteristicofthehighstandardsofrecenttimes.Nevertheless,therewerecertain
cleargainstoo,onesthatnumbersmaynot
capture,pointingtoasustainableuptrendin
2025andbeyond.TheOlympicsandfranchise
leaguesrevealonlyonepartoftheprogresswe
haveachievedthroughEmergingSports.The
otheraspectisthebigleapwehavemadein
ParticipativeSports.Thegrowthofdistance
runninghasbeeninspiring,andtherisein
interestforpickleballhasbeenequally
remarkable.Thesearesignsthatwearewellonourwaytobecomingasports-playingnation,notjustonethatlovesitsathleticheroes-an
inclusiveandde?ningfeatureofthelegacy!
Thereporttakesadeepdiveintothefactorsthatin?uencetheswingsinthebusinesssideof
sports.Westudythequantitativemetricsto
analyzewherewehavereached,alongwitha
qualitativeprobetoappreciatethedynamicsthatareatplay.Wealsoexploredigitalengagement,
socialconversations,searchtrends,andkey
broadcastingmetricssuchasTVRandon-airreachacrossleadingfranchise-basedleagues.
This,webelieve,willenhancethevalueforrightsowners,advertisers,andagenciesalike.With
eacheditionofthereport,westrivetoraisethebarbyexploringfreshperspectivesforthe
bene?tofthereaders,amatterofhighest
priorityforus.Withsinceregratitude,we
acknowledgetheinputsfromrightsowners,
agenciesandindustryparticipantsfortheir
invaluablecontributionsandsupport,aswe
moveforwardinourmission.Wearethankfultoallofthem,andthe?llipwegetfromtheir
backingiswhatgivesustheenergyweneedtokeepmovingforward.
Asalways,ourcommitmenthasbeentoprovideaninsightfulandforward-lookingstudyofthe
industry.Wewelcomeanyfeedbackor
observationsthatcouldhelpusenrichfutureeditions,andwelookforwardtoengagingwithyouontheroadahead.
01
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CONTENT
IPLAt18:ASportingLegacyInTheMaking
FoundationBeforeFireworksInTheMultiverseOfSports
EmergingSportsStepUpEvenAsCricketTakesAFreshGuardAtTheWicket
SmallerCourts,BiggerImpact:HowPickleballIsGettingIndiaToComeOutAndPlay
PerformancePaysOffAsBrandsRaiseTheGameWithAthletes
KeepingTheEngineRevvingAsYouNavigateThroughTightCorners
EmotionalCurrencyCirculates
ThroughTheGameAsFansCarryTheBaton
JiostarDebutsAtTheIPL:
ThePowerplayPartnership
InBroadcastAndAdvertising
LookingBack,
LookingForward
TheLastWord
m
ESP
IPLAT18
IPLAT18:ASPORTINGLEGACY
INTHEMAKING
ArunSinghDhumal
Chairman,IndianPremierLeague
Eighteenyearsago,theIndianPremier
League(IPL)wasanaudaciousexperiment-anattempttoblendcricketwith
entertainment,city-basedrivalries,andafranchisemodelthathadseensuccess
globallybutwasuntestedinIndia.Today,
theIPLisnotjustadomesticcricket
tournament;itisaglobalsporting
behemoth,amulti-billion-dollarenterprisethathasrevolutionizedhowcricketis
played,watched,andconsumed.
AswecelebratetheIPL’scomingofage,itisimperativetore?ectonitsremarkable
journey,examinehowwecanensure
year-roundrelevance,andcommittothe
sustainabilitygoalsthatwillde?nethenexteraofgrowth.
TheJourney:FromaStart-UpLeaguetoaGlobalPowerhouse
TheIPL’sgrowthstoryisnothingshortofphenomenal.In2008,theleaguelaunchedwitheightfranchises.
By2022,IPLgrewtoa10teamaffairwithmediarightscommandingastaggering$6.2billion,re?ectingits
immenseglobalappeal.Theleague’sfranchise
valuationshaveskyrocketed,withteamslikethe
MumbaiIndiansandChennaiSuperKingsrivalingsomeofthebiggestclubsinEuropeanfootballandtheNFL.
AkeyfactorbehindthissuccesshasbeentheIPL’s
abilitytoattractworld-classplayers,cutting-edge
technology,andaformatthatbalanceshigh-intensitycompetitionwithengagingentertainment.The
introductionoftheImpactPlayerrule,theriseof
talentfromsmallertowns,andinnovationssuchas
auctionshavekepttheleaguefreshandunpredictable.
ThesuccessoftheIPLhasalsoreshapedthecricketingcalendar.OtherT20leagues—suchasAustralia’sBig
BashLeague(BBL),England’sTheHundred,andMajorLeagueCricket(MLC)intheUnitedStates—have
followedinitsfootsteps,butIPL’sscaleandcommercialdominanceissecondtonone.
AstheIPLmatures,itistimetotakecuesfromothergloballeaguesandensurethatitcontinuestoevolvestrategically.
01
IPLAT18groupmESP
02
LearningfromGlobalSportsLeagues
WhiletheIPLhasundoubtedlysetabenchmarkincricket,leaguessuchastheNFL,NBA,andPremierLeagueoffervaluablelessonsforlong-term
sustainability.
1.GlobalExpansion:
TheEnglishPremierLeague(EPL)hasbuiltaglobal
fanbasebyplayingpreseasonmatchesinAsiaandtheUS,signinglocalbroadcastingdeals,andengagingwithinternationalcommunities.TheIPL’sglobalappealandfanbasemakesitaproductripeenoughforexportandspreadwingsinothermarkets.
2.Year-RoundEngagement:
TheNBAandNFLhavemasteredoff-seasonengagementthroughfreeagency,drafts,and
pre-seasongames.IPLteamscandriveengagementthroughacademyprograms,talentscouting
tournaments,andexclusivedigitalcontent.
3.Merchandising&Licensing:
Europeanfootballclubsgeneratesigni?cantrevenuethroughmerchandisesales.WhileIPLfranchiseshavestartedtappingintothis,adeepdiveintothisrevenuestreamandanIndianisedapproachcouldtrulyunlockandenhancefanloyalty.
4.Data&FanEngagement:
AsIPLweinvestindigitalinnovations.Oneareawherewewouldcontinueoureffortstomakesigni?cant
stridesisenhancingfanexperience-beitonbroadcastoronground.
BeyondtheTwo-MonthWindow:KeepingIPLRelevantYear-Round
OneofthebiggestchallengesfortheIPLismaintainingrelevanceinthemonthsafterthetournamentends.
Whilethetwo-monthspectacledominatesglobal
viewership,thefocusnowshiftstoensuringthatIPLremainstop-of-mindforfansthroughouttheyear.
1.Franchise-OwnedTournaments&GlobalIPLExpansion
TheintroductionofotherT20tournaments—suchas
theSA20inSouthAfricaandILT20intheUAE,hassetthegroundforareintroductionofaChampionsTrophyequivalenttonotonlytakethebrandIPLtoother
marketsbutgrowthesportatlarge.
2.AWomen’sIPLandGrassrootsExpansion
ThesuccessoftheinauguralWomen’sPremierLeague(WPL)in2023wasamajormilestone.BynurturingthisleaguewiththesamecommitmentastheIPL,wecanensurethatcity-basedfranchisecricketremainsa
12-monthconversation.Additionally,investmentin
grassrootstournamentsunderIPLfranchisescancreatestrongerpipelinesoftalent.
3.IPL-ThemedDigitalContent&OTTExpansion
LeveragingstreamingplatformsforIPLdocuseries,
behind-the-scenescontent,andin-depthplayer
analyticscankeepfansengagedintheoff-season.Thesuccessof“TheTest”onAmazonPrimeand“Driveto
Survive”forFormula1showsthatsportsstorytellingcanfuelfaninterestbeyondmatchdays.
groupmESPIPLAT18
Sustainability&CarbonNeutrality:ACommitmenttotheFuture
Asoneoftheworld’slargestsportingleagues,IPL
carriesaresponsibilitybeyondjustcricket—itmustbeaforceforgood.Sustainabilityisnolongeranoption;itisanimperative.TheIPLhasalreadytakensteps
towardreducingitscarbonfootprint,butthereismuchmoretobedone.
1.GreenerStadiums&Infrastructure
ManyIPLfranchiseshavebegunadoptingrainwaterharvestingattheirhomevenues.
TheaimistoensurethatallIPLstadiums
transitiontorenewableenergysourcesinthenearfuture.
2.CarbonOffsettingInitiatives
TakinginspirationfromFormula1’s
sustainabilitymodel,IPLaimstobecomea
carbon-neutralleaguebyimplementingcarbonoffsettinginitiativessuchastree-planting
campaignsandreducedplasticusageatvenues.
3.Eco-FriendlyMerchandise&Sponsorships
Teamsandsponsorsmustintegratesustainabilityintotheircorebranding.
Encouragingeco-friendlyIPLmerchandiseandensuringsustainablepracticesin
03
franchiseoperationswillsetanewbenchmarkinIndiansports.
phasewillbeaboutbuildingalastinglegacy.
BuildingaLegacyBeyondCricket
TheIPLisnolongerjustacrickettournament;itisaculturalphenomenon.Aswestepintoits18th
year,ourfocusremainsoncontinuousinnovation,globalexpansion,andensuringthattheleague
leavesapositiveimpact—notjustonthegamebutonsocietyatlarge.
Bylearningfromthebestgloballeagues,enhancingyear-roundengagement,anddrivingsustainabilityefforts,IPLcanensurethatitremainsthegold
standardincricketandsportsentertainmentfordecadestocome.
Thejourneysofarhasbeenremarkable.Thenext
FOUNDATION
BEFORE
FIREWORKSIN
THEMULTIVERSE
OFSPORTS
ThepastdecadehasseenIndiansportsprogressatarapidpace.
Broaderadvancementsin
technologyandmediahave
reshapedmultiplesectorsoftheeconomy,withsportsbusiness
evolvingrapidlyinresponse.
Spearheadingthechargewas
cricket,India’snationalpastime,inapassageofplaythatsawourteamreachglobalpre-eminence.
Successonthe?eldwasmatchedbysharpbusinessacumenoffit,
makingcricketthepath?nderinunlockingvalueinthedomain.
04
groupmESPSPORTSINDUSTRYSPENDS
05
Thede?ningbreakthroughwasthediversi?cationofthefranchisingmodel,whichbrokenewfrontiersinthe
businessofsports.WhiletheIndianPremierLeague
(IPL)blazedthetrail,othercompetitionshaveadoptedcricket’splaybookinthepasttenyearstobuildtheir
ownpathways,eachatitsownscaleandspeed.The
transformationtriggeredbytheblue-chipT20spectaclehasbroughttogetherathletes,teams,governingbodies,andcorporateplayersintoaself-sustainingecosystem.Themomentumhaspushedtheindustrytothecuspofthe$2Bnmark(crossingINR16600Cr)-asigni?cantmilestonefortheSportingNation.Lurkingbeneaththeoverallnumber,therealstoryliesinthetwistsand
turnsacrossthedifferentmonetizationavenuesthat
adduptothistotal.AcloserlookatthesecomponentswillrevealtheforcesshapingthefutureofIndian
sports.
Thisreportevaluatestheterritoryfromacommercialstandpoint,focusingonthreekeyrevenuestreams:
SponsorshipSpends(comprisingGround,Team,and
Franchisesources),AthleteEndorsements,andMedia
expensesthroughadvertisingonrelatedcontent.The
industryrecordedavalueofINR16633Cr($1980Mn)in2024,andthisrepresentsthecombinedoutputofthesechannels,highlightingthegrowingoptimismaround
sportswithinthebusinesscommunity.Thecontinuousupwardtrajectoryovertheyearsre?ectstheexpandingin?uenceofsportsacrosssectorsanditsincreasing
socialreach.Thescopeofthisreportexcludesother
revenuemodelssuchasgatereceipts,playerfees,prizemoney,merchandising,sportsgoods,andother
operationaloractivation-linkedcosts.Thetrioof
sponsorship,endorsement,andadvertisingcombinedtofuelasurgeto3.6timestheequivalentspendingoftenyearsago,markingaremarkablescale-upinthe
businesssphere.Comparedto2023,thetotaldelta
stoodatINR867Cr($103Mn),re?ectinga6%upwardshift.Thetrueimplicationsofthismovementcanbe
fullyunderstoodwhenwedissectthedataforabetterunderstandingofthecommercialscoreboard.Cricket,thegamesynonymouswithIndia’ssportingidentity,
remainstheundisputedleaderofthepack,accountingforamassive85%oftheoverallindustryrevenue.WithtotalspendsofINR14173Cr($1687Mn),itcontinuestobetheprimarydriver,contributingINR472Cr($56Mn)totheincrementalvaluein2024–deliveringa3%YoYrise.Incontrast,theremainingshareof15%,attributedtoEmergingSports,sawasigni?cantlyhighergrowthof19%-arevenuegainofINR396Cr($47Mn)!Ifeach
sportisaherowithitsownuniverse,thencricketistheoverarchingsuperhero,takingthehelm.Its?nancial
circlehasastructureandmaturitythatbe?tsits
stature.However,despiteitsdominance,thegrowth
?guresin2024didnotreachthehighexpectationssetbyitspriorperformances.Thissubdueduptickcallsfordeeperanalysis,quantitativelyandqualitatively.
Thebusinessofcricketthrivesontwokeydrivers.On
theonehand,wehaveTeamIndia’sinternational
matches,includingbilateral?xtureshostedbytheBCCIandeventsfromtheICC,whileontheother,thereisthecolossalpresenceoftheIPLwhichhasbecomea
bellwetherstockforsportscommercialisationinIndia.However,2024presentedchallengesatbothendsofthewicket,drivenbymultiplefactorsthatimpactedgrowth.Amajorconcernherewasa31%reductioninthe
numberofgamesplayedbyourmen’steam,versus
2023.With20fewermatchesontheslatefortheyear,
thisrepresentedanunavoidableshortfall.Whilea
constrainedscheduleprovedcrucial,abiggerissue
loomed.ICC’snewsponsorshipcyclethatbeganin2024
Thetransformationtriggeredbytheblue-chipT20spectaclehasbroughttogetherathletes,teams,governingbodies,andcorporate
playersintoaself-sustainingecosystem.
SPORTSINDUSTRYSPENDSgroupmESP
06
hadaleanerlookwithfewernumberofbrandpartners.Thisstrategy,drivenbythe'LessisMore'approach,
aimstolimitsponsorslots,allowingeachbranda
largerShareofVoice(SOV)withintheroster.Thegoalistodeclutterthebrandmessagingacrossconsumertouchpointsrelatedtotheevent,ensuringthateach
sponsor'scommunicationresonatesmorepowerfully.ICC’snewsystemhas10sponsorpositions-4Premierand6GlobalPartnersforbothmen’sandwomen’s
events,representingasigni?cantreductionfrom2023,thelastyearofthepreviouscycle.2024alsosawthecommencementofIPL’snewpartnershipcycle,with
speci?cdealsbeingsignedatincreasedamounts,
suchasTataastheTitleSponsorandthenotable
onboardingofMy11Circleintotheranks.Despitethesewins,thecombinedrevenueofallIPLsponsorships
fellshortofthegoalssetforthe2024edition.Asa
result,totalsponsorshipspendsacrosssportssawamodest1%riseover2023,fallingshortofthe
anticipatedsurge.Cricket’sstickywicketsituationhaditsimpactontheindustryacrosstheboard.While
standalonedealssparkled,thebigpictureremainedunderwhelmingduetofactorssuchasreduced
numberofmatchesandevolvingcommercial
strategiesbyrightsholders.Nevertheless,thecurrentICCandIPLcyclesareexpectedtobuildmomentumsoon.Withanexcitinglineupof?xturesforTeamIndiaonthehorizon,thesepartnershipsaresettogain
traction,andnormalservicesareexpectedtoresumeinIndiancricket.
Themultiversehasotherheroestoo-theEmerging
Sports,whichcollectivelyperformedimpressivelyin
2024.Followingtheorbit-shiftingentryoftheIPLinto
thearena,othergamestookinspiration,using
franchise-basedmodelstoestablishtheirownclusters.In2024,twoimportantleaguescelebratedadecadeofestablishment-theProKabaddiLeague(PKL)andtheIndianSuperLeague(ISL).Thesecompetitionshave
bene?tedfromtheT20festival’slearningcurve,steadilybuildingfanbasesandcreatingsustainablebusiness
models.Whiletheirgrowthpathsarenotas
pronouncedasthatofIndia’sleadingsport,their
resiliencesignalsamulti-sportecosystemthatis
comingintoitsown.Still,thebiggestthrustfor
EmergingSportsin2024camefromtheParisOlympics.India’sstrongshowingatTokyo2020,coupledwith
stellarperformancesattheAsianandCommonwealth
groupmESPSPORTSINDUSTRYSPENDS
Games,hadraisedexpectations.WithOlympicevents
gainingmorevisibility,corporateIndiasteppedupin
supportofitsathletes.ThesponsorshiplineupfortheIndiancontingentfeaturedsomeofthebiggestnamesinbusinessthatalignedwiththepursuitofnational
Distancerunning
accountedforone-fourthofthesponsorshippieinEmergingSportslastyear.
glory-Reliance,AdaniGroup,AdityaBirlaCapital,and
others.Whilecricketsawareductioninavailable
sponsorshipinventory,investments?owedintoother
disciplines,indicatingagrowingrecognitionofathleticendeavoursbeyondthedominantforce.Sincethese
eventsarestillintheirgrowthphase,theydonotyet
commandthedeep-rootedsupportergroupsorculturalfollowingthatthecountry’s?agshipgameenjoys.Asaresult,thesponsorshipandmediarateswillbe
softened,andnumbersalonemaynotfullycapturetheenthusiasmgeneratedbyParis2024,especiallywhen
comparedwithcricket’scommercialjuggernaut.That
said,thereareunderlyinggainslikehighervisibility,
strongertalentpathways,andincreasingcorporate
interest.Aparticularlystronggrowthstoryinrecent
yearsthatgainedfurthermomentumin2024wasthe
riseofparticipativesports,withmarathonsleadingtheway.Distancerunningaccountedforone-fourthofthesponsorshippieinEmergingSportslastyear.TheTata
Groupledadiversemixofbrandssupportingthese
eventswhichpromotecommunityspirit,health,and
wellness.Inmorewaysthanone,marathonsare
winninginthelongrun!Whenbrandsalignwith
competitionsthatarelessspectatorialandmore
inclusive,theygobeyondmonetarytransactionsto
becomeenablersofgrowth.Suchpartnerships
symbolisealong-termcommitmenttonurturingevents,talent,andgrassrootsstructures.EmergingSportsmaystillbeatformativestagesofcommercialevolution,but2024wasayearforsettingstrongfoundationsintalentdevelopment,ecosystembuilding,andcommunity
engagement-allofwhicharecrucialelementsfor
propellingIndia’smulti-sportfuturetogreaterheights.
Athleteendorsementsrecordedanemphatic32%
year-on-yeargrowthin2024,re?ectingtheincreasingcon?denceplacedbybrandsintheculturalconnectenjoyedbypopularplayersinIndia.Inanationthat
reveresitssuperstars,therisingcurveinendorsement
07
SPORTSINDUSTRYSPENDSgroupmESP
spendshighlightstheadmirationtheseiconscommandandservesasabarometerforthegrowingin?uenceofsportsinoursocialfabric.Shiftingtotherealmof
advertising,eveninayearthatsawaclearshortageofmonetisableassetsincricketduetoscheduling
constraints,mediaspendsstillgrewby7%acrossall
disciplines.Thissegmentofthemarketrepresentsthebattleforconsumermindspace,wherebrandscompetefortheirshareofmentalrealestate-andasexpected,thegameofwillowandleatherdominateswitha94%
contribution!Amajordevelopmentin2024wasthe
mergeroftwohugemediaconglomerates,leadingto
theformationofJioStar,anindustrybehemothprimedtoplayatransformativeroleintakingcompetitionstothemassesintheyearsahead.Sponsorships,
endorsements,andmediaspendscometogetherto
encapsulatethecommerceofsports,wherepassion,
performance,andpro?tconvergeinanecosystem
designedformutualsuccess.2024wasayearof
patienceforcricket,thesuperherosportweatheringthetoughsessions,withaneyeontherunsthatarethereforthetakingasthegameunfolds.Thebiggerstory,
though,wasabouthowEmergingSports,therising
heroes,madetheirmark!Withsponsorshipinventoryincrickettightening,freshengagementopportunities
emergedinOlympicdisciplines,homegrownleagues,andparticipativesports.Thiswasn’tayearof
commercial?reworks;rather,itwasastrategicphasewherepublicandprivatesectorscametogether,
pressingforwardintheirsharedmissionofbuildingamulti-sportframeworkinIndia.
Sponsorships,
endorsements,andmediaspendscometogetherto
encapsulatethe
commerceofsports,wherepassion,
performance,and
pro?tconvergeinanecosystemdesignedformutualsuccess.
08
SPORTSINDUSTRYDATA
2023202320242024Growth%
(INRCr)(USDMn)(INRCr)(USDMn)2023to2024
Sponsorship
Endorsement
7,421
1,224
7,345
927
1%
32%
885
112
883
146
MediaSpends
7,4949037.9899517%
1,900
16,633
1,980
6%
Total
15,766
14,173
3%
1,651
1,687
Cricket
13,701
EmergingSports
2,0652492,46129319%
Total
15,7661,90016,6331,9806%
CricketShare87%85%
20232024
EmergingSportsShare13%15%
Source-GroupMESPDollarratefor2023-INR83&for2024-INR84
KeyInsights:
1.ThenumberofmatchesthatTeamIndiaplayedinCY2024waslesser–44Matchesin2024vs.64Matchesin2023
2.CY2023wasthelastoftheprevioussponsorshipcycleinboth–IPLandICC
?WhileIPLrenewedTitlePartnershipatINR500Cr/yrandAssociatePartnersatanavg.ofINR93Cr/year,IPL2022and2023wasananomaly–with100%?llrateintermsofsponsors.
?SimilarlywiththeICC-ICC2023WChostedinIndia(lasteventofthepreviousrightscycle)with20sponsorsintotal.ICC2024-2028onwards,thesponsorshipstructurefollowsthe“LessisMore”philosophywithonly4
PremierPartners(cu
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